James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

California Department of Housing & Community Development

Performs complex activities associated with grant and loan closing (construction and permanent loan closing).  Analysis of financial documents submitted by sponsors, lenders and developers.  Prepare clear and concise reports such as: budgets, cash flow projections, environmental assessments, title reports, investor agreement.  Negotiate and structure projects with developers and other funding sources.  Review of regulatory agreements, loan agreements, development agreements, covenants and escrow instructions verifying accuracy.  Attend developer meetings prior to loan closing.  Coordinate loan closing and other transactions with Legal Affairs Division.  Monitoring and analysis of project status and modifications.  Respond to questions from Sponsors, developers, lenders and units of local government. Work under deadlines to monitor project progress through escrow, construction and rent up.  Coordinate fiscal records ensuring proper use of funds or return of unused funds to the program.  Process file transfers to Asset Management and Compliance branch.  Collaborate with other sections of Division of State Financial assistance by performing program design and problem resolution in the development of Notice of Funds availability, application and other program documents

Housing and Community Development Rep II

Department Of Consumer Affairs

Performs duties related to Probation monitoring, citation and fine appeals, and case intake duties which are essential to the effective operation of the CBA's Enforcement Division:  Duties include:  Collection and review of probationer's compliance with quarterly status reports, cost reimbursement payments, Status of Licence, completion of community service and submission of penalty assessments.  Assist in the preparation of individual communication as to compliance with probation terms and conditions.  Assist in desk investigation of probationers to verify compliance with disciplinary orders, making sure required continuing education and regulatory review courses are taken.  Assist in examining and evaluating disciplinary documents for licensees that have been on probation as result of enforcement action.  Perform analysis on incoming cases, performing preliminary gathering of investigation whether case should be referred for technical or non-technical investigation.  Identify priority of each incoming case of which needed expedition, review all referrals from CBA units including but not limited to referrals related to continuing education, non-response to initial inquiries and Peer review to determine which statutes and regulations may have been violated.  Determine accurate citation codes for matters assigned under Citation desk.  Provide overall support to the entire Division whenever needed.

Enforcement Analyst

Golden1 Credit Union

Responsible for delivering exceptional member experience by leading and developing a team focused on uplifting service.  Manages, direct and supervises member service representatives. Responsible for ensuring compliance with all policies and procedures.  Implement efficiency in processing member transactions.  Responsible for a positive and engaging work environment by promoting skill development, coaching for improvement and growth, inspiring others through words and actions, ensuring positive employee morale and embracing company mission and vision.  Maintain strong knowledge of employee roles.  Perform appraisals of direct reports; reward and recognize strong performers and develop action plans to address performance issues.  Track and monitor trends of opportunities, identify root causes and taking proactive steps to ensure success.  Assess proper individual development plan, career development, training, interviews and incentive payout.  Train and coach employees on sound operational and lending practices.  Maintain a well controlled operational logs.  Implement internal audit, security procedures and other operational controls.  Maintain a working knowledge of current industry rules, regulations and sound methods and practices.  Identify, investigate and respond to member concerns.  Loss and fraud prevention.  Lead and coordinate service promotion activities, including outbound calls, special service days and all outside marketing efforts.  Develop and implement strategies capitalizing opportunities, highlight the benefits of the credit union products and services over competitors and support overall credit union goals.  Maintain all internal policies affecting procedure controls to overall safeguard the assets of the credit union.  Actively identify issues affecting delivery of exceptional service and factors affecting potential solutions.

Branch Operations Manager

Build stronger financial relationships
Notate member conversation in STARs system.
Profiling member needs enabling to drill down cross sell opportunities.
Perform daily outbound calls.
Submit financial services referrals.(Financial Consultant)
Effectively communicate with sales manager strategies to exceed assigned monthly goals

Member Relationship Specialist

Conduct daily loan and new account audit
Conduct monthly and quarterly verification
Oversee proper performance of branch vault and teller cash dispatch
Identify areas for improvement in overall operations and efficient processing of teller transactions.
Coach employees so they can meet their referral goal.
Find other ways for effective coaching and address this to the branch manager
Oversee safe deposit box audit
Oversee proper function of coin machine

Member Service Representative Lead

Rizal Commercial Banking Corporation

Prepare corporate budget, review credit application, directly report to the Executive Vice President of the group and support his management system and projects. Direct and supervise employees of the group. Attend loan committee meetings. Present Budget Unit Financials to the group.

Junior Planning Officer

I am an individual who abides by great Leadership through employee engagement and development.  I believe that customer service is a result of how you establish relationships to clients you have interactions with.  It doesn’t mean they get their ways but give them options.  I believe in Golden rule and Good karma.  I have learned so much on this platform.  I have a strong work ethic and always passionate and committed to strive for the best.  Failures maybe unavoidable but the important thing is you learn and overcome those challenges.  If you think that we can learn from each other you can connect with me.  Collaboration results to great teamwork and achieve goals. Remember to not judge because you’re not perfect. No one is.  And we all continue to learn from each other and it has no boundaries.

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James Laurain

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