O2E Brands

Vice President, Coaching

Vice President, Operations

Director, Operations

Fresh Painting

Founder / CEO (Acquired)

LoyaltyOne

B2B sales, generating recurring and incremental revenue programs for clients.

Business Development Manager

Aimia Inc

B2B sales, selling loyalty programs that generated recurring and incremental revenue for new and existing clients.

Client & Partner Development Manager

B2B sales and client account management, selling loyalty solutions that generated recurring and incremental revenue.

Account Manager

Bridgeable

B2B sales, selling innovation consulting solutions to clients throughout North America.

Senior Associate / Business Development Manager

The Home Depot

Store Leadership Manager

College Pro

Franchise Owner

Vice President, O2E Coaching Program // MBA // Certified Business Coach (CPCC, ACC)

As a results-driven executive leader, I specialize in scaling businesses, aligning cross-functional teams, and driving sustainable revenue growth. With over a decade of experience spanning operations, sales, coaching, and enablement, I have consistently delivered measurable outcomes by integrating strategic vision with actionable execution.

At O2E Brands, I transformed operations as VP of Operations, scaling WOW 1 DAY PAINTING by optimizing processes, building high-performing teams, and implementing strategies that boosted customer acquisition. Later, as VP of Coaching, I designed programs that empowered leaders to achieve high-performing results through improved sales alignment and leadership development.

I bring an MBA, certifications in executive coaching, and advanced training in Artificial Intelligence Strategy from MIT Sloan to every project, ensuring a forward-thinking, data-driven approach. Passionate about empowering teams and transforming organizations, I am committed to delivering strategic enablement that drives growth and lasting success.

Let’s connect to discuss how I can help elevate your business to the next level.

James Graham

York University

As a York Research Chair, I focus on studying the use of sport to support gender-related development goals, policies and practices using digital participatory research methods. The goal of this work is to re-envision new, community-oriented and socially just approaches to sport for development and peace initiatives, especially those focused on gender.

York Research Chair (Tier 2) in Sport, Gender & Development and Digital Participatory Research

Associate Professor, Faculty of Health, School of Kinesiology and Health Science

Assistant Professor, Faculty of Health

DREAMING in Sport Lab

Supported by the Canadian Foundation for Innovation and the Ontario Research Fund, the goal of the DREAMING Sport Lab is to DREAM big. We aim to re-think and better understand the intersections of sport/gender/mobility/climate change/social justice/equity/and ‘development’. 

Led by Dr. Hayhurst, our lab members use a range of research method/ologies, but all are exposed to digital participatory research approaches (DPR). We think this approach enables us to dive deeply into the dynamic, fulsome and lived experiences of folx involved in sports, recreation, physical activity and play while focusing on issues like gender, social justice, health, and human rights.

Director 

The University of British Columbia

Visiting Professor @ School of Kinesiology & Centre for Sport and Sustainability during sabbatical September 2022-June 2023.

Visiting Professor, School of Kinesiology

Brock University

Assistant Professor - Department of Child and Youth Studies

Awards:
- Social Sciences and Humanities Research Council, Banting Postdoctoral Fellowship recipient (2013-2016).

Research:
- Conducted field research using participatory action research strategies (photovoice, community-based health research) in rural Nicaragua to better understand how young Nicaraguan women experienced a sport-focused program aimed to improve their sexual and reproductive health.

SSHRC Banting Postdoctoral Fellow, Liu Institute for Global Issues & School of Kinesiology

Lecturer, School of Kinesiology

University of Ottawa, Ottawa, ON

Awards:
- Social Sciences and Humanities Research Council,  Postdoctoral Fellowship recipient (2011-2013).
- Sport Participation Research Initiative award recipient (2011-2012).
- Endeavour Postgraduate Research award, Government of Australia (2012-2013).
- Canadian Institutes of Health Research, Institute of Gender and Health, Professional Skills Grant recipient in support of research activities at London School of Economics, Gender Institute (2013).

Research:
- Conducted research using qualitative methods (interviews, focus groups, photovoice, participant observation, document analysis) to explore impacts and implications of corporate-funded programs that aim to use sport and recreation as tools to improve the wellbeing, health, education and development of Indigenous young women and girls in Canada and Australia.
- To accomplish this research objective, I investigated the corporate social responsibility (CSR) activities of two multinational corporations (one in the sporting goods industry, the other in health-related consumer goods) that are focused on Indigenous health, sport and recreation.

Postdoctoral Fellow, Faculty of Health Sciences & Institute of Women's Studies

Lecturer, School of Kinesiology and Health Science

The London School of Economics and Political Science (LSE)

Visiting Fellow, Gender Institute

University of Toronto, Toronto, ON

Awards: 
- Social Sciences and Humanities Research Council Doctoral Fellowship recipient.
- Munk School of Global Affairs, Junior & Senior Lupina Doctoral Fellow.
- Canadian Institute of Health Research Travel Award recipient. 

Research:
- Dissertation used in-depth ethnographic research (interviews, focus groups, participant observation, and document analysis) to explore impacts and implications for gender equality, empowerment and girls’ rights of a multinational corporation's social responsibility initiatives targeting women and girls’ wellbeing, health and development in Sub-Saharan Africa. 
- In-depth interviews carried out with corporate responsibility executives, NGO staff members and girls while conducting extensive fieldwork in Eastern Uganda.
- Results of research used to better understand effects of private sector’s role in promoting gender equality and women and girls’ empowerment.
- Graduate research exchange at Universiteit Utrecht, Faculty of Law, Economics and Governance.

Doctor of Philosophy

United Nations Development Programme, New York, NY

- Spearheaded strategic partnership work plan to engage key stakeholders in partnership agreement (including UNMC and UN Office of Sport for Development and Peace) on five signature global events to promote awareness of Millennium Development Goals, including the Beijing Olympic Games.
- Disseminated key educational messaging on the Millennium Development Goals through lectures to UNDP key constituents, including United Nations Associations, faith-based groups, high schools and university students.
- Composed educational policy fact sheets on Millennium Development Goals used as background materials for content of new UN Millennium Campaign website launch.
- Composed effective funding proposals (ranging from $2000-$115,000 USD) and reports for UNMC civil society organization partners seeking financial support from UNDP.  
- Led UNMC’s involvement in UN Global Youth Leadership Summit, successfully recruited youth to participate in campaign-related activities.
- Constructed detailed communications strategy and implementation plan to be used as a framework for engaging youth in UNMC-related activities.
- Developed and coordinated web-related databases, public relations and marketing tools for ‘Stand Up Against Poverty,’ a global anti-poverty advocacy initiative that aimed to promote awareness surrounding the Millennium Development Goals, and included over 23.5 million global participants.
- Wrote, updated and coordinated content for Stand Up Against Poverty website and assisted with development of social marketing strategy to increase campaign awareness and improve outreach to youth on a global scale. 
- Assisted in assigning budgets and expenditure lines for all procurement matters related to European, faith-based, civil society and local authorities portfolios of the UNMC.

Communications, Policy & Procurement Consultant

Award-winning published researcher and communications expert with an in-depth understanding of qualitative research, monitoring and evaluation strategies. Excels at creating, executing and growing long-term and multi-dimensional partnerships among government, private sector, international agencies and non-governmental organizations (NGOs). 

Accomplishments in facilitating strong relationships among diverse stakeholders to pursue social impact and community development. Experience in policy analysis, publishing and writing, focus groups, interviewing and data analysis. Areas of specialization include: capacity building, strategic planning, monitoring and evaluation, resource development, proposal writing, qualitative research (SPSS, Nvivo software), education, social and community development, health, gender equality and empowerment.

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