James Crisp

Member

Lemax

Lemax is revolutionising the multi-day tour operator industry by replacing outdated, manual workflows with an integrated, automated platform designed to scale businesses globally.

What We Do: We help mid-sized to large tour operators optimise operations, increase profitability, and improve supplier connectivity through our end-to-end automation platform.

🔹How We Do It:

✔ Seven-Phase Implementation Methodology – A structured approach that ensures smooth digital transformation.
✔ Real-Time Supplier Connectivity – Automates bookings, pricing updates, and availability checks.
✔ Business Intelligence & Profitability Tracking – Helps operators make data-driven decisions.
✔ Multi-Brand & Multi-Entity Support – Ideal for businesses managing multiple tour brands.
✔ Dedicated Customer Success Team – Ensuring continuous optimization and measurable ROI.

🔹 Industry Recognition & Success Stories:

🏆 Trusted by Emirates, Asian Trails, ExpedExpo, Singita, Hotelplan and GJ Travel.
📈 Supporting market expansion in the UK, Europe, Canada, South Africa, and Australia.
💡 Helping tour operators scale without increasing overhead through automation.

💬 Looking to future-proof your tour business? 

Let’s connect to discuss how Lemax can help you optimise your operations and maximise revenue.

📩 Message me today or visit www.lemax.net for more information.

Senior Account Executive

Fifth Dimension AI

Fifth Dimension AI provides "Ellie," an AI-powered assistant that automates document-based tasks for real estate professionals, enhancing productivity.

OpenDialog AI Ltd

Spearheaded the go-to-market strategy for OpenDialog's Insurtech division, navigating a highly regulated and competitive insurance market.

• Built and managed a robust sales pipeline by creating Ideal Customer Profile (ICP) and persona-based 
   playbooks, mapping out a comprehensive UK territory and executing a strategic GTM plan.
• Leveraged MEDDPICC to map decision-making units and anticipate obstacles, ensuring strategic deal 
   progression.
• Customised AI-driven solutions to comply with stringent industry regulations, enhancing customer 
   engagement and operational efficiency.
• Implemented conversational AI technology to streamline quote-to-buy journeys and claims processing, 
  delivering measurable ROI and boosting customer satisfaction.

Turtl

Turtl is a SaaS content platform proven to boost reader engagement by 10x, empowering data-driven companies to deliver consistent, impactful content.

• Exceeded annual sales targets, closing multi-year six-figure deals and securing the largest net-new 
   SaaS contract in company history, outmanoeuvring top competitors.
• Led strategic enterprise engagements, acting as the deal quarterback to win multi-year agreements 
   with clients like Kelly Services, Citrix, MongoDB, Chewy, Jabra, and Verizon.
• Optimised pipeline management with data-driven insights, improving forecast accuracy and 
   accelerating deal velocity.
• Top performer: Ranked No. 1 in FY 2021 and No. 2 in FY 2022 while driving SDR team improvements 
   that elevated sales productivity.

Senior Enterprise Account Executive

Verint

I effectively worked for Telligent since 2010, as in 2013, Telligent acquired Zimbra, and then extracted themselves. Verint then acquired Telligent in August 2015.

I had overall responsibility for growing the Europe, Middle East and Africa pipeline and converting opportunities into new customers for Telligent. Working directly with customers to help validate their purchasing decision towards Telligent, I was also responsible for growing the partner channel through new partner acquisition and co-selling Telligent to our mutual customers. 

Founded in 2004, Telligent is a leading provider of social community software for the enterprise. 

Companies use Telligent Community to improve their online customer service, engage customers and prospective buyers more meaningfully, and learn how consumers, partners, and businesses use their products and services. 

In my time with Telligent/Verint I held various roles and promotions, including: 

- Regional Sales Lead - ISS - Social Communities (Verint)
- Sales & Channel Manager, EMEA (Telligent a Verint Company)
- Senior Account Executive, EMEA (Telligent/Zimbra) 
- Senior Territory Manager (Zimbra)
- Account Executive (Telligent)

Regional Sales Lead, EMEA, Verint Community (formally Telligent)

Endava

My division focused on Digital Media B2B and B2C specifically around sports, entertainment and other digital online services.

Endava delivers and operates information technology based business solutions in banking and finance, telecom, and media sectors. It offers consulting, project management and delivery, managed services, extended teams, transformational support, IT outsourcing, market entry, and software testing services.

Business Development Specialist

Hays

Managed full recruitment process from client sourcing to candidate placement.

Senior IT Recruitment Consultant

Lorien Plc

IT Recruitment Consultant

Transforming The Insurance Industry with Generative AI I Conversational AI I Regulated Industries | Boosting Revenue, Cutting Costs & Improving Customer Experience | Insurtech | Automation | No Code | NLP | LLMs

Are outdated processes limiting your multi-day tour business growth? 🤔



❌ Struggling with disconnected supplier systems and manual bookings?
❌ Spending hours managing spreadsheets instead of focusing on sales?
❌ Missing out on revenue due to pricing inefficiencies and slow responses?

If any of these sound familiar, you’re not alone. Multi-day tour operators worldwide face these challenges, preventing them from scaling efficiently.

👇 That’s Where Lemax Comes In 👇

As a Global Account Executive at Lemax, I help multi-day outbound tour operators, inbound tour operators, and destination management companies (DMCs) transform their operations by implementing a powerful, all-in-one platform that:

✅ Integrates Supplier Connectivity – Automates pricing updates, availability checks, and bookings.
✅ Optimises Operations – Eliminates data silos with a centralized booking and itinerary system.
✅ Drives Scalability – Enables tour operators to expand without additional overhead.
✅ Boosts Profitability – Provides real-time financial insights and dynamic pricing tools.

💡 Why Lemax?

Trusted by 40+ Tour Operators and DMC’s across all continents – Supporting companies like Emirates, Asian Trails, ExpedExpo, Singita, Hotelplan and GJ Travel.
End-to-End Automation – Unlike competitors, we eliminate manual workflows with seamless integration.
Customer Success Focus – Dedicated team ensuring smooth implementation and long-term ROI.

We prioritise helping our customers to fulfil their mission by providing unique travel experiences to their passengers. We aim to transform the multi-day tour industry by enabling tour operators to efficiently create, sell and operate multi-day tours while ensuring end-to-end integration with suppliers and customers.

🚀 Ready to Transform Your Tour Business? Let’s talk about how Lemax can help you scale efficiently, increase revenue, and stay ahead of the competition.

📩 Message me or visit www.lemax.net to learn more.

Senior Account Executive - Conversational AI, Insurance

🦾 The Specialist No Code Conversational AI Solution for the Insurance Industry 🚀

OpenDialog for Insurance is the leading enterprise-grade No Code Conversational AI solution designed
specifically for the insurance sector that can be rapidly deployed to supercharge business performance, productivity, and customer experience. 

Drive ROI from the get-go by automating the quote-to-buy journey, claims assistance, mid-term adjustments, proactive support and more. OpenDialog amplifies customer engagement, radically transforms operational efficiency, and ensures compliance with industry regulations while harnessing deep data insights for competitive advantage.

Applying groundbreaking AI research and fundamental principles of human conversation, we help enterprises overcome the current challenges in developing great conversational interfaces to their systems and processes, helping our clients create better conversational experiences in a fraction of the time - with much lower effort and cost than traditional approaches.

Key Insurance Use Cases: 

✔️ Lead Conversion & Enquiries:
Swiftly handle enquiries 24/7 on any channel with multilingual AI chatbots and advanced virtual assistants.

✔️ Policy Renewals:
Unlock missed revenue opportunities with timely reminders and a seamless user experience.

✔️ Claims:
Be there when your policyholders need you and swiftly process claims.

✔️ Risk Assessment:
OpenDialog streamlines information gathering, risk evaluation, and underwriting, enabling faster and more efficient policy issuance.

✔️ Quote to Buy & Onboarding:
Drive conversions and upsell cover. OpenDialog guides customers through the process of quoting, taking payment, and issuing policy documents in one seamless conversation.

✔️ Mid-Term Adjustments:
Increase convenience and satisfaction, enabling customers to easily modify their policies to meet changing needs.

✔️ Trusted by:
Davies Group, Peppercorn, ActiveQuote, Claims Technology, Idrive, and Zego

OpenDialog AI

Co-Founder and Chief Commercial Officer (CCO)

Blue Prism

Chief Commercial Officer (CCO) Blue Prism Ventures

Blue Prism Cloud

Chief Revenue Officer / Chief Commercial Officer

Fedr8 Ltd

Founder and Chief Executive Officer

Business Director

Fujitsu

Account Director

Computacenter

Services Sales Manager

Business Development Manager

HP CDS

An accomplished business leader and entrepreneur, I bring over 20 years of experience in scaling organizations and driving revenue growth in global tech firms, high-growth startups, and scale-ups. Currently, I am Co-Founder and Chief Commercial Officer at OpenDialog AI, where I lead commercial strategy and growth initiatives.

Before OpenDialog, I served as Chief Commercial Officer at Blue Prism Ventures, where I guided strategic growth and acted as an advisor to Blue Prism’s portfolio companies. This role followed Blue Prism PLC’s acquisition of Thoughtonomy, where I was CCO, responsible for shaping and executing a global go-to-market strategy.

With a strong foundation in both commercial and technical expertise, I am passionate about pioneering technology innovation and accelerating growth. I have held senior leadership roles at major technology vendors, including HP and Fujitsu, and have founded and led successful tech ventures like the AI SaaS company Fedr8, recognized for its award-winning solutions.

As a tenacious, self-driven professional, I am open to expand my impact through advisory and non-executive director roles, where I can leverage my deep industry knowledge and proven leadership to support the strategic and operational growth of forward-thinking organizations.



Specialties: Entrepreneurship, Organisational Leadership, Business Strategy, GTM Strategy, Business Financing, Joint Ventures, Strategic Alliances, M&A, Raising Growth Capital, AI & RPA

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