James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

ASCENTROPY BUSINESS SOLUTIONS

▶︎ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁:

🔸 Eliminate Uncertainty! We take the guesswork out of your business expenses, ensuring you get the most competitive rates.
🔸 Our team conducts a detailed review of your expenses and negotiates the best rates and terms for you.
🔸 Our contingency-based approach means no upfront costs. You only benefit from savings!
🔸 The best part? No disruptions to your existing processes. You can keep your trusted vendors.
🔸 We don't just stop at initial savings; we continuously monitor and optimize your expenses to protect you from future cost increases.
🔸 Think of us as your expense watchdog, allowing you to run your business with the peace of mind that you're consistently paying the best rates your vendors can offer.
🔸 Our promise? We either find you savings, or there's no fee at all. That's right, it's 100% performance-based.

▶︎ 𝗘𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀:

🔸 Clients typically see a 25% reduction in non-payroll expenses, without changing vendors.
🔸 Experience enhanced financial health, freeing you to focus on growing your revenue.
🔸 Thrive with reduced expenses and let us help you unlock potential savings.

Advisor, Expense Reduction

Stop wasting time and money on inefficient processes.
Discover how automating your workflows can help you grow your business.
Custom Business Process Automation with no upfront cost or IT resources needed.

🔸 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
Automating manual processes saves time and helps your team focus on more productive, high-value work.

🔸 𝗥𝗲𝗱𝘂𝗰𝗲 𝗰𝗼𝘀𝘁𝗹𝘆 𝗲𝗿𝗿𝗼𝗿𝘀
Automating these workflows leads to fewer mistakes and more money in your pocket.

🔸 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆
Automated workflows grow with your business, without the need for additional staff, allowing you to scale faster.

Business Process Specialist

Water's Edge Dermatology

As a strategic operations professional, I have a proven track record of optimizing processes, enhancing productivity, and delivering substantial cost savings. Through data-driven analysis and innovative solutions, I have consistently streamlined operations, maximized resource utilization, and fostered a culture of continuous improvement.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

Managed critical practice metrics, including AP, AR, provider utilization, and other key performance indicators, ensuring optimal resource allocation and informed decision-making.

Implemented cutting-edge automation initiatives, thereby improving workflows and eliminating redundancies which resulted in significant time and cost savings across multiple operational areas.

Conceptualized and developed a user-friendly online travel reimbursement platform, replacing the antiquated manual system. This game-changing solution reduced processing times from days to hours, minimized errors, and yielded substantial savings in full-time equivalent (FTE) efforts.

With a keen eye for identifying inefficiencies and a passion for driving operational excellence, I consistently deliver measurable results that positively impact the bottom line. My expertise lies in leveraging data-driven insights, implementing lean methodologies, and fostering a culture of continuous improvement to optimize processes. This helps enhance productivity and drive cost savings.

Data Analytics

Previous Companies & Businesses

2013-2015, AtWorkConcierge LLC, Owner, 
2010-2012, PeachTree Lending, Sr. Financial Analyst  
2007-2010, Florida Power & Light, Sr. Risk Analyst 
2003-2007, New York Power Authority, Sr. Risk Analyst
2002-2009, Atlas Air, Business Planning Analyst
2000-2002, Ernst & Young, Sr. Consultant 
1999-2000, Con Edison, Quant Risk Analyst

VARIOUS CORPORATE ROLES

Are you feeling the strain of financial uncertainty and struggling to keep expenses in check?

For business owners, cutting unnecessary costs and enhancing efficiency can be crucial to not just survive but also thrive!

At Ascentropy, we can help you achieve these critical objectives.

Let’s connect to explore how you can improve your financial health and well-being. Discover what’s possible!

▶︎ 𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦:
• EFFICIENCIES: Business Process Automation
• COST REDUCTION: Wireless, Utilities, Credit Card Processing, Shipping

▶︎ 𝗪𝗛𝗬 𝗖𝗛𝗢𝗢𝗦𝗘 𝗠𝗘: As a leader in business improvement, I'm committed to helping you reduce your key business expenses, generate cash and boost both your working capital and profits. You get total transparency, a contingency-based model, and zero risk or upfront costs to you.

▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦: Clients typically see cost reductions ranging from 5-30%, translating into substantial savings. The time and money saving represents a significant impact on the bottom line.

▶︎ 𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦: “No cost and the ability to pay less for the same vendors? It sounded too good to be true. But it turned out so easy with minimal fuss, they do all the work. It’s a no-brainer. Should have started sooner!"

Are you ready to transform your business and personal finances?

 👇🏻
📆 𝘁𝗮𝗹𝗸.𝗷𝗲𝗿𝗲𝗺𝘆.𝗼𝗻𝗹𝗶𝗻𝗲
📝 𝗷𝗲𝗿𝗲𝗺𝘆@𝗮𝘀𝗰𝗲𝗻𝘁𝗿𝗼𝗽𝘆.𝗰𝗼𝗺
☎ 𝟱𝟲𝟭-𝟯𝟮𝟬-𝟯𝟱𝟯𝟬
📲  𝟵𝟭𝟰-𝟯𝟳𝟰-𝟴𝟯𝟰𝟱

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James Laurain

Jeremy Ben-Israel

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