Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

Copywriter at The Travelling Copywriter

Self-employed

Travel Consultant at Anthony Kingsley @ Not Just Travel

Kidzmania (Hackney)

I help with the financial and legal matters as well as business development in this busy children's soft play centre.

Financial and Business Advisor

London Meridian College

Manager

St Dominic's RC Primary School

Bursar

Do you find your content is more about you and less about why your potential customer needs your goods and services? 
Do you sit in front of a blank screen and wonder what to write?
You can run your business, but can you write for it? 

Give me a call to find out what a copy and content writer can do for you and your business. Find out what benefits the science of copywriting and the art of content marketing can bring to you and to your customers.

A picture may be worth a thousand words, but those words may not be the words that persuade your potential customer that you are the person that they were looking for when they pressed Enter in that Google Search box

I aim to help local businesses win more local business through the power of words. “Local” means targeting a particular area, so local can be global, or it could be next door. Local means that we agree together on a strategy to target,  find and retain the customers you want to find you. The right words and the right strategies will find you the right customers

About Me 

Copywriter, travel agent, networker, I am a passionate believer in continuing to educate myself in a variety of subjects.

Fencer, reader, music lover, photographer,  collector of boa constrictors, I am a passionate believer in making sure I follow my interests

Anthony Kingsley @ Not Just Travel is my travel agency specialising in finding the perfect holiday for you. 
If you like photography, you will love my photography tours to take you from enthusiastic amateur to exhibiting artist in 7 days
My Business Bootcamps will turbo-boost your business success. 
My Wellness Holidays will quite literally change your life style. 
My Family Holidays will bring your family closer together and create memories you will all cherish forever
My Solo Holidays will help you to find yourself 


Anthony Kingsley - The travelling copywriter

Travel trend no 365:  Set Jetting

Every year brings yet more “travel trends,” reasons to travel.

Set Jetting or travelling to destinations that have featured in films is not a new trend but is increasing in popularity.

 Maya Beach on Ko Phi Phi Leh is swarming with tourists. Game of Thrones fans flock to Dubrovnik, Girona and multiple spots in Iceland.

And Set Jetting is not limited to films. A supplier of mine in India runs book reading tours where his group will read passages from books in the destination featured. He is pretty much fully booked for 2026. 

He says that reading a book in the destination leads to a greater understanding of both book and destination. 

Although I rarely let a book determine where I am going to travel to next, I do  buy books set in that destination or about someone/something from there. 

For my recent trip to Rome, I read two books, Six Days in Rome by Francesca Giacco and Four Seasons in Rome by Anthony Doerr

The first is about a woman who had planned to travel to Rome for 6 days with her boyfriend, but decided to come alone when she discovered that he was married. 

The book promises a sensory dive into Rome. I am not sure it really delivers on that promise, but the story is interesting in the way that it weaves  a good story together with the various relationships she has with the cheating boyfriend, her father and a new man she meets in Rome. 

The second features a family where husband is offered a flat and a monthly salary in Rome to write.  He doesn’t have to do anything but write. His work doesn’t have to be published. 

He writes in the present tense, which I found mildly irritating, and part of the book is taken up with describing the issues he has living with his twin baby boys in a strange country. Someone talking about their own children is always tedious! 

But there are some very good passages in the book. His reaction to reading some of Pliny’s natural history is interesting, and he gives a good sense of the wonder of Rome. 

“Read another way, it is a window into Roman understanding two millennia ago. Read another way, it is a tribute to wonder itself.” 

Incidentally, if there is anyone out there reading this who wants to offer a flat in Rome and a monthly income, I am definitely up for it, and I promise I won’t mention my children once. 

Is there a destination that appeals to you through a film, play or book? 

That sounds a bit like a theme for a game of Charades, just in time for Christmas. 

If only I could think of a way to get that into my marketing! 

#travel #reading #rome

Am I the travel agent who also copywrites or the copywriter who also sells travel?

Do you need to be a Christian to feel awestruck in St Peter’s Basilica, or a Muslim to be feel the wonder in the Al Aqsa Mosque,  or Jewish to understand the beauty in the Hurva Synagogue in Jerusalem? 

Do you need to be a Christian to undertake the Camino de Santiago? Or be a Hindu to be present at  Kumbh Mela? 

The most popular route of the Camino is about 480 miles. The journey is as much physical as spiritual, although one doesn’t have to undertake the whole route. And it’s a spiritual journey as much as a religious pilgrimage. Muslim, Jew, Hindu and non believers can all enjoy. 

The   Kumbh Mela may be a Hindu festival, but it is also a joyful celebration of unity, sometimes described as “spirituality without borders.”  Religion as it should be?

These are all huge, perhaps commercialised ,events and places. Will the same considerations apply to smaller, more local pilgrimages such as Ekadasha Teertha Yatra in Goa?

Ekadasha means 11 in Sanscript and Teertha Yatra translates as spiritual journey. It is essentially a circuit taking in 11 temples from North to South Goa, designed so that you can visit 4 temples in a day, thus completing the circuit in under three days. 

But Ekadasha Teertha Yatra is much more than a tourism “product.” It is much more than religious sites for Hindus to visit. 

It represents a journey of spiritual immersion, cultural preservation and local engagement. 

It’s an opportunity to hear the heartbeat of Goa. And although you can complete the circuit in three days, you will hear that heartbeat louder the more you slow down, stay longer, see more. 

And perhaps because it is smaller and more local, the level of cultural immersion will run deeper.  

Not sure if “slow travel” or “cultural immersion” is for you?

You’re not really going to know until you try it for yourself. A spiritual journey is very much about what you put into the trip. If you are not prepared  or able to listen for that heartbeat, the patient may seem dead, the appeal missing. 

We will all react differently to different stimuli, so I can’t even tell you how you might feel on a spiritual journey. 

But I can give you the opportunity to try for yourself. A week on the beaches of Goa to relax and to dive into pleasure, and then three days on a journey to dive into…

Where and how you finish will be up to you. 

It could just be the most meaningful trip you’ve ever taken… or not. 

We won’t know until you’ve tried it. 

Curious? Give me a call and let’s talk

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Anthony Kingsley - The travelling copywriter

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Anthony Kingsley - The travelling copywriter

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Engagements

Likes

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