Driven marketing professional with a focus on B2B Demand Gen + Revenue Marketing, plus experience in Partner Marketing and Corporate Marketing. Local hub co-host for the "Women of SaaS" hub in Copenhagen + Community Lead for "Marketing Sessions". International perspective with Swedish/Filipino-American background having lived in Singapore, Sweden, US and now Denmark. BSc International Business and MSc Brand and Communications Management both from Copenhagen Business School (CBS).

Jasmine Hansen de Guzman

A.P. Moller - Maersk

Customer Journey Manager

Studies&Me

Studies&Me is a European based virtual contract research organization (V-CRO) specializing in decentralized clinical trials. We deliver end-to-end solutions to personalize treatment development from patient recruitment to trial completion. 

► Marketing automation: Driving the optimization of CRM and automated communication (SMS, push notifications, email). Strategic planning of patient retention activities across all the projects.
► Scoping KPIs and ensuring regular reporting on performance with a view to improving customer lifetime value.
► Strategic communications: Sourcing and scoping influencer marketing initiatives, establishment of pipeline of patient stories for content marketing.
► Generalist support of Studies&Me marketing funnel: Supporting new partnership acquisition by forecasting growth and surfacing insights related to patient recruitment.

CRM & Marketing Automation Manager

LEO Innovation Lab

LEO Innovation Lab (established by LEO Pharma) creates companies and invests in ventures with disruptive potential in the healthcare.

► Paid media management: Leading paid social media campaigns and user acquisition in 21 markets and 14 languages, including setup of audiences and campaigns, build-out of ads (copy + design), ongoing optimization, A/B testing, and management of timeline and budgets.
► Marketing automation: CRM and automated communication (Braze, Twilio, Zapier)
► Reporting: Creating campaign reports to analyze key data on user behavior and trends (Google Analytics, Amplitude, Appsflyer). Tracking and attributing the sources of paid media for mobile apps decreased CPA by 17% to 29% for different markets.
► Project management: Stakeholder management for software and patient support partnership between LEO Pharma A/S and Amgen Inc.
► UX research: Conducting user research interviews and testing.

Growth Hacking Manager

Pleo.io

Pleo is a company payment card solution that automates expense reports and simplifies company spending.

► AML compliance (risk assessment, review of new and existing clients for the purpose of identifying potential money laundering issues).
► B2B customer onboarding, retention, growth and support.
► CRM and troubleshooting for Pleo native apps.

Customer Success Assistant

ILCC Chamber of Commerce

► Business consultancy (market research and analysis, identifying growth opportunities and partner search).
► Developed e-mail marketing campaigns and designed the newsletters.
► Managed social media channels, developed content calendar and strategy for the organic growth. Optimized copy and landing pages (WordPress) for SEO.
► Managed internal and external stakeholders – vendors, member organizations, private sector companies and diplomatic institutions.

Marketing Assistant

CBP Network

CBP Network is an NGO connecting young professionals with creative companies in the creative and cultural industries.

► Managed social media campaigns (copywriting and creative assets) for the organic growth.
► Collaborated with the creative team to enhance the design and content of the website.
► Coordinated events and meet-ups.

Marketing Coordinator

Civil Society Institute

The Civil Society Institute is a centre for the analysis of public policy and implementation of educational projects. 

► Conducted the public procurement procedures for purchasing services. Supervised the timely procurement of all goods, supplies and services needed, in accordance with the EU policies.
► Formulated the short-term and long-term strategic procurement plans in order to maximize buying power and minimize inefficiencies.
► Edited and translated EU project proposals.

Project Consultant

Hot English Publishing Ltd

The Hot English Group is a combination of a publishing house and a language academy, working with a number of leading companies in publishing. 

► Market research and analysis.
► Provided visual content for the magazines, audio production.
► Assisted the HR manager, coordinated candidate interviews and testing.

Business Development Intern

UniCredit

► Assisted for the international platform manager in administrative tasks, maintenance and updating of the databases and filing systems.
► KYC (know your customer) analysis.

Student Assistant in Large Corporate Banking

Digital Marketing Specialist, result-oriented and obsessed about data driven decision-making.

Specialties: marketing automation, customer journeys, CRM, content marketing, data analytics, retention, project management.

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Jasmine Hansen de Guzman

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