Boss Squad

In the Boss Squad community, creative lady bosses network and get support, accountability, and premium content creation resources, with weekly brainstorming sessions and monthly networking calls.

Why Boss Squad?

+ To foster community and to feel less alone in your business journey, specifically with marketing and content creation.
+ To redefine "Boss" as an unapologetic yet empathetic thought leader.
+ To boost your storytelling confidence.
+ To witness and inspire creative block breakthroughs.
+ To share digital marketing, content creation, and entrepreneurial expertise with other women leaders.

Get a taste. Join a virtual creative brainstorming session. We meet on Tuesdays @ 11 a.m. EST. RSVP→ https://bit.ly/creative-brainstorm-sessions

The Boss // Community Builder

Boss Copy Editing

I partner with busy service providers, small business owners, nonprofit leaders, and brand agencies to transform their marketing content (e.g., blog posts, newsletters, website copy, social captions, etc.) into error-free conversion magnets! 

✅ Copy Editor for women-led mid-sized businesses and nonprofits
✅ +20 years of Digital Marketing experience
✅ Contracts with the Ford Foundation, PBS, PBS Kids, Sarasota Rising, B is for Black Brilliance and others
✅ Well-versed in AP Style and CMOS
✅ Advanced blogging skills
✅ WordPress proficient
✅ Wannabe Pickleball champion
✅ OCD HSP INFJ MVP

The Boss // Lead Copy Editor

Brown Boss Media

Brown Boss Media (formerly Jae Hermann + Co.).

The Boss // Chief Marketing Strategist

B is for Black Brilliance

I edit copy across multiple B is for Black Brilliance media projects to correct tone, creative voice, clarity, flow, and content structure. Additionally, I assist the team in maintaining a polished and professional online presence that contributes to the success of B is for Black Brilliance's content and communication strategies.

Copy Editor

Sarasota Rising

Working closely with the Executive Director, Jeffery Kin, and the Next-Mark marketing team, I edit marketing and communication copy for sentence structure, spelling, grammar, and punctuation errors to ensure clarity and consistency. Additionally, I proof all marketing content for accuracy and completeness.

A serial creative solopreneur, a breaker of molds, guided by four life beacons:

- Autonomy (personal freedom)
- Purpose (in meaningful work)
- Community (collaborative networking) 
- Peace (in mind + body) 

I endeavor to leave a legacy of generosity, kindness, and compassion. 

Beyond partnering with small business owners and nonprofit leaders to write and publish compelling (and error-free) content, I hope everyone I encounter gains a little joy and levity from connecting with me.

I also collaborate with and encourage other creative professionals to embrace bold and authentic storytelling in blogs and podcasts. 

✨ What do you want to be known for?
✨ What are your guiding principles?
✨ How do you help others?
✨ What's your legacy?

The Boss // Content Creator

I assisted the PBS Children's Media & Education Digital Engagement department with copy editing digital content for spelling, grammar, punctuation, and sentence structure errors. I ensured that blog posts, newsletters, and other materials were clear, consistent, and ready for publication. Additionally, I revised parent & teacher training and course materials according to PBS content style guidelines for conciseness and consistency.

Jae Hermann + Co.

Professional copy editing and proofreading: website copy, research papers, blogs, and other digital content.

Entrepreneur

Professional brand development and digital content marketing strategy for socialpreneurs. 

Clients & Projects:
Dawn James – RaiseYourVibration.ca
Tahki Stacy Charles Fine Yarns
String Yarns
Theatre Odyssey
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill

CEO & CMO

Entrepreneur 

Provided digital media consulting, social media management, and on-camera & voice-over talent for small businesses. 

Clients & Projects:
Sarasota Orchestra
Theatre Odyssey
The Players Theatre of Sarasota
Caregivers’ Comfort LLC
Digital Marketing & Management
Theatre Odyssey
HH Staffing Services
ABC7 MySuncoast.com
HOLSTEE
Project Eve
Natalie Laughlin – International Model
Team Success Charter School
Florida Arts Alliance
Movieville International Film Festival
Chillounge 2012
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill
Rich Bergman Books
Soul Sensations Music
Team Success Charter School
Florida Arts Alliance
Natural Awakenings Magazine
Freefall – the web series
The SOURCE Teen Theatre

Producer & Media Consultant

Post-Menopausal OCD HSP INFJ Multi-Passionate Creator // Joy Instigator // Word Nerd 🤓 // Community Hype Gal // The Boss @ Boss Squad + Boss Copy Editing... Yup. That's me!

Other bits & brags: I am a Pickleball enthusiast, tiny living hopeful, Kizomba dancer, storyteller, blogger, music buff, body positivity, pro-aging & conscious living advocate, community hype gal, and creator of digital things.

Here are a couple of ways we can connect & do bold boss stuff together:

✨ Brainstorm your wildest content creation dreams with me and other bold women leaders in Boss Squad Brainstorm Weekly mini-workshops. Sign up at https://bit.ly/creative-brainstorm-sessions.

✨ Share your blog posts and newsletter drafts with me, and I'll send them back to you perfectly polished and publish-ready. Check out my affordable editing services at BossCopyEditing.com. 

Fancy a virtual chat to talk about business, life, and all the things? Then, send me a DM, and we'll make it happen.

🤓 Jasmine Hermann

Birdland Media Works LLC

Birdland Media Works is a wellness-focused multimedia content, training, education and coaching company providing all areas of program and content development support: Writing, audio-video production, narration/voiceovers, multimedia editing, publicity, digital marketing, virtual assistance, and eLearning. I also have more than 1000 hours of 1:1 coaching experience with clients, and have created and facilitated hundreds of mindfulness and meditation classes and workshops. Specialty topics include: women’s wellbeing, new age spirituality, longevity & senior lifestyles, arts & entertainment, emotional intelligence, mindfulness & stress reduction, and creativity/book coaching. 

•	Nationally Board-Certified Coach (NBC-HWC)
•	MBTI Certified (Step I/Step II)
•	EQi/EQ360 Certified 
•	Certified Relationship Coach
•	HeartMath Trauma-Sensitive Certified Practitioner
•	Mental Health Ally Certified 
•	International Association of Professional Relationship Coaches Member
•	Yoga/Pilates/Reiki/Tai Chi Certified (18+ years as a teacher)
•	Ordained Interfaith Minister 
•	Certified Mindfulness/Meditation Teacher 
•	DEIB Training 
•	Cognitive Behavior Therapy Training 	
•	Presenter & Workshop Facilitator
•	Project Manager & Trainer (Educational Content)
•	Multimedia Storyteller & Educator 
•	Health & Wellbeing Content Writer 
•	Audio-Video Creator & Editor
•	Two-time TaleFlick "Top Pick" in the Science Fiction Category (The Data Collectors Trilogy)
•	#1 Amazon Bestseller in Sci-Fi/Romance (The Data Collectors Trilogy) 
•	TOP 50 Bestselling Journal for the "I Am Enough" (Mini) Creativity Book: Activities for Building Personal Power and Seizing Opportunities
•	Ghostwriter (Fiction and Non-Fiction)

Multimedia Content Creator & Presenter / Board-Certified Coach / Author

BetterUp

As a BetterUp coach, I help people everywhere pursue their lives with greater clarity, purpose and passion, to build resilience and support healthier mental fitness. I do so through 1:1 member coaching sessions.

Care Coach

Spring Health

Spring Health: Precise. Personal. Proven. The most comprehensive mental health care for teams and families everywhere. Spring Health's mission is to eliminate every barrier to mental health. 

Coaching Mission: The Spring Health Coaching Team partners with Spring Health members in a safe, non-judgmental, and empowering space that facilitates exploration, self-discovery, and growth. 

I support members in developing the insights and skills necessary to create meaningful and sustainable change and thrive in the areas that matter most to them. I do so through 1:1 coaching, and through co-creating and presenting national and global Webinars and Network workshops.

Life and Wellness Coach  

The Bright Side of Longevity (Hosted by Dr. Roger Landry, MD, MPH)

*Co-created the podcast from idea to actualization. Manages all areas of production, including recording, editing, guest relations, editorial calendar and co- hosting.

Producer, Script Writer and Co-Host

Masterpiece 

About: Masterpiece is an organization dedicated to providing a pathway for cultivating growth and purposeful longevity. 

My role: Over the years, I supported the Operations and Sales teams by creating multimedia content, training and development, educational programming, and virtual group coaching and mindfulness instruction for residents and team members at more than 90 retirement communities throughout the US. I was also the lead writer on the digital marketing team, providing press releases, social media management, content management, email campaigns and other marketing support. 

*Educational Programming: Program Design & Development, Research, Content Writing, Audio-Video Recording & Editing. Presenter & Narrator. 

*Sales & Operations Support: Press releases, Digital Marketing, Social Media, Content Management, Email Campaigns.

*Interviewer, writer and producer of the Mosaic network newsletter. 

Greatest Accomplishment: As a generalist, I could adapt and jump into many roles, saving the company money by eliminating the need to hire additional support in the areas of program development, content writing, videography/video editing, podcasting, coaching/coach training and educational content. I was successful in creating programming from concept to final product and collaborate with a magnificent team.

Marketing and Multimedia Content Specialist / Positive Psychology Health & Wellbeing Coach

WIT International LLC

*Publicity and Content Support including: press releases, media relations, newsletters, email campaigns, social media support, web content development, audio/visual content editing, product photography and web-based advertising.

Greatest Accomplishment: Working with a family owned and operated small business means jumping in wherever necessary and being flexible, adapting to changes. I worked directly with the owners of WIT and AquaNew to offer support in sales & marketing and product education. The role required the ability to research current scientific trends and company findings and clearly articulate the newest research and present it as easily digestible content for the general audience.

Publicity and Content Strategist

Metromix

*"Interview with a Chef" columnist and food writer: Visited the newest, most popular, and out-of-the-way restaurants in Manatee and Sarasota counties, writing food reviews and talking with chefs and restaurateurs about the tricks of the trade. 
*Events writer: Covering large-scale music venues and around-the-town community happenings.
*Events Editor: Researching and compiling an ongoing online resource for readers about everything happening in Tampa Bay.

Food & Entertainment Writer / Events Editor

Positive Change Media / Natural Awakenings Magazine / Natural Awakenings Magazine (Pet) 

* Staff Writer and Calendar Editor for Positive Change Media 
* Freelance Features Writer for Positive Change Media, Natural Awakenings Magazine and Natural Awakenings Magazine (Pet) 
* Senior Coordinator for Efest Florida, and environmental festival hosted by Positive Change Media

Greatest Accomplishment: My greatest accomplishment here was also my greatest joy: seeking out the most relevant and heartfelt human interest stories, researching and interviewing health experts on holistic trends, and making a genuine connection with readers, advertisers and sponsors.

Staff Writer, Calendar Editor, Features Writer

Florida College of Natural Health-Brandenton

*Career Coordinator: Career Coaching, Resume Writing, Job Placement, Career Fairs/Special Events, Media Outreach, Industry Relations 
*Teacher: Career Development Classes; Substitute Wellness Instructor 
*Student Services: Student Records, Student Enrollment, Engagement & Retention

Greatest Accomplishment: The joy, for me, was keeping students motivated and confident in their ability to both succeed in their studies and then find their ideal career environment. My career placement ratings were among the highest, company-wide.

Career and Student Services Coordinator

I am a free-spirited outlier enamored with life, and I think life is more fun when you color outside the lines. I approach life with playfulness, curiosity, and a sense of wonder.

As a Board-Certified Positive Psychology & Mindfulness Coach, Intuitive Coach, and Spiritual Advisor, I support people seeking more joy, peace, and purpose in life. The clients who choose me are often exhausted by society telling them how they “should” be and are seeking to discover who they are and what they want for themselves. Through coaching, they find clarity and a vision for themselves of their creation.

As a Relationship Coach, I help individuals build confidence, develop interpersonal skills and communicate more effectively in personal and professional settings. For couples, I support those seeking to create a stronger partnership, understand one another better, and resolve conflicts in a loving way.

Last, I am a Book and Creativity Coach supporting both fiction and non-fiction writers in completing and publishing their work. I am a presenter, multi-genre author, multimedia content creator, professional writer, podcast producer, and voiceover artist.

I live in Southwest Florida with my husband and an abundance of pets. I find joy in nature, travel, theater, music, and the arts, and I am known for singing and dancing around the living room at any hour of the day or night. It’s so good to meet you.

taplio

The Battle

🤓 Jasmine Hermann

Danielle Palli, NBC-HWC, M. Sc., MPW

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