Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
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𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

KEYENCE CORPORATION

Human Resources Business Partner

BorgWarner

Human Resources Coordinator

Human Resource Intern

Oak Park Public Library

Staff Well-Being Committee Member

Library Assistant

Data Entry Intern

Shelving Aid

Paylocity

-Drafted internal communications for a growing payroll software company with 5500+ employees.

-Created PowerPoint decks for a Senior HRBP and a Program Manager

-Maintained a growing Excel webinar list for PCTY Talks Podcast that went out to over 12,000+ participants

-Researched, created and presented on ways to improve the employee experience for interns.

Human Resources Intern

I’m a highly motivated and driven recent MHRIR graduate looking to take my human resources knowledge to the next level. My goal is to become a capable human resource professional and to use my knowledge to be a strategic business partner that can influence company culture. I was fortunate enough to be inspired to find a new career path by shadowing and working with the HR director and the learning and talent development coordinator at the former library where I worked. I firmly believe in DEI initiatives and know that everyone brings value to the table in an organization if given the opportunity. My goal as a budding HR professional is to one day be able to create dynamic and inclusive work cultures that foster employee talents at a midsize to large organization. I know that I can use my interpersonal communication skills to foster collaborative  work environments that grow employees while simultaneously aligning people strategy to business goals. 

Nelly Arroyo

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