Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don't win. The most resonant do.

I help founders turn audiences into movements - not through marketing noise, but through authentic connection that compounds.

I've built this playbook firsthand:
- Grew RevGenius from 0 to 55,000 members and 7-figure revenue in 3 years
- Scaled multiple startups from zero to 7 figures, including 2 exits
- Now advising 12+ SaaS startups on audience-led growth

Here's what I've learned: The companies that create new categories don't compete for attention - they create their own gravity. They build audiences that become movements. That's The Resonance.

I work with founders and GTM leaders to:
- Clarify their POV so it cuts through the noise
- Build audiences and communities that compound over time
- Create category-defining movements, not just marketing campaigns

If you're ready to build through resonance instead of noise, let's connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

After 5 years of posting consistently on LinkedIn I finally was recognized as a Legend.

It only took me 2847 posts.

Great hanging with Katie Penner and Nick Bennett at B2BMX.

This is my first year doing the marketing conference circuit and it rocks. 

Best swag and most creative folks in b2b.

Excited to see Leslie Venetz and Devin Reed speak and hang with the homie Aneesh Lal.

Amped for meeting all friends and new.

Thank you Influ2 for the honor :)

Jared Robin

I help founders create markets, not fight for them 🏴‍☠️

No alternative text description for this image

This table of creators is far more than just influencers. 

They are people of influence. They drive revenue.

Sitting with 🐐s last night at a close to day 1 of b2bmx.

Elfried Samba , Devin Reed , Shali Rana Reed , Katie Penner , Jen Allen-Knuth , and Aneesh Lal.

Aneesh was the first head of community of RevGenius. 

Watching him take that and build the most powerful Influencer agency has been exciting.

There are dozens of influencer agencies.

They’re tactical, transactional, paid-ad like motions. 

Aneesh is out here building the most powerful agency representing people with influence. 

Strategic, growth focused, partners and evangelists. 

The revenue results are the difference.

Proud of him. 

Grateful to be in the room.

March is the worst in NYC, so I'm leaving:

Going to B2BMX in San Diego next week.
Going to Wynter's Spryng conference in Austin in 3 weeks.

RevGenius partnered with B2BMX and is sponsoring the conference.

Amped to hang with friends like Kris who's been absolutely crushing with Sendoso next week.

And then Peep Laja, who's been growing Wynter steadily since we met IRL at SaaStr (and before digitally) a few years ago. 

Texted Ding Zheng and will be visiting his new office in Austin while there and hanging with new friends like Lauren Thompson who's working with David Walker and {Jon} Studham to build a powerhouse with Spara.

I've done the SaaStr and Dreamforce thing and they're great.

But there's something that just hits differently with these marketing focused events for me.

I have a feeling I'm going to love the intimacy of Spryng.

March doesn't have to suck. 

Anyone else going to either?

Met with George Vlasyev yesterday at my new 'co-creating' space The Lighthouse.

Been getting so much life from the space and had the opportunity to use one of their podcast studios to be interviewed on a range of AI GTM topics.

The future of search, Audience Engineering, ads in llms (OpenAI 👀), video and so much more.

George is bullish on video in funnels and has mastered it. 

Even more importantly, he's going to be moving to NYC (putting it out there), to double down on his startup and aspirations.

Video episode dropping soon. 

Thank you for your time homie.

Follow him, he's going to do massive things.

Most reps see a signal and think buying intent. And it's absolutely killing their reply rates.

Leslie Venetz calls it what it actually is: noise you're creating for yourself.

She's been doing signal-based outreach since 2009. Her take: every signal puts your prospect in one of three buckets. And most reps treat them all the same.

Problem Unaware: they just changed jobs. They don't know what's about to hit them. Don't pitch. Deposit value. Leslie waited two weeks after a new CPO trigger, then sent a 3-page guide on how to nail the first 100-day internal roadshow. No ask. Just relevance.

Option Unaware: they're attending webinars, downloading content, figuring out what "good" even looks like. Stop pushing them to a demo. Keep educating. Become the resource they trust before the decision is made.

Vendor Aware: they're on your pricing page. Now get out of the way. Answer the question. Use video. Remove barriers. Stop forcing a 45-minute demo on someone who asked one thing.

The shift: from "what's my in?" to "what do they actually need right now?"

Companies she's seen making this shift went from 0.02% to 20-30% open and reply rates.

Not by sending more. By sending what actually earns the next email.

Read the full drop: https://lnkd.in/gEp589zN

In a world full of ai, taste is still in short supply.

About a year ago I met Mike. 

I can't tell you the positive impact he had on my journey. (and he probably doesn't even realize it)

I was burning out fast and felt like I was all alone. Burning out and feeling alone is a really difficult combo.

Even running a 60k+ person community, it's possible to feel alone.

We were speaking about collaborating on a project at the time.

We'd have conversations I'd yearned to have with somebody who's been in my situation. Has been successful.  He gave me space to open up and to not feel so alone.

He became a guide for me over a relatively short period of time. 

Following, I made some tough decisions and placed some bets. Not all of them panned out. 

But that's ok, my sleepless nights became fewer and further between. 

I felt more in control - even with failed bets and through tough times.

The tough times made me a stronger operator. More seasoned.

My love for growing our community grew stronger than ever in the process.

And today, I'm exactly where I need to be.

We caught up last week and snapped this picture. I'm sure he could sense a shift in me.

All because he was a friend before business.

If you're just repeating 'congrats on raising a round of funding' you're driving zero connection. And they probably don't even know they have a problem

The problem unaware bucket is where you can drive the most impact to revenue by changing your mindset.

Interviewed Leslie Venetz for our newsletter.

She's been doing signal-based outreach since 2009. Her take: every signal puts your prospect in one of three buckets. And most reps treat them all the same.

In this clip, she discusses the problem unaware one.

They just changed jobs and don't know what's about to hit them. 🤣

Her suggestion is to not pitch and deposit value. Leslie would wait two weeks after a new CPO trigger, then sent a 3-page guide on how to nail the first 100-day internal roadshow. 

Just straight value. 

How are you leveraging nuance with signal-led outreach?

Have you checked out what Relevance AI is building?

Excited about partnering with them at RevGenius. Have some great programming in the community we are rolling out.

They’re crushing it from down under (Australia) and establishing a bigger presence in the states.

Relevance AI allows Ops and Growth teams to build and manage an entire AI workforce in one powerful visual platform. 

This allows you to build custom agents in seconds and manage complex workflows with full context.

More importantly, they’re going to be helping GTM leaders learn how through some killer programming.

Stay tuned!

🤯

THE GTM ENGINE JUST FOUND ITS TURBO. 🚀

The gap between "having AI" and "scaling AI" is where most GTM teams are getting stuck. We're officially closing that gap today by welcoming Relevance AI to the RevGenius partner ecosystem.

Relevance AI allows Ops and Growth teams to build and manage an entire AI workforce in one powerful visual platform. While most tools give you a single assistant, they provide a team of autonomous agents that deliver human-quality work across your entire engine. This allows you to build custom agents in seconds and manage complex workflows with full context.

We’re obsessed with bringing you the tools that actually move the needle. Relevance AI is a massive addition to how we’ll build the future of GTM together.

 Link in comments!

#GTM #AI #RevOps #Growth #FutureOfWork

Yesterday got 172 responses in a couple hours in RevGenius. This is a hot topic and I'm opinionated, but would love to hear your POV-  Who's going to own the future of CRM?

 👍 Salesforce
 👏 Hubspot
 🫴 New AI Player
 ☠️ CRM as we know it will evolve
 👷‍♀️ Teams will build CRM in-house

 🧵 your thoughts.

What crm do you use today? 

And what are the biggest needs you have for any crm or crm-like instance to have for you to switch?

undefined undefined

Fran Brzyski

Co-Founder @ Hark

Co-Founder/CEO

Hark is a new CX Channel that allows for customers to easily get in touch with their favorite brands post purchase. 

By using video/audio asynchronously, Hark helps brands better understand their customer's point of view and seamlessly collect all relevant information up front.

Hark is backed by top VC firms including: Riverpark, Lightbank & M13.

Since starting Hark, we've always been in a co-working space.

This weekend, that changes.

We are moving into our own spot! 

Doing some remodeling over the weekend - so here's a quick "before" shot.

CEO @ Hark | Unlocking a New Era of Customer Feedback: Powered by Stories, Not Surveys

Quick update on the new office...

New floors, Fresh paint, etc. 

Kids had a blast helping out 😊 

Anytime you move, there is a shift in energy and it comes at a good time for everything flowing at Hark right now.

New space. New energy. Let's go.

Launching something today I'm really excited about. Focused (of course) around our customers.

Specifically, the ones who believed in us early.
These are the people who leaned in when we were still figuring things out...

Wouldn't be here without them... truly.

When Lisa Eng joined, she saw the unique relationships we have with those we work with and wanted to structure something around our earliest believers.

Meet the Founders Club.

Over the next few weeks, we'll be spotlighting each of these 14 leaders. Their work. Their perspective. What it truly means to put the customer's voice first.

Stay tuned 👀

Caitlin Logan
Cate Marques
Chris Sabadlab
Emily McArthur
Jessica-Rose Garcia
Keisha Bartrem
Lauren Schorr
Leeor Cohen
Michael Ludwig
Patrick Carney
Ren Fuller-Wasserman
Roma Y.
Sandy Sloan
Stephanie Abramovici

I bet my house on the belief that surveys are broken.

4 years of building Hark later... I've learned a lot about what actually works. So I'm putting it all in one place.

Introducing... Feedback with Fran (I thought of this without AI, btw)! 

It will be a weekly newsletter breaking down how the best companies actually listen to their customers.

The first issue is my origin story which is a bit of a wild ride, but I think it sets the foundation for why I'm here.

Every month, I get to speak with 100's of operators. So, I'll share some insights from those conversations around:

- Real feedback teardowns from companies driving revenue through listening
- The metrics that matter (and the ones to ignore)
- What's working and what's not

It's free. Link in comments. Would love for you to read, provide feedback & subscribe!

Would mean a lot if you subscribed — and even more if you shared it with someone who cares about CX.

Sometimes timing just works out...

I recently kicked off a search for Head of Sales. Really important role for our company.

Shortly after I did, I was able to reconnect with Karen Darling... someone I've known for a couple years now. She was rested, energized, and ready for her next chapter.

The interview process went extremely fast which was driven by her passion for what we're solving. This, for me, is quite humbling given Karen has deep domain expertise across all facets of customer experience and the client journey. 

She strongly believes (as I do) that Hark has an opportunity to define a new category here.

What made her stand out wasn't just sales instincts. It's how deeply she understands our customers, their pain points, and how our platform completely transforms a facet of their business.

She's also been early stage before. It takes a certain kind of energy to want to do that again (IYKYK).

And then there's the team... Throughout the interview process, so many of my team members got to meet Karen. Calls went long. People were digging in. The energy was consistently real. "We need to be working with her"

She started today, hit the ground running, and already feels like part of the team.

With Lisa Eng driving marketing and Karen now leading sales, I'm excited about taking Hark from a best-kept secret to helping the market better understand where Hark fits and how we can help our customers change how they engage with their customers.

Karen, welcome to the team as our first Head of Sales!! 😊 

If you're part of our community, please give her a warm welcome!

2026 continues to be a defining year... 🚀

Expectation vs. reality at eTail West this week:

☀️ Preston Ames enjoying Palm Springs, drinks in hand, meeting some of our favorite customers.

🥶 Me... snowed in on Long Island

We'll make the best of it. 

Preston's got it covered out there... please reach out to him if you're attending!

I'll be here... shoveling my way to the couch.

Lisa Eng just shipped a pretty big project she's been working on...

And she crushed it.

We've got a whole new look! https://www.sendhark.com/

This is a much better reflection of who we have become and the customers we're lucky to work with.

Speaking of which... a few of them are highlighted on there 🙂

YuJin Yong Jessica-Rose Garcia Hannah Madsen Ren Fuller-Wasserman Cate Marques Sandy Sloan Michael Ludwig

What do you think?

Open article: Hark: AI Voice of Customer Platform | The Surveys Alternative by sendhark.com

Hark: AI Voice of Customer Platform | The Surveys Alternative

After MANY conversations around storytelling through customer feedback, I decided to write about it...

Just sent out my second "Feedback with Fran" - this one's about why CX deserves a seat at the table.

Shoutout to Michael Bair for contributing to our VoC playbook a while back. His perspective on what it actually takes to earn that seat made it into our "key insight" section.

Still experimenting with the format and flow. Hoping you find something useful in it.

Link in comments 👇 ... if it resonates, please feel free to share!

Will be in LA this Monday, Feb. 23rd before heading up to Palm Springs for eTail. 

Anyone want to grab coffee?

taplio

The Battle

Jared Robin ⏭

Fran Brzyski

Followers

Posts

Engagements

Likes

Performance ScoreJared Robin ⏭'s LinkedIn Performance

Performance ScoreFran Brzyski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jared Robin ⏭

Fran Brzyski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jared Robin ⏭'s LinkedIn Performance

Performance ScoreFran Brzyski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJared Robin ⏭'s LinkedIn Performance