Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

Yesterday I was invited by the lovely Selena Quick to celebrate 10 years of PAD London. 🥂 

Whilst near Baker Street, I couldn't help but pop to see where an old hero of mine used to live...

I love that this is an ACTUAL thing!

#dangermouse

(Great to see Stephen Evans, Machan Enever Tim Brown Business Coach London Yasmin Ulhaq, LLB and others! )

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

It's making an impact on other like this that drives me. ❤️ 

I always joke with Stephen that I'm like a proud father when I see his progress... and I mean it!

This post literally made my day. 

Feeling the love.

🫶

Connecting employers with their target audience using influencer marketing, events and content | Trusted by LinkedIn, HSBC, BBC and more.

I've spent £10K on coaching & courses. 

And I plan to spend 10 times more this year. 

Here’s what I’ve invested in so far: 

Sophie helped me figure out how position myself on LinkedIn.

James helped me with my sales calls which helped me close £30K in two weeks. 

Shoaib taught me how to write content that gets leads. 

Alicia helped me out when my LinkedIn was tanking.  

Jonny helped me diagnose and reposition my agency. 

Timothy taught me agency economics 

These investment have made me £200K+ in revenue to date. 

Not spending on self development is broke  energy. 

Because you’ve got to spend money to make money.

The gap between where you are and where you want to be is a skills issue.

I’d rather pay to close that gap as fast as possible. 

Than wasting time trying to figure out myself. 

That’s how smart Talent Wrks.  

What do you think?

Erm what actually happens in France?

Duolingo seems to be obsessed with personified cats?!

I can now also ask you if you’re a cat in French but not sure how useful that will be….

graphical user interface, text, application, chat or text message

#dailysalesmessage episode 912 - Avoid THIS comparison

I love a good Acrostic.

It helps your message stand out and be memorable! 

#party #clearsalesmessage

I was inspired by a comment exchange with George Tural yesterday.

He asked about the foundational selling communication skills and what they are.

So I've listed (some of) them below - 👉 what would you add?

(there are 800+ things I consider when creating messaging for a client- madness!)

#clearsalesmessage

====

✅ Knowing exactly WHO the buyer is

✅ Naming the real PROBLEM the buyer feels

✅ Stating a clear OUTCOME the buyer wants

✅ Explaining HOW IT WORKS in simple language

✅ Making the value OBVIOUS before the price

✅ Using the BUYER'S WORDS, not jargon

✅ Linking the offer to a TANGIBLE result

✅ Being clear on WHY someone should choose you

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

It's a one-way ticket to the desktop website...

Make sure your user experience ACTUALLY WORKS if you want people to buy from you.

What's the worst UX/UI fail you've seen?

#clearsalesmessage

Innate Experts Pvt. Ltd.

Senior Software Test Engineer

Qualitrix

Project Manager

uTest

*Effectively tested and evaluated more than 50 products, leading to the identification and approval of over 200 bugs for prompt resolution.
*Recognised as a "Favorite Tester" by multiple companies, highlighting the trust and confidence in my testing abilities.
*Showcased expertise in testing a wide range of platforms, including Android mobile devices, web applications, and desktop-based applications.
*Proficiently executed various manual testing methodologies, such as functional testing, regression testing, and exploratory testing.

Software Tester

i2i Software Solutions

*Led estimation efforts for user stories, providing valuable insights and contributing to project planning and resource allocation.
*Actively participated in daily meetings, scrum calls, and discussions, ensuring effective communication and collaboration within the team.
*Created, managed, executed, and updated test artifacts, including test plans, test cases, and defect summary reports, ensuring thorough test coverage.
*Identified, reported, and managed defects throughout the software development lifecycle, working closely with the development team to facilitate timely resolution.
*Prepared test release and sign-off documents, ensuring comprehensive documentation and smooth transition of software releases.

Senior Manual Tester

Project: BMW Group, Thailand

*Conducted end-to-end testing of web and mobile-based software applications.
Collaborated with cross-functional teams to gain a deep understanding of system functionalities and testing goals.
*Developed and executed manual test cases to meet software release timelines and project testing requirements.
*Identified and documented defects, ensuring their resolution through effective tracking and communication.
*Performed ad-hoc testing as needed, prioritizing tasks based on project demands.

Quality Assurance Analyst

EezyLife Systems

*Leveraged Selenium automation framework to design, develop, and execute automated test scripts, enhancing test efficiency and coverage.
*Collaborated with the development team to identify and prioritize test cases suitable for automation, resulting in improved test cycle time and reduced manual effort.
*Created and maintained a robust automation framework, ensuring reusability, scalability, and maintainability of test scripts.
*Executed automated regression tests to validate software functionality and identify any potential defects or regressions.
*Actively participated in code reviews and provided feedback to ensure high-quality automation code and adherence to best practices.
*Worked closely with cross-functional teams to integrate automation into the continuous integration and delivery (CI/CD) pipeline, enabling faster and more reliable software releases.

*Conducted end-to-end testing of web and mobile-based software applications, ensuring comprehensive coverage.
*Collaborated with various start-ups and non-start-up companies, adapting testing methodologies to suit different project requirements.
*Developed and maintained a comprehensive test repository, including test cases and test suites, to ensure efficient testing processes.
*Produced essential test artifacts such as Test Plan documents, Test Strategy documents, Sign-off documents, Test release documentation, and Traceability matrix documents.

Freelancer QA Analyst

Tata Consultancy Services

Web and Desktop based application for Delivery and Servicing Retailer in Agile methodology

*Collaborated with cross-functional off-site Test and on-site Development teams to ensure comprehensive testing of end-to-end web and desktop-based applications.
*Executed various testing types, including Unit Testing, System Testing, Integration Testing, Installation Testing, Migration Testing, Database Testing, and Component Testing, aligning with business requirements.
*Developed and optimized test cases in ALM (Application Lifecycle Management) to enhance the effectiveness and efficiency of manual software testing.
*Created precise and efficient test scripts in Selenium to automate testing for specific products and features.
*Prepared essential test artifacts such as UAT Handover documents, Test Release Notes documents, sign-off documents, and served as the primary contact for Acceptance testers.
*Collaborated closely with Agile teams and Project Management, ensuring successful Selenium automation, meeting release deadlines, and driving QA process improvements.
*Actively participated in Scrum, Sprint Planning, and Retro meetings, contributing to the overall team collaboration and agile delivery.
*Maintained direct communication and collaboration with on-site client teams throughout the testing life cycle.

Quality Assurance Engineer

Experienced and professional Software Tester with 5+ years of expertise in the complete Software Testing Life Cycle (STLC), Software Development Life Cycle (SDLC), and fundamental software testing methodologies. Skilled in both remote and onsite manual QA testing roles.

Highlights:

*Successfully delivered QA for over 15 desktop, mobile, and web applications.

*Proficient in API testing, manual testing, functional testing, exploratory testing, database testing, SQL testing, business testing, ad hoc testing, user acceptance testing, and system integration testing.

*Tools expertise: JIRA, Confluence, SharePoint, Zephyr, Trello, TCS ALM, HP ALM, Postman.

*Worked in diverse domains, including Retail, Finance, Banking, Loan Management, and Blockchain Technology.

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James Newell

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Newell's LinkedIn Performance

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