Spendesk

Empowering an internationally-distributed, 9-person team across product marketing, pricing & packaging, web marketing, enablement and upsell & expansion.

Global Head of Product & Growth Marketing

Head of Growth Product Marketing

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices.

Team Lead  | Growth Product Marketing

Built out a team, strategy and processes for a net new market area, spanning user acquisition, onboarding, retention and expansion, and customer communications.

Product Marketing Lead, Growth

Product Marketing Alliance

Growing product marketing talent and community.

Ambassador & Mentor

Axway

I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
- Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
- Axway's API Management named as a Leader in the Gartner Magic Quadrant
- Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
- A thought leadership series based on a  global market survey of 800 senior decision-makers in collaboration with a third party agency
- Website redesign leading to an increase of traffic

Marketing Lead, API Management

As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
- Developed marketing strategy for an entirely new product category;
- Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
- Established new market and consumer research processes
- Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Senior Product Marketing Manager, Lead for API Management

Oracle

I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
- Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service 
- Developed pricing for Behavioral Load Shaping solution
- Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
- New partner strategy
- New market strategy for Japan, leading to the launch of several solutions in the market

Manager, Solution Management

I had three key missions in this role:
- As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts. 
- I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
- I led partner marketing for 16,000+ stakeholders.

Associate Product Marketing Manager

Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.  

I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Product Marketing Analyst | Opower

New Climate Economy Project

New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.

I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Program Manager

Equinor

As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board. 

Achievements in addition to my key missions:
- Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
-  Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Policy Analyst

International Emissions Trading Association

EU Policy Trainee

A lawyer by training, a growth & product marketing leader by passion and trade; I am currently leading the product and web marketing function at Spendesk. 

I have 10+ years of experience from marketing & product strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. I have built and led high-performing, cross-functional teams, established new business models, taken products from early concepts to full market launches and adoption, and led strategic initiatives.

As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), I was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle's Women's Leadership program aimed at top performers and future Oracle leaders.

Jana Frejova

Korzinka Go

Head of revenue growth, B2C marketing, B2B ad platform revenue, customer services
Key accomplishments: 
✓ Increased monthly orders sixfold in eighteen months;
✓ Boosted revenue fivefold in eighteen months;
✓ Created new advertising revenue stream for brands, generating above 2% of GMV;
✓ Transformed our support function into a talent accelerator for other teams: product, analytics, operations and content. Support is now a place for us to develop future rockstars across the organization.

Chief Growth Officer

Startup Stash

Content Contributor

Nelepequault Consulting

Early-Stage Startups Advisor: Sales, Scale and Unit-Economics
Key accomplishments:
✓ Design and implementation of goal setting and bonus systems aligned with corporate strategy and budgeting process for Board and Board-1 for the most significant Eastern Europe sport retailer
Result: within less than three months, new goal-setting and bonus systems were implemented and automated
✓ Company portfolio consultant for multiplying growth for the most prominent Eastern Europe VC Fund and accelerator (pre-seed and seed rounds fund and accelerator), sectors: MedTech, AgroTech, BioTech, B2B SaaS
Result: 3/6 projects got series A funding
✓ Design and implementation of task tracker and service desk systems in Series B startup
Result: launch of task tracker and development of road map for service desk  
✓ Oversight of innovations projects at the international bank
Result: incorporation of new business models in strategy

Founder

Entrepreneur's Handbook

Intch, Inc

Moonshots and new products' hypothesis tester and bizdev
Key accomplishments:
✓ Launched referral requests for lead generation and fundraising in the USA, EU and the UK. Pay for a warm intro. 
✓ Influencers' acquisition for content platform: founders, startup advisors, bizdevs.
✓ Built a product for relocation of software developers to Sweden from scratch. Got 500+ CVs for less than a month for Randstad.

Chief Business Development Officer

Hola! dating app

In charge of general management, finding investors, expansion plan
Key accomplishments:
✓ Interviewed 1000+ users of existing dating apps to verify core idea
✓ Set up business processes for company development, fundraising and understanding clients’ pains
✓ Built MVP within just 4 months
✓ Applied for YC accelerator program

CEO & Founder

TMH INTERNATIONAL

In charge of product verticals, business development, fundraising and managing product owners on growth metrics. Based on the results of the performance, I determine which companies should be closed and which ones should be further developed.
Key accomplishments:
✓ Developed the first digital transport hub in Eastern Europe. 
Companies:
1. MaaS solutions - Volga project in Tver and Datapax
2. Commuter transport - CPPK
3. The biggest intercity bus uberizer in Easter Europe - Movibus
4. Intercity multi-mobility with rail, plane, and bus - Movista.ru

Chief Product Officer

and Change

In charge of consulting practice, sales, and team recruitment
Key accomplishments:
✓ Hired professionals from the best business schools (LBS, LSE, EDHEC, and others)
✓ Set up company processes of consulting projects, BD, and clients' payment
✓ Got first Clients in 2 months
✓ Developed unique methodology at the junction of change management and innovations

Partner, Head of Consulting

Leroy Merlin

In charge of consulting team, strategic goals for hedonistic goods categories and mentoring of product owners  
 
Key accomplishments:
✓ Developed new 5-year strategy. Streamlined the company's strategic goals focusing on doubling revenue by 2022 as a result of developing a new customer journey map for 6 customer segments with 15 categories and 5 channels (offline and online)
✓ Developed a reference model for setting and cascading strategic business objectives for nine departments for 2019.

Business Transformation Manager

In charge of innovations, partnerships with accelerators and startup funnel 

Key accomplishments:
✓ Designed and developed sandbox and innovation ecosystem 
✓ Designed and launched fast track for startups 
✓ Startup tracker system
✓ Designed and launched startup integration and accelerating processes. Developed reference model for business and technical requirements
✓ Cross-functional projects with Supply chain, CSR, E-commerce within innovation strategy (e.g hackathons, R&D, etc.)
✓ Developed and integrated big data instruments. Optimised prediction of clients’ queue wait time

Head Of Innovations

- Developed reference model for setting and cascading strategic business objectives
- Optimised price monitoring processes, effect: 55% of costs cut annually
- Optimisation of E2E process S2P, development of BSC: SLAs, GPIs, KPIs
- Diagnostics and development of reference models for planning and collecting of RFA bonuses, effect: potential increase by 12% of RFA collecting bonuses

Internal Consultant

KPMG Russia

- Diagnostic and development of management and process model for core business funtions in leading geoseismic company 
- Diagnostic of operational model for one of the largest toll collector company in Russia, which included: diagnosis of the business processes effectiveness, analysis of the organizational structure, the development of targeted business processes model
- Design of the OPEX finance model to calculate the effect by transferring function of maintaining infrastructure to outsourcing for one of the largest telecom company
- Formation of a KPI system with the aim of further bonus program development
- Budgeting and preparation of cash flow statements
- Creation of shared service center (SSC) for one of the leading telecom companies in Russia: development of operational and service SSC models, SSC implementation support and change management for such directions as Accounting, Treasury, Financial Control, Internal Control, procurement planning and support, HR management, cash collection, Сorporate business operations support (B2O, B2B, B2G)

Senior Consultant

Main projects:
1. GlavMosStroy Group (IFRS) - one of the biggest construction company in Russia, BE Group. 
Role: ICA. Scope: IFRS 18 and CFS
2. PIK Group (IFRS) - one of the biggest developing company in Russia.
Role: ICA. Scope: IFRS 11, OPIN/OPEX, SG&A
3. Weatherford LLC (US GAAP) - Top-3 world's biggest drilling company. 
Role: team member. Scope: PPE, IA, IP
Other projects: 
4. RUSAL (IFRS)
5. RZD Group (TMH Sevice and ZDRM) - RAP
6. TENEX (Atomenergoprom group) IFRS
7. Superjob.ru/Fabrikant.ru (IFRS) 
8. United BuildShip Company (RAP)

Extra activity:
1. Preparing proposals for potential Clients
2. Internal trainer for new auditors
3. Recruiter in external events as "Audit in Style" (preparation of cases); "Choose profession of your dream" and etc.

Auditor -> Senior Auditor

Experienced Executive | Leader in Growth, Innovation & Business Development

I'm a seasoned executive with over a decade of experience scaling high-growth companies in e-commerce, retail, and management consulting. I excel in driving exponential revenue growth, optimizing operations, and building new business functions from the ground up.

As Head of Growth and Retention at E-Grocery Company:
✓ Achieved a 6x increase in monthly orders within 18 months.
✓ Increased monthly orders sixfold in 15 months.
✓ Boosted revenue fivefold in eighteen months;
✓ Established a new advertising revenue stream, adding more than 2% extra margin to GMV.
✓ Introduced AI-generated product images and descriptions to enhance efficiency.
✓ Transformed the support function into a talent accelerator, developing future leaders across product, analytics, operations, and content.

Innovations at KPMG, Leroy Merlin, and Change:
✓ Founded the first management consulting practice for Change Group in CIS in 2019, leading three major projects.
✓ Developed and piloted the innovation strategy for Leroy Merlin, spearheading over 10 projects with rapid scaling processes.

Key Skills:
✓ Rapid scaling and growth optimization.
✓ Building high-performance teams and cultures.
✓ Business and operating model innovation.
✓ Establishing processes and order from chaos.

Personal Interests:
✓ Avid marathon runner with a passion for travel, having visited over 40 countries.
✓ Wine enthusiast with extensive knowledge.

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Jana Frejova

Eugene Nelepko 🎯

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