Sessions Community

Marketing Sessions is a community for experienced SaaS marketing leaders centred on 'Growth through vulnerability.' We replace conventional, one-sided presentations and talks with roundtables and curated conversations that promote genuine connection and open sharing.

Founded by industry professionals, we aim to support balanced growth both professionally and personally. As part of the broader Sessions Community, we work with groups like Sales Sessions and Founder Sessions to offer a comprehensive leadership experience.

www.sessionscommunity.com

Community Lead - Marketing Sessions CPH

Impero - Compliance. Simplified.

Impero empowers companies to deliver what they promise, to become and stay compliant. Digitize your compliance management for tax, finance, ESG and CSRD and more, and engage your entire organization to create a culture of trust and transparency.

Head of Marketing

Acquia

Director of Performance Marketing

Joined Acquia via the acquisition of Monsido from CivicPlus.

Director of International Marketing

CivicPlus

Joined CivicPlus via the acquisition of Optimere (a merger between Monsido, ArchiveSocial and NextRequest).

Optimere

Optimere was a merger between ArchiveSocial, Monsido, and NextRequest.

Manager, Revenue Marketing

Monsido - an Optimere brand

Monsido is an all-in-one web governance platform that empowers web teams to better maintain their websites through Quality Assurance, Accessibility, SEO, Website policies, Web Analytics and more. Our mission is to empower our customers to achieve perfectly optimized and accessible websites. Our vision is to revolutionize the way that user experience is done so every website visitor is ensured a positive experience.

Field Marketing Manager

Mono Solutions

Focused on partner marketing and communication, including content marketing and thought leadership, to our channel of more than 80+ partners globally. Working closely with the Partner Success team to run product campaigns, deliver projects for key partners and develop marketing plans & messaging for launches, events, webinars, website, social media and more.

Partner Marketing Manager 

Focused on the B2B communications between Mono and our reselling partners, including email campaigns, white papers, fact sheets and brochures. Also working on delivering marketing support to the sales team for presentations, trade shows and events.

Marketing Coordinator

Supported the marketing team with event/conference planning, website maintenance, content production, email marketing and more.

Marketing Assistant

Vicon Industries

Helped re-launch the corporate Vicon Industries website including planning the structure of the new site, creating new copy for the entire site and social media. Worked closely with the team based in New York, as well as with a group of marketing consultants located in Europe and Asia.

Website Marketing Consultant

Milestone Systems

Worked in a coordination role between regional subsidiaries and the corporate marketing team. This role included regular communication with offices in Dubai, Singapore, Australia and the US in order to coordinate corporate marketing deliverables for local events, trade shows and advertising. Additionally, I planned and managed an advertising budget of 1.7 million DKK and coordinated the delivery of corporate online and print advertising to the media. This role included a 4-month temporary relocation to the Singapore office.

Assisted the Head of Corporate Marketing with managing daily tasks, such as invoicing and project management of projects, including product launches. Additionally, helped re-launch the Milestone Systems corporate website with 100 percent new content on the EPiServer platform. My daily tasks included managing content on the EPiServer platform, writing and proofing marketing materials and other communication.

Corporate Marketing Intern

Driven marketing professional with a focus on B2B Demand Gen + Revenue Marketing, plus experience in Partner Marketing and Corporate Marketing. International perspective with Swedish/Filipino-American background having lived in Singapore, Sweden, US and now Denmark. BSc International Business and MSc Brand and Communications Management both from Copenhagen Business School (CBS).

Jasmine Hansen de Guzman

Queue-it

So excited to serve the marketing team at Queue-it! Watch this space - great things ahead!

VP of Marketing

Tricent

Tricent was still working on nailing product market fit when I joined the leadership team and began building out a small marketing team. My first priority was to better define Tricent's ICP and positioning in order help focus on the right areas for growth and align the go-to-market and marketing strategy accordingly.  

Unfortunately my time here was cut short. Tricent filed for bankruptcy in at the end of May 2023 and the company restructured in June without my role. 

Achievements: 
- 72% QoQ pipeline growth (Q1 2023 vs Q4 2022) driven by capitalizing demand capture opportunities via paid search and implementing high velocity outbound efforts both internally and via third party agencies
- 66% increase in ACV after defining Tricent's ICP and curating the marketing strategy to target higher-value accounts
- Consistent 2x MoM growth in organic lead generation 
- Successful strategic partner marketing strategy with co-funded campaigns with Microsoft and the largest IT channel providers in the Nordics

Monsido, powered by Acquia

Upon merging with ArchiveSocial and NextRequest, we created our umbrella brand, Optimere.

My focus under the Optimere umbrella was to double down on growth for the Commercial and Partner ICP as well as internationalize ArchiveSocial and NextRequest where Monsido already had a strong presence. 

Optimere and its house of brands were acquired by CivicPlus in June 2022 and Optimere was decommissioned as a brand over the course of 2023.

Results:
- Again grew marketing-sourced ARR by 70% YoY
- Grew marketing-sourced ARR share from 20% to 60% for all commercial New ARR
- At 118% of marketing-sourced ARR target for 2022 at end of my tenure (Oct 2022)
- Proud leader of the team with longest standing highest eNPS (75+) across the global organization
- Launched the Optimere brand in just 4 months using only in-house talent from conception to execution

 VP Marketing, Commercial & International

I joined Monsido shortly after their Series A to professionalize and scale the marketing function.  

Together with my stellar team of junior and senior marketers, we achieved and exceeded marketing-sourced qualified opportunity and revenue objectives as a result of our demand generation and brand activities across North America, APAC, and Europe.

Results:
• 70% growth in marketing-sourced ARR in 2021 while only increasing resources and spend by 30%
• Over 100% of Marketing-sourced ARR 2021 target achieved
• Grew marketing-sourced ARR as a portion of New Revenue across all regions 3x in 2021
• Contributed to exponential results (300% of target) for the partner channel in 2021
by implementing dedicated partner marketing support
• Established new marketing positions and responsibilities across demand generation, partner marketing, product marketing, and multimedia design

Marketing Director

Over my seven-year tenure, I grew a team to help establish Mono Solutions as the best white label website platform to empower 100,000+ small businesses across the globe via channel partners.

As a significant contributor to our growth equity efforts, it was with pride and excitement for the future that ultimately lead to the acquisition of Mono by Bauer Media Group in July 2019.

VP of Marketing & Communication

Responsible for the global marketing strategy and partner communication for Mono's world-class 360 SaaS marketing solution for SMBs. Under this umbrella there was strong focus on the commercial side of working with partners and the resources they need across all levels of their organization to be successful.

Head of Marketing and Communication

Owner of the global marketing strategy and communications for Mono Solutions resellers and the direct DIY website channel, mono.net.

Global Marketing Manager

Responsible for growing mono.net as a direct sales channel for mono solutions and driving mono.net to become the leading international site builder for SMBs.

- Marketing strategy and execution
- Branding & communication management
- Customer support strategy
- Roadmap and long-term planning

Online Manager

Netop Business Solutions A/S

- Planned and drove the implementation of company's global online strategy 
- Project management for several global and cross-department eCommerce-related initiatives
- Web-driven lead generation for enterprise sales team
- eCommerce sales including new sales, upgrades and renewals
- Managed a small team to implement commercial aspects of online marketing

Experian

- Central corporate manager of SEM and analytics on 25+ corporate websites across EMEA
- Manager of the Central Online Marketing Team (team of 3)
- Creator and leader of internal digital marketing certification program
- EMEA wide digital marketing vendor management

eCommerce Project Manager

Experian QAS

- SEO management to achieve a 75% increase in SEO-driven revenue and lead volume
- Multivariate testing (MVT) to increase site conversion; tests resulted in up to a 70% uplift 
- Designed and deployed the QAS online Customer Community  (www.qas.com/customers)
- Resident social media expert; built workflows and used networks
- Established and documented ‘best practices’ on keyword management for global divisions
- Management of  PPC campaigns achieving 250% ROI
- Produced email campaigns with Dreamweaver and Photoshop

Senior Web Marketing Specialist

Palm Global Operations

- Leveraged the Palm brand by coordinating online and offline affinity marketing campaigns 
- Managed specialty eStores for employees and journalists including upkeep, promotion, and reporting
- Planned and conducted an online market research survey on Palm devices for new product launch
- Executed email campaigns including copy writing, design, and ROI reporting
- Presented requests, ideas and feedback at executive, management, and peer levels across EMEA

e-Store Specialist

Wayfair

- Launched a new store - market research, communication w/manufacturers, line addition, & design
- Added manufacturers' product lines to the store - copy writing, HTML, & image editing
- Assessed store performance daily to make sure product positioning was most effective

Product Marketing Assistant

Extremely driven and strategic B2B SaaS executive with over 15 years of experience across go-to-market strategy, demand generation, brand development, partner enablement, and product-led growth at a global scale. 

Building successful and happy teams is my biggest driver and I am a huge proponent of cross-functional collaboration, with absolute marketing and sales alignment.

taplio

The Battle

Jasmine Hansen de Guzman

Jillian Als

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