Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

#dailysalesmessage episode 912 - Avoid THIS comparison

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

I was inspired by a comment exchange with George Tural yesterday.

He asked about the foundational selling communication skills and what they are.

So I've listed (some of) them below - 👉 what would you add?

(there are 800+ things I consider when creating messaging for a client- madness!)

#clearsalesmessage

====

✅ Knowing exactly WHO the buyer is

✅ Naming the real PROBLEM the buyer feels

✅ Stating a clear OUTCOME the buyer wants

✅ Explaining HOW IT WORKS in simple language

✅ Making the value OBVIOUS before the price

✅ Using the BUYER'S WORDS, not jargon

✅ Linking the offer to a TANGIBLE result

✅ Being clear on WHY someone should choose you

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

Ashdrive Accountants

Accountancy, Taxation and Wealth Management services for individuals, sole traders, small and medium sized business (inc outsourced accounting function)

Partner (Accountant / CPA) - Taxation, Accountancy & Wealth Management

Daimler Mobility AG

Heading up the Risk, Pricing & Data team in Asset management. Forecasting, risk, impairment, provisioning, data management, compliance and governance. In the financial and automotive sector. 
-Daimler (MBFS Aug 2018 to 2020)-

Providing strategic support while balancing risk. Risk management, Corporate compliance, due diligence, accountancy, procurement and project management. 
Financial and Management Account reviews and analysis, covering single entity, complex structures, to multi-national brands.
Compliance  with laws including Financial Conduct Authority (FCA), Data Protection and Accounting, Credit and Risk reviews of potential business partners and suppliers.
-Daimler (MBRG Aug 2013 to July 2018)-

Extensive understanding of the Financial services sector. 
Excellent interpersonal skills with the ability to liaise with colleagues across the business and external business partners.

Head of Asset Management (UK) DFM

Alphabet GB

Asset risk and pricing, impairment reviews and taxation compliance. Providing strategic guidance while balancing risk.  Residual value and risk forecasting for all automotive manufacturers in the UK. Reviewing and understanding all market sectors covering cars and commercial vehicles. Maximize and partner marketing with appropriate RV risk. Coordinate the RV committee meetings.  Ensuring correct data is received and processed from data sources, live and correct in systems. Pricing analysis and competitor reviews, Project management and management of the Asset Risk team. Work closely and support the sales and account management team. Interrogation of multiple data sources and analysis of this data to provide insight. Change management. Maintain and uphold Asset Risk policy and guidelines.

Senior Analyst (Risk & Asset Manager)

LeasePlan

Providing strategic guidance while balancing risk. Budget and forecast control. Reporting and analysis of data with commentary being presented to senior managers. Monthly and quarterly reporting. Clarifying key issues and clarifying possible solutions through insight. Playing a pivotal role in ensuring the smooth day to day management of the business with assets valued at £230 million, overhead budget of £800,000 and profit income of £3.5 million. Communicate complex information simply and clearly to build support for my recommendations. Risk committee and Project Change member. Providing management and support to 3 Managers and 14 staff, to achieve objectives and KPI preservation. Facilitating good governance across all operations and making recommendations for improvements to existing processes. Preparing business casesfor cost efficiency opportunities, rigorous analysis. Working closely with IT on software projects including development updates, testing and process improvements and supporting change management.

General Manager, Operations

Diamond Technology Ltd

Providing comprehensive support and assistance to senior management including preparing monthly and weekly financial progress reports and presenting daily reports to Sales Managers. Analysing customer software demands and opportunities.

Management Analyst

Xerox Ltd

Accountancy department work including preparing and presenting monthly revenue information and reporting on any discrepancies as well as producing monthly management reports and accounts for UK and US sites including worldwide comparisons. Product development opportunities. Ensuring the accuracy of company reporting by carrying out regular tests of in-house systems and databases as well as implementing new applications when required.

Financial Analyst

Taxation and Wealth Management Accountant / CPA for individuals, sole traders, landlords and SME 


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James Newell

Jag Boparai FFA FIPA

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The Battle

James Newell

Jag Boparai FFA FIPA

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Newell's LinkedIn Performance

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