OpenEd.co

( )pening the world of education for every learner. OpenEd is the home of the OpenEd Daily, the OpenEd Podcast, and our programs serve 12,000+ students with our open education model aimed at transforming millions of lives across the United States. We help families and schools help their students reach new heights with their individualized needs.

Partner & Chief Operating Officer

Liberty Ventures

Investor, Limited Partner & Advisor

Reveal

Reveal and Crossbeam merged June 24, 2024 in the biggest news in partner tech history!

Chief Partner & Ecosystem Officer (merged with Crossbeam)

nearbound.com

Formally PartnerHacker (acquired by Reveal, 2023), Nearbound.com is the media company covering the news, stories, tactics and experiences of the Nearbound Era. 

Nearbound makes the world go ‘round.

Co-Founder & CEO (acquired by Reveal)

Nearbound Podcast

The number 1 podcast in the Nearbound Era - The Nearbound Podcast

Producer & Co-Host

Cloud Software Association

Member, Board of Directors

Pillar

Member Of The Board Of Advisors

University of South Florida Muma College of Business

Member of The Board of Advisors, Guest Lecturer

Curu

Drift

A LinkedIn Top 50 Startup for 4 years in a row, Drift is one of the fastest growing B2B SaaS companies, ever. 

As Drift's first ecosystem executive, I was responsible for creating and scaling the Drift Ecosystem through global channel, strategic alliances, technology partnerships, and integration of Drift's GTM engine. Built Drift/Adobe Alliance from zero to Adobe Partner of The Year. 

Creator of the Conversational Marketing Blueprint - the underlying methodology used to certify thousands of marketers on Conversational Marketing.

Creator of Conversational ABM - launched at Adobe Summit during the Keynote to an audience of 19,000+ people as the only non-Adobe company present on the main stage.

Founded Drift's Tampa Bay office, our fastest growing regional location. Sourced and hired recruiting leadership, customer support leadership, and sales development leadership that now supports over 50 employees and growing rapidly in the region.

Sr. Director, Global Partnerships (acquired by Vista Equity Partners)

Passion is the primary ingredient to my being. About me 👇

I forge movements behind undeniable shifts in the world.

I remodel companies from participants to change agents. 

I build teams who's careers are transformed by the audacity of an unshakable vision & intense pace.

Back-to-back unicorns (PandaDoc, Drift). Board experiences in capacity as an executive, founder, small investor, and advisor (and plenty of lessons from my failed startups too, of course). 

Co-Founder of PartnerHacker (acq 2023), Co-Founder of Nearbound.com, Chief Ecosystem Officer at Reveal, and currently leading the nearbound industry in the best ecosystem in B2B - the partnerships ecosystem.

Always willing to help those who ask. I've taken hundreds of calls with first time entrepreneurs, revenue leaders, and partnership professionals. Help first, good follows. 

Play long term games with long term people 🤝

Jared Fuller

PhoenixCG

Phoenix Consulting Group specializes in collaborative business relationships. We help companies achieve profitable results through their strategic alliances, channels and partner ecosystems. PhoenixCG brings together seasoned consultants with practical experience to help you accelerate revenue, tap new sources of innovation or open new markets through effective partnerships.

CEO and Founding Principal

ISO - International Organization for Standardization

Working with the American National Standards Institute (ANSI) in partnership with the Association of Strategic Alliance Professionals (ASAP) to convene a US delegation to represent US interests in developing this international standard to promote high-performing, value-creating business relationships.

US Delegation ISO 44001 Collaborative Business Relationship Management

Association of Strategic Alliance Professionals

The Association of Strategic Alliance Professionals is the leading global professional association dedicated to alliance formation and practice.  In the role of Best Practices Chair, led a team of acknowledged experts to develop the profession's first certifications and revised the body of knowledge: The Alliance Manager's Handbook.

Global Advisory Board Member and former Chair Best Practices Committee

Association for Strategic Planning

The Association for Strategic Planning (or ASP)
is a non-profit professional society whose mission is to lead and support people and organizations through the promotion of a holistic approach to strategy management and by setting standards for strategy through thought leadership, professional development and certification

Board Member US West Coast Chapter

HR Tech Advisor

As a member of the Board of Advisors for HRTechAlliances.com, I am advising the founders and fellow HR Tech industry thought leaders to help create something very exciting – a new global portal just for those involved in Alliances & Partnerships in the HR Tech industry. It will not be for the HR buyers, it will be for the vendors to help them do more business with each other. The platform will help users discover, create and manage Alliances & Partnerships.

HR Tech Advisory Board

BEA Systems

Norma Watenpaugh was the Sr Director of WW Partner Development at BEA, responsible for Partner Strategy, Marketing and Program Development during the design and deployment of the Star Partner Program. The BEA Star Partner Program became known as one of the benchmarks in the high tech industry for large scale partner programs. The central program design goal was to consolidate multiple, special purpose programs into a single, manageable, scaleable, operational program that accommodated a spectrum of business models from Systems Integrators, Consultants, Independent Software Vendors (ISVs) and Applications Software Providers (ASPs).

Sr. Director World Wide Partner Development

Fujitsu (formerly Amdahl)

Managed strategic alliances for Intel, Microsoft, and Sun. 
Architected Microsoft alliance around 5 strategic enerprise solutions, funded by Microsoft -$20M. 
Launched a channel for enterprise server which in its first year yield twice the pipeline of the direct sales force.

Director Strategic Alliances

Oracle (formerly Sun Microsystems)

Developed partner ecosystems to enter new market segments

Market Development Manager

Author, Speaker, & Advisor in Collaborative Ecosystems and Strategic Partnerships

With over 20 years of experience as the CEO and Founding Principal of Phoenix Consulting Group, I am known as a global expert in collaborative business relationships and partner ecosystems. I help companies achieve profitable results through their strategic alliances, channels, and partner ecosystems, by applying practical and proven methodologies that accelerate revenue, tap new sources of innovation, and open new markets.

As the Best Practices Leader with the Association of Strategic Alliance Professionals, I led the development of the profession's first certifications and handbook of alliance management. I also led the US delegation in estabishing the international standard for collaborative business relationship management (ISO 44001). I am a frequent speaker, author, and board member in various professional associations and publications that promote the value and best practices of partnering. My mission is to empower organizations and individuals to build better and stronger business relationships that create value and impact.

Specialties: 
Partner Strategy
Go to Market Strategy and Execution
Partner Ecosystem Design and Development 
Partner Selection and Recruitment
Ramp to Revenue - Partner Development Methodology
Vertical Market Development through Solution Partnerships
Partner Health Diagnostics
Professional Development Education for Alliance Skills Mastery

Contact me at normaw@phoenixcg.com or call 1408 888 4511

taplio

The Battle

Jared Fuller

Norma Watenpaugh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?