Njin AI

Helping established businesses transform their sales pipeline with intelligent lead nurturing

I specialise in revolutionising how businesses handle their most valuable asset - their leads.

With a sobering 80% of sales happening after the 5th touchpoint, yet most businesses failing to maintain consistent communication, I help organisations capture the revenue they're leaving behind.

🎯 What We Do at Njin:

We transform your existing lead sources into predictable revenue streams through intelligent AI automation and sales operations expertise. Our clients typically see a 10x increase in conversion rates from their current lead sources.

🌟 Core Expertise:

AI-Powered Sales Operations
Automated Lead Nurturing Systems
Custom Sales Workflow Design
Integration of ChatGPT & Advanced AI Tools
Low-Code Automation Architecture

💡 Key Achievements:

Designed and implemented successful sales automation workflows
Pioneered AI-enhanced lead scoring and qualification systems
Developed proprietary frameworks for sales process optimisation
Created scalable solutions across Healthcare, Manufacturing, Construction & NFP sectors

🤝 Who We Work With:

Established businesses who:

- Generate consistent leads but struggle with conversion rates
- Need to scale their sales operations without increasing headcount
- Want to leverage AI and automation in their sales process
- Are ready to implement systematic follow-up processes

Founder & AI Product Specialist

James Killick Co

Helping B2B SaaS founders launch & scale using AI + Product Led Growth --> AI Led Growth!

Recently helped my client generate $170k in a Pre-sale!

Helped launch 100s of apps + SaaS platforms in the last 10 years...

Here's how I do it:

1. AI Integration:

Guided multiple businesses in successfully adopting AI technologies
Specialised in AI-driven lead generation and customer service optimisation
Pioneered AI integrations into existing digital products

2. Automation Mastery:

Created and implemented 100s of custom automations using make.com (formerly Integromat) for personal projects and client businesses
Developed a proprietary framework for identifying and prioritising automation opportunities in businesses

3. Presales & Product Launches:

Multiple successful product launches, including Kleo's presale which generated $170k in 1 week
Leveraging presale and waitlist strategies to validate product ideas prior to an official launch
Specialised in creating custom GTM strategies 

4. Product Development:

Launched over 200 mobile and web applications across various industries
Developed and brought to market 10+ AI-enhanced products
Pioneered the use of low-code/no-code solutions for rapid prototyping and MVP launches
Product-Led Growth Specialist

5. Community Building:

Successfully launched multiple communities across Skool, Circle and Discord
Community-Led Growth Specialist
Currently building the AI Community Builders on Skool

James Killick Co is the culmination of a decade in business, specialising in launching and scaling using innovative technologies!

AI Product Consultant & Coach

Devwiz

Devwiz takes a unique approach to the tech projects that we take on because don't just develop software, we develop Products!

Whatever we build, I advise our clients on a Product Led Growth (PLG) Go To Market (GTM), covering everything from:

- Idea Validation
- Competitor and Market Research
- User Profiling
- Business Modelling
- High-Level GTM Strategy

This gives our clients the best possible chance of succeeding within a very saturated market. 

I use my marketing and business background to guide clients through this validation process leading up to the quoting and design phase.

Then I use all the information collected to define a unique and specialised scope of work, aimed directly at the market and target user. This comes in the form of detailed user stories, all architected to deliver the perfect user experience.

My final part in the process, before the project moves onto my business partner and his developers, is to create the perfect UI/UX interface. Not only does it have to be modern and beautiful, but the design also needs to be relevant to the pre-defined user profile.

Shareholder & Advisor

Kleo

Working alongside the founder to transform Kleo from a successful Chrome extension into a fully-featured web application. Leading product strategy, launch planning, and community growth initiatives.
Key responsibilities:

- Product feature prioritisation and roadmap development
- AI, Automations and CRM Implementation
- Launch strategy design and execution
- Community engagement and growth
- Product communication and messaging
- User feedback integration into product development

Product Specialist

NotEssential™

In my advisory role at NotEssential, I am deeply involved in the CoralConnect project, a groundbreaking initiative that aims to revolutionise coral regeneration and conservation through advanced technology and community engagement.

Key Responsibilities and Achievements:

1. Strategic Advisory and Technological Innovation:

- Provide strategic insights and guidance on integrating advanced technologies like AI, blockchain, and IoT for coral regeneration.
- Collaborate with technology teams to develop and implement CHARM Robot Technology, enhancing coral growth and regeneration.

2. Data-Driven Conservation Strategies:

- Oversee the integration of real-time data collection and AI algorithms for monitoring water conditions, coral health, and environmental factors.
- Utilise predictive modelling and strategy optimisation to aid in coral conservation efforts.

3. Community Engagement and Educational Initiatives:

- Develop and promote community-led initiatives, encouraging participation in coral conservation through citizen science and gamification.
- Design and implement educational content and interactive experiences to raise awareness about marine ecosystems and conservation methods.

3. Blockchain and Web3 Integration:

- Guide the implementation of blockchain technology for secure, transparent transactions, and the development of NFTs to incentivise and track conservation efforts.
- Innovate in the use of blockchain to enhance user engagement and provide a verifiable record of contributions to coral regeneration.

Impact:

My contributions to NotEssential and the CoralConnect project are central to our mission of reshaping how we interact with and preserve our marine ecosystems. Through technological innovation and community involvement, we're creating a comprehensive and sustainable solution for coral conservation, setting new benchmarks in environmental stewardship.

Product Advisor

Cared App

In my role as Product Manager at CARED, I am instrumental in steering the product strategy and vision of our innovative healthcare platform. 

My responsibilities encompass a broad spectrum of activities from conceptualising product-led growth strategies to overseeing the app design and managing the development process, all with a keen focus on leveraging AI to revolutionise how healthcare services are accessed and delivered.

Key Responsibilities and Achievements:

1. Product Strategy:

- Developed and executed a comprehensive product strategy that aligns with CARED's mission to simplify and revolutionise healthcare delivery.
- Conducted extensive market research to identify user needs and industry trends, ensuring our product stays ahead of the curve in the healthcare technology sector.

2. Product Led Growth:

- Championed a product-led growth approach, focusing on creating a user-centric, intuitive product that drives user acquisition, retention, and expansion.
- Implemented feedback loops and data-driven methodologies to continuously refine the product, fostering organic growth through user satisfaction and advocacy.

3. App Design:

- Led the app design process, focusing on creating an engaging, accessible, and user-friendly interface.
- Worked closely with UX/UI designers to ensure the app's design is not only visually appealing but also enhances user experience through intuitive navigation and functionality.

4. Managing Development

- Oversaw a cross-functional team of developers, designers, and product managers, ensuring seamless collaboration and effective communication across all stages of product development.
- Implemented agile methodologies to streamline the development process, resulting in timely releases and high-quality product iterations.

Product Manager

United for Care 

As the leader of the Technology & Innovation department at United For Care, I play a pivotal role in integrating cutting-edge technology into our next-generation smart homes. My responsibilities span a broad spectrum, from managing a diverse team of technology professionals to innovating care delivery in our modern, strategically located apartments in Sydney.

Key Responsibilities and Achievements:

1. Team Leadership and Management:

- Lead a multidisciplinary team comprising desktop engineers, systems leads, product marketers, and Business Analysts.
- Foster a culture of innovation and continuous improvement, driving team performance and collaboration to achieve technological excellence.

2. Innovative Technology Implementation:

- Spearheaded the implementation of smart home technologies, enhancing the living experience for residents with disabilities.
- Initiated and managed the integration of IoT devices for real-time monitoring and assistance, significantly improving care quality and efficiency.

3. Process Optimisation and System Management:

- Developed and refined internal processes, leveraging technology to streamline operations and enhance service delivery.
- Managed the setup and optimisation of new systems, ensuring scalability and adaptability to evolving care needs.

3. Product Development and Innovation:

- Conceptualised and developed internal products, including bespoke care management software and resident interaction tools.
- Implemented data analytics and dashboard solutions for better decision-making and operational transparency.

Tech & Innovation

The Forge DeFi

As Product Lead at The Forge, a trailblazer in the Web3 domain, I spearhead the development of an integrated ecosystem that revolutionises decentralised finance by empowering individuals and projects. 
My role encompasses:

Strategic Vision: Architecting the product roadmap to align with The Forge's mission of decentralising financial opportunities through innovative Web3 solutions.

- Innovation in Web3: Generating and implementing groundbreaking product ideas that leverage blockchain technology to redefine user engagement and financial empowerment.

- Go-to-Market Strategies: Crafting and executing comprehensive GTM strategies that ensure successful product launches, market penetration, and user adoption.

- Product Development Oversight: Collaborating closely with design and development teams to bring Web3 product concepts to fruition, ensuring they meet our high standards for user experience, functionality, and impact.

Key Contributions:

- NFT Initiative: Pioneered an NFT collection that transcends digital art, opening doors to an exclusive community offering its members unparalleled benefits, such as early feature access, preferential DeFi rates, and participatory governance in The Forge's evolution.

- Community dApp Development: Driving the creation of a community-centric dApp that integrates gamification, rewards, and collective governance to cultivate a dynamic and engaged user base, enhancing the overall utility and value of The Forge's ecosystem.

- DeFi Platform Innovation: Leading the conceptualisation and launch of a DeFi platform that presents cutting-edge financial products backed by real-world assets. This initiative democratises access to high-yield investment opportunities, traditionally exclusive to institutional investors, with a focus on transparency, security, and user-centricity.

Wow Ventures

Wow Ventures is a digital agency that specialises in building websites, strengthening your online presence and generating online leads.

I advise on general product strategy and how that relates to a business's online presence.

I also perform Conversion Rate Optimisation for existing business websites, helping clients to improve their UI/UX and increase the amount of leads that are converted.

Product & CRO Advisor

W3N - Web3 Networking

As Host and Speaker at W3N Web3 Networking, I play a crucial role in cultivating global connections and fostering knowledge exchange within the Web3, blockchain, and cryptocurrency sectors. I am currently leading our diverse array of online networking events, webinars, LinkedIn Audio sessions, Twitter Spaces, and in-person gatherings, providing a platform for stimulating dialogues, pioneering ideas, and productive partnerships.

In my role, I not only host these engaging events but also present insightful talks on key industry trends, breakthroughs, and tactics. Leveraging a profound understanding of Web3 technologies, my goal is to enlighten, motivate, and equip our community members to spearhead growth and innovation in their own arenas.

Moreover, I facilitate valuable interactions among participants, ensuring each individual has the opportunity to network, collaborate, and establish impactful business relationships. By utilising a mix of online and offline spaces, I am dedicated to enhancing our global Web3 community's vibrancy and contributing significantly to the industry's forward progress.

In addition to my hosting and speaking responsibilities, I also wear the hat of the head of product at W3N. In this role, I'm actively involved in designing and developing the cutting-edge Web3 and blockchain software that will form the foundation of our networking platform. My mission is to devise technological solutions that not only streamline networking processes but also empower participants with trust, transparency, and control - the core tenets of Web3. By harnessing the transformative power of blockchain, I am committed to shaping the future of business networking

Head of Product, LinkedIn Audio & Twitter  Spaces Host

"Product Wizard" 🧙 I'll help you design, launch & scale your app, dApp or Web3 project! Specialising in Product Led Growth + UI/UX

78% of B2B Customers Buy From Whoever Responds First

Companies responding in under 60 seconds see 391% higher conversion rates. 

But it's not over with just one touch point!

80% of sales happen after the 5th touchpoint!

Which is why you need a complete sales system!!!

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Most businesses take a shocking 42 hours to respond to leads. That's not a typo - 42 HOURS. By then, your prospect has already gone with one of your competitors.

Here's the truth about sales in 2025: The "golden minute" is your most critical conversion window. When prospects submit an enquiry, they're actively in buying mode but with each passing minute, distractions creep in, competitors make contact and that initial impulse cools.

Getting that first response right is crucial but it's only the beginning. The real challenge is maintaining consistent engagement across all touchpoints. This is where most companies fall apart, giving up after just 1-2 tries.

I've seen too many businesses invest heavily in generating leads, only to watch them go cold because they couldn't respond quickly enough or follow up properly.

How We're Transforming Sales Systems

At Njin AI, we implement proper end-to-end sales systems that handle both immediate response and ongoing nurture:

- Real-time workflows triggering personalised outreach in seconds
- Multi-channel engagement combining email, SMS, voice and social
- AI chatbots that qualify leads 24/7 (with 38% resolved without humans)
- Voice agents making calls when prospects are most receptive
- Autonomous scheduling eliminating the back-and-forth booking friction

The research is crystal clear: businesses using these systems see 7x higher conversion rates and 27% shorter sales cycles.

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Our most powerful tools are our purpose-built AI agents:

- The Closer Agent - Researches, qualifies, and books meetings
- The Personalised EA - Manages ongoing communication
- Sales Coach Agent - Ensures perfect playbook execution
- Booking Agent - Creates frictionless scheduling experiences
- Workflow Agent - Orchestrates your entire sales process

These aren't just fancy chatbots...they're complete workflow replacements that maintain the critical 7 hours of engagement prospects need before making buying decisions.

Learn How to 5X Your Conversions with AI:
https://book.jameskillick.co/lite/njin-sales-automations-call

AND

Join AI Community Builders for free access to my free AI tools:
https://www.skool.com/ai-community-builders/

Don't let competitors make contact first. Turn your response system into a conversion engine that operates at machine speed.

James Killick

Forbes Business Council

Official Member

The Book Adviser

Founder and Mentor

The Book Adviser is an 8-step, 12 month program specifically designed to guide business owners, corporate executives and directors through the process of planning, writing, producing and selling their business book. Developed by Jaqui Lane, a business writer and publisher for over 30 years, The Book Adviser provides a clear, concise and actionable program along with templates, guides and resources for the first-time self publisher.

Business book self-publishing expert

Global Stories

Founder and Storyteller

Global Stories works with companies and individuals to plan, research write and publish their story in print and online. We offer a turnkey service from concept development, planning and delivery of the manuscript, design concepts and layout as well as printing and overall management.

Corporate Storyteller, business history writer

Focus Publishing

Co-Founder and CEO

Not everyone sets out to share their knowledge with the world, but for many there comes a time in their business or career where the reasons to write their own book become strong enough that the idea doesn’t go away.

While the idea of writing their own book is appealing most people don’t know where to begin.

How can you take the message you want to share with the world and fit it into a logical and engaging book which captivates readers and helps solve their challenges?

The whole process can become overwhelming and for many it becomes one of those projects you’ll start when you 'get around to it'.

Which is real shame.

There are many reasons why you’d consider writing a book and there are many ways you could reap some of the massive benefits which come along with being a published author.

Writing a book gives you the vehicle to share your story, knowledge and wisdom with others.

You can also leverage being a published author to build you profile, recognition and reputation, develop a speaking career, secure new clients and become the 'to go' person for the media in your sector.

So what do you do? 

Find a self publishing expert. Someone that has written books, published them and knows how to market them.

If you’ve ever considered writing your own book, then you can take advantage of my 30+ years of experience as a Business Author (35 books written and growing) and Publisher where I’ve contributed to, written or published over 350 books for ASX-listed companies including; Qantas, Woolworths, Commonwealth Bank and Amcor, as well as for entrepreneurs. I've also interviewed over 1,000 of Australia’s leading business people. 

Over this time I’ve become recognised as one of Australia’s most knowledgeable corporate historians and the ‘Go To’ person for Consultants, Entrepreneurs, CEO’s, Directors, Coaches – anyone who is passionate about their topic and desires to become a published author.

I can guide you through the whole process to ensure you avoid common writing pitfalls, navigate the production minefields and save time and money on marketing and promotion. 

I've developed a simple 8-Step program which will help you Write, Publish and Sell your own book within the next 12 months.

Interested?

Well, let’s talk.

taplio

The Battle

James Killick

Jaqui Lane

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