Over $3.5M Generated | Copywriter & Marketing Strategist | Helping Creators & Coaches Transform Likes into Lifetime Customers

In 2019, I decided to dive into the world of direct response copywriting. 

Then my life took a turn of events. 

I started an agency with my mentor and was exposed to various niches in the marketing world. After years of agency experience and being exposed to high-level marketing strategies, the next path was clear. 

This is what led me to founding Ascend Social. 

The agency is dedicated to helping entrepreneurs and creators scale their personal brand through ghostwriting and email marketing. 

My #1 goal is to share my journey and insights to empower all writers and creators. 

Whether it’s entrepreneurship, personal development or marketing… 

I hope you can take away something from each post. 

See you in the feed,  

- Jasmine

Jasmine Pierce

Converting DTC eCom Poverty into Profit 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

Focused on impact & mastery.

Check my posts to find out more.

Felix Dragoi 🔥

CBO vs ABO
Let’s stop pretending this is complicated ❌

Both work

But they don’t work for the same reasons

Here’s the honest breakdown 👇

1️⃣ Why most people default to CBO

Meta controls the budget

It shifts spend to what’s working

Less manual effort
Less decision fatigue

If you’re new

Or you don’t have time to monitor daily

CBO keeps things simple

2️⃣ Where ABO becomes better

You control the budget per ad set

You decide what gets spend

Not the algorithm

This matters when

➡️ You actually know what you’re testing
➡️ You want clean data per audience
➡️ You don’t want Meta starving a test too early

Granular data = sharper decisions

3️⃣ The uncomfortable truth

Most beginners say they want control

But they don’t have the data discipline to use it

Most advanced buyers say CBO is enough

But the best still use ABO when precision matters

ABO forces structure

Equal budget splits
Cleaner comparisons
Clearer winners

CBO optimizes
ABO trains you to think

In most cases

If you don’t have time or budget

Use CBO

If you know what you’re doing

And you want precision

ABO wins

Simple

If someone on your team is still debating this without understanding the tradeoffs

Send them this

It might clarify their entire strategy

I Help eCom Brands with Paid Media 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

Most brands treat Meta and Google like competitors

Different teams
Different budgets
Different strategies

Meanwhile,

The best-performing brands run them together

Here’s how a smart blended setup actually works 👇

1️⃣ Meta for prospecting

Thumb-stopping creatives

Interrupt the scroll

Spark curiosity

Demand starts here

2️⃣ Google for retargeting

High-intent searches

Product queries

Brand terms

Capture the buyers who are already looking

3️⃣ Test what scales

Watch CAC
Watch MER
Watch blended ROAS

Double down on the channel delivering the cleanest acquisition

4️⃣ Blend for efficiency

Meta creates demand

Google captures it

Together, they guide the buyer from awareness to purchase

5️⃣ Use attribution tools

Guessing what’s working gets expensive

Track the journey

Measure the impact

Optimize with confidence

Performance improves when channels work together

Meta and Google, aligned with a clear plan

If someone on your team treats them like rivals

Send them this

It might transform their media strategy

If I removed ROAS from your dashboard today…
Would you actually know what’s wrong with your ads 👀

Or would you just guess❓

Most brands look at the final number

Here are 5 signals to watch before judging sales 👇

1️⃣ Thumb-stop ratio

If they don’t stop

They don’t click

If they don’t click

Nothing else matters

Weak hook = burning money quietly

2️⃣ Engagement rate

Comments
Shares
Saves

This tells you how the ad feels

Is it resonating

Or just being politely ignored?

3️⃣ Hold rate

If viewers drop in 2 seconds

Your message never landed

Attention is earned

Retention proves it

4️⃣ Add-to-cart %

Clicks are easy

Intent is different

If ATC is strong but purchases lag

It’s probably product, price, or UX

Not your ad

5️⃣ ROAS

Yes, it matters

But it’s the result

Not the diagnosis

When ROAS drops

One of the upstream signals was already warning you

Great media buying isn’t just about spending more

It’s about reading the system deeper than everyone else

If someone on your team only talks about ROAS

Send them this….

It might change how they look at the data

Most brands ask for the sale immediately

Discount
Urgency
Countdown

But let me ask you this

Why should they trust you yet 👀

The brands that win long term don’t just extract

They give something first

Here’s how reciprocity actually drives growth 👇

1️⃣ Free samples or trials

Remove the risk

Let them experience the product

Trust built fast beats persuasion forced

2️⃣ Exclusive content for email or SMS

Don’t make your list just a promo channel

Give value
Early access
Behind the scenes

Make joining feel like a privilege

3️⃣ Surprise loyal customers

Random gift
Unexpected upgrade
Personal note

Unexpected = memorable

Memorable = repeat revenue

4️⃣ Thank you notes in every order

It’s simple

But in a world of automation

Personal effort stands out

People remember how you made them feel

5️⃣ Giveaways for engaged followers

Reward attention

Reward loyalty

People who feel valued
Stay longer

Most brands look for hacks

Better funnels
More ads
New platforms

The best brands understand one thing

When you give more than your competitors

You earn more than your competitors

If someone you know only focuses on taking…..

Send them this

It might change how they grow

Your ads feel “off” lately 🤨

Sales softer ❓
Clicks slower ❓
Performance drifting ❓

Before touching the budget

Here are the early warning signs to watch 👇

1️⃣ CTR drops

People stopped clicking

Your hook lost its edge

2️⃣ ROAS declines

Spend stays consistent

Returns start slipping

That gap gets expensive fast

3️⃣ Frequency climbs

Same people
Same message
Too many times

Attention turns into blindness

4️⃣ CPC rises

Now you’re paying more

For less attention

5️⃣ Comments disappear

No reactions
No conversation

That usually means the creative feels old

When these show up together

Act early

✅ Test new angles
✅ Swap creatives
✅ Rotate formats

Fresh creative keeps performance alive

If someone is trying to scale tired ads

Send them this

It might save their wasted efforts

CPMs are rising
CPCs aren’t getting cheaper

Acquisition keeps getting harder 

But there’s one lever most brands ignore

AOV

Average order value decides how easy scaling feels

Here’s how I think about it 👇

1️⃣ Bundle with intention

Don’t just group random products

Combine what naturally fits together

Make the higher cart feel like the obvious choice

2️⃣ Use thresholds

Free shipping at a certain amount

Gift over a certain spend

People stretch when there’s a clear target

3️⃣ Surface complementary products

Pre purchase upsells
In cart cross sells
Post purchase offers

More value
Same traffic

4️⃣ Optimize post purchase

The thank you page is underused

One click offers
Easy add ons

Margin without extra ad spend right there

5️⃣ Use the right tools

Shopify apps for upsells
Cart builders
Post purchase optimization

Search what fits your store

Test
Measure
Keep what moves AOV

Higher AOV makes the same CPA more profitable

If someone is stuck complaining about rising ad costs

Send them this

It might change the lever they pull

If your ads aren’t converting ❌
Look at the system

Somewhere, something is leaking

And when you scale a leaking system

You just lose faster

Here’s where I’d look first 👇

1️⃣ Audience is too cold

No trust

No awareness

No real reason to care

You’re asking strangers to marry you on the first date

Warm them up

Or shift the message

2️⃣ Landing page feels off

Slow load
Cluttered layout
Bad mobile UX

You paid for the click

Then killed the momentum

3️⃣ Offer isn’t clear

If they don’t get it in 3 seconds

They bounce

Confusion kills conversions faster than price ever will

4️⃣ Creative misses the mark

Wrong hook

Wrong angle

Wrong emotional trigger

Impressions don’t matter if the message doesn’t land

5️⃣ CPMs keep climbing

Now you’re paying more
For the same broken funnel

You’re just accelerating waste

Before you touch the budget

Fix the leaks

Then scale

If someone on your team keeps pushing spend 

Without fixing fundamentals

Send them this

It might save your next campaign

Is retargeting on Meta dead in 2026❓
Or are people just doing it wrong 👀

This might trigger some media buyers

But here’s my take

Yes, Meta can retarget

Yes, AI is powerful

But no, I wouldn’t build classic retargeting campaigns for most eCom brands

Here’s why 👇

1️⃣ Meta already retargets inside broad campaigns

You don’t need 17 custom audiences

The algorithm sees behavior

Site visits
Engagement
Add to carts

It adjusts automatically

The platform is smarter than your manual 30 day ATC stack

2️⃣ Creative does the targeting

Your hook decides who stops

Your message decides who feels seen

Your angle decides who converts

If your creative speaks directly to buyers

You don’t need to “force” retargeting

The ad filters for you

3️⃣ Manual retargeting can limit scale

Small audiences
High frequency
CPMs climb

Now you’re squeezing the same 5,000 people

Instead of letting the system expand

Control feels safe

But scale lives in broad

4️⃣ Where humans still win

Offer positioning
Angle selection
Understanding niche buyers

AI distributes

Humans decide what’s worth distributing

That’s the real blend

Not splitting budgets into 12 micro audiences

So is retargeting effective

Yes

Would I build my strategy around it

No

Creative is the real retargeting engine

End of story

If someone on your team is still obsessing over audience stacks….

Send them this

It might simplify their whole account

Your ad isn’t dead
It’s tired

And it’s trying to tell you something 👀

Most brands panic when sales dip

They touch budgets

They touch targeting

They touch bids

But they ignore the real problem

Creative fatigue

Here’s how you know it’s time to refresh 👇

1️⃣ CTR is dropping

People aren’t stopping anymore

Your hook lost its edge

If they scroll

You pay

2️⃣ Frequency is 3+

Same ad
Same people

Over and over

Attention turns into irritation

Irritation turns into avoidance

3️⃣ Comments feel negative or repetitive

“I’ve seen this 10 times”
“Again?”

That’s not engagement

That’s fatigue talking

Creative cycles are real

No ad lasts forever.

Ignore the signals

And you’ll slowly bleed spend with no scale

If someone on your team keeps increasing budget 

Instead of refreshing creative

Send them this

It might save your next campaign

Throwing more budget at ads feels productive
It’s easy

Slide the spend up

And hope performance follows 

But scale exposes weak foundations 

If campaigns aren’t converting, you can start here 👇

1️⃣ Wrong offer

Strong creative can’t carry weak demand

If people don’t truly want it

No angle saves it

2️⃣ Landing page leaks

Slow load
Clunky layout
Confusing structure

Every second of friction costs you

3️⃣ No clear CTA

If buyers have to think

They hesitate

The truth is that clarity converts

Tell them exactly what to do

4️⃣ Ad fatigue

Same creative
Same message
Same outcome

Attention fades fast

So better refresh before performance drops

5️⃣ Weak testing

No structure, no clean comparisons, no real insights

That’s not how you optimize

Instead you’re mostly guessing

If someone on your team keeps increasing spend without fixing these

Send them this

It might change how they approach growth

Most brands blame the ads
But let me ask you something

If traffic is coming in…

Why isn’t it converting 👀

It’s usually not the ads

It’s the funnel

When conversions stall, this is what we fix first 👇

1️⃣ Landing page

Slow load
Cluttered layout
Feels sketchy

Trust dies in seconds

You paid for the click

Don’t waste it on bad UX

2️⃣ Stronger creatives

Scroll stopping hook
Clear value
Native to the platform

If it feels like an ad

It performs like one

3️⃣ New offers

Same product
Different framing

Price
Bundles
Urgency

Sometimes it’s not traffic
It’s positioning

4️⃣ Mobile first optimization

Most traffic is thumbs

If your site isn’t built for thumbs

You’re leaking revenue quietly

5️⃣ Retarget cart abandoners

They almost bought

Something stopped them

Finish the conversation

Most scaling problems aren’t scaling problems

They’re conversion problems

Small tweaks

Big difference

That’s how you scale profitably

If someone on your team keeps increasing budget instead of fixing the funnel

Send them this

It might change how they grow

Scaling feels exciting

Budgets go up
Traffic spikes
Momentum builds

And that’s exactly when brands break things ❌

Growth requires discipline

Here’s how smart eCom brands scale without wrecking performance 👇

1️⃣ Raise spend gradually

Big jumps shock the system

It's better to increase gradually

Let the algorithm stabilize

Then push again

2️⃣ Rotate creatives

Winners don’t last forever

Fresh inputs keep performance steady

While burned-out ads kill ROAS

3️⃣ Track blended ROAS

Platform numbers can look amazing

But zoom out

Blended tells you what the business is actually doing

4️⃣ Diversify platforms

Meta alone = fragile

Google
Klaviyo
Other channels

They give you less volatility and protect revenue

5️⃣ Reinforce winning offers

When something works

Do more of it

More angles, more creatives, more budget

If someone on your team is rushing budgets without structure

Send them this

It might protect your next growth phase

Which Meta ad format works best at each stage ❓
Most brands just pick one

And leave it on luck

Format should match intent

So here’s a simple breakdown 👇

👉 Top of funnel = attention

1️⃣ Video ads

Fast hook
Native feel
Earn seconds

2️⃣ Carousel ads

Test angles

Show multiple benefits

3️⃣ Story ads

Full screen
Immersive
Great for brand intro

👉 Middle of funnel

For most eCom brands

It’s messy

Meta blends audiences anyway

I’d rather strengthen TOF

And sharpen BOF

👉 Bottom of funnel = intent

1️⃣ Dynamic product ads

Show what they viewed

High purchase intent

2️⃣ Collection ads

Easy browsing

Low friction

3️⃣ Carousel ads

Stack benefits

Push the decision

Different stage

Different format

If someone is using the same ad style everywhere

Send them this

It might simplify their strategy

taplio

The Battle

Jasmine Pierce

Felix Dragoi 🔥

Followers

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The Battle

Jasmine Pierce

Felix Dragoi 🔥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felix Dragoi 🔥's LinkedIn Performance

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