Paid Media Manager

Junior Paid Media Manager

Sleeping Giant Media

Senior PPC Executive

PPC Executive

GIANT Trainee

Landau Store

At Landau Store I am head of the marketing and the social media presence, as well as updating Landau Stores mobile app and WordPress blog. I am a self taught photographer and Videographer as well as Lightroom, Photoshop and basic knowledge of Premiere Pro. I also photograph and upload the stock to go onto the website ready to be purchased.

Digital Marketing and Online Sales

Junior Paid Media Manager @ MCM

My goal is to give new Google Ads specialists the confidence & skills to deal with accounts with huge budgets.

I know what it's like to feel uncertain & intimidated in accounts, unsure what logical steps to take.

My content & weekly newsletter will help arm you with the skills and confidence to run your own successful accounts.

I have a proven track record in running successful accounts & helping novices get confident using Google Ads.

I've managed millions in spend, managed household name brands, and driven positive results, consistently. 

I'm creating content to help you feel more confident and build your skills & slicing through the BS! 

If you want to learn more about PPC follow me on all platforms

→ TikTok: tiktok.com/@jamieleckie
→ YouTube: youtube.com/@jamieleckie
→ Twitter: twitter.com/jamieleckie
→ Instagram: instagram.com/jamieleckie_

Jamie Leckie

Genflow

- Optimised Keyword Quality and Ad Strength: Achieved a 59% reduction in click costs for the Morsia Fitness App, leading to a 96% increase in conversions and a 64% improvement in CVR.
- Enhanced Ad Efficiency: Integrated ad copies and keywords with a dedicated landing page for the WeRise Fitness App, resulting in a 12% reduction in CPC, a 96% increase in conversions, and a 12% improvement in CVR.
- Cost-Effective Campaigns: Reduced CPA by 38% for Shreddy by removing non-performing products from Performance Max, which delivered 72% more conversions and a 60% boost in CVR.
- Increased Conversion Value: Improved the conversion value for the OwnU Fitness App by 13%, achieving a 23% growth in conversions and a 3% rise in CTR.
- Campaign Management: Develop, oversee, and optimise Google Ads campaigns across multiple formats (search, display, video, shopping) to drive maximum ROI and meet business objectives.
- Keyword Research and Ad Copywriting: Conduct thorough keyword research, craft compelling ad copies, and perform competitive analysis to stay ahead in the market.
- Tracking Google Ads, GA4, and other social media platforms through GTM.
- Reporting and Analytics: Generate detailed client reports using Google Analytics and Google Ads to provide insights and track performance.
- Collaboration: Partner closely with the marketing team, designers, and content creators to ensure seamless and impactful campaign execution.

Pay Per Click (PPC) Manager

Clarity

- By enhancing the quality score of the keywords and ad strength, the click costs were reduced by 4%. This resulted in a 2% and 6% increase in conversions and CVR for CybSafe, respectively
- Boosted conversion value by 98%, with a 25% increase in conversions and a 12% increase in CTR for Tresco and Hell Bay hotels
- Supported the client lead-in uplifting the overall conversions by 83% and reducing the CPA by 41% for Invesco
- Execution and delivery on a daily and weekly basis to implement the channel strategy and perform in line with or above client KPIs
- Responsible for accuracy and delivery to a deadline of reporting and management of budget (where applicable) and Client reporting demonstrating performance against KPIs
- Implemented Testing and Optimisation Roadmaps
- Manage assigned projects, with appropriate supervision, in line with agreed timelines and other parameters, alerting colleagues if agreed deadlines may not be met
- Perform as a fearless, inclusive and positive collaborator encouraging feedback from the line manager and team members 
- Provided data-driven and evidence-backed performance updates to the clients
- Worked closely with UX, Design, Content and SEO colleagues to drive client success
-Kept myself up to date with the latest industry updates
- Responsible for managing and optimising clients' Google ads, LinkedIn and Meta ads.

Senior Paid Media Executive

- Reduce CPC by 12% by combining the ad copies & keywords with a landing page, which led to an increase in conversions by 26% with a rise in CVR by 11% for Northumbria Coast & Country Cottages
- Reduced CPA by 19% by eliminating non-performing keywords, resulting in 24% more conversions and 8% higher CVR for Qt.io
- Supported the client lead in increasing the revenue pipeline by 12% for a Sitecore through PPC channels
- Exceeded Amazon Freight's FY23 UK and Germany lead target by implementing a full-funnel marketing strategy across Google, YouTube, Microsoft, and LinkedIn Ads
- Supporting the client lead on the creation of the QBR, Monthly and weekly reports for the clients
- Executing and optimising client campaigns across the major Paid Media platforms (Google, LinkedIn, Facebook/Instagram, etc)
- Client reporting demonstrating performance against KPIs
- Implementing Testing and Optimisation Roadmaps for all the clients, which led to improvement in the performance
- Provided data-driven and evidence-backed performance updates to clients during meetings 
- Worked closely with UX, Design, Content and SEO colleagues to drive client success
- Identified new opportunities and approaches to ensure client campaigns are best in class today, tomorrow and beyond

Paid Media Executive

Buy Me Once

- Managed and optimised ad campaigns across Google Search, Display, Video, Shopping Ads, Facebook, Snapchat, Pinterest, and Criteo, reducing CPC from £3.50 to £1.50
- Conducted keyword research using Google Keyword Planner and SEMrush, resulting in an 18% increase in traffic to the website
- Integrated tags via Google Tag Manager, utilising HTML and JavaScript when necessary, which improved retargeting efforts by 20%
- Developed campaign strategies to achieve target ROAS and CPA, performing regression analysis to determine product relationships and ROAS impact
- Increased ROAS from 3.93 to 8.30 by implementing the multi-platform digital marketing strategy
- Decreased the Cost Per Acquisition (CPA) by 10% by negating product which were not generating revenue
- Built custom audiences and designed A/B tests, leading to a 15% improvement in conversion rates
- Managed Kaviya email marketing, optimising designs and CTAs, improving email conversion rates by 35%
- Integrated Shopify with Google Ads & Merchant Centre, enhancing product feeds improvement by 12%
- Wrote compelling ad copy for multiple platforms and optimised Google Shopping data feeds, boosting CTR by 45%.
- Elevated CTR from 1.1% to 3.5% by crafting highly relevant ad copy across all platforms
- Advised on product strategy, leading to a sales increase of 10% to 35%

Paid Marketing Coordinator & Data Executive

K.R.Sea Foods Pvt Ltd

- Grow the revenue from digital platforms such as Google ads and Facebook ads
- Managed, led & trained a digital team of 3 executives
- Shoot up 30% of traffic to the website through video ads
- Evaluate & launched the digital marketing and offline marketing campaigns
- Generated weekly and monthly sales reports from digital ads
- Improved fish product margin by 20% In Porbandar, India
- Completed three days of a promotional fair of fish products and boosted sales by 3%
- Develop and execute consumer marketing strategy and plans to build brand awareness and brand affinity. Lead on concept development, creative direction, design and tone of voice of marketing campaigns.
- Bring forward innovative design and communication approaches by keeping a pulse on leading and emerging design and go-to-market trends.
- Plans and oversees the creation of marketing and promotion materials including catalogs, media kits, sales and company presentations and other sales and marketing collateral as needed.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. 
- Maintains competitive analysis for existing products and potential new products.
- Plan and lead execution of go-to-market marketing initiatives.
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Works with Sales to develop selling stories and plan special initiatives.

Marketing Manager

Eyelash Technologies

- Restructured and set up new PPC campaigns for clients on Google Ads and Facebook Ads.
- Achieved the targeted leads and increased the click-through rate (CTR) by 1.5% in August 2015.
- Boosted leads for a travel and taxi business client from 10% to 45%.
- Developed and proposed digital marketing strategies to clients during meetings, advising on media strategy.
- Led, trained, and guided a team of seven executives.
- Created weekly and monthly reports for clients, ensuring transparent performance tracking.
- Conducted keyword research, competitor analysis, and ad copy creation using various tools.
- Engaged in business planning and analysis to estimate income potential and identify new business prospects for the agency.
-Managed client relationships, attending meetings, and liaising with clients to ensure alignment with their goals.
- Maintained and developed relationships with existing customers through in-person meetings, calls, and emails. Worked closely with the sales department to identify opportunities for service growth and customer retention.
- have Played a key analytical role in managing various digital marketing channels, including Google Ads, Bing Ads, and Google Analytics. Conducted statistical analyses to evaluate performance and implement optimisation strategies.

Team Leader - SEM

ReachLocal

- Retention of client advertising accounts through active campaign management and execution of consistent customer focus
- Management and analysis of digital advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate, cost per click and cost per lead
- Building rapport and developing relationships with Campaign Support teams globally 
- Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues.

Campaign Management Analyst

XEBEC E-MEDIA TECHNOLOGIES PRIVATE LIMITED

- Using various tools to conduct keyword research, create ad groups, and write ad copies. Making PPC campaign reports for clients using Google Analytics.
- Awarded with a Certificate of appreciation for Employee of the Month July 2013.
- Reduce the CPC from 10.50 Rupees to 3.20 Rupees for the education sector client by aligning ad copies and keywords with the landing page
- Increased sales for the e-commerce client during the month of Diwali and increased the CTR from 2.50% to 4.80% for the same campaign.

SEM-Executive

- Creation, management, implementation, optimization, and monitoring of Paid Search campaigns.
- Using Google keyword planner to conduct keyword research, grouping keyword to make ad groups, and writing ad copies.
- Make a report of all the pay-per-click campaigns- Google ads.

SUMMER INTERN

🔹 Experienced Digital Marketing & PPC Professional
Throughout my eleven-year career in the marketing and communications industry, I’ve gained a deep understanding of the ever-evolving landscape and the expertise required to execute effective, integrated digital marketing campaigns.

💥 PPC Manager at Genflow
At Genflow, my focus as a PPC Manager is on crafting data-driven campaign strategies that drive client success. One recent triumph includes a 98% surge in conversion value for our Fitness Influencer clients, showcasing my ability to tailor strategies to sector-specific needs.

📊 Expertise in Paid Social & Marketing Communications
Adept in paid social media advertising and marketing communications, I strive to deliver performance excellence across online marketing channels, ensuring that every campaign hits its mark.

📈 Google Ads Certified & Results-Driven
My Google Ads certifications reflect my commitment to mastering analytics and ad optimisation. This expertise has led to a significant reduction in CPA and an increase in conversion rates. Through teamwork and dedication, I have surpassed industry benchmarks, driving a remarkable uplift in conversions for our clients.

🚀 Looking Ahead
Going forward, my mission is to continue crafting impactful paid media narratives that resonate with target audiences and fuel business growth.

🔗 Let’s Connect
Let’s chat about a new opportunity in paid search and paid social – looking forward to connecting!

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The Battle

Jamie Leckie

Dipesh Mavjibhai Lodhari

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