Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

It's making an impact on other like this that drives me. ❤️ 

I always joke with Stephen that I'm like a proud father when I see his progress... and I mean it!

This post literally made my day. 

Feeling the love.

🫶

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

Connecting employers with their target audience using influencer marketing, events and content | Trusted by LinkedIn, HSBC, BBC and more.

I've spent £10K on coaching & courses. 

And I plan to spend 10 times more this year. 

Here’s what I’ve invested in so far: 

Sophie helped me figure out how position myself on LinkedIn.

James helped me with my sales calls which helped me close £30K in two weeks. 

Shoaib taught me how to write content that gets leads. 

Alicia helped me out when my LinkedIn was tanking.  

Jonny helped me diagnose and reposition my agency. 

Timothy taught me agency economics 

These investment have made me £200K+ in revenue to date. 

Not spending on self development is broke  energy. 

Because you’ve got to spend money to make money.

The gap between where you are and where you want to be is a skills issue.

I’d rather pay to close that gap as fast as possible. 

Than wasting time trying to figure out myself. 

That’s how smart Talent Wrks.  

What do you think?

Erm what actually happens in France?

Duolingo seems to be obsessed with personified cats?!

I can now also ask you if you’re a cat in French but not sure how useful that will be….

graphical user interface, text, application, chat or text message

#dailysalesmessage episode 912 - Avoid THIS comparison

I was inspired by a comment exchange with George Tural yesterday.

He asked about the foundational selling communication skills and what they are.

So I've listed (some of) them below - 👉 what would you add?

(there are 800+ things I consider when creating messaging for a client- madness!)

#clearsalesmessage

====

✅ Knowing exactly WHO the buyer is

✅ Naming the real PROBLEM the buyer feels

✅ Stating a clear OUTCOME the buyer wants

✅ Explaining HOW IT WORKS in simple language

✅ Making the value OBVIOUS before the price

✅ Using the BUYER'S WORDS, not jargon

✅ Linking the offer to a TANGIBLE result

✅ Being clear on WHY someone should choose you

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

It's a one-way ticket to the desktop website...

Make sure your user experience ACTUALLY WORKS if you want people to buy from you.

What's the worst UX/UI fail you've seen?

#clearsalesmessage

After years of experience working on global brands I founded The Shape, a Strategic Marketing & Branding Consultancy, in 2010. We offer SME’s a bespoke and personal service delivering top quality marketing and branding services.

We work closely with clients to create:

•	A strong brand identity - what is the mission, positioning and long term goal
•	A clear strategy - how will we engage with the target audience

We help businesses shape a bright future for their business. 

To organise a brand consultation please contact me on paul@theshapeof.com

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Newell's LinkedIn Performance

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