FlowGent AI

FlowGent empowers you to create, deploy, and sell Al solutions without coding.

Whitelabel our software and help SMB's adopt practical AI solutions that help their business forward.

Founder

ColdAgency

Advisor

Fastest growing outbound marketing agency in the Dutch market.

Co-founder & CEO

ColdList

TJILP Media

Owner

JEKKO MEDIA B.V.

Co-Owner

Online entrepreneur with extensive experience in B2B lead generation, SaaS and AI Automation.

Currently building FlowGent AI - we enable you to Build & Sell AI solutions quick.

FlowGent gives freelancers and agency owners the ability to whitelabel their own software.

This leads to:
> Smoother onboarding
> Better client experience
> Stickier clients
> Less 'tool juggling' 
> Unique selling factor

Overall it's about delivering a software with a service to enable your clients to use AI effectively.

AI Automation, Build & Sell AI, white label software, Freelancers & Agency Owners.

Always open to DM's - happy to connect 🤝

Jan van Musscher

I grew my agency from 20K to 80K MRR when I cracked this LinkedIn system.

Most founders post content and hope something sticks.

The top 1% run three systems simultaneously:

☑ Content System → Consistent posts that build authority
☑ Engagement System → Strategic interactions that build relationships  
☑ Conversion System → Direct outreach that closes deals

Each system feeds the others.

Your content creates warm leads. Your engagement builds trust. Your outreach converts at 3x the rate.

I used to treat LinkedIn like a posting platform. Now I treat it like a full growth engine.

The difference? I stopped doing random acts of marketing and started running a predictable system.

Every post has a purpose. Every comment has a strategy. Every connection request has context.

That's how you turn LinkedIn from a time sink into your biggest growth channel.

Are you running all three systems or just posting content? Let me know in the comments 👇

♻️ Repost this to help others scale their LinkedIn presence too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Get more high trust clients with Postiv - AI Agent for LinkedIn Content

The 3-System LinkedIn Stack that 4x my agency

LinkedIn is full of the same content.

And it's killing conversion rates.

You know what I'm talking about...

Everyone posting the same tips.
Everyone sharing the same frameworks.
Everyone using the same AI-generated value posts.

Two years ago? That worked.

Post a "how-to" and clients showed up.

Share a process and deals closed.

Not anymore.

Because when everyone has the same information…

↳ Nobody stands out.

- Every founder posts about "scaling."
- Every coach posts about "mindset."
- Every agency posts about "lead generation."

And it all sounds identical.

What actually cuts through now... is unique expertise.

Not tips anyone can Google.

Not frameworks AI can generate.

But insights only YOU have because of what you've built, who you've worked with, and what you've learned the hard way.

If your content could've been written by someone who's never done what you do,

↳ You're competing with 10,000 other people saying the same thing.

The clients worth having don't want generic value.

They want someone who's been there, done that, and can prove it.

That's unique expertise.

And that's what actually converts.

Does your content showcase your unique expertise or generic information? Let me know in the comments 👇

♻️ Repost this to help others differentiate their content too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent that creates content based on your UNIQUE expertise. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn is full of the same content

Your weekly AI briefing is here.

The AI giants went absolutely wild this week. Here's what you need to know:

→ Google Wakes Up

Google launched Gemini 3 on November 18 and immediately integrated it into Search. The model is topping industry leaderboards with a 1,501 score on LM Arena, crushing previous benchmarks.

https://lnkd.in/durjqpde

→ Anthropic Drops Claude Opus 4.5

Released November 25 with major upgrades in coding, visual reasoning, and agentic AI. The kicker? New Chrome and Excel integrations that let you automate data analysis directly in spreadsheets.

They also secured access to 1 million Google TPUs worth tens of billions. That's compute power most companies can only dream of.

https://lnkd.in/d9bFGMiY

→ Meta Goes All-In on Infrastructure

Meta announced over $600 billion in US infrastructure investments by 2028 for AI data centers. They're also in talks to spend billions on Google's TPUs starting in 2027.

Translation → Meta is building hardware independence to challenge Nvidia's dominance and reduce reliance on external chip providers.

https://lnkd.in/dparjMDx

→ OpenAI Fighting to Keep Up

Sam Altman sent an internal memo admitting Google's advances could create "rough vibes" for OpenAI in the short term. 

But they're not standing still → ChatGPT Plus is now free for all US servicemembers and veterans. And they're offering "ChatGPT for Teachers" tailored for K-12 educators.

The challenge? Reports show OpenAI needs to raise at least $207 billion by 2030 to sustain operations, with data center costs potentially hitting $1.4 trillion by 2033.

https://lnkd.in/d3BuXRpn

What's your take on the AI infrastructure race? Let me know in the comments 👇

♻️ Repost this to help others stay ahead of AI news too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Carousel

I just read LinkedIn's official guide on social selling. This one stat jumped out:

Salespeople who actively do social selling create 45% more opportunities than those who don't.

If you're running a $100K business, that's $45K left on the table.

But here's what the article made clear → posting alone doesn't cut it.

The 78% of social sellers who crush their quota do this:

☑ They post valuable content
☑ They optimize their profile
☑ They engage authentically
☑ They use those insights in outreach

Before prospects reply to your message, they check your profile.

Empty profile → Delete.
Active profile with insights → I'll read this.

So when I talk about social selling, I'm not talking about choosing between content and outreach.

It's using content to make outreach actually work.

Your prospects are already researching you.
So make sure they find expertise, not empty space.

Read the full breakdown here → https://lnkd.in/dDu4rDwp

What's your take on combining content with sales outreach? Let me know in the comments 👇

♻️ Repost this to help others unlock more sales opportunities too.

PS. This post & carousel was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn just published their official social selling playbook

The most difficult thing about content creation: creating it for the right audience.

Who is your ideal customer?

Not who could use your product. Not who might pay you. Who is the perfect fit that will get the most value and stay the longest.

When I scaled my lead gen agency to 7-figures, defining our ICP changed everything. We stopped chasing everyone and started winning the right people.

Here's how to define yours:

→ Identify your best current customers
Look at who pays on time, gets results, and refers others.

→ Layer in firmographic data
Company size, industry, location, revenue range.

→ Add behavioral traits
Are they active on LinkedIn? Do they attend industry events? What tools do they use?

→ Define their pain points
What keeps them up at night? What problem are you solving?

→ Test and refine
Your ICP isn't static. Revisit it every quarter based on who actually converts and succeeds.

→ Add it to your Postiv AI rules
Go to settings -> writing style. Add your ICP there. Your Postiv AI agent will create content target to your ICP.

A precise ICP turns marketing from guesswork into a system.

Want to attract your ICP consistently? Let me know in the comments 👇

♻️ Repost this to help others nail their ICP too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

How to Define Your Perfect ICP: From Guesswork to System

"The algorithm changed!!" Well.. It might have yes. But the algorithm didn't break your content.

LinkedIn's new interest-based system surfaces content that's relevant to each user's professional interests. Not what's trending. Not what gets the most likes. What actually matches what people care about.

This means generic content dies faster than ever.

Here's what still works:

→ Deep expertise over surface-level advice. The algorithm rewards specialized knowledge that serves specific audiences.

→ Consistent engagement with your target audience. LinkedIn tracks whose engagement matters to you. Right audience engagement trains the algorithm correctly.

→ Content built on your unique knowledge. Generic AI content gets generic results. The algorithm detects shallow patterns.

This is why I built systems instead of chasing algorithms.

When I grew my LinkedIn to 17k followers, I wasn't gaming the algorithm. I was serving my audience with content rooted in real expertise from scaling a lead gen agency to 7-figures.

The framework that works:

Knowledge Base → Authentic Content → Target Audience → Consistent Delivery

Build your content around what you actually know. Let AI amplify your expertise, not replace it. The algorithm rewards depth and relevance, not tricks.

What's your experience with the new algorithm changes? Let me know in the comments 👇

♻️ Repost this to help others adapt to algorithm changes too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

No alternative text description for this image

7 reasons to try Postiv.AI:

I used to pay a ghostwriter $3,000 a month just to stay visible on LinkedIn.

Now I built something better for a fraction of that cost.

7 reasons you need to try Postiv.AI:

☑ You'll see immediate ROI from your content
☑ Saves you 60-90 minutes every single day
☑ The AI agent learns your tone of voice and brand style
☑ Better than any tool I've tested (and I've tested them all)
☑ So good you'll want to share it with your clients
☑ Even if you can't design, you'll create professional carousels
☑ Just chat with your agent to create content and visuals

Postiv.ai isn't just another scheduling tool.

It's your complete LinkedIn content studio.

Get insights on your analytics. Find trending topics. Sync your knowledge from Notion, YouTube, and more.

Your AI agent turns everything into engaging LinkedIn posts and carousels that sound like YOU.

Ready to reclaim 60-90 minutes of your day while growing your LinkedIn presence? Let me know in the comments 👇

♻️ Repost this to help others scale their LinkedIn content too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

7 Reasons to Try Postiv.AI

Mohan ‎Muthoo 💬 🇬🇧 🌍

Spring Drive

Instantly.ai

Instantly Certified Expert 🏅

Smartlead

Smartlead Certified Expert 🏅

Clay

Certified Clay Expert 🏅

Apollo.io

Official Partner 🏅

automate rev.ops.

Program Mentor

Timely

Full-cycle outbound account executive, selling CRM SaaS to small businesses.

Outbound Account Executive

INFUSEmedia

- Managed a team of BDRs across the EMEA region.
- Built and led training and development for individual reps 
- Built cold outbound strategies and tactics to execute effective campaigns across the team

EMEA BDR Team Lead (Manager)

- Refined and executed cold outbound sales development focusing more heavily on Enterprise accounts.
- Fastest ever firm promotion from BDR to Senior BDR
- Only BDR published on company website

Senior Business Development Representative

- Managed and executed cold outbound campaigns across a range of industries in the EMEA region, from SMB to Enterprise accounts.
- Focus on cold calling, emailing and social selling
- Broke the firm record for most meetings booked in a first month as a BDR

Business Development Representative

doovice

- Wrote copy for cold outbound social sales messages landing a 50%+ conversion rate for UGC
- Recruited and led a team of 10+ volunteer marketing and sales reps at universities across the UK
- Used outbound selling strategies and tactics to generate organic promotion that led to 5,000+ unique monthly visitors within 4 months (no paid marketing)
- Managed back-end CMS and content editing

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 

I'm the Founder at Spring Drive - we Book You B2B Sales Meetings so you can Scale your Business without Hiring More Reps 🛠️

We've worked with B2B service agencies, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co 

OR

DM me, I will reply 💬

Mohan ‎Muthoo 🇬🇧

I am looking for a GTM Engineer to join Spring Drive. 

Could that be you?!


You'll be trained by me personally getting the inside scoop on how to create successful campaigns as a Smartlead, Instantly.ai, & Clay Official Expert.

If you have experience using Clay, are meticulous and organized with an eye for detail, and are looking to build a career as a GTM Engineer, this could be for you.



Interested?

Find the application link in the comments.

Mohan Muthoo

Oh this is a BIG one for multi-channel outreach.

Smartlead + HeyReach.io just teamed up.


Smartlead and Heyreach are both leaders in their space (email and linkedin outreach respectively).

Part of what I like about them is they niched and got really granular on those channels, rather than staying general.

But it also meant that if you wanted to run outreach on both, it could be messy managing leads across both tools.

Super finnicky lol.

Anyway, you can now build email and LinkedIn campaigns inside ONE SINGLE sequence using the Heyreach and Smartlead integration.

If someone replies via one channel you can now automatically route them through the other, so no accidental crossovers that shouldn't happen.

No duct-taped automations to try and see where the lead is across both tools.

This is a massive timesaver and also makes multi-channel campaigns so much easier to manage.

At Spring Drive we run both email and linkedIn for clients so this is a great feature for our back-end operations.

Great work teams Vaibhav Namburi Nick V.

I had a chat with Kellen Casebeer, Founder at The Deal Lab, a few weeks ago to discuss the future of personalization in outbound.

When it comes to this subject, Kellen is one of those people I just listen to really carefully.

He thinks about this in a deeper way than most who are following 'classic' structures.

He made some really interesting points I think everyone can learn from:


- Markets cluster themselves around beliefs and its always easier to sell someone what they already believe in.

- Thinking not just about using personalization but WHAT personalization you're using


There's a few more v interesting insights from him in the video below.

I think real operators who want to stand out need to think in a more sophisticated way about messaging and Kellen is one of those people to follow for exactly that.

Thanks Kellen was great to talk as always.

B2B SaaS companies - listen up.

Here's how Spring Drive is different to Apollo/Zoominfo/Clay/Lemlist.


I get this question a lot and it's actually quite concerning because it reveals something deeply interesting about the market.


Apollo, Zoominfo, Clay, Lemlist etc - these are TOOLS.

They provide YOU with the ability via a platform to DO certain tasks.

They're superb.

But they can't do those tasks for you.

They aren't actually *building* campaigns and delivering you real pipeline.


Apollo and Zoominfo provide data.

Clay allows you to work data (enriching etc)

Lemlist allows you to send emails.


But these tools cannot:

Find the right leads, pull them, do the segmenting, come up with creative outreach strategies, write the copy, manage the inbox, reply to queries, book onto your calendar, strategically iterate on the A/Z tests, etc etc


Spring Drive is an agency offering an end to end service where we do the work of delivering you pipeline, using such tools in the process.

I get companies complaining that these tools 'aren't delivering results'.

Like what...they are tools, you have to deliver the results with them.


This is like buying a frying pan and a kitchen knife and then being shocked when you come home that evening to find they haven't cooked you a fried egg.

You good?


You need a chef.

We are the chef.

Anyone tested out SmartProspect yet?

With data sourcing changing all the time, this is interesting.


Smartlead just released SmartProspect which basically means we could get tons of verified leads already in our sequencer without having to pay for the usual databases.


I'm looking at it now and it's very promising, but wanted to test coverage given that ultimately we want to ensure we aren't going to miss any part of our TAM if we use it.


I did a test of CEO:

SmartProspect - 2.1M people

Apollo - 1.9M people


Then I did a test of HR Director:

SmartProspect - 225,753 people

Apollo - 203,156


Then I did a final test of Head of Sales:

SmartProspect - 152,147

Apollo - 174,555



This is not to say that SP is *better* than Apollo - Apollo is a great database.


But I'm very pleasantly surprised at the coverage SmartProspect has - and of course the added benefit that it's right inside the sequencer is pretty neat.

Great work Vaibhav and team.

Booking meetings every day for a B2B SaaS at Spring Drive

And it's cold outreachhhhhh


Yes that's right, it's not dead - despite what you might hear on the radio!

If anyone got that joke i'd love to know.


Anyway, the right Resonance Strategy can mean massive pipeline value - daily, weekly, monthly.

Just pick the right partner and give it time to cook.

Your lead magnets suck - if they're not getting tons of positive replies.

Here's the 4 tenets to transform them into ones that people love.

In a lil video.

Just a lil vid.

We 'compel' prospects to book meetings with our B2B SaaS clients.

Their words, not mine. Here's how:


Balance theory.

You need to assess your assets in the context of your market to understand how to become compelling.

Assets
- Social proof
- Lead magnets
- Offers
- Pain data
- Personalization

You need to cross reference these and ask yourself, do any of our assets here STAND OUT in the CONTEXT of our market?

Genuinely though.

If you think your ebook on how to improve ad performance is stand out to ecom founders in the US, you don't understand your market at all.

Most people do not build stand out assets at all.

They simply do what they think LinkedIn is telling them will work.

"let's use this trigger and add pErSoNaLiZaTiOn'

seriously...?

If have genuinely intelligent personalization that hardly anyone else is likely to be using and its relevant...

Then yes, hammer it son.

9/10 - this is not the case.

At Spring Drive we use our messaging strategy framework and experience to spend a lot of time ideating insanely stand out ideas for our clients that we can A/Z test heavily.

That's how we get results whilst everyone else is testing personalization and triggers and getting confused as to why nobody cares.

Don't believe the hype.

Balance theory.

Screenshot below from a client campaign at Spring Drive.

To convert a lead to a booked meeting, you need a Pipeline Variant.

Here how to do it in 3 steps:


When a lead replies positively, there's still work to be done to book them to a meeting.

But most companies just follow up asking them for a meeting.

Hounding them like, like a, a, hOUnd dog.


The issue with this is you're not making them *want* a meeting.

Which should be your goal.


Nobody wants to give you their time - you have to convince them.

The prospect will think: 'well i'll just check them out online and gauge if I care based on that'


So you need a distinct strategy in place for why they should attend a meeting.

I call this the Pipeline Variant.

And I expect royalties.


Ask yourself:

'What can you give/show them in a virtual meeting that they cannot reasonably expect to find online?'


This dramatically increases booked meeting numbers.


The concept is maintain some balance - don't give everything away in the email, precisely so you can hold something back to book the meeting.


Ideas include:
- audits (have to be framed correctly)
- building their custom setup together on a call
- showing them proprietary data unavailable anywhere publicly

Get creative and you can really get people wanting to put time aside for you.

Okay guys I'm going to share this one because it's very decent even though I don't normally do these posts.

Smartlead are doing a Black Friday Flash Sale for both Smartlead and Non-Smartlead users:

 - 100% free Admin Google & Outlook mailboxes for the first month.

- No Minimum order size

- The email infrastructure setup is done for you.

- US IP Mailboxes

Doing outbound properly means a robust infrastructure and that can add up, so this is pretty neat.

Also btw, this is absolutely the time to stock up on a ton of inboxes too because everybody should be warming up infra over december to launch hard at the start of Q1.

Cart time.

Don't write that pain statement in your cold email.

It's not going to work - because pain statements are dead.


IT PAINS ME TO SAY THIS.

Sorry had to make that joke.


Okay but basically, most pain statements today are so generic that not only does it not help your message, it's actually counterproductive.

You immediately set the frame that you are another sales pitch, and people click out.

Part of the problem is that most teams are writing generic problem statement - not pain statements.


Problem statements:

'Need better ROI?'

'Want to scale faster?'

'Spending 8 hours a week on admin?'


These are so vague and generic that you're failing to actually visceralize anything for that prospect.


Pain statements:

'Are you still manually entering financial data across multiple Google sheets?'

'Many {role} find they have to book extra appraisal meetings with managers because their performance improvement plans only get met 60 per cent of the time'.


The difference is 2 things.

1. These are hyperspecific in a way that VISCERALIZES the actual annoying af activity you can solve


2. Problem statements are general things the company needs to solve. Pain statements are the day to day frustrations the prospect has in trying to solve those problems.



The first just don't hit anymore - and MOST messages I see are still writing them, rather than true modern pain statements.


Questions?

Comment below.

Booking sales meetings for B2B SaaS daily at Spring Drive.

With Resonance Strategy.



Want to know how? DM me.

(screenshot chat with a client of ours below)

You should not use cold email to grow your B2B SaaS/AI.

IF this is true:


Cold email is still in my opinion of the most powerful ways to scale revenue fast.

For many companies, cold email is the difference between 5 closed deals a month and nothing.



But if any of the following are true, you might not be a good match:


1. Your ICP is IT focused

IT generally hate sales outreach - we turn down companies that mostly target them.


2. Your TAM is small.

It's just harder to create sustainable pipeline from.

Fancy workflows you see getting 20 leads from 280 contacts looks great - but these campaigns usually do not replicate at scale month over month.

You might have a great month or two - then you're lost.

We like to work with companies that have at least 80k prospects minimum in their TAM.



3. You're afraid of rejection

Being told 'don't contact me again' in sales is like getting a bruise in sport.

If you're scared of getting a bruise, sport isn't for you.

Giants like Salesforce built billion dollar companies off the back of sales teams getting rejected constantly.

They just built systems to close the deals that did come through...

And didn't get shaken when someone said no.



4. You're not committed to A/Z test and be creative

If you haven't tested something in the market, you don't know what will happen.

The best results are usually the most recent - because you only getting better from a/z testing and iterating over time.

Companies that want to see amazing stuff from day 1 usually suffer because they never give themselves the opportunity to reach pipeline momentum.


But, if these don't apply, you could be getting 10-30 meetings every month and closing deals, scaling your B2B SaaS easily just with cold email.

Leads vs Meetings - do you know the difference?

A warning to B2B SaaS companies:


If you're considering hiring an agency to deliver you 'leads' - be sure you know what that means.


I once told a company I'd expect we'd deliver around 10-15 meetings a month for them, and they replied:

"But the other agency said they would deliver 30 at around the same cost?!"


I asked them...'Meetings? Or leads?'

Them: 'what do you mean? They said 30 leads.'

Me: 'A lead is someone who has replied with interest - they haven't yet agreed to a date and time to meet with you. They may not agree at all. How many meetings are people agreeing to from those leads?'

Them: 'Oh right yeah, I think its positive replies. Leads.'


Nothing wrong with leads as value btw - but you should always ask an agency you're considering working with: 

'what do you mean by a lead?'

Different agencies use the word leads in different contexts, but the value can be massively different.

Just a gentle notice.

Very gentle.

Here's how Spring Drive helps B2B SaaS & AI companies drive growth.

In a nutshell:


We run outbound email and LinkedIn campaigns for you that drive growth, either via sales pipeline or PLG motions.

We do this with best-in-class GTM Engineering and our own Resonance Strategy framework that we constantly iterate on.


We've got a ton of case studies, reviews & testimonials, expert badges, award nominations, and global recognition for our work.


We work on a retainer but you can start with us on a pilot first.


We work with both Founder-led teams as well as sales and marketing teams, supporting Founders, reps, and AEs, by delivering pipeline for them to close.


If you're a B2B SaaS or AI company that wants to drive revenue without spending more on ads or hiring and managing more reps, you can find out more at springdrive(dot)co.

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The Battle

Jan van Musscher

Mohan ‎Muthoo 🇬🇧

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Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

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The Battle

Jan van Musscher

Mohan ‎Muthoo 🇬🇧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jan van Musscher's LinkedIn Performance

Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJan van Musscher's LinkedIn Performance