SERO Social

• Founded and led Sero Social, a digital agency specializing in AI-driven marketing solutions.
• Increased client base by 60% over two years through data-driven strategies.
• Improved campaign performance for key clients by 250% with personalized content creation.

Founder

Scrappers Racing 

• Spearheaded innovative marketing and branding strategies, increasing online engagement by 250% and offline visibility through new sponsor partnerships.
• Utilized AI and automation to streamline content creation processes, reducing marketing tasks time by 40% and boosting campaign efficiency by 30%.

Chief Brand Officer

XO SUFREN

• Developed and established the XO SUFREN brand as an independent artist, specializing in digital and physical art mediums.
• Increased social media following and engagement by 50% within a year through captivating artwork and strategic marketing.
• Collaborated with clients to create custom art pieces, fostering strong relationships and delivering exceptional results.

Artist

Valley Services, Inc.

• Enhanced customer service by reducing response times by 50%, resulting in a 30% increase in satisfaction scores.
• Executed 5 promotional events, boosting customer engagement by 40% and generating 200+ new leads in 3 months.

Social Media Marketing and Sales Specialist

sWorks

• Provided customized solutions tailored to client needs, resulting in a 30% increase in client satisfaction and retention rates.
• Developed engaging content that led to a 25% boost in client engagement metrics.
• Conducted targeted cold calls to prospects and existing clients, securing 15 new business partnerships and increasing sales pipeline by 20% within six months.

Client Relationship Manager

• Developed and executed social media marketing strategies, increasing engagement by 40%.
• Collaborated with PR professionals to coordinate 5 press releases and cultivated relationships with 10 new brand partners.
• Conducted keyword analysis to optimize SEO, boosting website traffic by 25%.

Social Media Marketing Intern

Istituto Marangoni

• Developed technical skills in creating accurate technical drawings and preparing tech packs for garment production.
• Demonstrated proficiency in Adobe Photoshop, InDesign, and Lightroom to create professional designs.
• Leveraged knowledge of materials science to make informed fabric selections and design decisions.
• Expanded knowledge of fashion history and trends to create trend-driven collections.

Fashion Designer 

Harley-Davidson Motor Company

• Provided exceptional customer service, resulting in a 20% increase in sales and maintaining a 95% customer satisfaction score.
• Utilized in-depth knowledge of the motorcycle industry to recommend tailored solutions, increasing upsell rates by 15%.
• Efficiently processed and replenished merchandise, reducing stock replenishment time by 30% and increasing overall sales by 15%.

Apparel Sales Associate

Valley Services, Inc. 

• Enhanced office efficiency by managing administrative tasks, handling 50+ calls daily, and organizing files, resulting in a 30% improvement in operational efficiency.
• Implemented a new customer feedback process, leading to a 20% increase in customer satisfaction scores over six months.
• Acquired valuable office skills, including database management and effective communication techniques, optimizing administrative workflows.

Internship

Nordstrom

• Developed expertise in marketing, media influence, and visual merchandising at Nordstrom.
• Gained valuable insights into the dynamics of a high-volume retail environment.
• Acquired knowledge of event management and execution through major events support.

Nordstrom Fashion Ambassador

Results-driven digital marketing professional with over 5 years of experience in developing innovative branding strategies and executing high-impact social media campaigns. Proven track record in boosting client engagement by 40% and driving revenue growth by 20% through data-driven content strategies and AI-driven optimization. Skilled in leveraging emerging digital platforms to create compelling brand narratives and enhance market presence. Passionate about helping businesses achieve their full potential through creative, targeted marketing solutions.

Janae Salinas

Brand Institute

Senior Vice President, Brand Development

Brandsymbol

Managing Director

Senior Vice President

Vice President

The Leukemia & Lymphoma Society

Please join me in supporting LLS by making a donation to my 2020 fundraising campaign.

I'm running in honor of my late brother Sean, who died at 24 on February 15, 2007 after a 13-month, 13-day courageous battle with acute lymphocytic leukemia. Sean was diagnosed with cancer shortly after graduating from UNC-Wilmington.

Thanks to your generous donations, our relentless efforts will help fund therapies and treatments that save lives. Over the years, generous support from wonderful people like you has been responsible for advancements that have doubled, tripled and, in some cases, quadrupled the survival rate for some blood cancers.

LLS funds leading-edge research for every type of blood cancer, including leukemia, lymphoma, myeloma and other rare types of blood cancers. As the largest nonprofit funder of cutting-edge blood cancer research to advance cures, LLS has invested nearly $1.3 billion in cancer research since 1949 and has helped advance 47 of the 54 blood cancer treatment options approved by the FDA in since 2017.

All donations are greatly appreciated and tax deductible. In addition to supporting LLS research your donations will also provide funding for patient support services, advocacy, public and professional education and community services.

Please visit my website often and share it with your family, friends, colleagues and neighbors who would also like to donate!

On behalf of blood cancer patients and their families everywhere, thank you for your generous support! For more information about LLS, please visit www.lls.org

2020 Man of the Year Candidate - RELENTLESS FOR SEAN

Premier Inc.

•  Market Penetration, Segment, & Revenue Capture: Commissioned to build Go To Market in a new market segment. Investigation revealed significant barriers to entry: no corporate footprint or brand existed. Identified potential key suppliers and low hanging fruit. Quickly began a training regimen to educate external and internal teams and researched, targeted, penetrated, and secured business. This delivered the new, revenue-producing division that has since become our company’s most profitable.

•  Go To Market Strategy (GTM) / Communications Excellence: Tasked to create a differentiation strategy to fuel buzz for the new division (above). With no case studies, market/industry experience, or internal industry knowledge, served on the team that researched, developed, and created marketing, messaging, and related collateral and rolled out in 90 days. In 1 year, multiple successes were realized creating the foundation for the new division. Management declared this a communications Best Practice and used it to expand nationally.

•  Customer Confidence Restoration: Discovered miscommunication and erroneous information hindered key account relationship development and numerous customers (20% of all corporate revenue) threatened defection. Navigated change resistance and internal political rhetoric from key drivers of the issues to build a recovery strategy and presented to senior management. Once approved, led implementation. This initiative restored customer confidence and recovered at risk accounts.

•  Policy & Process Development: Growth and expansion was mirrored by increased complexities. Investigation revealed the need for improved departmental communication, training standards, and evolved policies. Presented and won approval from senior management to lead a solution discovery meeting with 25 middle managers, presented solutions to senior management, and executed. These solutions improved working environment, internally and externally, which eased growing pains.

Associate Vice President, Field Services at Innovatix/Essensa

Addison Whitney

•  International Market Penetration: Called upon by senior Management to lead branding for expansion into the high-value Pharmaceutical/medical industries, despite Addison Whitney’s lack of experience and market knowledge. Upon completion of investigation developed a database of domestic and international contacts and built the market penetration strategy, cold-called, presented, and built relationships. In 6 months, closed new US and European business (England, France, Switzerland, and Germany). 

•  Sales/New Account Development: cold calls in person and/or via telephone to introduce products and services to potential clients; determined follow-up to develop relationships and create opportunities for business; closed business with global and local clients; highly successful closing ratio (100% commission position).

•  Customer Relations: served as primary consultant throughout sales and project cycle; ensured all timelines and deliverables met; rendered educated opinion on a variety of branding issues; presented results to clients’ senior management.

•  Management: instrumental in creating pharmaceutical team’s sales presentations and marketing collateral, and expanding knowledge and client base; successfully coordinated and managed internal project teams and external vendors.

Senior Branding Consultant

Dura Pharmaceuticals (now Perrigo Company plc)

•  Channel Development: Market share penetration was stagnant due to limited effort and product obsolescence. Chosen to build market share growth strategies within the specialty physician (respiratory) channel. Created the strategy and began implementation. Targeted, cold-called, presented, and secured new business. Within 6 months, achieved brand awareness and physician referrals yielded sales growth trajectory. Achieved market share gains within the year. 

•  Provided all aspects of pharmaceutical sales, including cold calling, detailing specialists (pulmonologists, ENTs), PCPs, nurses, PAs and pharmacists, and increasing market share.

•  Called on medical professionals in large and small private clinics, hospitals, and university settings.

Specialty Pharmaceuticals Representative

North Carolina Mutual Wholesale Drug Company

•  Responsible for all aspects of relationship with independent pharmacy clients, including prospecting and closing new members and providing on-site service to existing members.

Regional Manager

United States Marine Corps

•  Process Automation: Our Marines used antiquated methodology for testing and maintenance on important equipment. Given the responsibility by the Senior Officer to update and streamline the process. Requested and received updated Windows-based equipment, prioritized, and automated hard-copy data entry and procedures. This effort delivered vastly improved workflow, project tracking, and completion. Morale improved as paperwork declined which allowed more focus on mission critical initiatives.

•  Managed Marines at a high profile, secure combat air control software and hardware testing facility.

•  Consistently recognized by superiors for initiative, dedication, and outstanding results.

•  Meritoriously promoted.

Sergeant, Non-Commissioned Officer

Mike is a seasoned branding leader with over 25 years of experience in the healthcare sector, including pharmaceutical, biotechnology, medical device, and biosimilar industries. He is currently the Senior Vice President of Brand Development at Brand Institute, the world's premier healthcare and consumer branding agency, where he works with a global team of branding professionals and delivers innovative and impactful branding solutions for clients across the globe.

Mike leverages his domain expertise, creative vision, and strategic thinking to create, develop, and position brands that resonate with customers and stakeholders. He has a proven track record of launching successful products and companies, as well as providing thought leadership and guidance to his clients on mission-critical branding initiatives. Mike is passionate about helping brands achieve their full potential and making a positive difference in the lives of patients and consumers. He was also a 2020 Man of the Year Candidate for The Leukemia & Lymphoma Society, a cause that he is deeply committed to in honor of his late brother Sean and other family members affected by cancer.

taplio

The Battle

Janae Salinas

Mike Williams

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?