Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Esquire Financing, Inc.

Head of Business Development

Antidote Brand Divergence Inc.

Antidote is a Brand Venture Studio with a passion for creating Global-Minded Filipino Brands. Using its proprietary framework – Brand Divergence Blueprint, Antidote has created and built several brands that have cumulatively generated over a billion (PHP) in revenue over the years, both for client-partners and its own brands.

Antidote specializes in Brand Strategy, Brand Identity & Design, Business Development, Content Strategy and Creation, and Social Media Marketing.

Created and launched several brands for clients from 2008-2012 which have generated a combined Php 1 billion in revenue from launch until today.

2012 - Created Lagu, the World's First Sand Repellant Beach Blanket, which has been exported to over 15 countries, sold over 100,000 units since its launch, and been featured in several global publications and shows such as The Today Show in the US. 

2013 - Co-founded Early Bird Breakfast Club, the pioneer all-day breakfast chain, having served over 500,000 breakfast lovers and counting. 

2014 - Created Spud Buds, the first local potato snack brand which uses local potato variants. 

2016 - Created A-Game, the Revolutionary Recovery Magnesium Sprays that has helped thousands of athletes recover better and perform better. 

2017 - Launched Bababum, the first portable nebulizers in the Philippines. Helped launch Bub & Weave, a pioneering line of Nursing Essentials for the Modern Mom. 

2018 - Launched Samson Hates Delilah, the World's First Foamade, which is the first Filipino hair styling brand launched on Amazon. Helped launch Tales of Tom-Tom, an original series of children's board books aimed at promoting Filipino culture by featuring Philippine cities through the eyes of children.

Founder

Kendrick Loves to Brand

The branding podcast featuring stories and lessons from entrepreneurs and brand builders, so you can get inspiration, insights, strategies and tactics as you create your own game-changing brand. Hosted by serial brand creator, entrepreneur, and founder of Antidote, Kendrick Co.

Podcaster

Go Negosyo

Business Mentor

The International Fusion Corporation

Marketing Director

Director Brand Strategy

earthgrade

Kultura Filipino

Head of Ecommerce

Early Bird Breakfast Club

The pioneer all-day breakfast chain serving Beautiful Breakfast Morning Noon and Night. Early Bird opened its doors in January 2013 to breakfast lovers who eagerly enjoyed being able to eat breakfast food anytime of the day. With its sunny and cheerful ambience complete with a signature hand-painted wall mural for each branch, Early Bird quickly established itself as the go-to for breakfast and comfort food with as much as 5 branches opened during its time.

President/Co-Founder

Scent and Beaute Inc.

Brand Strategy Consultant

Branding is the perfect intersection between Entrepreneurship and Creativity. I live to create brands both for myself and others. | DM me if you need a co-pilot in creating your brand.

I'm a serial entrepreneur with expertise in game-changing brand strategy, product innovation, and business development. In my 15 years starting and managing several business across a diverse range of industries, I have worn many hats while deepening my expertise in strategy development, communications planning, and business development. My business development experience covers both building an extensive network of brick-and-mortar distribution channels as well as marketing our brands through social media and ecommerce. Some of our brands have been exported to over 15 countries worldwide, giving me a unique point of view of what works in different markets and how to adapt the positioning and communications plan for each territory.

taplio

The Battle

Jared Kligerman

Kendrick Co

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