Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

#dailysalesmessage episode 912 - Avoid THIS comparison

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

Energy Expert, Energy Adviser and an established Author, helping businesses understand how to manage their 3rd largest expense after buildings and people. 

Author of:

"Energy Management without a Budget" - FREE - https://www.b2benergybooks.co.uk/e-book

‘Becoming an energy expert’, ‘52 Weeks of Energy Management’  and ‘The 11 Week Energy Program’

Podcaster “Energy Speaks Back”

MEI Chartered Energy Manager


MY GOAL - Is to create a team of Energy Experts holding hands across the World delivering ‘Energy Best Practices’ 

ABOUT ME – The founding Director of B2B Energy, I have a diverse background and over 40 years of experience developing innovative strategies with a specialty in Energy, Software and Building Management Systems. Having held senior energy related roles with Trend, Satchwell, IMServ and the C.E.G.B Nuclear Power, I have been able to implement strategies to save organisations money. A qualified Chartered Energy Manager with the Energy Institute as well as ESOS Lead Assessor and ISO50001 Auditor.

"I'm dedicated to reducing the impact of energy usage on your bills and on the planet"

WHAT I DO – Do you or your organisation need to save money, reduce your energy consumption or looking to reduce your carbon footprint?  This can be achieved by delivering energy management strategies, changing people processes, using updated technology and energy data analysis. 
My approach is to work with all stakeholders of an organisation from the board room to the shop floor, to educate and motivate people to achieve the organisations goals and targets. 

WHY DO I DO THIS? I’m very passionate about energy management, I am 100% focused on driving down energy consumption and cost. I take pride in challenging the status quo and asking “why we always do this?” because this it drives the reason for change. Energy Management is a challenge I want to educate and share my knowledge with organisation and the industry.

Specialties: Energy Management, Energy Brokerage, BMS, Burner Management, Lighting, CHP, Solar, ISO 50001, ESOS, Energy Strategy, Energy Consulting, Energy Analysis, SECR, best practice, Energy resilience, Climate Change, Carbon, Energy Training

Paul Webb

Daily B2B Energy Words of Wisdom

Networking is not collecting contacts.
It is building relationships.

In energy management, opportunities rarely come from cold calls.
They come from conversations.

#energy #energymanagement #energyexpert #b2benergyexperts #tinychanges

Paul Webb, Energy Expert

Founder of B2B Energy Ltd | Chartered Energy Manager MEI, ESOS Lead Assessor, Energy Expert, Energy Manager, Author of Energy Management Books, Podcaster and an established Energy Manager Trainer.

No alternative text description for this image

B2B Energy Network  

This week in London, something powerful happened.

21 members of the B2B Energy Network came together face to face.

Not online.
Not on email.
In the room.

Energy experts, technology providers and organisations collaborating, networking and sharing real knowledge and real experience.

When you bring the right people together, conversations turn into opportunities.
Ideas turn into action.
And partnerships begin to form.

This is what the network was built for.
Connection.
Collaboration.
Measurable impact.

Thank you to every member who showed up, contributed and shared openly. The strength of this network is the people within it.

Onwards.

Want to learn more ? Or even be part of this amazing team !! 

https://lnkd.in/gGVGtuvy

#energy
#energymanagement
#energyexpert
#b2benergyexperts
#tinychanges

Daily B2B Energy Management Words of Wisdom

Today I have officially launched my new eBook…

Energy Management Without a Budget

Energy is often the 3rd largest expense in most organisations.

Yet many businesses delay action because they believe they need capital approval, large investment, or complex technology before they start.

This book challenges that thinking.

It provides a practical framework to help organisations:

• Review what they already have
• Realign processes and behaviours
• Reduce waste immediately
• Report clearly and consistently

No big spend. No complicated strategy.
Just structured, disciplined energy management. 

The book also has links to free tools 

It is available on Kindle for 95p, or you can download it free from my website.

This is free because I want to support businesses around the world! 

All links are below.

https://lnkd.in/eQ8jU-Ag.     95p


https://lnkd.in/em-x5hTh    Free


If this helps even one organisation take control of its energy, reduce cost and cut carbon, it has done its job.

Please share let us create a dent 

#energy #energymanagement #energyexpert #b2benergyexperts #tinychanges

What Does Energy Management Mean to You?

This week at our B2B Energy Network face-to-face meeting in London, I asked the room one simple but powerful question:

What does energy management mean to you?

Throughout the day, we captured a medley of honest, insightful, and thought-provoking answers from energy experts, technology providers, and leaders across our network.

One answer stood out from my great friend Jeremy Carter  — a true energy leader and powerful voice in our sector.

Jeremy spoke about energy management not just as cost control, but as collaboration.

We call Jeremy my “Twin” for obvious reasons 😂

Jeremy Carter  

But in all seriousness, this is why face-to-face collaboration matters. When you bring passionate people into one room, the conversation moves from theory to impact.

B2B Energy Network - Jeremy Carter - Carter Energy
https://lnkd.in/eFh8CYRf

So I’ll ask you the same question:

What does energy management mean to you?

#energy #energymanagement #energyexpert #b2benergyexperts #tinychanges

Open video: B2B Energy Network - Jeremy Carter - Carter Energy on youtu.be

B2B Energy Network - Jeremy Carter - Carter Energy

taplio

The Battle

James Newell

Paul Webb

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taplio

The Battle

James Newell

Paul Webb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Newell's LinkedIn Performance

Performance ScorePaul Webb's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Newell's LinkedIn Performance