Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don't win. The most resonant do.

I help founders turn audiences into movements - not through marketing noise, but through authentic connection that compounds.

I've built this playbook firsthand:
- Grew RevGenius from 0 to 55,000 members and 7-figure revenue in 3 years
- Scaled multiple startups from zero to 7 figures, including 2 exits
- Now advising 12+ SaaS startups on audience-led growth

Here's what I've learned: The companies that create new categories don't compete for attention - they create their own gravity. They build audiences that become movements. That's The Resonance.

I work with founders and GTM leaders to:
- Clarify their POV so it cuts through the noise
- Build audiences and communities that compound over time
- Create category-defining movements, not just marketing campaigns

If you're ready to build through resonance instead of noise, let's connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

After 5 years of posting consistently on LinkedIn I finally was recognized as a Legend.

It only took me 2847 posts.

Great hanging with Katie Penner and Nick Bennett at B2BMX.

This is my first year doing the marketing conference circuit and it rocks. 

Best swag and most creative folks in b2b.

Excited to see Leslie Venetz and Devin Reed speak and hang with the homie Aneesh Lal.

Amped for meeting all friends and new.

Thank you Influ2 for the honor :)

Jared Robin

I help founders create markets, not fight for them 🏴‍☠️

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This table of creators is far more than just influencers. 

They are people of influence. They drive revenue.

Sitting with 🐐s last night at a close to day 1 of b2bmx.

Elfried Samba , Devin Reed , Shali Rana Reed , Katie Penner , Jen Allen-Knuth , and Aneesh Lal.

Aneesh was the first head of community of RevGenius. 

Watching him take that and build the most powerful Influencer agency has been exciting.

There are dozens of influencer agencies.

They’re tactical, transactional, paid-ad like motions. 

Aneesh is out here building the most powerful agency representing people with influence. 

Strategic, growth focused, partners and evangelists. 

The revenue results are the difference.

Proud of him. 

Grateful to be in the room.

March is the worst in NYC, so I'm leaving:

Going to B2BMX in San Diego next week.
Going to Wynter's Spryng conference in Austin in 3 weeks.

RevGenius partnered with B2BMX and is sponsoring the conference.

Amped to hang with friends like Kris who's been absolutely crushing with Sendoso next week.

And then Peep Laja, who's been growing Wynter steadily since we met IRL at SaaStr (and before digitally) a few years ago. 

Texted Ding Zheng and will be visiting his new office in Austin while there and hanging with new friends like Lauren Thompson who's working with David Walker and {Jon} Studham to build a powerhouse with Spara.

I've done the SaaStr and Dreamforce thing and they're great.

But there's something that just hits differently with these marketing focused events for me.

I have a feeling I'm going to love the intimacy of Spryng.

March doesn't have to suck. 

Anyone else going to either?

Met with George Vlasyev yesterday at my new 'co-creating' space The Lighthouse.

Been getting so much life from the space and had the opportunity to use one of their podcast studios to be interviewed on a range of AI GTM topics.

The future of search, Audience Engineering, ads in llms (OpenAI 👀), video and so much more.

George is bullish on video in funnels and has mastered it. 

Even more importantly, he's going to be moving to NYC (putting it out there), to double down on his startup and aspirations.

Video episode dropping soon. 

Thank you for your time homie.

Follow him, he's going to do massive things.

Most reps see a signal and think buying intent. And it's absolutely killing their reply rates.

Leslie Venetz calls it what it actually is: noise you're creating for yourself.

She's been doing signal-based outreach since 2009. Her take: every signal puts your prospect in one of three buckets. And most reps treat them all the same.

Problem Unaware: they just changed jobs. They don't know what's about to hit them. Don't pitch. Deposit value. Leslie waited two weeks after a new CPO trigger, then sent a 3-page guide on how to nail the first 100-day internal roadshow. No ask. Just relevance.

Option Unaware: they're attending webinars, downloading content, figuring out what "good" even looks like. Stop pushing them to a demo. Keep educating. Become the resource they trust before the decision is made.

Vendor Aware: they're on your pricing page. Now get out of the way. Answer the question. Use video. Remove barriers. Stop forcing a 45-minute demo on someone who asked one thing.

The shift: from "what's my in?" to "what do they actually need right now?"

Companies she's seen making this shift went from 0.02% to 20-30% open and reply rates.

Not by sending more. By sending what actually earns the next email.

Read the full drop: https://lnkd.in/gEp589zN

In a world full of ai, taste is still in short supply.

About a year ago I met Mike. 

I can't tell you the positive impact he had on my journey. (and he probably doesn't even realize it)

I was burning out fast and felt like I was all alone. Burning out and feeling alone is a really difficult combo.

Even running a 60k+ person community, it's possible to feel alone.

We were speaking about collaborating on a project at the time.

We'd have conversations I'd yearned to have with somebody who's been in my situation. Has been successful.  He gave me space to open up and to not feel so alone.

He became a guide for me over a relatively short period of time. 

Following, I made some tough decisions and placed some bets. Not all of them panned out. 

But that's ok, my sleepless nights became fewer and further between. 

I felt more in control - even with failed bets and through tough times.

The tough times made me a stronger operator. More seasoned.

My love for growing our community grew stronger than ever in the process.

And today, I'm exactly where I need to be.

We caught up last week and snapped this picture. I'm sure he could sense a shift in me.

All because he was a friend before business.

If you're just repeating 'congrats on raising a round of funding' you're driving zero connection. And they probably don't even know they have a problem

The problem unaware bucket is where you can drive the most impact to revenue by changing your mindset.

Interviewed Leslie Venetz for our newsletter.

She's been doing signal-based outreach since 2009. Her take: every signal puts your prospect in one of three buckets. And most reps treat them all the same.

In this clip, she discusses the problem unaware one.

They just changed jobs and don't know what's about to hit them. 🤣

Her suggestion is to not pitch and deposit value. Leslie would wait two weeks after a new CPO trigger, then sent a 3-page guide on how to nail the first 100-day internal roadshow. 

Just straight value. 

How are you leveraging nuance with signal-led outreach?

Have you checked out what Relevance AI is building?

Excited about partnering with them at RevGenius. Have some great programming in the community we are rolling out.

They’re crushing it from down under (Australia) and establishing a bigger presence in the states.

Relevance AI allows Ops and Growth teams to build and manage an entire AI workforce in one powerful visual platform. 

This allows you to build custom agents in seconds and manage complex workflows with full context.

More importantly, they’re going to be helping GTM leaders learn how through some killer programming.

Stay tuned!

🤯

THE GTM ENGINE JUST FOUND ITS TURBO. 🚀

The gap between "having AI" and "scaling AI" is where most GTM teams are getting stuck. We're officially closing that gap today by welcoming Relevance AI to the RevGenius partner ecosystem.

Relevance AI allows Ops and Growth teams to build and manage an entire AI workforce in one powerful visual platform. While most tools give you a single assistant, they provide a team of autonomous agents that deliver human-quality work across your entire engine. This allows you to build custom agents in seconds and manage complex workflows with full context.

We’re obsessed with bringing you the tools that actually move the needle. Relevance AI is a massive addition to how we’ll build the future of GTM together.

 Link in comments!

#GTM #AI #RevOps #Growth #FutureOfWork

Yesterday got 172 responses in a couple hours in RevGenius. This is a hot topic and I'm opinionated, but would love to hear your POV-  Who's going to own the future of CRM?

 👍 Salesforce
 👏 Hubspot
 🫴 New AI Player
 ☠️ CRM as we know it will evolve
 👷‍♀️ Teams will build CRM in-house

 🧵 your thoughts.

What crm do you use today? 

And what are the biggest needs you have for any crm or crm-like instance to have for you to switch?

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Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Meet Mara 🩷

She’s a 7 year old, 59lb girl with the most gentle demeanor (especially with kids). 

Dogs like Mara always have a harder time getting adopted. She’s older + she’s a pittie mix. It doesn’t make her any less deserving of love. 

Every dog should be judged by their own demeanor. Not breed sterotypes.

We have a husky who never makes a peep and is scared of his own shadow.

We have a pittie who would throw herself in front of a bus to protect our kids. 

Mara is calm, easygoing, walks nicely on a leash, and does amazing in daycare. She’s a complete love.

Mara deserves a loving family. Will you help share her? 🩷

Available at Many Paws Global Rescue in Palatine, IL.

Photo credit: Nicholas I. Knuth 📸 

PS - I know many of you have pitties, too. I love seeing your photos in the comments - please share them!

I just read a post from a CEO who was in disbelief that a customer churned b/c they're going to try DIYing the vendor's AI solution.  It included the quote - "Good luck, see you in 6 months when you realize how hard it is."

I think we're going to see a lot more of this from tech companies in 2026. This isn't me picking on anyone. DIY is a really tough competitor. And, it hurts to lose to it. 

But, wishing for a customer's failure has never served me well in Sales. 

It's understandable that our knee-jerk response is to name all of the reasons why DIY is a bad idea. 

Often, our points are valid. 

But, the delivery is defensive. We erode trust because we fail to be collaborative or helpful. 

Instead, here's something that worked for me when I was up against DIY:

#1 - I asked questions about how they were thinking about rolling it out. Not "gotcha" questions. Qs that were genuinely curious in nature that helped me understand their beliefs/assumptions. I sought to understand (vs. seeking to correct them). Often, this exposed a flawed assumption. 

#2 - I shared ideas/tactics from other execs that were taking a DIY approach, so they could learn from them. I stopped fighting against DIY. This built trust.

#3 - Lastly, I offered at least one idea for how I could partner with the team as they thought through their DIY approach. I prescribed suggestions on areas where I knew DIY typically fell down. It gave me the chance to get in with the teams and illuminate the roadblocks that made DIY harder than they assumed.

More of those DIY deals started to convert. Not all of them. Just more of them.

TLDR - there's a great Brent Adamson quote - "Before you tell someone why they're wrong, first tell them why they're right". 

When competing against DIY, I stopped trying to be "right". I started trying to be useful.

I'm no LinkedIn expert, but I don't think we win by taking what works for someone else's content and trying to copy it. Here are 3 people who I think embody what it means to a have a voice on here that is totally and completely their own.  

Sara Uy
She grew like crazy on here after filming herself making cold calls every week. She's relatable because she was never trying to impress you. She showed the good, bad, and ugly. She took a job-to-be-done that makes many sellers nervous and she did it in front of the entire LinkedIn community. My favorite comments from her followers are the ones where sellers say, "You inspired me to pick up the phone more". Sara didn't copy what bigger creators were doing. As a result, she's at the top of every Sales creator list. Right where she belongs. 

Tas Bober
The queen of sharp wit. Her expertise is paid ads landing pages. But, she finds 100 different ways to make it fun. She's unafraid to say how she feels + doesn't shy away from constructive debates. When I met Tas for the first time last year, I felt like I already knew her. She does a great job balancing SME content with human content. I'm pretty sure if I was given 10 random LinkedIn posts, I could pick the one she wrote. Her voice is so uniquely hers. 

Shali Rana Reed
She's the people's champion. You can feel Shali in your corner when you read her posts. It's impossible not to click "see more" when her posts appear in the feed. She's one of the best at sparking curiosity in her hooks, without making it feel corny. You never know if it's going to be a pun, a serious post, or a work post. I like how she keeps us guessing. She has this no-nonsense energy about her. Big sister energy, in the best of ways. 

Your turn. Whose voice stands out to you as completely their own?

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Jared Robin ⏭

Jen Allen-Knuth

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The Battle

Jared Robin ⏭

Jen Allen-Knuth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jared Robin ⏭'s LinkedIn Performance

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