James Carbary

Lover of Jesus, Lisa, JJ, and B2B video. Trying to end the foster care crisis in America.

WHAT WE DO: Quarterly in-person video sprints that give our clients video coverage across their entire buyers’ journey.

WHO WE HELP: Busy marketing teams that need a dedicated video team to plan, create, & promote customer testimonials, video ads, product explainers, social shorts, video podcasts, and more.

WHY IT WORKS: Video is the language of the internet. Your marketing team should be fluent in it. We can help.

READY TO TALK? You can email me at james@sweetfishmedia.com or text me at 405.206.8580

Board Member

We equip local churches to help strengthen and support foster, adoptive, and biological families.

Your Marketing Team’s Video Team | Founder of Sweet Fish (3x Inc. 5000)

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Varonis

Director of Global Content Marketing

Senior Content Marketing Manager

Varonis is a pioneer in data security and analytics, specializing in software for data protection, threat detection and response, and compliance.

Content Marketing Manager

Mongoose

- Team lead for internal communication with leadership, including being the point of contact for the fractional Chief Marketing Officer 
- Developing and executing the company’s content and social media marketing strategies
- Help manage and collaborate with industry partners such as The Chronicle of Higher Education, Studio Dive/Higher Ed Dive, and Inside Higher Ed for on cobranded projects, as well as identifying new opportunities for partnerships
- Ensuring all content production meets deadlines, is cohesive, and adheres to brand guidelines
- Manage and analyze organic social media channels, including LinkedIn, Facebook, Instagram, Twitter and YouTube
- Produce and manage content for paid marketing including sponsorships, SEM, social media advertising, etc. 
- Manage internal content calendar with timely, relevant content that is organized and accessible to the entire company. Delegating production to other team members as needed
- Lead producer of the company's For Your Institution Live series, a bi-weekly virtual event series with over 2,800 registrants. Producer responsibilities include email marketing, outline development, Zoom management during live events, guest relations, promotion, etc. 
- Writing and executing targeted email content which includes a monthly client newsletter, a bi-weekly industry newsletter, and other email campaigns associated with lead generation, product launches, virtual events, etc.
- Leadership to other content contributors on the team that includes conducting weekly 1-on-1 meetings, coaching and training, answering questions and providing solutions fit for the company and marketing department
- Editorial review of all marketing assets produced. Assisting with graphics, video editing, writing, etc., as needed.

- Developing and executing the company’s content and social media marketing strategies
- Content creator and oversight for internal and external blogs, organic social media, email campaigns, thought leadership content, videos, presentations, and website content.
- Manage and analyze corporate social media channels including LinkedIn, Facebook, Instagram, Twitter and YouTube
- Manage internal marketing calendar with timely content, while also delegating production to other marketing team members 
- Assisting with the promotion and production of virtual events, including a bi-weekly webinar series, product launches, guest speakers, etc.
- Producing monthly industry & client specific newsletters

Content & Social Media Manager

College of Public Health and Human Sciences - Oregon State University

- Leading the college's video production from start to finish, including pre-production, filming, editing, graphics, publishing, and more. 
- Managing and creating content for the college's YouTube channel, including a channel redesign and implementing platform search tactics to help recruit prospective students
- Overseeing the college's organic social media accounts, including daily oversight, post-development, content calendar, media, etc. Platforms include Facebook, LinkedIn, Twitter, YouTube, and Instagram.
- Producing graphics and other multimedia content for the college's social media accounts, website (health.oregonstate.edu), and print materials
- Contributing writer for the college's blog, synergies.oregonstate.edu. This includes making complex topics readable by all audiences
- Managing editor of college's WordPress blog, which includes design and publication of all online stories, managing categories and tags, and leading site redesign efforts implemented in Spring 2021. 
- Collaboration with faculty and staff, departments, students, other OSU college marketing departments, as well as Oregon State's Production team on various marketing projects for our college and the university as a whole

Multimedia Communications Specialist

SWCA Environmental Consultants

- Utilizing my storytelling skills in various ways, which include creating recruitment communications and videos that give an inside look at the environmental consulting industry.  
- Writing and posting content for the company's social media channels, including LinkedIn, Facebook, and YouTube
- Developing a variety of content for stories, such as copywriting, video filming and editing, photography, and more
- Producing video projects from the idea stage to sharing them with our audiences 
- Collaborating with 32+ offices nationwide and 1,100+ employees, while working remotely 
- Maintaining the company's video library, media analytics, and social engagement
- Writing news updates for internal and external audiences that are timely and relevant
- Managing SWCA's brand across multiple digital platforms 
- Assisting with external website updates, SEO strategy, and analytics review

Multimedia Marketing Specialist

- Marketing Intern from August 2017 to December 2017 while enrolled at ASU. 
- Marketing Assistant from December 2017 to March 2018. 
These two positions at SWCA required the same job duties. These functions included; updating internal and external websites, work in Photoshop, InDesign, Premier, and other Adobe systems; and assisting with daily tasks for the marketing and corporate communications teams.

Marketing Intern & Assistant

Big Pine Comedy Festival

Media Relations Intern

Yard House Restaurants

Hostess/ Server/ Trainer

Cronkite News

Digital Producer/Reporter

RightThisMinute

Intern

Creative, visual content isn’t just for TikTok influencers — B2B brands can (and should) create it too. 

I help businesses produce and distribute strategic, story-driven content that resonates with target audiences. From social media and video to email and websites, I  I bring creativity and strategy together seamlessly to ensure brand messaging is compelling and optimized for the right platforms. Project management is also my jam (Asana’s biggest fan right here!) and I’m proud to be a Grammarly Ambassador. 

Outside of marketing, I’m a remote-working mom of two and your ultimate corporate cheerleader—no win is too small to celebrate in my book.

Lexi Croisdale

VRNS SKO 2026 — the year I took the main stage. ✨🎬

It was an honor to be a co‑host at Varonis’ Sales Kickoff in Orlando to begin the year. And what an enjoyable roller coaster ride it was with equal parts adrenaline and joy to match the Universal Studios vibes and Showtime theme of our event.

To everyone who shared kind words and feedback — new and familiar colleagues alike — thank you. I was blown away by people I hadn’t even met going out of their way to say something nice. Your encouragement meant the world, and I felt the energy every minute on stage.

I wouldn't have been as comfortable up there without the one and only Brian V. at my side. His seamless handoffs, enthusiasm, and encouragement made every moment on stage feel natural, so grateful for the true teamwork we pulled off! Do I hear the Oscars chatting about duo of the year? 👀

Behind the scenes, our content team also went big: 12 interviews with our SMEs, Instagram takeovers, and piloting a few new content ideas you'll see in your feeds soon. Jonathan V. and Reece Callaway, you both absolutely crushed it.

Grateful for this chance to grow, proud of the work, and excited for what’s next. If you think this was the peak, just wait. We're only getting started. 😉

Storyteller & Strategist | Head of Global Content @ Varonis

Man, I love Amy Poehler.

This week, she won the first‑ever Golden Globe for Best Podcast for Good Hang — a show that, week after week, reminds me why long‑form conversation matters.

It’s not just about what’s new; it’s about who people are. Amy and her guests linger in effortless conversation, highlighting the messy, funny, human parts of life, which seamlessly makes an hour feel casual, generous, and genuinely educational. It's not about pitching the latest show or project, but more about hanging out and having a good chat with a friend.

I got to hear Amy speak at INBOUND 2025, and her message there echoed her acceptance speech for the award:

Find your creative intention and don't stray from it, lead with curiosity and compassion, and create the thing you wish existed in a world that feels extremely heavy. And most importantly, don't think because you're a woman you can't do anything a man can.

That philosophy inspires me daily. Her accomplishment of winning Best Podcast as a newcomer in a male-dominated field (literally beat her ex-husband) is phenomenal.

Here’s to craft, consistency, and the audacity to make space for real conversations. Congrats, Amy — keep hanging, keep teaching, keep leading. You're killing it. ❤️

Amy Poehler at the 2026 Golden Globes award show, winning first-ever Best Podcast award. Photo grabbed from Variety magazine. 

taplio

The Battle

James Carbary

Lexi Croisdale

Followers

Posts

Engagements

Likes

Performance ScoreJames Carbary's LinkedIn Performance

Performance ScoreLexi Croisdale's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Carbary

Lexi Croisdale

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Carbary's LinkedIn Performance

Performance ScoreLexi Croisdale's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Carbary's LinkedIn Performance