"Product Wizard" 🧙 I'll help you design, launch & scale your app, dApp or Web3 project! Specialising in Product Led Growth + UI/UX

If you're spending thousands on ads or are getting loads of inbound leads then...

You're probably leaving money on the table by not following up fast or consistently enough!

BRUTAL TRUTH

The first thing you need to know is 78% of B2B customers buy from whoever responds first!

But most businesses take 42 hours to respond to leads.

By then, your prospect has already gone with a competitor.

- You're not losing because your offer is weak.
- You're losing because you're slow.

THE SOLUTION

At Njin, we build Inbound Revenue Engines: AI automations + AI-enhanced human systems that take your leads, qualify them and tee up your sales staff for quick & easy wins!

→ Insta-Reply AI Agent: Responds to leads in under 60 seconds via SMS and WhatsApp
→ Lead Qualification: Automatically qualifies and segments prospects
→ CRM Automation: Proper pipeline tracking and nurture sequences
→ Pre-Sales & Sales Playbooks: Custom messaging frameworks aligned with your offer
→ Ads Audit: Find the conversion leaks in your current setup
→ Enrichment: The info your sales team needs to have successful calls

(and loads more...)

These systems are proven to get you:

- 7x higher conversion rates
- 391% increase in show rates  
- 27% shorter sales cycles

THE 99% GAP

Here's what shocked me at a business seminar last year:

99% of businesses haven't taken any action on AI yet.

While everyone's talking about it, almost nobody's doing it.

That's your window. But it won't last forever.

MY BACKGROUND

10+ years building digital products.
Co-founded Devwiz in 2015 (still running).
Built and sold a fintech for $1M.
Now running Njin - focused entirely on sales-focused AI automation.

THE OFFER

Start by downloading your free AI Business Blueprint call.

Then if you want to deploy a system to speed up lead qualification and increase client conversions, book in a call with me:

https://booking.njin.co/sales-automations-call-with-james

---

Don't forget to check out my completely free community on making money with AI:

https://www.skool.com/make-money-with-ai

There's FREE courses on:

- AI Fundamentals
- Making your first $$$ with AI
- Leveraging CRMs like GHL
- Creating a lead machine

---

James Killick
The AI Orchestrator  
Founder @ Njin & Devwiz

James Killick

I made the same mistake everywhere...

For 5+ years, I couldn't focus!

My software agency tried to do everything:

- Custom apps
- Web platforms
- Mobile solutions
- Integrations
- Crypto
- AI

(the list is exhausting)

Whatever clients wanted, we built it.

But that wasn't all…

I was also chasing app collaboration deals. Launching my own web applications. Dabbling in crypto.

Revenue looked good, but it was reducing. Too many profit share jobs and equity deals eating into actual cash.

Every project felt like starting from zero.

Then 2022 hit and we lost three quarters of our pipeline.

Panicked, I pivoted to websites. Everyone needed websites during COVID. It was smart as a patch but still more unfocused activity.

I thought diversifying would save us.

It almost killed the business instead.

I didn't see the real problem until I jumped in with my new AI agency (Njin AI ) where we focused on one problem.

Pick one audience. Solve one problem. Build one thing that works.

That's when it clicked.

The dev agency was limited because we never said no. We never specialised. We never built anything we could repeat.

You're building custom solutions for 10 different clients. Each one needs different workflows, different integrations, different support.

Your team is constantly context-switching. Your margins are shrinking. Your energy is gone.

Here's what actually scales:
 • One persona you understand deeply
 • One problem you solve completely
 • One offer that delivers results

When you productise what already works, everything changes.

You stop rebuilding from scratch every time. Your team knows the process inside out. Your delivery becomes predictable.

Predictable process = predictable profit.

I know it feels risky to narrow down. What if you lose opportunities? What if clients want something different?

But complexity is killing your business right now.

Simplicity is what scales.

Pick one thing. Make it excellent. Build systems around it.

That's how you grow an AI business that doesn't drain you.

What's the one problem you solve better than anyone else?

I help businesses book more meetings using Conversational AI | Converting ad spend into booked calls | Founder @ Njin

The_Power_of_One

The best ideas aren't yours...

They're theirs!

I learnt this the hard way over the past decade.

When you're leading a team or selling to customers, there's a temptation to be the hero of the story.

 • To have all the answers.
 • To push your vision.
 • To make it about you.

But that's not how people buy in.

---

Here's what actually works:

Make them feel like they created it.

When your team thinks an idea was theirs, they'll fight for it. When a customer feels you're amplifying their journey, not selling yours, they lean in.

It's not manipulation.

It's understanding that people don't want to be told what to do. They want to be part of something they believe in.

---

This applies everywhere:

→ Leading your team through change
→ Closing a deal with a customer
→ Building an audience on social media

The moment you make it about them, everything shifts.
 • Their problems.
 • Their goals.
 • Their success.

You're just the guide.

---

I see so many founders and leaders trying to be the star of every conversation.

But the real skill?

Making other people feel like the star whilst you quietly help them get there.

What's your take on this?

Want to make money with AI?
 
Stop building. Start upgrading.
 
Most people think making money with AI means starting from scratch.
 
Building something completely new.
 
Learning to code.
 
Creating products they've never made before.
 
Wrong approach...
 
The fastest path to profit?
 
Use AI to upgrade what you already do.
 
Here's the framework I shared in today's carousel:
 
→ Turn your expertise into an AI-powered offer
→ Amplify what's already working for you
→ Automate the repetitive tasks eating your time
 
Three moves. Zero need to start over.
 
Because your next win isn't hiding in some brand new venture.
 
It's sitting right in front of you.
 
You just need to make it smarter with AI.
 
The people making real money right now aren't chasing shiny objects.
 
They're taking what works and multiplying it with automation and intelligence.
 
That's where the real money starts.
 
What's one thing you're already doing that AI could amplify?

The 3 Fastest Ways to Make Money With AI

AI can write your content...

But it can't make people care!

WHY --> People buy from people

When content is purely AI-generated, it lacks emotion.

The person behind the screen just won't feel it...

Doesn't matter if it's conscious or subconscious.

---

AI can analyse a thousand successful posts.

It can nail the structure, the logic, the hooks.

But it can't replicate the human bit.

🛑 The bit that makes someone stop scrolling 🛑

The bit that makes them think "this person gets it."

---

Here's what AI can't do:

→ Make someone feel understood
→ Share your unique perspective
→ Build genuine trust
→ Create real connection

The story you tell....that HAS to be yours!

---

This is why I don't let AI write my posts word for word.

I use it to:

→ Spark ideas
→ Create drafts
→ Explore angles

But the final version? That's me.

Because connection isn't built on perfect grammar or data-driven hooks....

It's built on the messy, human bits that AI can't replicate!!!

---

How much of this post do you think was AI generated?
BONUS: can you guess which tool I used?

🔥 On A Mission To Help Busy, Professional Dads Over 40 Drop 30lbs in 12 Weeks & Fall in Love With Their Body 365 Days of The Year. Results GUARANTEED or Be Coached for Free 🔥

One client dropped 62lbs AND added muscle in 12 weeks.

Even crazier?

He DIDN'T:

Give up his favourite foods or social dinners
Spend 5+ hours a week in the gym
Or meal prep like a bodybuilder

He controlled his intake, hit his protein targets, increased his step counts, and lifted twice a week.

The result?

Leaner, stronger, more mobile. Wild

My clients lose 20-40 lbs of fat on average, build muscle, and reclaim their athletic performance in 90 days, all without living on chicken and broccoli or sacrificing time with their families.

I want to show you how.

Hi, I'm Gav Gillibrand.

For 17+ years, I've helped 750+ execs, business owners, and high-achieving dads in their 40s+ transform their bodies through The Fat Loss Code™, my proven 4-pillar system built for elite men with packed schedules.

The truth is…

To build muscle, drop 30 lbs of fat, and move like an athlete again, you DON'T need:

❌ Hours of cardio
❌ Restrictive diets
❌ Or a complicated plan

You just need a simple, proven system that actually works.

That's why I created The Fat Loss Code™ Email Course: A 5-day, no-BS email series that shows busy professionals exactly how to build muscle, lose 20–60lbs, and reclaim elite performance without giving up their lifestyle.

It's the same system that helped:

🔥 Martin (Operations Supervisor, 40): Lost 35 lbs, added muscle, strength through the roof—12 weeks

🔥 Ian (Senior Manager, 40s): Down 60 lbs, completely transformed physique—9 months

🔥 Neil (Executive, 53): Shed 34 lbs while still enjoying business dinners—9 months

🔥 Kevin (Consultant, 60s): Lost 32.8 lbs, feeling stronger than his 40s—12 weeks

🔥 Dan (Senior Director, 40s): Lost 41 lbs through knee surgery and Christmas—12 weeks

🔥 James (Professional, 30s): Shed 32 lbs, energy to fish and move again—12 weeks

🔥 Luke (Business Owner, 40s): Lost 34 lbs during Christmas parties—12 weeks

🔥 Leon (Senior Professional, 51): Shed 35 lbs without giving up nights out—12 weeks

And TONS more: https://gavgillibrand.com/testimonials/

Inside, you'll discover:

📧 Day 1: Why building muscle and losing fat as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x and still transform your body every week
📧 Day 4: How to enjoy weddings, work drinks, and holidays without derailing
📧 Day 5: The system that makes body transformation automatic (and saves you £3,984/year)

Look I won't promise magic.

But if you follow what I teach and take action, results are inevitable.

Check it out in the featured section.

Talk soon,

Gav 👊

Gav Gillibrand

Family shenanigans with my no 1 Alex Gillibrand ❤️


I know you can all relate to this one. 

😂😂😂

The Osbournes at The Brits. We can all see it, can’t we?


GLP1’s are here to stay and the abuse is rife. 

It’s a very hard trap to escape, even more so if you’re in the public eye and are judged on a daily basis. 

So many celebs have suddenly “cracked it” when they previously struggled with their weight. 

It’s so seductive, isn’t it. 

Effortless weight loss. 

No hunger. 

But it’s not nice to see someone like this, whoever they are. 

These guys and many others need help. 

And they won’t find that in Hollyweird. 

What’s your take? 👇🏼

What does 41lbs gone in 12 weeks look like?


Dan came to me stressed, tired, and fed up.

12 weeks later he's sleeping better, performing better at work, and his wife says he's a different man.

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

undefined undefined

I Help Leadership Coaches Sign Leader Clients through LinkedIn.

As a leadership coach.

You might face these problems on LinkedIn:

• Very few leaders visit your profile let alone becoming clients.
• Your content doesn't attract any of them even though you tried to post consistently.
• Most of the leaders you found on LinkedIn are "inactive" - it's so hard to contact them.

I used to be like you.

Frustrated and overwhelmed.

After months and months, I finally cracked the code of finding clients on LinkedIn.

Here's how you can do the same:

• Write content that speaks directly to what's in leaders' minds.
• Optimize your LinkedIn profile to position yourself as the perfect solution they're seeking.
• Warm outreach to leaders who engage with your posts.
• Send 100 connections a week to your ideal leaders.
• Network with people who have the same audience.

I give all of this for free.

Package in the free 5 Days Become an Leader Magnet email course.

Feel free to sign up and enjoy the value.

Ryan.

Free LinkedIn Crash Course for Leadership Coaches

Book a free consulting call

Frank Wilson

200g fillet, triple-cooked chips, peppercorn sauce…


…and a glass or red.  

Name a better dinner. 

I’ll wait 😉

No alternative text description for this image

Messi has 8 Ballon d'Ors. Ronaldo has nearly 1000 goals. Maradona is still the greatest footballer who ever lived.


And I'll die on that hill.

Most people confuse achievements with ability.

Messi played his entire prime in the greatest club side ever assembled. 

Ronaldo played in teams built specifically around him with unlimited budgets.

Maradona dragged Napoli, who were a mid-table Serie A side, to two league titles.

In the most brutal, violent, defensive league in football history.

Where defenders could legally assault you.

Where the pitches looked like ploughed fields.

Where organised crime ran the city, cocaine nearly killed him and he still dominated.

And he did it almost single-handedly.

Then he took an average Argentina squad to a World Cup.

And scored THAT two goal against England, dribbling past an entire team like they were training cones.

With a heavier ball. 
On a worse pitch. 

Against defenders who could two-foot you without a yellow card.

Put Messi or Ronaldo in that era. 

With those teammates. 

On those pitches. 

Against those defenders. 

With zero sports science. 

Zero recovery protocols. 

Zero protection from referees.

They don't do what Diego did.

Nobody does.

But this is the truth:

Your GOAT is whoever you grew up watching.

Ask my dad? George Best or Cruyff. 

Ask a 20 year old? Messi or Ronaldo. 

My 8 year old son? Mbappé is the best player ever. Obviously. 😂

Every generation thinks theirs is the one.

But if you strip away the era, the teams, the stats, the trophies and just judge pure, raw, god-given ability?

Diego Armando Maradona.

There's never been anyone close.

Come at me. 👇

Getting old sucks. But you know what sucks more?


Not getting old.

I'm 52 now, and I'm grateful for every single year.

Because not everyone gets this many trips around the sun.

Mates I went to school with didn't.

People who had dreams, families, plans for the future, they didn't get to see them through.

But I'm still here.
Still get to be a father.
Still get to chase my goals.
Still get to wake up next to Alex.
Still get to make a difference.

Yes, the lower back aches when I get out of bed each morning.

The hips and shoulders niggle in the gym most weeks, but I'm still here.

^^^ That's just the cost of admission.

The alternative is not being here at all.

Every grey hair is earned.

Every weight lifted, every lesson learned, every moment with my kids, all of it is borrowed time that I refuse to waste.

Getting old isn't the enemy.

It's the privilege.

LFG!

Gav

Smart, funny, caring and sexy af...


...but enough about me.

Today is all about my wife, Alex.

Amazing wife, even better mum to the troops and someone I can rely on 100%, regardless of what life throws at us.

In any relationship there are ups and downs, but after 14 years together, the ups far outweigh the downs.

And I'd choose her again every single time.

Happy Valentine's Day ❤️

Gav :)

PS. I know, she's punching...

I love a Q&A on Instagram. 



If you’re gonna rude to me, you’d better come correct.

😉🤡🤪

Dan came to me stressed, tired, and fed up. 12 weeks later...



...he's sleeping better, performing better at work, and his wife says he's a different man.

"Life changing, Gav, thank you!"

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

Unpopular opinion, but still a fact:

Alcohol doesn't make you fat.

Eating too many calories makes you fat.

Alcohol has calories.

Just like bread.
Just like pasta.
Just like everything else you eat.

Fit those calories into your daily target?

You'll maintain your weight.

Go over your daily target?

You won't.

I've been proving this for 17 years.

750+ clients.
20-60lbs lost each.
Most still drinking a few times per week.

The fitness industry makes it complicated because complicated sells programs.

But it's not complicated.

So I made a cheat sheet that shows you exactly how to do it.

The Social Drinker's Fat Loss Cheat Sheet includes:

→ The simple calorie formula for drinking
→ Best vs worst drinks ranked
→ Smart swaps saving 500+ calories weekly
→ Calorie Banking for events & dinners
→ Restaurant survival strategies
→ 7-day action plan

Don't be scared of drinks.

Be scared of the people telling you to quit them entirely.

Want free access?

1️⃣ Like this post
2️⃣ Comment "TRUTH"
3️⃣ Connect with me (so I can send it)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

I celebrated my 52nd birthday at Roka in London just before Christmas...

3 margaritas.
Tasting menu.
Half an edible.

Absolutely banging night.

Zero guilt.
Zero stress.
Zero weight gain.

Why?

Because 90% of the time, I'm making great choices.

Hitting my protein.
Walking my steps.
Training twice a week.
Managing my calories.

That 10%?

That's living.

And I refuse to give that up.

Neither should you.

I've helped 750+ men drop 20-60lbs using this exact approach.

So I packaged everything into The Social Drinker's Fat Loss Cheat Sheet.

Inside:

→ The 5-7 drinks per week formula
→ Every drink ranked by calories
→ Smart swaps saving 100+ cal per drink
→ Calorie Banking for big nights
→ Restaurant & client dinner strategies
→ 7-day quick-start plan

This isn't about restriction.

It's about strategy.

Want free access?

1️⃣ Like this post
2️⃣ Comment "ROKA"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

PPS. The edible was a mistake. Ruined my black cod...

The world is kinda messed up, isn’t it?



Take me back to the 90’s please 😂

Who’s in?

Someone told me that fat loss has nothing to do with calories...



😂 😂 😂 😂

"There's no way you only train twice a week."
Someone commented on my IG last week



I get this a lot.

Here's what people don't understand:

I'm 52. I've been lifting since I was 15. 

That's 37 years of building my physique.

Maintaining muscle is a completely different game to building it.

Once you've built it, it takes a fraction of the effort to keep it.

You see, most blokes think more is better.

More sessions. 
More sets. 
More volume.

And they wonder why at 40+ they're burnt out, banged up, and still don't look like they train.

Two hard sessions a week. 

Proper intensity. 
Proper recovery.

That's it.

I don't need to prove anything to my ego in the gym anymore.

I need to perform in my business, be present with my family, and still look like I know what I'm doing with my shirt off.

That requires training smarter, not harder.

You don't need 5 days in the gym.

You need the right programme, the right effort, and the maturity to let recovery do its job.

If you're over 40 and want to get in the best shape of your life without living in the gym, drop me a DM or click the link in the comments below.

I'll show you exactly how to train smarter, not harder.

Gav :)

I fucked up this weekend. Do I need to starve myself now?"
No, you weapon.


You need to go back to eating normally.

Not 1200 calories of sadness. 

Not fasted cardio at 5am. 

No crying into your salad.

Just... 

...Tuesday. Wednesday. Thursday. 

Like you were doing before Saturday happened.

Your body doesn't keep a moral scorecard. 

It responds to patterns, not individual meals.

Four days of solid eating beats seven days of chaos every single time.

The coaches selling you 6-week shreds and detoxes WANT you to think one weekend ruined everything.

It didn't.

Get back to basics. 

Stop being dramatic.

Capiche?

It’s really very simple. You simply eat too much food. 





The end. 

Hope this helps?

Gav 😉

I just bought a pair of football boots.
My first pair in 32 years.


I'm 52.

My heart still thinks I'm Gazza at Italia '90. 

My head and my hamstrings know the truth.

But my son brought me home.

Hit play. 

This one's personal.

Gav :)

What does 38lbs gone in 12 weeks look like?


Darren came to me stressed, sleeping terribly and just walking downstairs in the morning gave him terrible pain in his hips and knees. 

Tying his shoelaces was difficult!

12 weeks later he's sleeping better, performing better at work, and his life has changed immeasurably. 

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

What does 36lbs gone in 12 weeks look like?


It looks like Paddy.

No extreme diet. 
No living in the gym. 

Just a system that works around his actual life.

I'm taking on 3 men in March who want the same.

DM me "MARCH" for the details.

Gav :)

taplio

The Battle

James Killick

Gav Gillibrand

Followers

Posts

Engagements

Likes

Performance ScoreJames Killick's LinkedIn Performance

Performance ScoreGav Gillibrand's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Killick

Gav Gillibrand

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Killick's LinkedIn Performance

Performance ScoreGav Gillibrand's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Killick's LinkedIn Performance