Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

taplio

The Battle

Jared Kligerman

Joe Lyons-Rising

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