Spendesk

Empowering an internationally-distributed, 9-person team across product marketing, pricing & packaging, web marketing, enablement and upsell & expansion.

Global Head of Product & Growth Marketing

Head of Growth Product Marketing

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices.

Team Lead  | Growth Product Marketing

Built out a team, strategy and processes for a net new market area, spanning user acquisition, onboarding, retention and expansion, and customer communications.

Product Marketing Lead, Growth

Product Marketing Alliance

Growing product marketing talent and community.

Ambassador & Mentor

Axway

I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
- Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
- Axway's API Management named as a Leader in the Gartner Magic Quadrant
- Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
- A thought leadership series based on a  global market survey of 800 senior decision-makers in collaboration with a third party agency
- Website redesign leading to an increase of traffic

Marketing Lead, API Management

As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
- Developed marketing strategy for an entirely new product category;
- Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
- Established new market and consumer research processes
- Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Senior Product Marketing Manager, Lead for API Management

Oracle

I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
- Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service 
- Developed pricing for Behavioral Load Shaping solution
- Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
- New partner strategy
- New market strategy for Japan, leading to the launch of several solutions in the market

Manager, Solution Management

I had three key missions in this role:
- As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts. 
- I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
- I led partner marketing for 16,000+ stakeholders.

Associate Product Marketing Manager

Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.  

I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Product Marketing Analyst | Opower

New Climate Economy Project

New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.

I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Program Manager

Equinor

As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board. 

Achievements in addition to my key missions:
- Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
-  Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Policy Analyst

International Emissions Trading Association

EU Policy Trainee

A lawyer by training, a growth & product marketing leader by passion and trade; I am currently leading the product and web marketing function at Spendesk. 

I have 10+ years of experience from marketing & product strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. I have built and led high-performing, cross-functional teams, established new business models, taken products from early concepts to full market launches and adoption, and led strategic initiatives.

As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), I was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle's Women's Leadership program aimed at top performers and future Oracle leaders.

Jana Frejova

Snapshift

Senior Product Marketing Manager

Golem.ai

Objectives: Transform Golem.ai, an AI deeptech into a Product/SaaS
company.
• Strategy: Find and aligne the whole company on the product market
fit, the use-case based on Golem.ai technology that generates short
term revenues.
• Execution: Market researches - Competitive analysis - Market
requirement definitions - Sales enablement - Sales materials - Marketing collaterals.

Head of Product Marketing

Contentsquare

Objectives: Evolving from a single product company to a multi product company.
Responsible for 3 new product lines.
• Strategy: Go-to-market based on upsell scenarios for targeted customers.
Identification of new use-cases for new user personas.
• Execution: Sales certification program on pitch, use-cases, objections handling,
personas for new products. messaging, customer facing events.

• Objectives: Increasing customer lifetime value for AMPLIFY B2B Integration product
line.
• Strategy: Defining buyer personas and new use-cases for the hybrid integration
platform.
• Execution: Sales content and tools, analysts and influencers relations, marketing
campaigns, messaging, demand measurement, win/loss analysis, retention strategies.

AMPLIFY B2Bi Product Marketing

Objectives: moving from a traditional business model (license and maintenance) to a subscription and usage-based business model in order to launch a platform with a self-service marketplace. 
Strategy: Competition pricing analysis – Conception of a homogeneous pricing model across 37 products in order to launch the transition to a platform pricing and business model.
Execution: Sales enablement and helpdesk (+100 Sales worldwide, 40 products, 50 quotes per month US$20k to US$5M) – SteelBrick CPQ (Configure, Price and Quote) requirements analysis and implementation in Salesforce.com
Growth: Pricing governance and Win/Loss Analysis for a constant improvement.

Global Pricing Manager

Sage

Responsible for strategy, execution and growth of SaaS offerings for Chartered Accountants segment. 
Strategy: Market Analysis, Market Sizing and Segmentation – Messaging, Marketing plan and Sales Enablement. 
Execution: Campaigns planning – Launch briefs – Sales content and tools – Analysts and influencers relations.
Growth: Demand Measurement – Win/Loss Analysis – Retention Strategies.

Product Marketing Director /Directeur de Marché - BU Experts Comptables

- Catalog and Portfolio Management
- Going from Software to SaaS : Change Management
- Opportunity-to-Order Project Leader

Global Business Technology Manager

Pricing: Conception and roll out of global pricing policy. Training and support of Worldwide Sales teams. Strong internal and external communication skills required and applied.
Market Requirement Definitions: Market sizing, potential and accessible market share sizing for supply chain products. 
New Product Introductions: Conception and deployment of processes from product launch to end-of-life with strong focus on the product life cycle profitability. Go-To-Market global Coordination. 
Internal CRM Project Director: business requirements analyst for Sales and Marketing. Global roll out of internal CRM in the context of two merged American software providers with different Marketing and Sales processes.

Product Marketing Operations and Pricing Manager

Fondastudios

- Creation/development of Fondastudios, Recording studio, musical and video production (3 employees - 450k€).
- Sales Development: TV channels, radio, Independent producers, Corporations. 
- Marketing & communication: Web, graphic communication, event management. 
- Technical Director / Sound Engineer: Recording studio, video projects, music, post-production. 
- Artistic Director: Commercials for TV and cinema, broadcast, short-movies, music albums, corporate movies.

Co-founder & Associate Director

Borland

Business Development and Sales to telecoms/transportation sectors.

Account Manager

Versant

In charge of marketing budgets for Southern Europe (France, Spain, Italy and Israel). Strategic partnerships, Business Events, Sales training, leads generation and press relations.

taplio

The Battle

Jana Frejova

Pierre Bancelin

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