SERO Social

• Founded and led Sero Social, a digital agency specializing in AI-driven marketing solutions.
• Increased client base by 60% over two years through data-driven strategies.
• Improved campaign performance for key clients by 250% with personalized content creation.

Founder

Scrappers Racing 

• Spearheaded innovative marketing and branding strategies, increasing online engagement by 250% and offline visibility through new sponsor partnerships.
• Utilized AI and automation to streamline content creation processes, reducing marketing tasks time by 40% and boosting campaign efficiency by 30%.

Chief Brand Officer

XO SUFREN

• Developed and established the XO SUFREN brand as an independent artist, specializing in digital and physical art mediums.
• Increased social media following and engagement by 50% within a year through captivating artwork and strategic marketing.
• Collaborated with clients to create custom art pieces, fostering strong relationships and delivering exceptional results.

Artist

Valley Services, Inc.

• Enhanced customer service by reducing response times by 50%, resulting in a 30% increase in satisfaction scores.
• Executed 5 promotional events, boosting customer engagement by 40% and generating 200+ new leads in 3 months.

Social Media Marketing and Sales Specialist

sWorks

• Provided customized solutions tailored to client needs, resulting in a 30% increase in client satisfaction and retention rates.
• Developed engaging content that led to a 25% boost in client engagement metrics.
• Conducted targeted cold calls to prospects and existing clients, securing 15 new business partnerships and increasing sales pipeline by 20% within six months.

Client Relationship Manager

• Developed and executed social media marketing strategies, increasing engagement by 40%.
• Collaborated with PR professionals to coordinate 5 press releases and cultivated relationships with 10 new brand partners.
• Conducted keyword analysis to optimize SEO, boosting website traffic by 25%.

Social Media Marketing Intern

Istituto Marangoni

• Developed technical skills in creating accurate technical drawings and preparing tech packs for garment production.
• Demonstrated proficiency in Adobe Photoshop, InDesign, and Lightroom to create professional designs.
• Leveraged knowledge of materials science to make informed fabric selections and design decisions.
• Expanded knowledge of fashion history and trends to create trend-driven collections.

Fashion Designer 

Harley-Davidson Motor Company

• Provided exceptional customer service, resulting in a 20% increase in sales and maintaining a 95% customer satisfaction score.
• Utilized in-depth knowledge of the motorcycle industry to recommend tailored solutions, increasing upsell rates by 15%.
• Efficiently processed and replenished merchandise, reducing stock replenishment time by 30% and increasing overall sales by 15%.

Apparel Sales Associate

Valley Services, Inc. 

• Enhanced office efficiency by managing administrative tasks, handling 50+ calls daily, and organizing files, resulting in a 30% improvement in operational efficiency.
• Implemented a new customer feedback process, leading to a 20% increase in customer satisfaction scores over six months.
• Acquired valuable office skills, including database management and effective communication techniques, optimizing administrative workflows.

Internship

Nordstrom

• Developed expertise in marketing, media influence, and visual merchandising at Nordstrom.
• Gained valuable insights into the dynamics of a high-volume retail environment.
• Acquired knowledge of event management and execution through major events support.

Nordstrom Fashion Ambassador

Results-driven digital marketing professional with over 5 years of experience in developing innovative branding strategies and executing high-impact social media campaigns. Proven track record in boosting client engagement by 40% and driving revenue growth by 20% through data-driven content strategies and AI-driven optimization. Skilled in leveraging emerging digital platforms to create compelling brand narratives and enhance market presence. Passionate about helping businesses achieve their full potential through creative, targeted marketing solutions.

Janae Salinas

St. Ignatius College Preparatory

Immersion, Advocacy, and Social Justice

DoorDash

📍 Recruiting for the Analytics Team (Ax) - Data Scientists, Product Designers, and Design System Designers.

Technical Recruiter - Product, Design, & Analytics 

SoloStar

🌟 Recruiting/Sourcing productivity software with an emphasis on helping find and connect with underrepresented talent.

Talent Advisor

📍 Supported Product Engineering - New Verticals - BE/FE/FS and Mobile - iOS, Android roles.
🔘 Built and managed top-of-funnel candidate pipelines by sourcing 180+ candidates via LinkedIn & advanced passive-candidate recruiting techniques screened 25+ candidates per week resulting in 35 extended offers and 27 hires in 210 days.
🔘 Guided leadership and hiring managers on insights on competitive market intelligence, candidate demographics, and hiring trends resulting in faster turnaround times + high quality candidate experience and a 85%+ offer acceptance rate.
🔘 Leveraged sourcing tools, metrics, data, knowledge, and industry trends to build creative sourcing strategies resulting in 40% active pipeline from underrepresented talent groups.
✅ Equated in 25% Offer Accept from diverse talent groups.
🔘 Managed and coordinated all communication with candidates and hiring managers to debrief and extend offers of employment within 2 - 4 business days.
🔘 Successfully implemented and utilized recruiting and sourcing tools; LinkedIn Recruiter, Gem, Greenhouse, GoodTime, SoloStar, G-Suite, and Slack that resulted in exceeding recruiting goals.
🌎 Member of Unidos@DoorDash (Employee Resource Group).

Accomplishments:
✅ Exceeded onsite scheduled target goal by 500% in 1st 90 days; offers extended target goal by 300% in 180 days; resulting in 67% offer acceptance rate by end of 210th day, with 25% from diverse talent groups.
✅ Co-created weekly diverse sourcing sessions for business partners (sourcers, recruiters, EHM’s) in the Tech Talent Team to brainstorming and implement DEI initiatives which resulted in exceeding of hiring goals for 2022 Q2-Q4.

Tools: Slack · LinkedIn Recruiter · Gem · Greenhouse · Goodtime · G-Suite · SoloStar · Slack · MS Office

Technical Recruiter - Engineering

University of San Francisco

🔘 Developed, implemented and led new Talent Acquisition programs focused on Diversity, Equity, and Inclusion through partnering with senior leaders within the organization - increasing underrepresented hires by 35% from ‘17 to ‘22.
🔘 Led full life-cycle recruiting by partnering with program managers and other organizational leaders.
✅  This consisted of managing the funnel of candidates, from the assignment of a requisition through hire by sourcing, screening, submitting, and salary negotiations with candidates.
🔘 Implemented onboarding and capacity building initiatives for 500+ recruited students for social justice, international immersion, community engagement, and student advocacy programs that resulted in 90% participant retention.
🌎 Co-founded and co-led the Latinx affinity group, La Colectiva, under the Office of Diversity Engagement & Community Outreach for staff and faculty members yielding awareness, capacity-building, and strategic planning.

Accomplishments:
✅ Managed 25+ job requisitions at any given time and maintained a 90% req:fill ratio.
✅ Led and improved operations processes for programs execution resulting in stakeholder satisfaction and 300% operation budget increase with a multi-year grant, all during a pandemic.

Leadership Roles:
Co-Chair, Working Group to Support Undocumented Students, USF
National Advisory Council Member, Ignatian Solidarity Network
Co-Founder, La Colectiva of Latinx Staff and Faculty, Affinity Group at USF
Co-Founder, Undocumented Migrants Association Program, Student Organization
Council Member, University Council on Community Engagement, USF
Committee Member, USF Food Pantry

Tools: Concur · Tableau · WorkDay · Salesforce · G-Suite · Microsoft Word

Associate Director for Justice & Outreach

Over 5+ years of combined work experience as a Corporate and Technical Recruiter, in the Tech and Higher Education industries. Maintained a track-record of recruiting in a competitive market and hiring top technical talent from companies such as Amazon, AirBnb, Apple, AWS, Robinhood, Microsoft, Twitter, SquareSpace, Oracle, Snap Inc. Continuously building a methodologies of identifying top candidates. 35% of active pipeline was created with an emphasis on building an inclusive workforce resulting in over 25% coming from underrepresented talent groups. 

Below are a few highlights & notable wins over the last 5 years. 

- Exceeded onsite scheduled target goal by 500% in 1st 90 days; offers extended target goal by 300% in 180 days;  resulting in 67% offer acceptance rate by end of 210th day, with 25% from diverse talent groups. 
- Co-created weekly diverse sourcing sessions for colleagues (sourcers, recruiters, HM’s) in the Tech Talent Team to brainstorming and implement DEI initiatives which resulted in exceeding of hiring goals for 2022 Q2-Q4.
- Managed 25+ job requisitions at any given time and maintained a 90%  req:fill ratio.
- Led and improved operations processes for programs execution resulting in stakeholder satisfaction and 300% operation budget increase with a multi-year grant, all during a pandemic.


Skills: Technical Sourcing, Interviewing & Hiring, Salary Negotiations, Stakeholder Management, Gathering Data Driven insights, Talent Acquisition, Full Lifecycle Recruiting, Strategic Planning, Applicant Tracking System (ATS), Social Media Recruiting, Project Management, Salesforce, Market Research

Tools: LinkedIn Recruiter, Greenhouse, Gem, GoodTime, G-Suite, SoloStar, TextExpander, Microsoft Office, WorkDay, Slack, Tableau, Canva, Concur. 

Interests: Former D1 Student-Athlete,  Semi-Pro Soccer Player, Fitness & Wellness, Music explorer, Multilingual (English, Spanish), Diversity, Equity, Inclusion, & Justice Advocate, Volunteer at mission driven organizations.

taplio

The Battle

Janae Salinas

Mauricio Diaz de Leon, M.A.

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