James "Saywhatsales" Buckley

Board Of Directors & Host of The UNCrushed Podcast

Sell Better 

I have the privilege of hosting incredible salespeople and leaders ever day. 

Follow us @sellbetter.xyz on the gram and on Tik Tok for daily tips, techniques, and takeaways that will help you in your daily routines.

My Key responsibilities: 

Host and MC public and private events for/with Sell Better
Help sales reps through tough times with proven tactics
Provide best practices to sellers globally
Elevate the Sales Profession overall
Show salespeople their true value and worth
Give salespeople the confidence they need to be successful
Educate and entertain our audience

Host & Sales Content Creator

Following this tip will get you reply rates that are bananas 🍌

So, here you are...

After a successful interaction with your prospect, you fix the next meeting

You have a good feeling

The day comes and you join the call

You read on the screen: “Waiting for others to join”

3 minutes, maybe they are still in another call - no worries

10 minutes, ok...

15 minutes ... You leave the meeting

If you hadn’t left, you would still be waiting

Look the truth in the face, you have been ghosted 👻

James "Saywhatsales" Buckley tells you how to avoid this in a funny way 😂

👉 stay tuned, the episode will get published soon on Europe's B2B Tech Sales Podcast

Director Of Business Development | Partner Manager

I am a sales practitioner that also trains. I teach sales teams how to create, and then leverage their personal brand to bolster pipeline, connect with key accounts, build relationships, and ultimately become well known entities in their respective spaces. 

I consider myself very fortunate to work at JB Sales. John Barrows is considered one of the world’s foremost authorities regarding sales best practices and training. It’s a pleasure, and an honor to represent this team. 

WHAT I DO:
- I create content related to sales, and connect with others to add value to their routines
- Provide training for SDR/BDR and Account Executives on prospecting, personal branding, and closing techniques
- Learn new technologies and new tactics so that JBarrows is always up to date on the latest sales industry standards and beyond
- Teaching others why personal brand and social media is important for the long term of your career. You are worth so much more than you realize. 

CORE VALUES FOR SUCCESS:
1. A constant need for feedback that creates growth opportunities
2. Hyper-responsive to colleagues and prospects
3. Coachability and willingness to change
4. The Power of Persuasive Conversation
5. Work/Life balance - Loving what I do

When I’m not working, I love watching television shows and movies, writing, public speaking, reading books, and socializing with friends.  

My personality types are DISC Id (Influencer), Myers-Briggs ENFJ, and Enneagram 2. I tend to be adventurous and persuasive, eager to explore new paths and find creative solutions. I'm most energized by storytelling, exploration & discovery, and fun & excitement. See my full personality profile here: https://www.crystalknows.com/p/saywhatsales

Director, Sales Execution & Evolution

UNCrushed

Our mission is to raise awareness of the many mental health challenges faced and how people have overcome them. Many people around us are suffering from challenges such as grief, depression, addiction, burnout, anxiety and PTS, yet they remain nameless and faceless. 

Through people sharing their stories of experience, strength, and hope, our community will reassure you that you are not alone and no longer need to suffer in silence - there is a different path. Only through talking about these challenges, can we help to break down the many stigmas associated with mental health.

We share content from multiple sources. The views and opinions expressed in this content shared are those of the authors and do not necessarily reflect the views of UNCrushed Inc.

Please help support this cause at https://www.uncrushed.org/take-action

- Want to talk? Post in our private LinkedIn group or email us at: contact@uncrushed.org
- Want to share your story? Email us at: shareyourexperience@uncrushed.org
- Want to partner? Email us at partnerships@uncrushed.org

Follow us on:
- LinkedIn Company: https://www.linkedin.com/company/uncrushed
- LinkedIn Community: https://lnkd.in/gZB_pNW
- YouTube: https://www.youtube.com/uncrushed
- Facebook: https://www.facebook.com/uncrushed.org/
- Instagram: https://www.instagram.com/uncrushed_org/
- Twitter: https://twitter.com/uncrushed_org

UNtold, UNanswered, UNited.

RingLead, Inc.

Business Development Manager:
Research prospective RingLead accounts in targeted verticals, pursue leads and follow through to a successful agreement
Understand RingLead’s target markets 
Develop market strategies can be used to attract clients
Collaborate with design and sales team to ensure that customer needs are met
Maintain relationships with current clients and identify new prospects within the big data space
Possess a strong understanding of RingLead products, our competition in the industry and positioning
Follow the latest data industry developments and stay up-to-date on corporate competitors

Brand Ambassador:
Representing the RingLead brand positively in a multitude of settings
Assisting in content creation (ie. writing blogs, newsletters, product reviews, etc.)
Participating in event marketing
Generating brand awareness through word-of-mouth marketing and social selling
Opinion leader in the data and CRM ecosystem 
Providing feedback and insight on new products/services
Promoting the RingLead brand via my personal social media accounts

Business Development Manager Brand Ambassador

Cirrus Insight

Enterprise Business Development Manager

I am a strong personality. The greatest gift I can offer is the gift of laughter. Sales is supposed to be fun and I try and personify that notion to the best of my ability. I bring creative and innovative relationship building skills to the table. Be prepared to hear me smile on a call. :-)

Account Executive

As Business Development Director I serve a team of 3 Sales Development Representatives. I aid in creating workflows, and sales training. I provide tools to my team that allow them to create leads, and create relationships that help close opportunities and boost retention.

Director Of Business Development

My aim is to develop long term business relationships with organizations on a global scale. I look to train incoming sales representatives so they are equipped with strong habits that lead to fruitful, and meaningful conversations. 

I like to think I put the personal touch back in sales. Old school sales for the new school sales rep. 

There's no substitute for hard work, and I enjoy seeing others become successful. That's how I know that I make a difference.

Business Development Manager

Engage prospects in healthy conversation about Salesforce productivity. Develop long term relationships that lead to long term reoccurring revenue, and referrals to boot. 

* Cold calls, and cold emails to prospects
* Creat effective templates that command responses 
* Sales market research and development
* Catalyst for effective sales trends throughout sales team
* Networking events, and direct sales
* Ensure quality customer care, and lead the sales team in new business

Client Engagement Specialist

University of Miami

As a network specialist I was responsible for tending to end user issues such as connectivity, software updates and installation, and printer issues. For the Telecommunications department I took inventories of devices on our network, conducted routine repairs for jacks and routers campus wide, and occasionally got some work done as well.

Host & Sales Content Creator @ Sell Better

My mission is to walk alongside sales professionals as they develop the skills and best practices needed to find sales success. 

Our purpose is to show salespeople their true worth as the tip of the spear. 

I have the pleasure of hosting the best minds in sales every day and creating content that elevates the sales profession.

Connect with me @saywhatsales on Instagram, Tik Tok, and Twitter. Join us live daily to learn and grow into a top-performing sales professional.

I have the privilege of conducting content with incredible salespeople and leaders. It's my honor to create content that elevates the sales profession. We take great pride in bringing the best sales talent in the world to the screen so they can aid other sellers in their journey to crush quota and earn the results they deserve. 

We are sales practitioners that happen to teach others how to do it, as well. With thousands of members, our content helps change the game and take your sales to the next level. 

Follow us @sellbetter.xyz on the gram and on Tik Tok for daily tips, techniques, and takeaways that will help you in your daily routines.

My Key responsibilities: 

Host and MC public and private events for/with Sell Better by JB Sales
Help sales reps through tough times with proven tactics
Provide best practices to sellers globally
Elevate the Sales Profession overall
Show salespeople their true value and worth
Give salespeople the confidence they need to be successful
Educate and entertain our audience

Ronnell Richards LLC

🧩 Fractional leadership & sales consulting for tech companies scaling through channel partnerships.

🧭 Fractional CRO and channel strategist for B2B SaaS providers and MSP-focused startups
🔍 Audited and rebuilt underperforming channel programs to unlock new revenue streams
🗣 Trained internal and partner sales teams in relationship-first selling, cutting ramp times by up to 30%
📊 Developed GTM strategies aligned with partner incentives and revenue goals
🧱 Delivered plug-and-play systems that help clients scale indirect sales with clarity and consistency

Founder

Sayless Academy

🔥 Helping tech-focused sales pros and leaders ditch the fluff and master real-world selling.

🎯 Built Sayless Academy to address the industry-wide frustration with overcomplicated, outdated sales training
🧠 Deliver coaching and courses tailored for MSPs, VARs, and SaaS channel teams
📈 Designed training that helps sellers close faster and speak with confidence in partner-driven sales ecosystems
🎬 Created a growing content library of high-impact sales lessons, videos, and resources
🤝 Partner with companies to develop custom onboarding and enablement programs for channel reps

Founder & Sales Instructor

LinkedIn

🌍 Bringing real-world sales knowledge to thousands of professionals worldwide.

🎤 Created and delivered top-performing courses on sales strategy, communication, and leadership
💬 Help professionals and sales teams master the mindset and method of authentic sales conversations
📈 Focused on real-world application — especially within channel sales and tech-driven organizations

LinkedIn Learning Instructor

Madecraft

🎓 Trusted by the world's most innovative tech companies to teach scalable, effective sales.

🛠 Created and delivered sales training content for Meta, Google, Adobe, and Microsoft
🔬 Focused on breaking complex selling systems into real, repeatable techniques
📽 Designed high-engagement content with measurable impact for distributed sales teams and partner networks

Sales Course Author and Instructor

Shut The Hell Up And Sell

📕 The no-BS sales guide that cuts through the noise.

✍️ Authored the STHUAS framework: where philosophy meets execution in real sales
🔗 Used by channel sales leaders, partner teams, and consultants to sharpen their approach
💬 Reinforced in speaking engagements, training programs, and corporate workshops across the tech industry

Author

Tech4Change

As Marketing Committee Chair at Tech4Change, I lead strategic initiatives that elevate our mission of channel-driven grassroots giving across the technology ecosystem. Tech4Change is a 501(c)(3) nonprofit organization composed of tech suppliers and channel partners who rally together to support under-resourced, community-based charities—ensuring every dollar raised goes directly to the cause.

Since stepping into this role, I’ve drawn upon my experience as a marketing strategist and industry influencer to amplify awareness, deepen engagement, and drive impact through fundraising campaigns and events.

Key Responsibilities & Achievements:

Strategic Vision & Campaign Leadership: Leading multi-channel campaigns for major fundraising events, positioning Tech4Change as a trusted voice in tech philanthropy.

Channel Ecosystem Collaboration: Building partnerships with publishers, distributors, event organizers, and peer organizations to expand reach and engagement.

Brand Stewardship: Strengthening Tech4Change’s brand narrative by highlighting our direct-to-cause giving model, reinforcing trust and transparency.

Leadership & Influence: Serving as a Board leader, shaping strategy to inspire donors, engage volunteers, and scale grassroots impact across the U.S.

This role underscores my broader mission: to blend empathy with executive leadership in technology, amplifying the capacity for positive change through marketing craftsmanship and purpose-driven influence.

Board Member

Business & Bourbon LLC

🥃 Cutting through the noise with real business wisdom — from the trenches.

🎙 Host of top-rated podcast & creator of a media platform for real entrepreneurs
🧠 Built a community around business truth-telling — no “entrepreneur porn,” just results and experience
🌐 Produced national events, live shows, and educational content for professionals who want to grow with substance, not hype

Richards Investment Group LLC

Business holdings include a Sales & Marketing Agency focused on B2B Technology and Software Sales.   Contact Center Service providing outbound sales and lead generation/development.

Partner

Xposure Inclusion & Diversity Council

Serving the mission and members of Xposure

American Distilling Institute

📊 Driving community growth and partner alignment in a niche B2B industry.

📣 Lead marketing and sales strategy with a strong channel-focused mindset
🧭 Align messaging, community needs, and supplier success through data and empathy
🤝 Apply channel sales principles to help distillers scale their business with confidence and clarity

Chief Revenue Officer (CRO)

Host of Black Voices in Distilling web series. Interviews and profiles of craft distilling professionals.

Show Host

Technology sales needs a revolution.

Too many reps aren’t closing. Partner programs are underperforming. And everyone’s chasing tactics or trying to buy their way into customer and partner acquisition without mastering the fundamentals.

I’m Ronnell Richards — author of Shut The Hell Up And Sell, Top 2023 Tech Channel Influencer, and sales consultant trusted by companies like LinkedIn, Google, Meta, and Adobe to train, transform, and grow high-performing direct and channel sales teams.

With over two decades in the game, from running multi-office agencies to training reps across the globe, I’ve seen what works — and more importantly, what doesn’t. I created Sayless.Academy to train sales pros and leaders in practical, real-world techniques that actually close deals.

Through online courses, coaching, company workshops, and enablement strategy, I help MSPs, SaaS companies, and VARs stop guessing and start selling smarter.

My style? Inspirational, No-fluff. Real-world. Results-driven. Because that’s what tech sales teams need — not more theory.

👉 If you're building or optimizing a technology sales motion, I can help.
Let’s talk.

taplio

The Battle

James "Saywhatsales" Buckley

Ronnell Richards

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?