Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

Allergi-lert

Founder

Oxford University Press

Working for the world's largest university press, as a Project Manager on complex projects delivering software implementation projects.

Project Manager

Wiley

Working for a Global leader in Publishing as a Technical PM for the product management team. Largely involved in business process review and improvement and a key project team member on a complex transformation programme to migrate Legacy Order to Cash ERP systems to SAP.

Technical Project Manager 

Ideagen Plc

Project managing the implementation of SMCR regulatory compliance software in the Financial Services industry.

Senior Project Manager

Res:Harmonics

Heading the projects and professional services division which focuses on bespoke and consultancy work. Implementing best practice project governance and ensuring the programme of projects are aligned to the business strategy and within the capability of the business. 
- Influenced changes in the business processes and company structure to increase the capability of the business to deliver various work streams and projects effectively.
- Successfully ensured continuous development process to streamline the launch and deployment of multiple SaaS products.

Head of Projects

Working in a fast-paced software house as a Technical Project Manager, leading and managing cross-functional teams of up to 15 (developers, test analysts, support analysts and business analysts) to deliver software projects spanning a variety of fields, financial services, digital projects, e-commerce and data integration. Involved in product and project delivery on the main SaaS product, and consultancy services side of the business. 

•	Increased team performance and delivery by removing blockers, assumptions and managing risk, and empowering the team to continuously improve and adopt agile principles.
•	Improved service delivery through the successful resolution of escalated complaints and complex problems which enabled the business to add value to the products and service offered to clients. 
•	Effectively planning, managing, resourcing and reporting on multiple complex and dependency driven projects with budget control.

Technical Project Manager

Aldi UK

Hybrid  Project Manager and Business Analyst role, which involved managing international and national projects with budgets reaching £5m.

Project managing software implementation projects in the Logistics and Regional Purchasing area of the business for 12 Regional distribution centres in UK and IRL. Projects involved:
-Cloud migration of key applications from physically hosted locations to third-party managed cloud services.
- Implementation and adoption of JIRA across the whole IT department, along with best practices and defined workflows that aligned to the internal processes.
-Health and Safety application implementation project (5year project) through UK /IRL - Involved in the planning, tender process and sign off of the project.
- Change control and management of a portfolio of applications (bespoke and 3rd party SaaS applications) used in the business.
- Regular reporting to key stakeholders, updating RAID logs, PSR's and budget control.

IT Analyst / Project Manager

Optima Warehouse Solutions Ltd.

Project managed and delivered software implementation projects and change requests throughout the software development cycle in the Supply Chain Industry.

- Responsible for the successful completion and implementation of over 100 small scale, and 10 large projects on a SaaS product. 
- Gathering requirements from senior management and operational staff on client sites and influencing their decision making. 
- Converting complex business requirements into functional requirements that are easily understood by the technical team. 
- Liaising with the Accounts, Business Analysis, Development and Testing Teams to ensure customer requirements were accurately specified, developed and delivered.
- Supporting the senior project manager by taking charge of project documentation and weekly reporting. 
- Managing and logging all change requests and ensuring that the requirements specification is accurate, analysed for risk and implemented within reasonable and agreed timeframes.
- Leading fortnightly sprint plan meetings for a development team of 5 developers, and 4 testers.
- Main point of contact responsible for managing and swiftly resolving escalated customer complaints. 
- Improved internal communications by introducing frameworks and procedures that were applied throughout all departments.
- Developed and implemented a Business Resilience Plan, which enabled the business to quickly respond to disasters. The plan, also gave visibility of the company risk portfolio, enabling us to make strategic decisions whilst allowing the business to adapt.

As a support analyst my main responsibilities involved supporting our clients to the agreed SLAs, working closely with the development and testing teams to resolve system defects and product delivery. The role involved extensive use of TSQL on Microsoft SQL server databases, developing Crystal reports and data migration.

Software Support Analyst

Diabetes UK

Working within the third sector, I was responsible for all the Midlands print and online media activities which included; producing press releases, maintaining the Midlands website pages and developing online strategies. I was also responsible for project managing regional events and campaigns to increase fundraising support and awareness.

Media and Marketing Officer for Midlands

NHS West Midlands

Working as a temporary medical secretary in Oncology, Orthopaedics, Paediatrics, Obstetrics and Gynaecology, Gastroenterology and day surgery departments across NHS trusts in West Midlands. My key responsibility was to ensure the provision of efficient and effective administrative support through delivering critical information for healthcare professionals and patients. A high level of confidentiality and adherence to strict governance was required in processing information as part of the role.

Temporary Medical Secretary

University of Wolverhampton

A voluntary role to implement E-Champions initiative within the school of technology, which was a project to blend our learning with other technologies or forms of media available. 
The idea was for students to be supporting students, this involved working closely with lecturers and students and an analysis of the students' requirements, enabling us to deliver appropriate solutions.

eChampion Agent

A seasoned Project Manager with extensive experience of successfully delivering software implementation projects and managing multi-disciplined teams. A highly effective team member with a proven track record of consistently producing excellent results, with experience of working in the retail sector, third sector, health care sector, property management and supply chain. Knowledgeable in project management methodologies, business analysis techniques and working experience of Agile frameworks.

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The Battle

James Newell

Hellen Chiuriri

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