Spendesk

Empowering an internationally-distributed, 9-person team across product marketing, pricing & packaging, web marketing, enablement and upsell & expansion.

Global Head of Product & Growth Marketing

Head of Growth Product Marketing

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices.

Team Lead  | Growth Product Marketing

Built out a team, strategy and processes for a net new market area, spanning user acquisition, onboarding, retention and expansion, and customer communications.

Product Marketing Lead, Growth

Product Marketing Alliance

Growing product marketing talent and community.

Ambassador & Mentor

Axway

I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
- Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
- Axway's API Management named as a Leader in the Gartner Magic Quadrant
- Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
- A thought leadership series based on a  global market survey of 800 senior decision-makers in collaboration with a third party agency
- Website redesign leading to an increase of traffic

Marketing Lead, API Management

As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
- Developed marketing strategy for an entirely new product category;
- Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
- Established new market and consumer research processes
- Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Senior Product Marketing Manager, Lead for API Management

Oracle

I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
- Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service 
- Developed pricing for Behavioral Load Shaping solution
- Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
- New partner strategy
- New market strategy for Japan, leading to the launch of several solutions in the market

Manager, Solution Management

I had three key missions in this role:
- As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts. 
- I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
- I led partner marketing for 16,000+ stakeholders.

Associate Product Marketing Manager

Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.  

I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Product Marketing Analyst | Opower

New Climate Economy Project

New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.

I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Program Manager

Equinor

As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board. 

Achievements in addition to my key missions:
- Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
-  Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Policy Analyst

International Emissions Trading Association

EU Policy Trainee

A lawyer by training, a growth & product marketing leader by passion and trade; I am currently leading the product and web marketing function at Spendesk. 

I have 10+ years of experience from marketing & product strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. I have built and led high-performing, cross-functional teams, established new business models, taken products from early concepts to full market launches and adoption, and led strategic initiatives.

As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), I was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle's Women's Leadership program aimed at top performers and future Oracle leaders.

Jana Frejova

Qonto

Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing, to bookkeeping and spend management. Qonto energizes SMEs and freelancers so that they can achieve more.

A few figures about Qonto:

- Alexandre Prot and Steve Anavi launched Qonto in July 2017
- Qonto’s international team is growing fast and we are actively hiring!
- Hundreds of thousands of customers in Europe are already using Qonto
- €622m raised with VCs and business angels including Valar, Alven, the European Investment Bank, Tencent, DST Global, Tiger Global, TCV, Alkeon, Eurazeo, KKR, Insight Partners, Exor Seeds and Gaingels

Talent Acquisition Manager

Payhawk — Business spend, reinvented.

Payhawk is the leading spend management solution for domestic and international businesses throughout Europe, the US, and the UK. Combining company cards, reimbursable expenses, accounts payable, and seamless accounting software integrations into a single product, Payhawk makes business payments easy — for everyone. Payhawk helps customers in over 32 countries to maximise efficiency, control spending at scale, and stay agile. With offices in London, Berlin, Barcelona, Paris, Amsterdam, Vilnius, Sofia, and New York, Payhawk’s diverse customer base includes top names like LuxAir, Babbel, Vinted, Wallbox and Wagestream.

Talent Partner

Spendesk is the complete spend management platform that gives 100% visibility into company spend. With Spendesk, you get a 7-in-1 solution with corporate cards, invoice payments, expense reimbursements, budgets, approval, reporting, compliance, and pre-accounting in one simple, scalable solution. Trusted by thousands of businesses from start-ups to established brands, Spendesk is designed to save time and money across the entire spending process with 100% visibility, built-in automation, and an easily adopted approval process. Ultimately businesses that use Spendesk empower every employee to be accountable for the financial fitness of the company.

Talent Acquisition Partner

Silverfin

Silverfin is a high growth cloud-first SaaS post-accounting solution focused on providing software for accounts preparation and adjacent workflows such as statutory accounts and tax. We serve over 500 accounting clients including the Big 4 and several other large international firms such as Grant Thornton, RSM, and Blick Rothenberg. Since the full product launch in Belgium in 2016, Silverfin has become the leader in post-accounting solutions in Belgium and has gained significant international presence with enterprise clients across Europe and North America.

Talent Acquisition Specialist

University of Bristol

BA Degree in French and Spanish

Year Abroad (Erasmus) in Madrid and Paris 
- Madrid: Events & Marketing Internship at Madrid Lux (VIP Tables/Guestlist) 
- Paris: Business and Partnership Internship at Novatopo (Sports StartUp)

Student

Pam Pam

• Spearheaded and co-founded 'Hip Hop Thursdays,' a thriving weekly event at a popular student nightclub, showcasing prowess in event execution and production. Led the selection and management of a dynamic team comprising photographers, DJs, promoters, and front-of-house staff, honing valuable leadership and teamwork skills. 

• Applied extensive expertise in digital advertising to elevate event visibility, leveraging a deep understanding of social media platforms. Crafted strategic approaches to maximize engagement, demonstrating a keen eye for detail and a commitment to preparation. 

• Excelled in thoughtful planning, orchestrating meticulous details to establish the desired atmosphere within the venue and ensure heightened customer satisfaction during events. 

• Exhibited excellent decision-making and problem-solving skills, navigating challenges seamlessly to uphold the success and reputation of each event.

Events Manager

NovaTopo

• Initiated outreach and recruitment endeavors targeting global leisure and activity companies for inclusion on the company's website, honing the skills of delivering professional and persuasive pitches tailored to both international conglomerates and small-scale businesses. 

• Orchestrated the management of the company's Instagram profile, strategically establishing connections with high-profile health and fitness influencers to explore potential business collaborations. 

• Elevated brand engagement by creating and disseminating creative and unique content through compelling Instagram posts and stories, contributing to a significant boost in brand visibility and interaction. 

• Collaborated with the Marketing Team to support SEO and SEM initiatives, acquiring valuable insights into traffic acquisition strategies and emphasising the importance of keyword research. Additionally, enhanced linguistic and proofreading skills through translation work, particularly in French.

Partnerships Manager (Internship)

Be Madrid

• Spearheaded the planning and execution of events hosted by Be Madrid, ensuring seamless coordination from conceptualization to post-event analysis.

• Contributed to the development and implementation of marketing strategies, focusing on increasing brand visibility and engagement within the local and international student community.

• Utilized social media platforms and content creation to promote events, resulting in a significant uptick in attendance and participant satisfaction.

• Collaborated with cross-functional teams, including sales and customer service, to enhance the overall customer experience and loyalty.

• Conducted market research to identify trends and opportunities, providing valuable insights for optimizing event offerings and marketing initiatives.

• Facilitated effective communication channels with event partners, vendors, and sponsors, fostering positive relationships and securing future collaboration opportunities.

• Demonstrated adaptability and problem-solving skills in a dynamic environment, contributing to the success of diverse events ranging from cultural outings to nightlife experiences.

• Actively engaged with the local community through outreach activities, creating a sense of belonging and excitement around Be Madrid's events and services.

Events and Marketing Intern

European Vibe Entertainment

• Spearheaded the creation of impactful landing web pages, optimising user experience and engagement for targeted event promotion. 

• Conducted client outreach, establishing and nurturing relationships to secure VIP table reservations, demonstrating effective communication and negotiation skills. 

• Executed on-the-ground marketing initiatives by promoting events at universities, utilizing strategies such as distributing flyers and organising personal guest lists to drive attendance. 

• Played a key role in enhancing brand visibility and event success through hands-on event coordination and marketing efforts at European Vibe Entertainment, contributing to a vibrant and dynamic nightlife experience.

Madrid Lux

• Spearheaded the creation of impactful landing web pages, optimizing user experience and engagement for targeted event promotion. 

• Conducted client outreach, establishing and nurturing relationships to secure VIP table reservations, demonstrating effective communication and negotiation skills. 

• Executed on-the-ground marketing initiatives by promoting events at universities, utilizing strategies such as distributing flyers and organising personal guest lists to drive attendance. 

• Played a key role in enhancing brand visibility and event success through hands-on event coordination and marketing efforts at Madrid Lux, contributing to a vibrant and dynamic nightlife experience.

Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing, to bookkeeping and spend management. Qonto energizes SMEs and freelancers so that they can achieve more.

A few figures about Qonto:

- Alexandre Prot and Steve Anavi launched Qonto in July 2017
- Qonto’s international team is growing fast and we are actively hiring!
- Hundreds of thousands of customers in Europe are already using Qonto
- €622m raised with VCs and business angels including Valar, Alven, the European Investment Bank, Tencent, DST Global, Tiger Global, TCV, Alkeon, Eurazeo, KKR, Insight Partners, Exor Seeds and Gaingels.

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