James Roloff

Roloff Consulting

Let's create digital leverage in your business.

Your buyers are not eagerly waiting by the phone for you to cold call and pitch them. They are busy, and the way they purchase products and services has changed. Your buyers are online researching, vetting, and selecting their vendors digitally. 

To be successful today, you need to get active online. You have to implement digital sales strategies that raise your online visibility, authority, and increase your ability to generate sales through online channels. 

We offer strategy consulting, community, and speaking engagements to help leaders become successful at digital sales.

Co-Founder and Principal Consultant

Powderkeg

Sales and Marketing Director

Account Consultant

AMA Madison

Vice President of Communications

Website Marketing Manager

Various Website Projects

Website Owner

Hey, I'm James. 

I teach business leaders growth through digital strategy.

With over 20 years of online strategy experience and 9 years of coaching sales reps and clients, I'm ready to help you find success in the digital world. We can expand your reach, build your authority, and generate more revenue. 

Ready to connect?
Shoot me a message to start a conversation. 

Looking for digital strategy insights?
Check out our blog - https://blog.roloffconsulting.com/

Owner & Digital Sales Consultant

I can help you implement digital selling strategies so that you can take advantage of new opportunities to grow your business. Below are some of the areas I can help:

- Social Selling Strategy
- Search Engine Optimization
- Target Persona Development
- Buyer's Journey Mapping
- Content Strategy
- Pipeline Analysis and Strategy

Send me a message if you'd like to discuss your business.

Lion

Working within a newly established Lion Data Office on agile projects to support the organisations data driven strategy by uplifting the data governance and analytics capabilities within the DCAM Framework: 
•	Enterprise Data and Reporting (EDR) – Reporting governance and process uplift 
•	Data Maturity Initiative (DMI) – Assessment and improvement plans for data capabilities
•	Establishment of Lion Data Office, Data Governance framework and roadmap (EDM Council)
•	Implementation of Informatica (CDGC) Cloud Data Governance and Catalog tool – Improving organisational data management and data architecture knowledge and governance

Senior Business Analyst - Data

As part of the IAG risk & regulatory portfolio assigned to work on a remuneration and employee agreements assurance program for an insurance company, including streams for data and payment remediation, development of IT systems and business process and controls. Working within a project team with company HR, IT and legal functions with external consultants, IT outsource services, independent legal counsel, and Fair Work Ombudsman to deliver accurate and auditable outcomes for past and present workforce. Key contributions:

• Providing analytical ability and skills to provide data driven and business process aware analysis, recommendations, and insights for stakeholder and program team 
• Capturing EA legal requirement for internal sign off, design rules and parameters for data model build for external consultant team
• Developing test and validation strategy to a detailed plan for execution by SME team and build team
• Supporting change management team in deploying remediation payments and workforce engagement support
• Shaping Regulator engagement and project governance framework and artifacts

Senior Business Analyst

Hollard Insurance

Specifically supporting Hollard Insurance CIO and IT strategy team on a data landscaping project with an insurance company to map the current state of complex data asset landscape including technologies, systems and processes with the goal to create as-is documentation, data governance recommendations and roadmap options future state. Key outputs:

•	IT technical documentation covering 4 separate data engineering assets (SSIS, SAS) and 4 reporting solutions (Power BI, SSRS, Tableau) cross referenced with existing business use cases
•	Data governance framework for strategic future state for consolidated data hub and capabilities (DAMA)
•	Automation pipeline for backlog of user cases, for data quality, financial reconciliations and reporting outputs

nbn™ Australia

Portfolio Business Analyst – As part of the Chief Data Office (CDO) on a variety of data driven business requirements and solutions, supporting strong and clear data governance (DAMA), multiple data warehouse implementations (Netezza / AWS), using various analytics tools and techniques to deliver insights and improvements across the company.
 
Key responsibilities 
•	Scope project requirements for Corporate Portfolio for Data Initiatives, Developments and Requests
•	Requirements gathering for Information Management business capabilities alignment
•	Strategic Analytics program (ShARP) for cloud integration to AWS – Requirements, New Capabilities, User Acceptance Testing 
•	Drive implementation of Best Practice Data Governance for Data Privacy, Sharing, Reporting 

Key achievements
•	Expand data governance engagement forums for Billing, Revenue Assurance and Human resources function to drive data quality index to over 96% improving BAU data processing and month end processing
•	AI Image recognition for Payment Claims processing to evaluate clean to fraudulent claims 
•	Energy Usage for greenhouse emissions reporting (Government regulatory) 
•	Quality Index initiatives to establish regular reporting and continuously improve processes for Finance, Billing, Credit and Collections, People and Culture, Corporate Affairs, Supply and Procurement

Portfolio Business Analyst (Chief Data Office)

Telstra

Marketing Analytics (SAS) Capability Manager - Marketing platform owner for SAS Analytics capability utilising BI and Big Data resources and supporting the business wide Analysts community
 
Responsibilities including:
•	Lead and scope projects for remediation, integrations and upgrades.
•	Delivering cloud integration to Azure (SQL) Cloudera (Hadoop) with BI strategic program 
•	Platform and vendor assessment to define operational opportunities and value
•	Operational support for Analysts community


Achievements - 
•	Delivered connectivity to new cloud infra using SAS connectivity from in-house virtual infrastructure to brand new Azure / Cloudera cloud tenancies.  
•	Improved service levels and platform health and operational standards and userbase 
•	Vendor management across IT support and partners (DXC, SAS) with major contract renew with 20% saving

Marketing Analytics Capability (SAS)

Vodafone Australia

Influencing strategy, managing vendors and delivering new campaign capability.   

Responsibilities 
•	Project manager for CVM projects
•	Strategic planning for campaign capability working cross functionally with Marketing and IT
•	Vendor spend reduction for campaigns execution 

Achievements including: 
•	Delivering CVM project as project manager for new channel (Retail), data enrichment to reduce opex spend.  
•	Business cased value from campaign activities as optimal for existing set-up and recommending options to transition to newer technologies and alternative configurations/processes.
•	Conducted RFI/RFQ vendor assessment to confirm campaign value with procurement team for onshore team

BI Project Manager & CVM Specialist 

Responsibilities 
•	Upgrade campaign platform (SAS 6.4 CI) to enable real time campaign/communications (2014)
•	Expanding Inbound Campaign capability (SAS RTDM) to support Digital marketing strategy (My Vodafone app) for new online journeys for upgrades, plan change and recharges (2015)
•	Vendor Management for (Oracle, Fuji Xerox, Emagine, Iveo) to support the marketing channel execution

Achievements including:
•	Leading and delivering campaign platform (SAS) upgrade (2014) and NBA offers in digital channel (My Vodafone) through mobile app and web (2015), creating a new marketing channel adding ~$5M pm through digital channel.
•	Managing contract negotiations and reducing spend by 10% YOY and reducing number of vendors
•	Governance framework to maintain efficiency and health of platform and protocols to meet Data privacy compliance and Legal/Audit regulations

Customer Value Management (CVM) - Capability and Vendor Specialist

Internal move from BI to new CVM Marketing to support of implementation of CVM data driven strategy.
Responsibilities
•	Understand value proposition for customer segments and optimise for key metrics - Revenue/NPS
•	Drive adoption for inbound marketing capability Next Best Activity (NBA) for call centre channel
•	Improve overall campaign process – brief/scope/build/test/execute/improve
•	Identify & lead projects to expand capability of CVM tools capability. 

Achievements including:
•	Launch NBA adding ~$2M Incremental revenue pm through call centre channel by delivering 50 new campaigns for customer retention, upsell, cross sell with 6 months
•	Streamlining campaign development process end to end reducing duration from 13 to 4 weeks and campaign/reporting improvement cycles

Customer Value Management (CVM) - Inbound Specialist 

As part of a very large BI team that was building/evolving new a BI asset. Collaborating with Marketing and Commercial to deliver new reporting & analytical capabilities for self-serve.

Responsibilities including 
•	Building strong & credible relationships with various BI & business colleagues 
•	Understanding design & limitations of BI architecture, configuration & end to end pipeline
•	Facilitating QC defects from detection to resolution

Achievements
•	Re-established healthy relationship with Marketing team and provided process/education documentations
•	Created new analytics tools to create self-serve analytics for regular ad-hoc analysis (Schemas and cubes)
•	Implementation of agile process to compliment the waterfall report production

BI Specialist

Star Track Express

In this new BI team, it was key to build a BI team brand and deliver value through the data/reporting/analysis and improving existing business processes and educate to good data best practices.  
Responsibilities including:
•	Proactively engage and seek opportunities to support Customer Service and Finance management
•	Create & deliver new reporting to reflect business processes 
•	Improving data quality and data modelling/workflows 

Achievements 
•	Produced Customer Profile report which increased customer service new business by 70%
•	Project manager cert (Prince2 Practitioner)

Business Intelligence Specialist

Virgin Holidays

Drive adoption and usage of newly created MIS reporting asset to improve analysis of company performance & create actionable insights.
 
Key responsibilities 
•	Work with management/business to drive performance based on KPI Dashboards & regular reporting for sales, margin, complaints, compensation, property & management accounts
•	Review & improve processes & create business specifications for long term developments 
•	Identify training needs, prepare & deliver in-house training to drive adoption of MIS asset.
Key achievements 
•	More than doubled user base to 50+ and reduced month end processing by ~50% / 3 days
•	Created high level reporting and self-serve reporting asset across the business

Senior M.I.S Analyst

First Choice Holidays

Providing accurate & timely analysis within a commercial function to support senior leadership team in decision making to maximising profitability and drive growth.
 
Key responsibilities 
•	Produce weekly KPI financial packs/reports with cost/revenue variance insights.
•	Detailed analysis (P&L) relating to the profitability of channels, agents, products, gateways and properties
•	Project analysis for e-commerce channel development, marketing campaigns, budgeting, business cases and profit and currency forecasting.
•	 
Key achievements 
•	Initiated new sales and discounting profile to reduce cost and increase profitability 
•	Gained understanding P&L reporting capabilities and data integration/modelling

Financial Planning Analyst

British Airways Holidays

Brochure Distribution Analyst

Well-rounded data and analytics professional who is enthusiastic about process improvements and project management to deliver great outcomes.  Aligning business expectations and business capability to deliver high quality solutions, benefit realisations and timely outcomes for a better customer experience and increase growth and profitability. An all-round team player and leader with a desire to learn, grow and take on new challenges, with experience across various business functions including Business Intelligence (BI), Finance, Sales, Marketing, Chief Data Office (CDO), Human resources and Legal spanning various industries including Insurance, Telecommunications, Logistics & Travel. 

Toolset: 
Business Intelligence
Relationship Management
Prince2 (Practitioner)
BPM, DMAIC/LEAN
Process Improvement
Data Analysis
SAP Business Objects
SAS CI,RTDM,MA, EG
Essbase/Hyperion
Tableau/Spotfire
Teradata/SQL Server/Oracle

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