Straight Up Search

My three core areas are:

- eCommerce
- SEO
- Affiliate marketing

Director & Search Marketing Expert

Midshires Electrical & Lighting Ltd

➢ Head of Online Sales Team (MidsElec.co.uk)
➢ PPC Management: Managing Google Shopping & Search budget of £3,000 - £5,000 per month. Maintaining cost-per-sale of <£6.50. Solely responsible for PPC audits, creating campaigns and Google Merchant Centre management.
➢ SEO Management: Linkbuilding and outreach strategy for Midshires to laser target high ROI brand lines. On-page SEO and technical SEO audits. 30.51% user increase YOY via organic channel.
➢ Digital Project Management: Supervised the transition from Magento 1 to Magento 2 within budget using outsourced freelancers saving expenditures of £13,000 in web development fees.
➢ Email Marketing & Social Media: Showcasing the Midshires Electrical by brand by consistently engaging B2C and re-engaging B2B Account customers by MailChimp.

Digital Marketing Manager

Supplyant

➢	Agency ‘Champion’ of SEO, providing strategy and insights to other Account Managers, presenting organic field updates on a monthly basis to keep team up-to-date with latest techniques
➢	SEO Consultation with clients – keyword strategy, content strategy, technical SEO and auditing
➢	Client facing role involving weekly reporting direct to clients
➢	Business Development Strategist, responsible for proposing 3 – 12 months of Digital Marketing strategy
➢	Proficient in other areas: Email Marketing and PPC, Social Media

Digital Account Manager

Avon

➢	Developed Excel proficiency by using on daily basis to analyse and report financial results.
➢	Collaborated within Campaign and Excess team as support for brand planning
➢	Assessed online brand strategies and their commercial impact on the customer, representative and financial plans and fed this back to campaign team to drive Avon's eCommerce business goals
➢	Assisted Senior Campaign Planner with ad hoc financial analysis, maintenance of eCommerce tracking and reporting of financial results on a campaign basis
➢	Planned eCommerce marketing strategy for Excess team – online clearance

Digital Marketing Executive

Gardenvale Weddings & Events, Gardenvale B&B

➢ Digital Marketing: Consistently updating our online content and liaising with partners (TreatTicket, Groupon) to increase occupancy rate. Social Media Marketing is frequently used to engage with potential customers (Instagram, YouTube, Facebook, Twitter, Pinterest).
➢ Web Design: Learned HTML & WordPress for website, graphics created with Adobe Photoshop.
➢ Maintained customer satisfaction, rated ‘Fabulous’ on Booking.com by over 80 guests and won TripAdvisor Excellence awards for 2015.

Business Development Manager

Anderson Irwin, Solicitors Ltd

➢ Chief IT Officer and Admin of Case Management System (CMS) - providing hands on and remote training to other employees and troubleshooting. This involved updating client files, case files, assigning electronic files to cases, scheduling Court dates, producing ledger cards, creation of precedents and templates.
➢ Executive office support to Solicitors; answering calls, scheduling appointments using calendars, scanning documents, typing, organising mail, filing, handling client inquiries, independently reviewing files and ensuring consistent progress with all on-going cases.
➢ Office maintenance; ensuring adequate stock, liaising with suppliers & other legal stakeholders for witnesses. 
➢ Preparation of legal documents and forms for use in Court.
➢ Letters of recommendations from Senior Partners available below.

Trachtenberg, Rodes & Friedberg, LLP

➢ Accompanied lawyers to court proceedings, client meetings and negotiations.
➢ Assisted in word processing official court documents (exhibits and depositions).
➢ Worked at front reception greeting clients.
➢ Summer internship

Intern

Director at Straight Up Search [eCommerce SEO Growth Marketing]

At Straight Up Search, I lead a bespoke, full-service SEO agency committed to driving organic growth and enhancing online visibility for small to medium-sized businesses across the globe. From its inception as a freelance venture in 2016, Straight Up Search has evolved into a trusted partner for over 20 clients in four countries, underpinned by a team of six dedicated SEO professionals.

In the past, I have been in the e-commerce and affiliate marketing space as well as a consultant for SEO and conversion rate optimization. With over 5 years experience working with Google AdWords campaigns, SEM management, website design & development - I offer expertise across all digital marketing channels.

But my focus?

Search engine traffic. Because, well, it's growing exponentially. Here's some statistics:

🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 53% of all website traffic comes from organic search. (BrightEdge)
💥 92% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the power of tailored SEO strategies in transforming online businesses.

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