Building Instagram Brands for Midsize Companies | Company Founder scaled to 8.6 M views in 180 days + 40 leads/month - How?

I help brand-driven companies grow through strategy, automation, and standout messaging.
For 18+ years, I’ve helped brands across tech, finance, and hospitality connect strategy to execution and profit to purpose.
I’ve led global teams, built my own agency, and now advise founders who want to scale without losing clarity.
My focus is simple: make your marketing human again! Strategic, efficient, and aligned with what actually matters.

📍 Based in Mallorca | ✉️ hi@jgmetzger.com

Key Achievements:

Scaled Aspire Marketing into a full-service agency, generating 50M+ client views and 40+ qualified leads/month per client via integrated campaigns (SEO, paid/organic social, email).

Launched 100+ multi-touch campaigns blending inbound/outbound strategies, achieving 60% client retention via anti-fail frameworks.

Revitalised brands into market leaders by aligning marketing with business goals, including securing partnerships with global hotel chains for 20% revenue growth.

Cultivated a reputation for turning challenges into growth: Revamped brands into industry leaders by aligning marketing with core business objectives.

Spearheaded digital transformation at a leading pharmaceutical brand. Developed an integrated, multi-channel strategy that expanded membership from 400 to 1,200 paying professionals, fostered brand ambassadors, and drove a 35% revenue increase within 12 months.

Core Strengths:
- Omnichannel Strategy (Paid/Organic Social, SEO, Email, Web)
- Team Leadership & Agency Management
- Brand Positioning & Market Expansion
- Customer Lifecycle Optimization
- Budgeting & ROI-First Execution
- Beyond the boardroom, I’m a family-first leader who believes in balancing ambition with purpose.

James Metzger

Co-founder, Leaps | “Anti-AI Slop” Expert-Led AI Content Creation Platform (for SEO/GEO, LinkedIn, PR, etc). As seen on Inc, Entrepreneur, CXL, etc.

A bit about my professional journey so far:

- Started as a freelance content writer over ten years ago and worked on content for B2B & SaaS brands

- Kicked off a content agency in 2020 and grew to a team of six writers and editors

- Today: building Leaps - the tool that helps you create expert-led content with AI that amplifies your thinking, not replaces it.

If you need any help, don’t hesitate to reach out to me. Here to help 🙂

Victor Ijidola

Lies I won’t believe in 2026 (and you shouldn’t either):

Lie: ChatGPT and other AI tools only cite your brand if you’re featured in mainstream media like CNN, NYTimes, etc
- Truth: Majority of AI answers to niche queries come from niche sites. E.g., Grow & Convert recently analyzed 100+ prompts and found that 86% of AI citations came from industry-specific domains (often vendors publishing on their own blogs.)

Lie: AI search will kill the need for websites
- Truth: AI summarizes information, but buyers still visit sites to evaluate, compare, verify proof, read expert opinions, and make decisions. Yes, traffic patterns change, but search intent doesn’t disappear.

Lie: AI strips your voice, stories, and POVs from content
- Truth: All depends on which one you use. For example, Leaps doesn’t start writing until it’s done deep research, fact-checking, and captured your POVs. Your thinking guides every word, even if it's a 5000-word BoFu article.

Lie: You need to publish more content to win in AI search
- Truth: You need better content, too. Clear POVs, first-hand experience, examples, and proof. Volume without signal just creates more noise (for humans and AI).

Bottom line: separate the signal from noise. Believe what actually works, avoid baseless, non-factual opinions.

#AI

Literally just learned that planes fly about 90–99% of the time on autopilot 🤯

 [source: Cranfield University analysis of ~14,000 A319 flights]

But we’re here debating whether or not to use AI to assist content creation 😂

Because “AI makes you lazy” or “causes brain rot.”

No, AI doesn’t make you do anything. 

You decide how to use it, like any other tool.

And of course… I agree content creation shouldn’t completely be on autopilot. 

But if in 2026 you still feel you need to write, say, all 1,000–3,000 words of SEO content (or your 20 LinkedIn posts for the month) entirely by hand, you’ve got some catching up to do.

Four options, pick your choice:

- Do it all manually: Write every word yourself. Obviously works, but slow and labor-intensive.

- Claude: Great writer, but often requires complex workflows, and tons of trial and error to match your voice and POVs. Even then, success isn’t always guaranteed... especially for longform content.

- ChatGPT (or Gemini, etc.): Same issue as Claude. They're all general-purpose tools, not built specifically for content. You'd essentially need to build your own “AI content tool” on top of them to get what you want.

- Leaps: Purpose-built to use your voice (or that of your execs/SMEs) to create content that amplifys your POVs and voice. 

And the new SEO/GEO feature handles research, fact-checking, brand tone, and weaves your POVs into every part of the content — even if it’s 5,000 words long 🙂

It’s 2026, people. AI has come a *looong* way. The results you get depend entirely on the tools you choose — and how you use them.

#AI

taplio

The Battle

James Metzger

Victor Ijidola

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taplio

The Battle

James Metzger

Victor Ijidola

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victor Ijidola's LinkedIn Performance

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Performance ScoreVictor Ijidola's LinkedIn Performance