James Ski

Incredibly proud to be supporting Asana's mission to help humanity thrive by enabling the world's teams to work together effortlessly.

As companies continue to invest in improving the productivity of their workforce. Asana is leading the way in Human + AI Collaboration.

15+ years of enterprise sales experience with a constant focus on helping people, teams and companies to become more productive, successful and fulfilled in their work.

I’ve built and exited a start-up business and been part of the growth of early-stage British SaaS companies like Huddle as well as the unique environment of hypergrowth companies like Linkedin where I was a top EMEA performer and President Club Winner

I know what it takes to build teams, own territory, build pipeline and win business across multiple functions and geographies with a consultative and strategic approach. 

Over 7 years I consulted companies via Sales Confidence like Salesloft, Zoominfo, Gong, 6Sense, Demandbase, Cognism, SimilarWeb and many others build brand awareness, land sales hires at all levels and grow their revenue in the UK and EMEA. 

I’m also the author of the book “How to Build Sales Confidence” which you can check out on Amazon.

CEO and Founder

CR0 - VP Sales / Human SDR Teams /SDR Sales Training /Powered by AI

About The Point Co | Built for Revenue Leaders Who Need Pipeline That Converts

Need to grow revenue with fewer resources? Still chasing the same targets with half the team?

You're not alone — and you're not out of options.

I’m Steve Burton, a sales leader with over 20 years of experience helping B2B tech companies scale sales, build SDR functions that actually deliver pipeline, and launch go-to-market strategies that convert across the USA, EMEA, LATAM, and APAC.

Currently leading at The Point Co, we act as a trusted partner to Founders, CROs, and Sales VPs who are tired of lazy SDRs, unqualified leads, bloated tech stacks, and wasted headcount. We’re here to cut the noise, fix the top of the funnel, and create a sales engine that closes.

What We Do
We help you build, fix, or scale:

Fully managed outsourced SDR teams in the USA, LATAM, EMEA, and APAC

Sales training and coaching for SDRs, ISRs, and BDMs

Go-to-market strategy and playbook development

C-level LinkedIn and cold email outreach

Campaign execution, event support, and reporting

Sales recruitment and SDR team buildouts

Fractional leadership (CRO, VP Sales, SDR Manager, Inside Sales, Account Executives)

Whether you're entering a new region or need to replace chaos with structure, we embed into your organisation and deliver what your sales team needs, not just what they think they want.

Why It Works

Because I’ve trained thousands of SDRs, delivered hundreds of outbound projects globally, and know the difference between busy work and real performance. We don’t just fill calendars — we build revenue-generating systems.

Who We Don’t Work With

If you:

Think you already know everything and just want someone to blame

Want free consulting with no intention of taking action

Lead like it’s still the 1980s and hate change

Micromanage outsourced teams into the ground

Blame agencies while keeping underperformers in-house

Show no respect to partners, your team, or the people serving your table

Then we’re not the right fit — and that’s okay.

But if you're serious about building a pipeline that actually turns into revenue — and want a partner that’s been there, done it, and still gets hands-on — then let’s talk.

Steve Burton.

Is #London still the best city in the World?

I landed back this week.

8:30am in the City  suits everywhere.
Breakfast meetings full.
Coffee shops rammed.
Pubs booked for “quick catch-ups.”
Deals being done.
For all the negativity online… the energy on the ground feels very different.

As a starter for 10 good to catch up with 🦖 Hector Forwood 🦕 the "Jerry Mquire" of influencer Marketing 

Pete Evans great to meet you . I tink you could be the best sales coach that Wigan ever produced........ let's make cash and eat more Pies .

Onwards to an event at #DawnCapital to meet Daniel Codd and Evan Shapiro then, catch up with Rinku Banger Gurdip Kalley. Gerry Hill 🏌️🚀 at CRO connected. 

Paul Harris James Donaldson RAHUL SHAH let's walk around London Bridge and talk. 

Shane P Mahi im doing my best to avoid you however its probably inevitable we meet this week. 

#London still drives roughly a quarter of the UK’s GDP.

It’s a global hub for fintech, AI, cyber and professional services.
Capital still flows.
Founders still build.
Salespeople still sell.

This city doesn’t reward moaning.
It rewards movement.

Get out.
Meet people.
Build trust.
Sell something.
Create partnerships.
Make money.

London has survived wars, crashes, Brexit and pandemics.

And every morning the suits are back at it.

Good to be back.

#London #Sales #Entrepreneurship #GTM #AlwaysWorking

Is #London still the best city in the world… or does #SanFrancisco take the crown for one week every year?

Because next week San Francisco becomes the global capital of #cybersecurity as #RSA Conference 2026 lands at the Moscone Center.

A few facts about the city hosting the world’s biggest cyber gathering:

The Golden Gate Bridge is painted “International Orange” so ships can see it through fog.

San Francisco has over 40 hills which explains why everyone’s calves hurt after RSA.

The conference brings 40,000+ security professionals into one city for a week.

And somehow every bar within 2 miles of Moscone becomes a networking event.

For one week a year, the conversations in San Francisco are less about sourdough and more about:

AI in security
Cyber resilience
The latest threats

And of course… how to build predictable pipeline
Our CEO Ian Brigden and I will be there representing The Point Company.

We spend most of our time helping cybersecurity companies:
• Build outbound engines
• Improve meeting quality
• Turn activity into real pipeline

So if you’re heading to RSA and want to talk about pipeline, outbound, or scaling revenue in cyber, let’s grab a coffee (or something stronger).

Also what networking events are worth attending this year?

There are usually 50 unofficial ones happening every night, and we’re always keen to meet good people in the industry.

See you in San Francisco.
#RSAC #CyberSecurity #Pipeline #OutboundSales #CyberSecuritySales #RSAC2026

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The Battle

James Ski

Steve Burton.

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve Burton.'s LinkedIn Performance

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