Spendesk

Empowering an internationally-distributed, 9-person team across product marketing, pricing & packaging, web marketing, enablement and upsell & expansion.

Global Head of Product & Growth Marketing

Head of Growth Product Marketing

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices.

Team Lead  | Growth Product Marketing

Built out a team, strategy and processes for a net new market area, spanning user acquisition, onboarding, retention and expansion, and customer communications.

Product Marketing Lead, Growth

Product Marketing Alliance

Growing product marketing talent and community.

Ambassador & Mentor

Axway

I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
- Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
- Axway's API Management named as a Leader in the Gartner Magic Quadrant
- Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
- A thought leadership series based on a  global market survey of 800 senior decision-makers in collaboration with a third party agency
- Website redesign leading to an increase of traffic

Marketing Lead, API Management

As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
- Developed marketing strategy for an entirely new product category;
- Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
- Established new market and consumer research processes
- Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Senior Product Marketing Manager, Lead for API Management

Oracle

I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
- Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service 
- Developed pricing for Behavioral Load Shaping solution
- Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
- New partner strategy
- New market strategy for Japan, leading to the launch of several solutions in the market

Manager, Solution Management

I had three key missions in this role:
- As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts. 
- I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
- I led partner marketing for 16,000+ stakeholders.

Associate Product Marketing Manager

Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.  

I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Product Marketing Analyst | Opower

New Climate Economy Project

New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.

I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Program Manager

Equinor

As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board. 

Achievements in addition to my key missions:
- Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
-  Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Policy Analyst

International Emissions Trading Association

EU Policy Trainee

A lawyer by training, a growth & product marketing leader by passion and trade; I am currently leading the product and web marketing function at Spendesk. 

I have 10+ years of experience from marketing & product strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. I have built and led high-performing, cross-functional teams, established new business models, taken products from early concepts to full market launches and adoption, and led strategic initiatives.

As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), I was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle's Women's Leadership program aimed at top performers and future Oracle leaders.

Jana Frejova

Sasha Hoey

Dojo

Product Marketing Manager

Kitt

As I progressed at Kitt, I played a pivotal role in aligning our product and delivery teams with customer needs. My focus was on ensuring that our solutions not only addressed customer pain points but also generated significant value, backed by a successful and scalable commercial and channel strategy.

I empowered our sales representatives with a compelling value proposition, drawing on market, competitor, and crucially, customer insights to craft effective pitches and handle objections. Additionally, I led the creation of key sales collateral, including impactful case studies, acting as the voice of the customer within the business.

Managing all external channels, from PR to digital, events strategy, and partnerships, I orchestrated a comprehensive rebrand rollout to realign Kitt with our maturing customer base. This involved overseeing brand strategy, collaborating with external agencies, and ensuring activation across all channels and collateral.

As the leader of the marketing function, I set goals and managed the team to ensure they had the resources, personal development opportunities, and support needed to deliver their best work. 

I am proud to have played a crucial role in Kitt's journey, ensuring that our products not only meet but exceed customer expectations, and that our marketing efforts resonate with and captivate our target audience.

Brand Marketing Manager

- Activated property-led campaigns within Partner and Landlord network
- Curated content strategy and drove key initiatives to generate demand
- Leveraged Asana platform to improve visibility, communications & accountability throughout the business
- Secured relationships with and managed multiple agencies external PR, copywriting, design & brand
- Devised integrated campaigns to optimise organic, paid & community content for maximum ROI

Marketing Executive

UHY Hacker Young

•	Managing of website redevelopment to refresh content, accessibility and improve lead generation. 
•	Lead email marketing campaigns on a national level and implement various analytical processes to gauge success through split testing and content adaption.
•	Provide best practice advice to stakeholders in business development activity and social media training.
•	Full design and distribution of major annual publications from concept to printing with Adobe InDesign and Photoshop.
•	Head and delegate firm-wide charity day events as part of the companies' CSR including planning, execution, hosting and followed up with national social media coverage.
•	Formal presenting on digital reporting statistics and strategy.

National Marketing and Business Development Executive

•	Manage social media accounts including Twitter, Facebook, LinkedIn, Google+ and a new Instagram profile. Provide one-to-one LinkedIn training to managers in the firm.
•	Monitor and update website content using WordPress and daily blog posts. 
•	I create marketing publications for the national group and have helped to incorporate new branding to all content using InDesign.
•	Support with both internal and external events by arranging the company’s national charity fundraisers and organising and attending sector tradeshows.
•	Ensuring consistent UHY HY branding across all offices' publication and website content.
•	Compiled data and research for targeting prospective clients and competitors as part of our business development.
•	Responsible for sourcing, purchasing and maintaining merchandise stock levels across the national group.

National Marketing and Business Development Assistant

BCW Global

•	Managed PR activity and campaigns for multiple accounts including Colgate, Sanex Zero %, Campari UK, Baby Jogger, Graco, Ferrero and Yankee Candle.
•	Created good relations with journalists. 
•	Confident on the phone and using email, with an extremely high attention to detail when completing media lists, media monitoring and creating coverage reports to present back to the client.
•	Collaborated with the team to develop creative PR activations
•	Assisted the team with co-ordination of client meetings, courier deliveries and invoicing

Consumer PR Intern

University of Hertfordshire

Worked as an Ambassador for the university's Outreach Programme.
Working with year groups in local schools in Hertfordshire to provide them with information about higher education and the University experience. Lead activities to develop their thinking and confidence skills. I also acted as a campus tour guide for open days to the University where I led potential students and their parents around providing information about the facilities and experiences available at Hertfordshire University.

Outreach Ambassador

National Union of Students (UK)

Was elected as an NUS Delegate for the University of Hertfordshire following an internal campaign.
Travelling to Brighton's NUS Conference to represent my university in the national Student Union elections.

NUS Delegate

I work with product and delivery teams to align solutions with customer needs that generate value. I enable revenue teams through crafting effective value propositions, sales pitches, and sales collateral, using market, competitor, and customer insights. I coordinate campaigns on a variety of external channels, from PR to digital, events, and partnerships, to drive awareness and demand.

I bring a diverse perspective and experience having worked in different sectors, such as tech, property, professional services, and media. I am always eager to learn new skills, collaborate with others, and contribute to the success of a business.

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The Battle

Jana Frejova

Sasha Hoey

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