Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

#dailysalesmessage episode 912 - Avoid THIS comparison

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

I was inspired by a comment exchange with George Tural yesterday.

He asked about the foundational selling communication skills and what they are.

So I've listed (some of) them below - 👉 what would you add?

(there are 800+ things I consider when creating messaging for a client- madness!)

#clearsalesmessage

====

✅ Knowing exactly WHO the buyer is

✅ Naming the real PROBLEM the buyer feels

✅ Stating a clear OUTCOME the buyer wants

✅ Explaining HOW IT WORKS in simple language

✅ Making the value OBVIOUS before the price

✅ Using the BUYER'S WORDS, not jargon

✅ Linking the offer to a TANGIBLE result

✅ Being clear on WHY someone should choose you

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

Brand Strategist ⚡ • Shaping perception and transforming businesses into iconic brands.

If you are in the business of selling.

There are two ways to go about it:

You can go straight to posting online, talk about what you are selling, how amazing it is, you do your best, hoping someone notices.

The problem with this approach is that:

Like blind archery, you're guessing what it takes to attract customers, what matters to them, or why they would choose you over someone else. 
 
And frankly, if you can't communicate what you do in a way that makes customers buy.

All the effort in the world won’t get you results. 

Sadly, this is where most business owners get stuck. 

The other approach uses strategy as a north star. 

It's a much slower approach. 

But it takes away the guesswork in marketing.

When done right, you show up different in a way that:

Generates new customers and sales to your business.

Now, if you’re still here with me – reading this:

Chances are you have a business that is doing fairly well. 

But you are not satisfied with your results. 

You’ve got a great offer, 
You show up consistently.
Yet it feels like no one is paying attention.  

And deep down, you know you should be doing better.

Because your revenue isn’t where you want it to be. 

This is where I can help.

You see....

Strategy is my method of clarifying what you do, who it’s for and what makes you different.
 
My work isn’t about helping you “show up more.” 

It’s helping you show up clearly so you attract potential customers you resonate with.

The process is simple:

First, we get on the phone, talk one-on-one, I look at where you are, where you want to be, and what’s holding you back.

Once I have that information, I help you map out a strategic plan you can use to communicate what you do so you can attract customers and sales for your business.

With that said, if this feels right to you.

Get in touch and we can talk.  

Samson Damilare

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