Straight Up Search

My three core areas are:

- eCommerce
- SEO
- Affiliate marketing

Director & Search Marketing Expert

Midshires Electrical & Lighting Ltd

➢ Head of Online Sales Team (MidsElec.co.uk)
➢ PPC Management: Managing Google Shopping & Search budget of £3,000 - £5,000 per month. Maintaining cost-per-sale of <£6.50. Solely responsible for PPC audits, creating campaigns and Google Merchant Centre management.
➢ SEO Management: Linkbuilding and outreach strategy for Midshires to laser target high ROI brand lines. On-page SEO and technical SEO audits. 30.51% user increase YOY via organic channel.
➢ Digital Project Management: Supervised the transition from Magento 1 to Magento 2 within budget using outsourced freelancers saving expenditures of £13,000 in web development fees.
➢ Email Marketing & Social Media: Showcasing the Midshires Electrical by brand by consistently engaging B2C and re-engaging B2B Account customers by MailChimp.

Digital Marketing Manager

Supplyant

➢	Agency ‘Champion’ of SEO, providing strategy and insights to other Account Managers, presenting organic field updates on a monthly basis to keep team up-to-date with latest techniques
➢	SEO Consultation with clients – keyword strategy, content strategy, technical SEO and auditing
➢	Client facing role involving weekly reporting direct to clients
➢	Business Development Strategist, responsible for proposing 3 – 12 months of Digital Marketing strategy
➢	Proficient in other areas: Email Marketing and PPC, Social Media

Digital Account Manager

Avon

➢	Developed Excel proficiency by using on daily basis to analyse and report financial results.
➢	Collaborated within Campaign and Excess team as support for brand planning
➢	Assessed online brand strategies and their commercial impact on the customer, representative and financial plans and fed this back to campaign team to drive Avon's eCommerce business goals
➢	Assisted Senior Campaign Planner with ad hoc financial analysis, maintenance of eCommerce tracking and reporting of financial results on a campaign basis
➢	Planned eCommerce marketing strategy for Excess team – online clearance

Digital Marketing Executive

Gardenvale Weddings & Events, Gardenvale B&B

➢ Digital Marketing: Consistently updating our online content and liaising with partners (TreatTicket, Groupon) to increase occupancy rate. Social Media Marketing is frequently used to engage with potential customers (Instagram, YouTube, Facebook, Twitter, Pinterest).
➢ Web Design: Learned HTML & WordPress for website, graphics created with Adobe Photoshop.
➢ Maintained customer satisfaction, rated ‘Fabulous’ on Booking.com by over 80 guests and won TripAdvisor Excellence awards for 2015.

Business Development Manager

Anderson Irwin, Solicitors Ltd

➢ Chief IT Officer and Admin of Case Management System (CMS) - providing hands on and remote training to other employees and troubleshooting. This involved updating client files, case files, assigning electronic files to cases, scheduling Court dates, producing ledger cards, creation of precedents and templates.
➢ Executive office support to Solicitors; answering calls, scheduling appointments using calendars, scanning documents, typing, organising mail, filing, handling client inquiries, independently reviewing files and ensuring consistent progress with all on-going cases.
➢ Office maintenance; ensuring adequate stock, liaising with suppliers & other legal stakeholders for witnesses. 
➢ Preparation of legal documents and forms for use in Court.
➢ Letters of recommendations from Senior Partners available below.

Trachtenberg, Rodes & Friedberg, LLP

➢ Accompanied lawyers to court proceedings, client meetings and negotiations.
➢ Assisted in word processing official court documents (exhibits and depositions).
➢ Worked at front reception greeting clients.
➢ Summer internship

Intern

Director at Straight Up Search [eCommerce SEO Growth Marketing]

At Straight Up Search, I lead a bespoke, full-service SEO agency committed to driving organic growth and enhancing online visibility for small to medium-sized businesses across the globe. From its inception as a freelance venture in 2016, Straight Up Search has evolved into a trusted partner for over 20 clients in four countries, underpinned by a team of six dedicated SEO professionals.

In the past, I have been in the e-commerce and affiliate marketing space as well as a consultant for SEO and conversion rate optimization. With over 5 years experience working with Google AdWords campaigns, SEM management, website design & development - I offer expertise across all digital marketing channels.

But my focus?

Search engine traffic. Because, well, it's growing exponentially. Here's some statistics:

🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 53% of all website traffic comes from organic search. (BrightEdge)
💥 92% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the power of tailored SEO strategies in transforming online businesses.

Jamie Irwin

Gough & Kelly

Financial Controller at Gough & Kelly, reporting into the Finance Director to provide timely information to the Board to support profitable growth of the Group.

Key duties include producing monthly management accounts, Group KPI packs and providing financial guidance to departments across the business.

Other duties include budgeting, variance analysis, pricing, and working with the FM to oversee the finance function.

Financial Controller

Morrisons

Responsible for producing weekly spend reports, insights and variance analysis on maintenance spend across our 500 shops, manufacturing and logistics sites.  

Day-to-day management of the Assistant Accountant, providing guidance and checks on tasks. Month-end responsibilities include posting accruals, prepayments and completing balance sheet reconciliations and collaborating with the Fixed Assets team to identify capex opportunities.

Providing financial support to various projects and decision-making, setting up automated reports and dashboards to help stakeholders visualise data.

Management Accountant - Property Maintenance

A three-year full time Finance graduate scheme whilst studying to achieve my CIMA qualification.

My first year was spent in Internal and External Reporting, pulling together the monthly management account packs and drafting annual statutory financial statements for subsidiaries.

My second year was as a Commercial Analyst, business partnering with trading teams to ensure accurate reporting and driving best performance.

My final year was in Internal Audit, where I worked on several audits focusing on the internal control environment and was responsible for compiling the monthly Group Risk Report for the Head of Internal Audit to present to the Executive and Audit Committee.

Finance Graduate

Best Western Scores Hotel St Andrews 

A summer customer-focused position working as a breakfast and lunch waitress in the restaurant of the hotel. I employed my interpersonal skills to welcome and engage with customers, increasing my confidence and developing my ability to quickly establish professional relationships. My strong communication and leadership qualities enabled me to successfully help train new staff members and my effective team work ensured guests received outstanding service.

Waitress & Front of House Staff Member

Gaddr

A 3-month internship with Gaddr, a Stockholm based social media technology startup, proving users with a single social media username to enhance visibility and cross-platform profile accessibility.  As the CEO Assistant I was responsible for collecting market research and translating this into insights to contribute towards the company's growth and direction. This was a highly rewarding position, where I gained an extensive appreciation for the power of social media, developed my understanding of programming terminology, and used the opportunity to explore the Stockholm startup scene.

CEO Assistant Intern

Ede & Ravenscroft

Two consecutive summers working at Loughborough University graduation ceremonies to ensure staff and students wore the academic dress accordingly, while also providing general assistance to students during the ceremony period.

Gowning Assistant

The Durham Union Society

A  weekly term-time bar shift in Durham University's Union Society's bar. Working in a small team of two, my responsibilities included opening and closing the bar, engaging with customers, preparing and serving beverages, taking payments, managing the bar area, stock checks, and counting of takings. This position helped me to enhance my multitasking abilities, communication skills, and innovativeness through overcoming problems due to a lack of resources.

Bartender

Durham University

As a student selected to represent Durham University on several open days during the summer of 2015, I helped to set up displays, worked proactively to welcome prospective students and their families, and worked as a team player to ensure visitor queries were address in the best way and by the most suitable person.

Student Ambassador

Loughborough University

Ensuring several Easter conferences at Loughborough University proceeded smoothly to tight deadlines. A customer-facing role where effective communication and professionalism were essential to resolve multiple issues swiftly and provide a high standard of customer service. Technical duties included generating Wi-Fi codes and checking audio-visual equipment.

Conference Service Assistant

CIMA qualified Financial Controller at Gough & Kelly Group with previous experience in the FMCG and Property industries. Experience in management accounts, commercial analysis and Internal Audit. Philosophy, Politics and Economics graduate from Durham University.

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The Battle

Jamie Irwin

Lauren Davey

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