James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

PenFed Credit Union

- Winner of the Hermes Creative Award for x-functional content work with design teams on PenFed Learning Center
- Achieved 42% email marketing open rate (25% increase YoY), outperforming OKRs
A/B tested and used CRM analytics to boost email content marketing campaign clickthrough rate by 93%
- Spearheaded and wrote email content for personal finance newsletter, bringing 20,000 visitors to a single article

Email Marketing Specialist

Savvy Learning

- Writing webpages for parents with children who are struggling in reading and math
- Crafted email welcome series
- Writing blog posts crafted specifically around learning and how to better educate your children
- Collaborating with coaches and marketers to hone voice

Copywriter

Business Insider

Penning articles on job diaries, lifestyle & health, and everyday ethical dilemmas.

Freelance Writer

Bellhop

- Instructional designer for communication with Bellhop Pros, creating learning module systems through Northpass on basic moving skills, soft skills for customer obsession, and other technical content
- Write scripts for video instructional content
- Writes, edits, and schedules out communications through Intercom
- Creates company articles featuring standout employees

Workforce Communication Senior Associate

FlowCandy

- Collaborated on design and utilized data analytics insight in an asynchronous work environment with project managers on creative brand advertising and email marketing lifecycle campaigns 
- Wrote email marketing campaigns for global clients with average open rate 47% and click-through rate 25.2%
- Generated over $118,000 in sales through email campaigns in one month for a single client, accounting for 11% of client’s total revenue
- Specializing in eCommerce companies such as Veer, brewsy, Outdoorplay, and Insurify
- Generated over $29,000 through a single email

B2C Copywriter

Matador Net

Penning articles that teach people how to travel off the beaten path in an affordable and safe (but still adventurous!) way.

Thrive Global

Authored articles on adjusting to your new job, taking risks in your career, and dealing with setbacks in a healthy way.

doTERRA International LLC

-  Spearheaded and executed SAP Hybris training program for international and local employees 
- Trained regularly in-person and coordinated over 50 virtual meetings across international time zones and trained on technical web content via teleconference 
- Monitored digital content in SAP Hybris for over 20 international markets
- Recognized inaccuracies, imperfections, typos, errors, or needed corrections to make necessary fixes

Digital Content Specialist

Audiential

Ghostwriter on a variety of niches, including:
- Personal finance
- Budget travel
- Addiction recovery
- Entrepreneurship in retirement
- Finances for retirement

The Financial Diet

Penned articles on how to deal with loneliness at work, stupid personal finance mistakes I made while traveling, and the benefits of volunteering.

As an award-winning copywriter and digital marketer with over 8 years of experience, I know a thing or two about what makes customers tick and click. 

My expertise lies in leveraging data-driven insights to develop targeted marketing strategies  and craft compelling email campaigns to increase brand engagement throughout the customer lifecycle. 

Some examples include:
📨Managed 300+ email campaigns for PenFed, resulting in 1.2 million website visitors (70% increase YoY).
📨Doubled clientele and generated $5000 in revenue for B2B client with a 5-email campaign
📨Wrote email marketing campaigns for global clients with average open rate 47% and click-through rate 25.2%
📨Generated over $118,000 in sales through email campaigns in one month for a single client, accounting for 11% of client’s total revenue

My work has been featured in The Financial Diet, Thrive Global, Fodor’s Travel, and Business Insider, showcasing my creative approach to content creation and brand communication. 

Plus, I enjoy the following:

✨Reading (just battled The Iliad)
✨Spanish language-learning (came in handy while hiking the Camino de Santiago) 
✨Writing fiction (gotta keep sharp!)
✨Bob’s Burgers (currently on a note-taking rewatch)
✨Getting outdoors in any form from cycling to long-distance backpacking

I get excited about opportunities where I’m able to combine my copywriting and strategizing skills with a fantastic SaaS product that makes a real impact on the lives of business owners.

Reach me at: lieslehammer@gmail.com

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The Battle

James Laurain

Liesl Hammer

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