James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

Jeanette the Writer

My passion is making your words shine through copyediting. The innate teacher in me sprinkles in a side of instruction and feedback so you can learn from the changes and suggestions in your manuscript. I’ve been fortunate enough as an editor to work on a wide array of projects, from nonfiction workbooks to memoirs to fantasy novellas. I am a copyeditor through and through. This service includes checks for grammar, spelling, punctuation, consistency, conciseness, light fact-checking, and more. In addition to long-form work, I have edited shorter blogs and marketing content to enhance and ensure consistency of brand voice and position clients as industry thought leaders.

Editor

As a professional content writer, I assist in the creation of marketing assets such as blogs, print articles, whitepapers, and case studies. The companies I’ve worked with span a comprehensive set of industries, from healthcare (NEMO Health, Orthofeet, Incredible Health) to scuba diving (Aqualung) to professional training (Dale Carnegie). My content writing (and occasional copywriting) adheres closely to necessary brand style and voice. Whether it’s one whitepaper or a whole blog series, I am always available for content writing needs.

Content Writer

Greenleaf Book Group

I work closely with Greenleaf's staff and authors to ensure timely and thorough copyediting of fiction and nonfiction manuscripts. My editing fully adheres to the Chicago Manual of Style and Greenleaf's internal style guide. I have had the pleasure of working on over 15 manuscripts now published and earning their authors rave reviews.

Freelance Copyeditor

Dale Carnegie

Working with the Marketing and Executive teams, I help Dale Carnegie craft content assets such as blogs and whitepapers. I work closely with thought leaders to make content original and persuasive. My editor’s eye has also been utilized to proofread website assets to ensure professionalism of voice and appearance.

Freelance Writer

GutCheck

In my work with GutCheck, I am able to repurpose their podcast interviews into summary-style blogs to entice readers to listen to the full episode.

AptAmigo

As a Dallas freelance writer, I’m so glad AptAmigo chose me to write their Dallas-based content. I write and edit blogs for AptAmigo to help increase site visitors by providing value and strong CTAs to potential customers. I work closely with the Blog Manager to ensure timeliness of articles. Working within their detailed briefs, I am able to craft content that is fresh and original while achieving desired SEO.

Freelance Blogger

Podiatry Management Magazine

Working with the magazine Editor, I was commissioned to research and write articles for publication in Podiatry Management Magazine and on the PM News website. My work involved interviewing industry professionals to add further depth and insight to the articles. I coordinated with the Editor on topics, progress, and deadlines to ensure a smooth partnership and timely publication date.

Freelance Medical Writer

DIY MFA

My role as the Curriculum Director (Unicorn) was to lead our content development for academic materials such as new courses and content for our Members HUB. Assisting the CEO, I was able to draft course materials such as slide decks, presentation notes, and even marketing emails. I also acted as the Coaching Director for our Small Group Coaching program, which mentored unpublished authors toward manuscript completion. In my Ask the Editor column on the DIY MFA blog, I explore the latest editing topics and craft actionable articles you can apply to your creative works.

Curriculum Director

TrooRa Magazine

I was lucky enough to work with founder Trystanne Cunningham at TrooRa’s very beginning stages. I helped brand the magazine’s voice through company bios and branding statements. As Contributing Editor for TrooRa, I was the editing stage that tightened their writers’ prose and perfected their grammar to ensure style guide consistency through line and copyediting. After formatting, I helped proofread the magazine for errors introduced during the formatting phase. I was also fortunate enough to write the Editor’s Letter placed in the front of each issue.

Contributing Editor

Jane E Graebner, DPM

This marketing team has been a dream to work with. Their business revenue increased by up to 7.5% each year after we started their content strategy of weekly blogs. I was able to research diverse subjects concerning foot care, including interviewing and engaging with industry professionals. When the doctors wanted to write their own articles, I was there to help hone their message and perfect their readability. Together, we drafted marketing materials such as direct marketing emails and newsletters that conveyed relevant information to patients in an engaging, entertaining, and easy-to-digest way.

Health & Wellness Copywriter and Blogger

The Media Captain

Known for being in the top 1% of marketing agencies, my work with the Media Captain was varied and interesting. I was tasked with helping create initial strategies for immediate and long-term growth of brands and their website visibility. I crafted and implemented website changes for increased keywords, linking, and enhanced readability of valuable content. I conceptualized, wrote, and posted blogs and social media updates for diverse industries to promote content marketing efforts. All of this while managing deadlines and client communications to ensure the timely success of all projects.

Freelance Writer and SEO Strategist

Hey, writers! Are you looking to take the words you've written and turn them into the words you've always wanted to write? That's where editing comes in.

Maybe you:
👉🏻   Struggled with voice, tense, flow, word choice, or grammar as you wrote
👉🏻   Finished writing a manuscript and are now ready to self-edit
👉🏻   Already have been editing but feel stuck on the endless hamster wheel of revisions

I'm here to help with my professional editing and self-editing instruction. When we work together, you will learn from the editing process, and not be frustrated by it. 

Readers will: 
Be dazzled by your dialogue
Care about your characters
Pace through your pages 
...all as they race to read your amazing prose. 

Ultimately, your stories will be stronger, smoother, and ready for publishing or submitting.

In my spare time, I’m a devoted cat mom. When I do manage to kick them off the desk, you can find me writing and submitting fiction of my own or keeping up with my other day job of content writing and blogging. Outside the house, I’m an avid scuba diver who dreams of running away to the island life sooner rather than later. 

You don’t just need editing. You need #Jeanettediting to add the oomph! 

DM me or email me (Jeanette@JeanettetheWriter.com) to get started with your editing journey today.

taplio

The Battle

James Laurain

Jeanette Smith

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