Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don’t win. The most resonant do.
I help founders turn audiences into movements.

I’ve seen how resonance scales:
•Built RevGenius from 0 → 55,000 members & 7-figure revenue in 3 years
•Scaled multiple startups from 0 → 7 figures, including 2 exits
•Advisor to 12+ SaaS startups

,I work with founders & GTM leaders to:
•Clarify their POV so it resonates
•Build audiences & communities that compound
•Spark movements that define categories

If you’re ready to grow by resonance, not noise, let’s connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

I'm deleting 10,000+ LinkedIn connections.

Here's why:

I hit the 30k connection limit and realized most of them don't see my content and I don't see theirs. The algorithm buries us to each other.

I'm shouting into a void of people I haven't talked to since high school or past jobs. They're doing the same to me.

So I'm trimming down to the community I'm actually building with - people in the trenches of revenue, growth, and go-to-market. Founders building the future of their spaces.

It's not personal. It's about making this platform work.

Resonance > noise.

(Using LeadDelta to bulk remove because doing it one by one was brutal. No affiliation.)

Community is the ultimate leverage.

Jared Robin

LinkedIn Login, Sign in | LinkedIn

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(7) Post | Feed | LinkedIn

li_at

I help founders create markets, not fight for them 🏴‍☠️

I had no job, no money, and a 380 sq ft apartment in the East Village.

So I sent 300+ LinkedIn DMs a day with one simple ask: "Want to join an inclusive sales, marketing, and RevOps Slack community?"

10%+ said yes. That's 900 people a month.

It worked because I struck a nerve. Covid hit, people were isolated, and every other community was either exclusive to leaders or wasn't really a community at all.

I saw the gap and built something different- a place where everyone belonged.

RevGenius took off. 1,000-3,000 new members joined a month once word of mouth spread. The vibes were immaculate.

It started with a 27-person LinkedIn group chat that was so active the app crashed multiple times a day. I moved everyone to Slack and went all in.

That chair between the windows? That was my office for a year. I was surviving on unemployment, drinking too much coffee, staying up too late.

But the mission mattered more than my job search.

5 years later: 60,000 members.

Grateful I never stopped building.

It only took me 10+ years on LinkedIn, but I did it! Hit 50k followers.

Been on LinkedIn prospecting since I first got into tech. 

Since, I've seen a MASSIVE evolution in gtm & the platform:
- from not being allowed to 'social sell' to a key motion
- from tons of cold dms to building content.
- from prospecting to building community
- from climbing sales ranks to solopreneurship
- from manual work to automation to ai
- so much more

Through this platform I built a community of 55k revenue professionals. 
Through this platform I built a new career path for myself.
Through this platform I built a professional friend group unlike any I could have imagined.

Thank you all for contributing to over 50k followers here, 80k on our company page and more importantly, being a part of the change.

Here's to the next 50k 🚀

I've known Leslie for a few years now. And she just continues to level up.

Watched her launch her own business.
Watched her drive amazing results for her clients.
Watched her build her brand and speak everywhere.

And now, if that wasn't enough...

Watched her write a book that soared to the top of the charts.

She invited a bunch of incredible GTM leaders (and friends) to a luncheon last week which she hosted.

Hung with the homies Joshua Bailey, Jacob Fleisher, Katrine Reddin 🦕, Julia Carter, Ben Bartolone and so many more as vibes flowed. 

As wonderful as the book "Profit Generating Pipeline' is (a USA Today top 50 bestseller), Leslie is way better. 

I mean look at her energy in the background supporting Josh and I homie-ing it up :)

Appreciate you to the moon.

I help founders stand out from the noise 🏴‍☠️

When the homies Michael Petery & Benjamin Douablin invite you to dinner, you show up.

Had a blast talking about wild investment stories, the data space, and thinking differently.

Loved getting a chance to also hang with Jacqueline-Amadea Pely, Charles Crnoevich, Santtu Koivumäki, and David Walker, a group of tremendous revenue leaders building the future of GTM.

Big props to FullEnrich for going into a commoditized space and forging a new category (data optimization?)! 

Shout out to Wegmans Food Markets too - who knew they could launch a Michelin Star restaurant in a prime location?!

GTM is hard. Building a community of leaders gives us all the support we need.

Thinking about creating new markets to make going to market less noisy is the added sauce.

I want to start hosting some dinners in NYC. Who's in?

I had zero fashion experience. Zero magazine experience. I was 30 years old. 1 year later I was being invited to 40+ fashion shows a season and was in line to become an ambassador to Korea.

Here's what happened in between:

I launched Deux Hommes Magazine with my co-founder Carlos. We were newly obsessed with menswear. We wanted to make money eventually, but first we wanted to build something that mattered.

At the start, we wrote about the same mainstream brands all the big publications covered. We weren't being seen, and honestly, our content wasn't as good as theirs. How could we compete? Did we even want to?

Everything changed when I walked into Shop Untitled, a boutique in the West Village. The entire store was filled with brands I'd never heard of. Avant-garde designers I'd never seen in any major magazine.

And the fashion was better.

I took photos of every label. Hit Google. Found more boutiques, more designers, more incredible work that nobody was covering.

These brands wanted exposure but couldn't get it- too young, no PR budgets, no connections. The big mags ignored them.

I found our niche.

For the next four years, we built a team of writers and editors from schools like Parsons. We featured exclusively emerging designers. I was making $0 and working 40 hours a week on this- on top of my day job.

After a slow start, things clicked.

We hit 10k monthly readers. We threw the biggest men's NYFW party. Top trend forecasters followed us. Design schools discussed our work. We won international fashion film awards.

We stopped competing where we couldn't win, and solved a problem nobody else would.

I showed up for dinner. I left with proof that everyone complaining about outbound just sucks at it.

John Basar is a killer (to the right of me) - 30-40 meetings booked a month at HockeyStack.

The dude crouching in the middle of the front row?

Meet Gautam: 200 meetings booked in his first 6 months. 

Over 50% of meetings booked via cold call. Savages.

I went to this dinner last week expecting a nice meal and to hang with the spectacular company I advise. I ended up with a lesson in outbound.

And its not just these 2. It's the whole team. 

Discussed hiring, outbound, and so much more. Learning a ton.

Alex Choi and Emir Atli (Hiring AEs) have this team humming. 

Had an amazing time hanging with the homies Lily Roosevelt, Amulya Vadrevu, Daniel Garcia and so many more.

What I love the most about Hockeystack is they are absolutely crushing the inbound game. And, yet, they have taken the time to make sure their GTM doesn't end there. 

Oh ya, and they are building something different than those in the 'attribution' space (where they started). 

Don't let the gurus tell you outbound is dead. It's alive and well for those that know what's up.

Join the movement.

LFG 🏴‍☠️

Clay gets a 30-40x multiple. Most data companies get 3-5x.

Same revenue. Wildly different valuations. Here's why:

GTM has 3 metrics that matter - not just revenue.

1. Drive actual revenue

This goes without saying. If it's not consistently filling the pipeline and closing deals, it's theater. Brand plays and awareness matter, but only after you've proven you can make money.

But doing this alone? You're playing in somebody else's category and subscribing to the average valuations thereof.

In the data space, hit $10M ARR and you'll get a 3-5x multiple. That's solid - but it's not 10x.

And it certainly isn't 30-40x like Clay.

The reason? You're capped by the category leader's potential.

Clay didn't just build better data tooling. They built orchestration, a system for action. They sculpted a new space. Time will tell how big it gets, but they're not competing on data multiples anymore.

2. Expand category potential

Whether you're creating a new category or redefining an existing one, marketing needs to create hunger for the problem you solve. When you frame, name, and claim a category - demand converts to revenue automatically.
Airbnb didn't compete with hotels. 

Uber didn't compete with taxis. Salesforce didn't compete with on-prem software.

They found problems with the old way and built solutions that created a bigger pie.

The markets for each FAR surpass the original "competing" space. And they've owned it ever since.

3. Increase company valuation

Investors don't buy what you've done. They buy what you could become.

Marketing shapes the story of massive category potential and positions your company as the inevitable winner.

Category kings get higher valuations (Clay, Airbnb, Cursor) because the categories they create are expected to build exponentially bigger pies.

The metrics - revenue growth, customer growth, margins - just validate the bigger vision.

Props to Christopher Lochhead 🇺🇸🇮🇱🏴‍☠️ for first exposing me to this framework.

When you align your entire GTM team on these three metrics - not just sales on revenue - you stop competing in someone else's category and start building something that actually matters.

Down with silos. 🏴‍☠️

8 pm yesterday - we won Thanksgiving.

Grateful for:
- a family that doesn't take themselves too seriously
- a partner who supports me endlessly
- a network and community that are friends first
- the privilege to be able to put it all on the line
- all the texts yesterday with folks I lost touch with
- my beautiful nieces who are so funny and fun
- my health, food on the table, and roof over my head
- whoever took this photo (still unknown)
- being able to build on a tremendous foundation
- the leftovers we have for weeks because we cooked too much

Drop a 🦃 if you also ended up horizontal by 8pm. 🤣

This week a company made me schedule a 45-minute discovery call with an SDR to buy payroll processing. For one employee.

I was looking for a new payroll provider this week. Just for a single employee company.

Expected the process to be quick and easy. Nothing to negotiate, no unique integrations needed - just needed to understand who could do the job.

Payroll processing.

And maybe to see if I was eligible for PEO. No site would confirm or deny if I was. (Note: it’s not rocket science, it’s based on employee opt in count)

Here’s what buying payroll looks like in 2025:

All 3 websites: No clear pricing. No details on PEO eligibility. All required I speak to someone.

Company 1- called me right after I submitted the form - startled me in a way I welcomed. The challenge? She needed to coordinate with 2 other reps depending on the program(s) I required. That would lead to another call just to get the answers I needed. That call - you guessed it - would have to happen on another day.

Company 2- (who I already work with for our international contractors) required I coordinate schedules with 2 reps which took a couple days of back and forth on email. They had the best solution for me but required an annual contract which was a non starter. No flexibility or desire to escalate. We’ve worked with them for a few years.

Company 3- the 45 min inbound SDR meeting. Filled out the form on their site. Got a calendar link. Realized I couldn’t get a same day call. Scheduled this 45 min call for the next day.

45 min calls may be the worst.

WTF would a company want anyone, let alone inbound SDRs, chatting for 45 mins call 1?

I just had 2 basic questions.

Waited the day. Hopped on the call.

They asked me “where I was calling from” on Zoom. Fuming.  I can’t be the only one that hates “canned” small talk?

Here are MY questions - I qualified myself out in 3 mins.

The process I had to go through for a simple purchase showcases a massive problem with the legacy buyer journey.

This doesn’t just happen with payroll. I’m seeing it across the board.

It works the way a company has structured it to work.

Not the way a buyer actually buys.

This is the perfect example of a movement that’s needed.

Who’s going to lead it?

Just got off a call with 2 founders saving their clients between 50-90%+ on tech stack costs alone. And that's not even including savings from employees they don't have to hire and time they don't have to spend.

This is the future - autonomous gtm.

Today you 'can' build whatever you want in tools like n8n but it requires a technical person who needs to spend hours building workflows who ends up babysitting them daily because of breaking points.

Most companies don't have that resource nor time (or costs) needed to stitch together dozens of point solutions. 

Just because you have a collection of point solutions with AI in it, doesn't mean your whole system you are building is autonomous.

Often the ai just optimizes the point solution (if that) and not the whole system. 

They've built tools like rb2b, birddog, usergems, and so many more in a matter of minutes in the same system. Easily unifying the data and workflows.

Cost savings? 

On just building rb2b, 60% or more. 
On unifying all the systems? multiples in time and revops manpower.

For a Series A (soon to be B) company they work with 50% savings month 1.
For another company, who's stitching many tools together? 90%

Allowing revops to not need to be systems babysitters? 
Priceless. Now they can become growth strategists.

Companies are using a system of record, a system of action, and theirs. Maybe one day they'll replace one or both of them too.

This is what an autonomous future looks like in gtm.

🏴‍☠️

6sense just changed from intent data to signals.

Note: their product is seemingly the same. They just changed the wording.

I'm just trying to make sense of how 'revenue marketing' differs from regular 'marketing'. It's a thinker...

Do you even vibe bro? Over 400 GTM leaders have signed up for Vibe Week:

1.  Masterclass: Learn how to build custom agents in n8n - Today
2. Vibe GTM Hackathon - Thursday

Explorium came to us wanting to help more GTM leaders learn how to build in AI.

So we put together this incredible week to make it happen.

Omer Har CEO of Explorium x Jane Farris Head of Data Science at Explorium are helping us with the fundamentals in building custom agents in n8n today.

And on Thursday we have a competition with about $5k in prizes ($1k Amazon Gift Card + Explorium credits). 

If you're going to flex your workflows, may as well make some guap doing it - https://lnkd.in/eaf9grCR

the 'modern gtm stack' puts too much onus on the operator - lots of tools, workflows, moving parts, and expenses to manage. 

the 'future gtm stack' will be less tools with at least the same (probably more) power.

clay is the closest thing today to it for sure. but some other point solutions are often still required.  tomorrow you'll be able to do way more in a single system.

plus there will be ai at core so truly autonomous gtm will be possible.

Dale Zwizinski

Revenue Reimagined

It’s not surprising that many startups struggle. With so many variables in play, it’s just a fact of doing business. Over 20% of startups fail in the first year, and only 50% make it past five. 

Revenue Reimagined is a full-cycle Go-To-Market (GTM) agency helping founders & revenue leaders transition from founder-led sales to product-market fit (PMF). All while scaling responsibly. 

Gut-feeling, trial & error, or advice from those who haven’t successfully built from the ground up before isn’t the way to play & WIN the game. Lots of “consultants” promise “tons of leads” or “expert training” to fix your underperforming revenue. The fact is, one size... doesn't fit all. 

Having partnered with dozens of clients, and driven hundreds of millions in revenue, we’ve realized that every client is different. 

Our data-centered proprietary ALIGN process and GTM data analysis is unique and customizable. Not the “cookie cutter” playbook you see repeatedly online. We help build out proven systems to predictably grow revenue across MARKETING, SALES, CUSTOMER SUCCESS, and REVENUE OPERATIONS (RevOps) as one collaborative revenue function because working in silos doesn't lead to growth.

Revenue Reimagined By The Numbers:

✅ Over $425MM+ in revenue generated 
✅ $64.5M funding secured 
✅ $3.6M+ in operational expense (OpEx) savings
✅ 25+ different startups across 6 different countries 
✅ SMB to F500 sales
✅ Led teams from 2-150 with over 143 promotions influenced

WELCOME TO COLLABORATION

Co-founder & GTM Officer

Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.

Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they've remained unknown to the masses.

Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.

Embracing a “Give > Get” mindset, guests provide our audience with exclusive weekly giveaways. We’re not talking the mediocre leftover swag from the closet here. Think: free coaching, no-charge product subscriptions, free exclusive community memberships, and more. 

Register for our newsletter at https://revenue-reimagined.com for actionable go-to-market strategies, show notes, and your chance to win the giveaway.

Founder and Co-Host

Sendoso

Sendfluencer

The Sales Change Agent

Overview:  After 20+ years of being in the sales profession and 10+ years in sales leadership there have been patterns that have emerged which have been proven to drive and scale revenue within organizations.  I work with C-level executives and founders to understand their "real" current state and map out an iterative process to scale the sales organization based on agreed-upon goals.  Here are 4 high-level pillars we work on to scale the sales organizations (these pillars build on each other):

1. Setting Expectations: This first item is the most important item - if unrealistic expectations are being set with either the sales team or the executive team it will be almost impossible to hit your goals.
 ✔ Including hiring and on-boarding of your sales team

2. Data-Driven Decision:  It is surprising how many organizations are managing the company by "gut" feel.  I recommend that you get a handle on the following data points:
 💲 Close Rate
 💲 Deal Velocity
 💲 Average Deal Size
 💲 Churn Rate

3. Sales Pipeline:  This is not just a pure numbers game, we are talking about a "real" pipeline - the health of your organization will be based on your pipeline
 ✔Example - If your close rate is 25% then you will need at least 4 times your revenue target as pipeline

4. Aligning to the Buying Process:  This is where many organizations struggle, they are so focused on their sales process and the features/functionality of their product they forget the customer
 ✔Additionally, this is not a one-time process, this pillar needs to be revisited often as an organization scales and markets shift.

Additional items I work on with companies:
✔ Build a culture based on servant leadership
✔ Compensation review and plan designs
✔ Hiring and interviewing candidates
✔ Technology stack analysis
 
Summary:  Sales executives are expensive - Design and build a foundation for your sales organization so that you know when you scale the team they will be able to execute effectively and efficiently.

Founder

Revenue in a Box

GTM Partners

GTM Ambassador

UpdateAI

Collaborating with the CEO on all thing revenue, including:
✅ Go to Market
✅ Aligning to the Buyers Journey
✅ Pricing Strategies
✅ Sales Pipeline Growth

Our mission is to empower Customer Success teams to build great relationships with their customers.

We work with early and growth stage B2B SaaS companies to help them scale Customer Success outcomes.  Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

UpdateAI is the first meeting assistant built specifically for CS.

Strategic Sales Advisor

RevRoom

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

Founding Member

RevGenius

Brand Ambassador

Curious - click here: https://vrlps.co/2k9FP56/cp

RevGenius Ambassador

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

S44 is a global digital experience company servicing the mobility, energy, and automotive sectors through SaaS products and custom electromobility digital solutions.

We collaborate with Automobile OEMs and dealer groups to prove a great user experience when you are looking to purchase a vehicle.  Many people want recommendations based on their preferences, we are providing this type of experience when you are purchasing a vehicle.

Head of Sales

🤝 Chief GTM Officer | YOUR GTM Special Ops Team | Founder enabled GTM Strategy -> Data vs. Gut | Give > Receive | Recovering Coder | Extending Runways for Founders | Must haves 💪 Grind 🧠 Integrity 🎯 Coachability

An energetic, top performing sales professional, leader, and coach who is passionate about the Cloud based technologies.  More than 20 yrs experience with enterprise sales and known for my ability to grow and enhance businesses.   Working with innovative technologies and platforms to make customer successful wakes me up in the morning!
 
A self-starter who is happiest when helping customers enhance their business with innovative technologies.  It is important to stay ahead of trends and looking for ways to help a customer grow their business and improve their products/services.  The sales environment has changed dramatically over the last 5 years, the next 5 years will be a monumental shift --> Sales, Marketing and Service are on a collision course.

The pursuit of sales and maintaining customer satisfaction has taken me around the globe.  Establishing contacts and a track record of success in the financial service market throughout China, Asia, Mexico, and the United Kingdom, just to name a few.  Every sales person should be well versed in cultural differences and knows that paying attention to such details can make or break a sale.

SALES is changing and utilizing every available channel is important - if you are reading this you know what I am talking about!  To understand more about the sales evolution come read and listen to content here: www.thesaleschangeagent.com
 
Entrepreneurship and education is a deeply ingrained with a MBA from the Olin Graduate School of Business at Babson College.  and an undergraduate degree (with a double major in Management and Finance) at Merrimack College. Living in Lakewood Ranch, Florida (outside of Tampa), with my wife and 2 children.   For fun I enjoy traveling with his family, play/coach soccer, workout, ski, and golf.

Dale Zwizinski
Mobile: 401.952.9231
Email: dzwizinski@gmail.com

The count down to Leslie Venetz book event, looking forward to connecting today in Tampa!!

No alternative text description for this image

Congratulations, Leslie Venetz, on publishing your book!

I highly recommend Profit Generating Pipeline, one of the biggest challenges all customers are struggling with, the PIPELINE., This book will point you in the right direction.

B2B companies are jumping into AI fast.

The smart ones are doing something the rest aren’t: starting with a charter.

I’ve seen this across startups and global enterprises. 

Teams rush to test AI, but without governance or alignment, things break down:
1️⃣ Marketing pushes out GenAI content.
2️⃣ Sales pilots lead scoring.
3️⃣ Ops automates workflows.

Great experiments. Terrible coordination.

And when those efforts aren’t tied to revenue, customer value, or a long-term business strategy, they stall or die quietly.

An AI Charter changes that.

It defines why your company is investing in AI, what outcomes matter most, who governs which initiatives, and how success will be measured.

It ensures your AI isn’t just innovative. It’s accountable and strategic.

Do you have a charter in place? Or are you still managing pilot chaos?

Here’s the problem with most AI efforts: they stay small.

You don’t win in B2B by testing AI. 

You win by scaling it.

An AI Charter gives you the alignment. 

But the next challenge is execution.

This is where most companies get stuck. They launch a few use cases. Results are mixed. 

Teams lose momentum.

To scale with impact, you need to:

Focus on AI use cases tied to pipeline velocity, customer experience, or account expansion.

Use shared business KPIs, not isolated data metrics.
Integrate AI tools into how GTM teams already work.
Govern consistently, with clear roles and recurring reviews.

If your AI efforts aren’t producing real commercial outcomes, it’s time to revisit how you’re executing.

What’s the biggest blocker your team is facing as you try to scale?

This is a great opportunity and if you want a "fast pass" send me a 30 second video and I can get you a meeting with the CEO!

If AI is part of your future, the AI Charter is your operating system.

Most B2B organizations still don’t have one. That’s a mistake 🛑 !

An AI Charter isn’t about compliance. It’s about business clarity.

Here’s what it should include:

1️⃣  A clear purpose statement tied to your business model.
2️⃣  Long-term goals linked to revenue impact, customer retention, or operational efficiency.
3️⃣  An AI Council with stakeholders from GTM, product, operations, risk, and data.
4️⃣ A prioritization and execution framework that focuses on business impact, not experimentation.

When AI is embedded in sales, marketing, and customer success, it becomes a strategic asset.

When it stays in the lab, it’s just another cost center.

If you were writing your charter today, what’s the first outcome you’d prioritize?

The most effective go-to-market teams don’t just share goals. 

They work in sync.

When sales, marketing, and customer success are aligned, everything becomes easier:

👉  Leads turn into qualified conversations.
👉 Deals close with smoother handoffs.
👉 Customers stay longer because their experience is consistent.

But in many companies, these teams still work in silos.

It’s not because people aren’t trying.
It’s usually because each team is using a different playbook.

👉 Different definitions of success.
👉 Different data.
👉 Different timelines.

This slows everything down.

Solving it isn’t about adding more meetings or new tools.

It’s about creating a shared rhythm and making connections between teams part of how you work.

1️⃣  Clear handoff rules.
2️⃣  Shared definitions of pipeline stages and customer health.
3️⃣  Simple feedback loops that actually get used.

When those connections are strong, growth feels like progress, not pressure.

❓ Where do your GTM teams naturally align today?

That’s your starting point.

the-sales-change-agent

revenue-in-a-box

LinkedIn App Challenge

Sign Up | LinkedIn

Talks about #gtm, #founders, #startups, #leadership, and #venturecapital

Build Campaigns Together. Execute Like a Single Team.

At one startup, Marketing launched a big content campaign around “modern buyer enablement.”

The content was sharp. Engagement was solid.

But Sales didn’t use it. They didn’t even know it existed!

That’s not a messaging problem. 

That’s a planning problem.

In high-performing GTM teams, campaigns aren’t handed off. 

They’re co-created.

Here’s what that looks like in practice:

1️⃣ Shared Planning Cycles
👉  Sales, Marketing, and Success meet upstream. 
👉  They agree on priorities, themes, and timing before execution begins.
2️⃣ Sales Plays Tied to Campaigns
👉 Campaigns don’t end at the lead. 
👉 They come with plays, talking points, and assets that map to pipeline stages.
3️⃣ Feedback Loops Post-Launch
👉 Reps give insight on what’s landing and what’s not. 
👉 That feedback fuels the next round of content.

When your GTM team builds together, every campaign becomes a conversation.

Buyers hear one message, see one journey, and trust builds faster.

You don’t need more campaigns.
You need fewer, more aligned ones, with full team ownership.

What’s one way your team ensures campaign alignment before launch?

Most automation fails because we start with AI.

We should start with purpose.

Every job in your company exists to achieve an outcome. Until you define those outcomes and understand the context around them, AI will feel like a patchwork solution.

Jobs To Be Done helps you see:

✅ What should be automated
✅ What must remain human
✅ And how both can work together in a unified system

AI does not replace work. It redefines it. But only if we define the work first.

Too many companies treat the CRO role like a super-sized Head of Sales.

Quota, hiring, forecasting, repeat.

But true GTM alignment doesn’t happen when one function leads the others.

It happens when one leader owns the customer journey, from first touch to lasting value.

That’s the Aligned CRO.

A modern CRO isn’t just measured by bookings. They’re judged by how:
👉 Well Marketing and Sales partner.
👉 Predictable pipeline has become.
👉 Efficiently the entire GTM engine scales.
👉 Clearly the customer sees value.

To get there, aligned CROs operate differently:

1️⃣ They build shared accountability across functions
The scoreboard tracks outcomes everyone touches, pipeline velocity, win rates, customer expansion.
2️⃣ They bridge revenue strategy and execution
No more planning in silos. Campaigns, messaging, and sales plays are aligned before launch.
3️⃣ They lead with a systems mindset
People, process, tech, and messaging all mapped around one goal: delivering value to the customer.

If your CRO only leads Sales, you’ve got a gap.

But if they lead alignment, they become a force multiplier.

The question isn’t just, “Are we hitting the number?”

It’s, “Are we building a machine that hits the number sustainably?”

What does the modern CRO look like in your company?

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jared Robin ⏭'s LinkedIn Performance

Performance ScoreDale Zwizinski's LinkedIn Performance

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Performance ScoreJared Robin ⏭'s LinkedIn Performance