The MarTech Eye Newsletter

Founder of The MarTechEye Newsletter - The WSJ of Marketing Technology & AI
- LinkedIn >> https://www.linkedin.com/newsletters/7238828242361577472/
- Email/Web >> https://www.martecheye.com/

Founder & Publisher

More Results Marketing Ltd

►PROOF IT WORKS: 1,597 Tech & B2B qualified leads generated on LinkedIn with zero ad spend in the last 18 months alone.

►WHAT WE DO: Results Marketing provides online 100% Done For You lead generation services to business professionals. We've been helping businesses achieve their goals and loving it. 

►OUR PROMISE: You get results with our lead generation techniques, or your money back, guaranteed! 

►HOW IT WORKS: No outsourcing, black hat tactics, or cutting corners. All work is performed in-house. Month-to-month contracts. If you’re paying for results and a company doesn’t deliver, why should you be forced to stick around?

►RESULTS YOU CAN EXPECT: Give your business the exposure it deserves. Drive more customers to your business. Watch your business grow. 

►WHAT TO DO NEXT: If you're a serious professional that's looking to grow your company, please connect with me here on LinkedIn and I'll send you more details.

Managing Director

The Fitness Owner

►WHAT I DO: I help gym & studio owners generate 40-100+ new membership sales appointments per month without advertising so they can close more long-term, high-value members.

►WHY IT MATTERS 1: Are you struggling with all the time and effort needed to attract a consistent flow of new paying members into your location? 

►WHY IT MATTERS 2: Would you like to fill your classes and boost your profits without any eye-gouging ad costs or additional payroll commitments?

►MY STORY: I’m a marketing expert and fitness enthusiast who recently started helping fitness facility owners acquire new members at a profit without spending money on advertising.

►HOW IT WORKS: I’ve developed a PROVEN method of getting as many new, qualified prospects as you can handle into your location and turning them into profitable, long-term monthly members.

►CASE STUDIES: This system helped 525 fitness locations generate over 300,000 leads last year alone.

►WHY YOUR ‘LEAD GEN’ ADS DON’T WORK #1: Generating ‘leads’ who are interested in your local fitness business is actually not very hard. Getting them IN to your location, however, is the really hard part…

►WHY YOUR ‘LEAD GEN’ ADS DON’T WORK #2: Most leads either don’t get followed-up or 'go cold' and become impossible to contact via email or phone. 

►WHY THIS WORKS INSTEAD: I use a proven, proprietary approach with the latest cutting-edge software technology to identify, engage and physically get prospects into your gym, credit-card in-hand and ready to sign-up.

►WHAT TO DO NEXT: If you’d like to know more about this approach, and you have the capacity to take on 15-30 new high-value, long-term members in the next 30 days, just connect with me here on LinkedIn & I’ll send you more details.

Founder, The Fitness Owner 

Expert Success LLP

Co-Founder along with Daniel Wagner. We helped business owners and professionals become well-paid experts by developing a powerful online personal brand, producing powerful products and cultivating a buying audience.

Partner

Seller Success

Seller Success is a UK based training and coaching business, helping people build global e-commerce businesses. Meet the founders Daniel Wagner and James Watson at http://sellersuccess.com

Co-Founder

Delsole

Delsole was an award-winning cafe/delicatessen in Bath, UK.
ran by my wife, Licia Accorsi and I. In 2008 we won the Best Business Website Of The Year Award and were Runners-Up in the Business of the Year category. See http://delsole.co.uk

B2B Growth Expert | 7 Figures In Coaching, Consulting & Agency | 1 Exit (ecom) | Founder Audience & Clients

►WHAT I DO:  I help B2B businesses generate booked appointments & sales with the Audience & Clients '4Cs' System.

►WHAT OTHERS SAY 1: "After starting with James, our LinkedIn and cold email marketing ROI has increased by at least 5x. I'm not exaggerating, We've made over 300x our investment in James back in gross profits." Jeremy Schaller, Director of Marketing, Exit Technologies Inc

►WHAT OTHERS SAY 2: "I really wish I'd engaged James’ company about 3 months sooner, as his program has been absolutely transformative for our sales & marketing program.

Within our first 30 days of working together, James helped me really nail down my sales messaging in a way that resonated with my target market. The result was a sales funnel full of warm prospects, closed deals resulting in significant new business, & a masterclass in sales management with very little time commitment.

If you have a valuable service, but are struggling to get in front of the right people that can say “yes” (and maybe even uncomfortable with the sales process), I would HIGHLY recommend engaging James. His modern, timely approach to sales & marketing is absolutely brilliant." Rebecca Harness, Cybersecurity & Risk Advisory Consultant, St Louis

►WHAT OTHERS SAY 3: "I cannot recommend James highly enough! He helped me build a very targeted base of connections, showed me how to set up an effective LinkedIn profile and taught me more about marketing than I ever thought I'd want to know. 

His knowledge of tools for marketing, pipeline management & other tasks is excellent and has made me far more effective in sales and follow-up than I thought possible. Even better...all of this is paying off in actual sales & referrals, not just a large network." Kevin Hill, DallasDBAs

►WHAT OTHERS SAY 4: "Within the first 2 weeks of working with James at More Results Marketing I have 11 great leads in my pipeline. I've already met with 3 of these which has resulted in one new client & 2 very likely new clients. This has far exceeded my expectations & I look forward to continued great results." Michael Shinnick, Business Coach, Ireland

►WHAT OTHERS SAY 5: "I am very pleased to recommend James. James is able to generate extremely targeted leads for my specific business. Investors are a cautious bunch & James was able to write intelligent and clever headlines to catch their interest. The leads he generated were responsive to my approach & still are converting into serious sales." Jordan Lott, Investment Advisor

►WHAT TO DO NEXT: If you’d like to know more, just connect with me & I’ll send you more details.

James Watson

Paolo Remo Poli

Have case studies? Want to know the secret of how we book 20-50+ calls for high-ticket B2B offer owners in 12 weeks? Read this 👇👇

I've helped 30+ B2B company founders just like you fix their inbound personal brand funnel.

And that's everyone..

From $250k/m Ads & email agency owners to Coaches selling biz opp.

Now...

Because you're on my profile, there's 4 things I already know about you:

1. You're looking for inbound leads on LinkedIn.
2. You know building a niche personal brand is the way to do it.
3. You don't want to spend 5+ hours hours a day doing it.
4. You want qualified customers to speak to you. 

I get it.

I had the same realisations not too long ago.

When I was running my first marketing agency.

All my top competitors were dominating the market.

Then I made 1 simple change and I went from 0 calls booked a month...

To 25 calls booked every single month only from LinkedIn.

That all happened without pushing on any other channel .

Once I realised the power of it, and the current state of the B2B market.

I started doing it for other B2B founders.

And now they're also saying:

"I can't believe we have 3 leads from your first post."
"We're gunna have to stop, too many leads"
"Yeah Reddit CMO just booked on sales teams cal"

Why is this happening and what am I doing?

I'll show you my system.

Just DM me 'System' or 'Masterclass' or 'Paolo I actually read your about section and want to learn more'

Head Of Sending Emails

We help DTC, e-commerce and fast growing online shops sell more with email.

Paolo Poli

Building a ghostwriting agency has been HARD. We started The Media Engine in 2022, and since then it's been a combination of client revisions, trying to fix churn, having rapid growth periods and changing our fulfilment more times than I can count.

But over the years, we've refined our fulfilment stack and now I'm 100% confident for anyone building out a content team, this is the ultimate tech stack to have under your belt.

These tools power tons of posts per month and a super hard working team:

If we didn't have these tools, we'd…. probably drown.

Here's the exact A-Z stack we use to run everything:

CONTENT IDEATION & RESEARCH

Fireflies ($10/mo per seat)
→ Records client sales calls and strategy sessions 
→ Every call = 5+ content angles

Twitter Advanced Search (Free) 
→ Monitor trending topics in each client's niche 
→ Swipe hooks with proven engagement

YouTube Research (Free) 
→ "[client niche] past month" for trending topics 
→ Video titles = pre-tested hooks

Google Sheets (Free)
→ Sheet that tracks 3-5 competitors per client 
→ Curated list of top performers in each vertical 

CONTENT CREATION & AUTOMATION

N8N ($20/mo) 
→ Watches client YouTube, newsletters, podcasts 
→ Auto-pulls into Notion workspace as LinkedIn posts

Claude ($20/mo per seat) 
→ Stores each clients AI brain
→ Drafts posts in each client's voice 

Figma ($12/mo per seat) 
→ Design templates for visual content 
→ Brand consistency across all clients

Notion ($10/mo per seat) 
→ Content calendar for all clients 
→ Holds content input portals for team

Native LinkedIn Scheduler (Free) 
→ Schedule posts directly in LinkedIn 
→ Handles all client accounts

PAID DISTRIBUTION

LinkedIn Sales Navigator ($125/mo per seat) 
→ Build account lists for each client 
→ Identify decision-makers

Clay ($134/mo) 
→ Qualify and enrich all prospect data 
→ One workspace handles all clients

LinkedIn Ads Manager (Free) 
→ Run ABM campaigns 
→ Graduate top organic posts to paid

OUTBOUND & APPOINTMENT SETTING

Kondo ($97/mo) 
→ Our appointment setters use this to manage all client DMs 
→ Track conversations across multiple accounts

HeyReach ($79/mo per seat) 
→ Multi-channel sequences (LinkedIn + Email) 
→ Support appointment setters with automated follow-ups

LeadShark ($49/mo per account) 
→ Automate Lead Magnet resource delivery to DM’s. 
→ Automate DM follow ups.

TRACKING & REPORTING

Notion ($10/mo) 
→ Central data collection hub 
→ Single source of truth for performance

Softr ($49/mo)
→ Client-facing dashboards 
→ Pulls data from Notion for real-time visibility

---

A lot of these have changed over the years... this is the current stack!
Special shout out to HeyReach.io they've been extremely accommodating over the years in helping us scale. And LeadShark 🦈, before this we were spending tons on manual work to just automate DM sending.

Co-founder @ Media Engine | LinkedIn ghostwriting & lead gen for service & consulting companies doing $100k+/mo

taplio

The Battle

James Watson

Paolo Poli

Followers

Posts

Engagements

Likes

Performance ScorePaolo Poli's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Watson

Paolo Poli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paolo Poli's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaolo Poli's LinkedIn Performance