O2E Brands

Vice President, Coaching

Vice President, Operations

Director, Operations

Fresh Painting

Founder / CEO (Acquired)

LoyaltyOne

B2B sales, generating recurring and incremental revenue programs for clients.

Business Development Manager

Aimia Inc

B2B sales, selling loyalty programs that generated recurring and incremental revenue for new and existing clients.

Client & Partner Development Manager

B2B sales and client account management, selling loyalty solutions that generated recurring and incremental revenue.

Account Manager

Bridgeable

B2B sales, selling innovation consulting solutions to clients throughout North America.

Senior Associate / Business Development Manager

The Home Depot

Store Leadership Manager

College Pro

Franchise Owner

Vice President, O2E Coaching Program // MBA // Certified Business Coach (CPCC, ACC)

As a results-driven executive leader, I specialize in scaling businesses, aligning cross-functional teams, and driving sustainable revenue growth. With over a decade of experience spanning operations, sales, coaching, and enablement, I have consistently delivered measurable outcomes by integrating strategic vision with actionable execution.

At O2E Brands, I transformed operations as VP of Operations, scaling WOW 1 DAY PAINTING by optimizing processes, building high-performing teams, and implementing strategies that boosted customer acquisition. Later, as VP of Coaching, I designed programs that empowered leaders to achieve high-performing results through improved sales alignment and leadership development.

I bring an MBA, certifications in executive coaching, and advanced training in Artificial Intelligence Strategy from MIT Sloan to every project, ensuring a forward-thinking, data-driven approach. Passionate about empowering teams and transforming organizations, I am committed to delivering strategic enablement that drives growth and lasting success.

Let’s connect to discuss how I can help elevate your business to the next level.

James Graham

Helping busy coaches and consultants to build personal brands with designing, writing, engaging step by step to bring leads

Showing up on LinkedIn but not getting clients?
You're not the only one.

Most coaches and service providers are active online but their presence doesn’t bring the kind of results they actually want.

No real leads. No real conversations.
Just effort… with not much to show for it.

That’s where I come in.
I help coaches, consultants, and service providers turn their LinkedIn into a high-converting personal brand  with writing, designing, engaging & Growing step by step!


So… What Do You Need to Build a Personal Brand That Converts?

▸ Connect with the right people not just random adds
▸ Take time to comment on the right posts
▸ Share content that helps, not just sells
▸ Start real conversations with potential clients

<<Yes, this all takes time but the right system saves you months of guesswork>>
That’s exactly what I help you build.

What does that mean for you?
▸ A profile that builds trust in 3 seconds
▸ Content that actually attracts clients
▸ Clarity on your niche, offer, and audience
▸ A personal brand that sells without being salesy

You don’t need to post more, you need to show up with intention.

I’ve helped over 50+ founders, creators, and experts Build personal brand on Linkedin and beyond:
▸ Get consistent inbound leads
▸ Stand out in crowded markets
▸ Build a brand that works even when they’re offline

Curious how this could work for you?

Just send me a DM!

Imtisal Mehmood

If you're not getting clients… here are the real reasons.

And no it's not because
“LinkedIn is dead”
or
“your niche is saturated.”

It’s because you’re operating on random mode.

Let me show you what that looks like:

Random posts
→ No messaging clarity
→ No consistency
→ No funnel

Random engagement
→ Commenting everywhere except where your buyers live

Random connection building
→ Adding anyone who accepts

Random DMs
→ Sending messages with zero relevance or context

All this gets you one thing:
Likes.

And likes don’t pay your bills.
Clients do.

So let’s fix the real problem:

Where you actually have to work

→ Your profile must show your offer
If your header, bio, and experience don’t scream what you do, nobody will take action.

→ Your offer must be converting
If it’s vague or low-value, you’ll attract window shoppers.

→ Your offer cannot be low-paying
Low-ticket = low trust + low ROI + low excitement.
High-ticket = better clients + cleaner results.

→ Your offer must have case studies
If there’s no proof, people scroll.
Simple.

The steps to get stronger on LinkedIn

1. Profile Optimized

Your profile is not a CV.
It’s a landing page.
It should answer three questions instantly:

Who do you help?
What problem do you solve?
What outcome do you create?

2. Funnel-Optimized Content

Most creators only post to “stay active.”
You can’t grow like that.
Your content must hit a sequence:

Awareness (educate your market)
Demand (show what’s broken)
Desire (show your solution)
Proof (show results)
Offer (invite to work with you)

This is the content funnel 99% ignore.

3. Engage With Your ICPs

Engage where it matters → inside the feeds of your ideal clients.
Not random posts.
Not your friends.
Not creators outside your niche.
Your buyers.

4. Build connections with 3 categories

To grow your reach intentionally, connect with:
→ Fellow creators
→ Big creators (authority + visibility)
→ Your ICPs (buyers)

Each one plays a role in your growth.
Each one compounds.

Here’s the truth

You don’t have a visibility problem.
You have a clarity problem.
A positioning problem.
A funnel problem.

Fix these and LinkedIn becomes predictable.

Two sisters.
Two minds.

One mission turns your LinkedIn presence into your strongest business asset.

Faryal Mehmood The strategist who crafts messaging that makes people stop scrolling.

Imtisal Mehmood The creator who knows how to make your story look as powerful as it sounds.

Together, we help professionals build brands that:
• Attract the right clients
• Position them as experts
• Build trust without selling
• And grow opportunities organically

Because in 2025, people don’t follow profiles
they follow personalities with clarity and confidence.

And that’s what we build for you.

Here’s How I Turn ‘What You Do’ Into ‘Why People Buy’

No ads.
No funnels.
No “DM me for a free audit.”

Just clarity the kind that makes people say,
“Wait… this is exactly what I need.”

Because most people can explain what they do.
Very few can explain why it matters.

That’s where I come in.

When your audience understands why you’re the obvious choice,
selling stops feeling like selling.

Let me show you how I do it 👇

Step 1: Extract the real problem you solve.
Most service providers talk about features.
→ “I design websites.”
→ “I help with marketing.”

But clients don’t buy features.
They buy fixes.

So we start by digging deep:
What’s the pain behind what you do?
What’s the outcome they actually crave?

Step 2: Reframe your offer around emotion, not execution.
Instead of:
“I help coaches build content systems.”
We say:
“I help coaches stop posting randomly and start getting clients from content.”

One sounds like work.
The other sounds like relief.

Step 3: Turn your message into a mirror.
Every post, every line on your profile should make your reader think:
“Damn… that’s me.”

That’s how you create instant connection 
not through fancy copy,
but through clarity.

Step 4: Show, don’t tell.
I don’t say, “I help people with positioning.”
I show real transformations 
how a headline change or offer reframe brought DMs the next week.

Proof is the new persuasion.

Step 5: Build consistency around the message.
Once your positioning is clear,
you don’t need to chase clients.
Your content starts calling them.

That’s how I turn
“What you do” → into “Why people buy.”

Because clarity isn’t a skill.
It’s a system.

If you’re tired of explaining your work
and ready for people to get it instantly 
I can help you get there.

DM me “POSITION”
and I’ll walk you through how to reframe your message to attract clients effortlessly.

Most people think outreach is “DM 100 people and hope something happens.”

That’s not outreach.
That’s guessing.

Real outreach is a system predictable, practical, and intentional.
Here’s the process your competitors don’t follow:

Step 1: Target the right people (not everyone)

Your outreach fails because your list is random.
Build a filtered list of:
→ People who already post
→ People who already buy
→ People already expressing the problem you solve

Outreach works when your list is 80% pre-qualified.

Step 2: Warm the lead before the DM

This is where most skip.
Before sending a single line, do this:
→ View their profile
→ Engage with 2–3 of their posts
→ Leave 1 genuine comment that adds value

You’re in their notifications.
You’re not a stranger anymore.

This reduces resistance by 60%.

Step 3: DM with context (not a pitch)

Your first message should NEVER be your offer.
It should be relevance + reason + recognition.

Something like:
“Been following your posts on X especially the part about Y.
Curious, how are you currently handling Z?”

This opens a conversation.
Not a sales call.

Step 4: Diagnose, don’t sell

Your goal is to understand:
→ Their current situation
→ Their desired outcome
→ Their bottlenecks
→ Their timeline

Your DM flow should feel like you're asking the questions they never thought to ask themselves.

That’s how trust is built.

Step 5: Transition to call without pressure

Once they articulate the problem clearly, say:
“If you want, I can walk you through exactly how to fix this on a quick call. No obligation.”

This works because you're not pushing.
You're offering clarity.

Step 6: Follow-up sequence (the real magic)

Most conversions happen in follow-ups, not the first message.
Use a 6-day follow-up flow:
→ Day 1: Soft nudge
→ Day 3: Relevant insight
→ Day 5: Case study
→ Day 6: Invite to call again

Not aggressive.
Not annoying.
Just consistent.

Outreach works when done practically

Not spammy.
Not random.
Not desperate.

Outreach is simply starting conversations with the right people, in the right way, with the right timing.

By 2026, LinkedIn won’t just be a networking platform
it’ll be an ecosystem.

Content. Community. Conversions.
All powered by tools, not teams.

I’ve spent the last 2 years building systems for LinkedIn growth
and here’s what I’ve learned:

What used to take creators 5 hours a day?
↳ Now takes 30 minutes.

The old way was manual.

→ Brainstorm ideas.
→ Write posts from scratch.
→ Design creatives.
→ Post, pray, and refresh analytics.

The new way feels unfair.

✓ AI writes your ideas in your voice
✓ Design tools make visuals in minutes
✓ Analytics tools show what’s working instantly
✓ Scheduling tools keep you consistent automatically

We used to “do LinkedIn.”
Now we build systems that grow LinkedIn.

Traditional creator: 1 brain, 10 tasks, burnout.
Modern creator: 10 tools, 1 system, momentum.

Not 2x more productive.
10x more scalable.

LinkedIn growth isn’t luck anymore
it’s a toolkit.

And I’ve collected 100 of the best ones for you.

Save this post.
Repost it to help others scale smarter.

Most people still write captions like it’s 2021.

They focus on the design.
The hashtags.
The posting time.

And then wonder why no one converts.

You know what I mean

That post where you mix:
↳ A personal story
↳ A half-lesson
↳ A soft CTA
↳ And three random hashtags

All in one confused message.

It looks fine.
But it doesn’t move anyone.

Because captions aren’t copy.
They’re conversion systems.

Every line should lead your reader somewhere
From attention → emotion → action.

That’s how you turn a scroll into a sale.

Here’s how I break it down:

The 5 caption types that actually convert:
↳ Story-based: builds trust
↳ Educational: teaches one clear lesson
↳ Conversion-focused: directs action
↳ Opinion-driven: builds polarity
↳ Authority-based: proves credibility

Most people use one.
Top creators use all five with intent.

So I built a guide that shows you exactly how to do it:
The High-Converting Caption Cheatsheet.

Inside you’ll find:
↳ 5 proven caption types
↳ 20 power phrases that spark emotion
↳ 10 plug-and-play templates
↳ And formatting rules built for LinkedIn

No fluff.
No generic advice.
Just systems that turn content into clients.

here are some of my favourite Linkedin creators how they write the caption:
Ayesha Ameer
Charlie Hills
Fatima Khan
Beatrice Vladut
Matt Barker
Lara Acosta
Imtisal Mehmood


What’s the hardest part of writing captions for you 
the hook or the close? 

Repost if this helped you think differently about captions
Follow Imtisal Mehmood for frameworks that make your content convert

I didn’t hit 16,000 followers.
I earned them.

Not with viral hacks.
Not with outsourcing my voice.
Not with posting once in a blue moon.

I grew because I made one decision:

Show up even when no one claps.

Most people don’t see the 6 months where:
→ I wrote when the post got 3 likes
→ I redesigned my content system again and again
→ I tested formats until something finally clicked
→ I stayed consistent when results were silent

People see 16,000 followers today.
But they don’t see the version of me who kept going when growth felt invisible.

Here’s the real truth no one likes hearing:

If your content isn’t working, it’s not the algorithm.
It’s your discipline, clarity, and consistency.

I didn’t grow because I was “early.”
I grew because I refused to disappear.

Now this platform gives me:
→ Daily inbound leads
→ Content demand from agencies
→ Audience that trusts my work
→ A pipeline built on brand, not begging

But the journey is still the same:
Create. Improve. Repeat.

16,000 is not the finish line.
It’s just a reminder that consistency compounds.

If you’re building your brand right now, remember this:

Your posts are seeds.
Your consistency is water.
Your growth is just a matter of time.


P. s Need help to grow your LINKEIDN? Drop a DM "session" I will arrange for next week!

Your LinkedIn brand isn’t built by posting more.

It’s built by being remembered.

→ Not for what you know
→ But for how you think

That’s what separates creators who get views...
from those who get inbound opportunities.

Rehook:

Most people post daily and still feel invisible.
Why?
Because they’re missing the personal brand foundation that actually builds trust.

I spent the last year studying what makes someone stand out on LinkedIn.
And turned it into one complete system:

The Ultimate LinkedIn Personal Branding Sheet
→ How to build authority, trust & consistent inbound opportunities.

Here’s what’s inside:

1. Post Types Ranked:
Know what to post and why.
From cheatsheets to stories to insights learn which format builds authority, not noise.

2. The Perfect Brand Post:
Clarity. Hook. Proof. CTA.
No fluff just the structure that makes your message stick.

3. Profile Optimization:
Your profile is your landing page.
Headline, banner, featured section all aligned to build trust at first glance.

4. Content Strategy:
The 3-pillar system that turns your content into your pipeline:
→ Expertise (teach)
→ Proof (show)
→ Personality (connect)

5. Tools to Simplify Everything:
From ideation to visuals get your workflow in place so consistency becomes effortless.


If you’re tired of blending in and want to start building a personal brand that attracts clients,
Follow Imtisal Mehmood for converting content!

Let’s turn your LinkedIn presence into your personal brand engine.

P.S.
Don’t chase algorithms.
Chase clarity, consistency, and credibility the rest follows.

A year ago, I kept running out of content ideas.
Every post felt forced.
Every draft felt repetitive.

I thought I needed more ideas.
Turns out… I needed to go deeper on the ideas I already had.

Today, my entire content system is built on one truth:

One strong idea → multiple high-performing posts.
Not by copying.
Not by stretching.
But by reframing the same insight with clarity, angles, and intent.

People tell me:
“You post so consistently.”
“You never seem to run out of ideas.”

But here’s the part they don’t see:

It wasn’t natural.
It wasn’t effortless.
It was me learning how to think like a creator instead of a content machine.

I stopped chasing new ideas.
I started mastering one idea at a time.
I learned how to break it, rebuild it, widen it, and repurpose it.

And that shift changed everything
my workflow, my engagement, my authority, my output.

Because people don’t follow you for randomness.
They follow you for clarity, repetition, and depth.
The same idea, explained from different angles, builds trust faster than 50 new topics ever will.

So I built a framework:
How I turn one small insight → a post → a carousel → a thread → a newsletter → a short video.

And today, I turned that framework into this carousel.

If you want to stop struggling with ideas…
If you want a system that turns one insight into weeks of content…
If you want to finally show up with consistency, clarity, and authority

DM me “Repurpose”.
I’ll help you build a content engine you can run forever.

taplio

The Battle

James Graham

Imtisal Mehmood

Followers

Posts

Engagements

Likes

Performance ScoreImtisal Mehmood's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Graham

Imtisal Mehmood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Imtisal Mehmood's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreImtisal Mehmood's LinkedIn Performance