Straight Up Search

My three core areas are:

- eCommerce
- SEO
- Affiliate marketing

Director & Search Marketing Expert

Midshires Electrical & Lighting Ltd

➢ Head of Online Sales Team (MidsElec.co.uk)
➢ PPC Management: Managing Google Shopping & Search budget of £3,000 - £5,000 per month. Maintaining cost-per-sale of <£6.50. Solely responsible for PPC audits, creating campaigns and Google Merchant Centre management.
➢ SEO Management: Linkbuilding and outreach strategy for Midshires to laser target high ROI brand lines. On-page SEO and technical SEO audits. 30.51% user increase YOY via organic channel.
➢ Digital Project Management: Supervised the transition from Magento 1 to Magento 2 within budget using outsourced freelancers saving expenditures of £13,000 in web development fees.
➢ Email Marketing & Social Media: Showcasing the Midshires Electrical by brand by consistently engaging B2C and re-engaging B2B Account customers by MailChimp.

Digital Marketing Manager

Supplyant

➢	Agency ‘Champion’ of SEO, providing strategy and insights to other Account Managers, presenting organic field updates on a monthly basis to keep team up-to-date with latest techniques
➢	SEO Consultation with clients – keyword strategy, content strategy, technical SEO and auditing
➢	Client facing role involving weekly reporting direct to clients
➢	Business Development Strategist, responsible for proposing 3 – 12 months of Digital Marketing strategy
➢	Proficient in other areas: Email Marketing and PPC, Social Media

Digital Account Manager

Avon

➢	Developed Excel proficiency by using on daily basis to analyse and report financial results.
➢	Collaborated within Campaign and Excess team as support for brand planning
➢	Assessed online brand strategies and their commercial impact on the customer, representative and financial plans and fed this back to campaign team to drive Avon's eCommerce business goals
➢	Assisted Senior Campaign Planner with ad hoc financial analysis, maintenance of eCommerce tracking and reporting of financial results on a campaign basis
➢	Planned eCommerce marketing strategy for Excess team – online clearance

Digital Marketing Executive

Gardenvale Weddings & Events, Gardenvale B&B

➢ Digital Marketing: Consistently updating our online content and liaising with partners (TreatTicket, Groupon) to increase occupancy rate. Social Media Marketing is frequently used to engage with potential customers (Instagram, YouTube, Facebook, Twitter, Pinterest).
➢ Web Design: Learned HTML & WordPress for website, graphics created with Adobe Photoshop.
➢ Maintained customer satisfaction, rated ‘Fabulous’ on Booking.com by over 80 guests and won TripAdvisor Excellence awards for 2015.

Business Development Manager

Anderson Irwin, Solicitors Ltd

➢ Chief IT Officer and Admin of Case Management System (CMS) - providing hands on and remote training to other employees and troubleshooting. This involved updating client files, case files, assigning electronic files to cases, scheduling Court dates, producing ledger cards, creation of precedents and templates.
➢ Executive office support to Solicitors; answering calls, scheduling appointments using calendars, scanning documents, typing, organising mail, filing, handling client inquiries, independently reviewing files and ensuring consistent progress with all on-going cases.
➢ Office maintenance; ensuring adequate stock, liaising with suppliers & other legal stakeholders for witnesses. 
➢ Preparation of legal documents and forms for use in Court.
➢ Letters of recommendations from Senior Partners available below.

Trachtenberg, Rodes & Friedberg, LLP

➢ Accompanied lawyers to court proceedings, client meetings and negotiations.
➢ Assisted in word processing official court documents (exhibits and depositions).
➢ Worked at front reception greeting clients.
➢ Summer internship

Intern

Director at Straight Up Search [eCommerce SEO Growth Marketing]

At Straight Up Search, I lead a bespoke, full-service SEO agency committed to driving organic growth and enhancing online visibility for small to medium-sized businesses across the globe. From its inception as a freelance venture in 2016, Straight Up Search has evolved into a trusted partner for over 20 clients in four countries, underpinned by a team of six dedicated SEO professionals.

In the past, I have been in the e-commerce and affiliate marketing space as well as a consultant for SEO and conversion rate optimization. With over 5 years experience working with Google AdWords campaigns, SEM management, website design & development - I offer expertise across all digital marketing channels.

But my focus?

Search engine traffic. Because, well, it's growing exponentially. Here's some statistics:

🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 53% of all website traffic comes from organic search. (BrightEdge)
💥 92% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the power of tailored SEO strategies in transforming online businesses.

Jamie Irwin

Ardos Media

We help businesses increase revenue with Paid Search advertising.

Co-Founder & Business Developer

HELTUN, Inc.

Smart home devices manufacturer which managed to certify a product range of 5 devices under latest Z-Wave 700 series platform and penetrate the market.

ZEPPELIN ARMENIA LLC

Zeppelin Armenia set high standards in serving customers in Mining, Construction, and Power Systems industries in Armenia. The highest contribution to the market is the competitive after sales support that the company provides to its customers. Zeppelin's customer knows that the bought equipment will always be taken care of.

Product Support Manager

Vitesse LLC

Vitesse represents BRP and serves its riders to be transported on snow, on water, on the ground.

BRP manager

VivaCell-MTS

Viva-MTS (MTS Armenia CJSC) is Armenia’s leading telecommunications operator, having the widest network reach and spreading a wide range of voice and data services all across Armenia.

Customer Care and Retention Unit Manager

SOFAD LTD

Sofad managed to set high standards of hygiene in workplaces all around Armenia. The company served to its mission of making the working places of people more secure and clean by consistently educating and consulting the employers about the benefits of better hygiene.

ACDI/VOCA

ACDI/VOCA worked in partnership with ARCADIS Euroconsult (Netherlands) and VISTAA (Armenia) to implement the Water-to-Market (WtM) Activity as part of the Millennium Challenge Armenia (MCA) program. The project’s objective was to accelerate the transition to more profitable agricultural production through introducing and encouraging best practices in irrigated agriculture.

Marketing Specialist

Sales Agent

Helping businesses increase revenue with Paid Search Advertising | White-label PPC

WHAT WE DO: 

We help our clients and partners get more leads and sales through Paid Search marketing. We know the business well, and we're all about Paid Search. That's why we always put business first in everything we do.

WHO WE WORK WITH: 

Our clients are both e-commerce and lead-generation businesses from industries like:

🛍️ Home & Decor
👨‍⚕️ Healthcare 
🦮 Pet Products
👔 Real Estate
🚀 Financial Services
🏎️ Automotive Parts
💚 Non-profits with Google Grant accounts

Digital Agencies that do not have Paid Search as their main competency, benefit from partnering with us too, as we help their clients achieve great results, in a white-label format.

WHAT MAKES US UNIQUE: 

We are not only about Paid Search, web analytics, and conversion tracking. We have enough knowledge outside our remit to identify and solve issues proactively.

WHAT WE HELP WITH: 

🔬 In-depth audits to uncover issues and opportunities
🗺️ Paid Search Strategies to improve visibility and performance
📝 Account setup with all up-to-date best practices in place
🛒 Merchant center accounts setup, preventing any unexpected disapproval
🚥 Product feed optimization to enhance Product Visibility and Sales
🎯 Conversion tracking setup for the most accurate measurement
📱 Call tracking setup to understand where are your calls coming from
🔭 GA4 custom setup for Advanced Analytics and unveiling hidden insights
👀 Custom Looker Studio reports creation
🛁 Monthly account optimization based on a routine for continuous improvement
🛣️ BigQuery connection to GA4 property and LookerStudio Report

WHAT OTHERS SAY:

🗣 “Ara and Karen have been working with us for over a year and they have done an exceptional job running our Google ads for two of our businesses. They always go above and beyond, are professional and show attention to detail. Importantly they have helped us grow both of our businesses significantly and we can't thank them enough.” - Jane Copeland, Marketing Director at SCV

🗣 ”Excellent performance from Karen and Ara. I couldn't have asked for a better PPC specialist and have thankfully made contact for life! These guys are extremely diligent, and helpful and go the extra mile to drive performance on PPC accounts. In fact, in general, they pay attention to detail even outside their remit.” - Jamie Irwin, founder of Straight Up Search

HOW IT WORKS: 

1. We start with a free discovery call.
2. We perform a revision of your account.
3. Create an action plan based on the findings. 

READY TO TALK?

Reach out to me directly here on LinkedIn, or visit us online at www.ardosmedia.com

taplio

The Battle

Jamie Irwin

Ara Harutyunyan 🎾

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?