Njin AI

Helping established businesses transform their sales pipeline with intelligent lead nurturing

I specialise in revolutionising how businesses handle their most valuable asset - their leads.

With a sobering 80% of sales happening after the 5th touchpoint, yet most businesses failing to maintain consistent communication, I help organisations capture the revenue they're leaving behind.

🎯 What We Do at Njin:

We transform your existing lead sources into predictable revenue streams through intelligent AI automation and sales operations expertise. Our clients typically see a 10x increase in conversion rates from their current lead sources.

🌟 Core Expertise:

AI-Powered Sales Operations
Automated Lead Nurturing Systems
Custom Sales Workflow Design
Integration of ChatGPT & Advanced AI Tools
Low-Code Automation Architecture

💡 Key Achievements:

Designed and implemented successful sales automation workflows
Pioneered AI-enhanced lead scoring and qualification systems
Developed proprietary frameworks for sales process optimisation
Created scalable solutions across Healthcare, Manufacturing, Construction & NFP sectors

🤝 Who We Work With:

Established businesses who:

- Generate consistent leads but struggle with conversion rates
- Need to scale their sales operations without increasing headcount
- Want to leverage AI and automation in their sales process
- Are ready to implement systematic follow-up processes

Founder & AI Product Specialist

James Killick Co

Helping B2B SaaS founders launch & scale using AI + Product Led Growth --> AI Led Growth!

Recently helped my client generate $170k in a Pre-sale!

Helped launch 100s of apps + SaaS platforms in the last 10 years...

Here's how I do it:

1. AI Integration:

Guided multiple businesses in successfully adopting AI technologies
Specialised in AI-driven lead generation and customer service optimisation
Pioneered AI integrations into existing digital products

2. Automation Mastery:

Created and implemented 100s of custom automations using make.com (formerly Integromat) for personal projects and client businesses
Developed a proprietary framework for identifying and prioritising automation opportunities in businesses

3. Presales & Product Launches:

Multiple successful product launches, including Kleo's presale which generated $170k in 1 week
Leveraging presale and waitlist strategies to validate product ideas prior to an official launch
Specialised in creating custom GTM strategies 

4. Product Development:

Launched over 200 mobile and web applications across various industries
Developed and brought to market 10+ AI-enhanced products
Pioneered the use of low-code/no-code solutions for rapid prototyping and MVP launches
Product-Led Growth Specialist

5. Community Building:

Successfully launched multiple communities across Skool, Circle and Discord
Community-Led Growth Specialist
Currently building the AI Community Builders on Skool

James Killick Co is the culmination of a decade in business, specialising in launching and scaling using innovative technologies!

AI Product Consultant & Coach

Devwiz

Devwiz takes a unique approach to the tech projects that we take on because don't just develop software, we develop Products!

Whatever we build, I advise our clients on a Product Led Growth (PLG) Go To Market (GTM), covering everything from:

- Idea Validation
- Competitor and Market Research
- User Profiling
- Business Modelling
- High-Level GTM Strategy

This gives our clients the best possible chance of succeeding within a very saturated market. 

I use my marketing and business background to guide clients through this validation process leading up to the quoting and design phase.

Then I use all the information collected to define a unique and specialised scope of work, aimed directly at the market and target user. This comes in the form of detailed user stories, all architected to deliver the perfect user experience.

My final part in the process, before the project moves onto my business partner and his developers, is to create the perfect UI/UX interface. Not only does it have to be modern and beautiful, but the design also needs to be relevant to the pre-defined user profile.

Shareholder & Advisor

Kleo

Working alongside the founder to transform Kleo from a successful Chrome extension into a fully-featured web application. Leading product strategy, launch planning, and community growth initiatives.
Key responsibilities:

- Product feature prioritisation and roadmap development
- AI, Automations and CRM Implementation
- Launch strategy design and execution
- Community engagement and growth
- Product communication and messaging
- User feedback integration into product development

Product Specialist

NotEssential™

In my advisory role at NotEssential, I am deeply involved in the CoralConnect project, a groundbreaking initiative that aims to revolutionise coral regeneration and conservation through advanced technology and community engagement.

Key Responsibilities and Achievements:

1. Strategic Advisory and Technological Innovation:

- Provide strategic insights and guidance on integrating advanced technologies like AI, blockchain, and IoT for coral regeneration.
- Collaborate with technology teams to develop and implement CHARM Robot Technology, enhancing coral growth and regeneration.

2. Data-Driven Conservation Strategies:

- Oversee the integration of real-time data collection and AI algorithms for monitoring water conditions, coral health, and environmental factors.
- Utilise predictive modelling and strategy optimisation to aid in coral conservation efforts.

3. Community Engagement and Educational Initiatives:

- Develop and promote community-led initiatives, encouraging participation in coral conservation through citizen science and gamification.
- Design and implement educational content and interactive experiences to raise awareness about marine ecosystems and conservation methods.

3. Blockchain and Web3 Integration:

- Guide the implementation of blockchain technology for secure, transparent transactions, and the development of NFTs to incentivise and track conservation efforts.
- Innovate in the use of blockchain to enhance user engagement and provide a verifiable record of contributions to coral regeneration.

Impact:

My contributions to NotEssential and the CoralConnect project are central to our mission of reshaping how we interact with and preserve our marine ecosystems. Through technological innovation and community involvement, we're creating a comprehensive and sustainable solution for coral conservation, setting new benchmarks in environmental stewardship.

Product Advisor

Cared App

In my role as Product Manager at CARED, I am instrumental in steering the product strategy and vision of our innovative healthcare platform. 

My responsibilities encompass a broad spectrum of activities from conceptualising product-led growth strategies to overseeing the app design and managing the development process, all with a keen focus on leveraging AI to revolutionise how healthcare services are accessed and delivered.

Key Responsibilities and Achievements:

1. Product Strategy:

- Developed and executed a comprehensive product strategy that aligns with CARED's mission to simplify and revolutionise healthcare delivery.
- Conducted extensive market research to identify user needs and industry trends, ensuring our product stays ahead of the curve in the healthcare technology sector.

2. Product Led Growth:

- Championed a product-led growth approach, focusing on creating a user-centric, intuitive product that drives user acquisition, retention, and expansion.
- Implemented feedback loops and data-driven methodologies to continuously refine the product, fostering organic growth through user satisfaction and advocacy.

3. App Design:

- Led the app design process, focusing on creating an engaging, accessible, and user-friendly interface.
- Worked closely with UX/UI designers to ensure the app's design is not only visually appealing but also enhances user experience through intuitive navigation and functionality.

4. Managing Development

- Oversaw a cross-functional team of developers, designers, and product managers, ensuring seamless collaboration and effective communication across all stages of product development.
- Implemented agile methodologies to streamline the development process, resulting in timely releases and high-quality product iterations.

Product Manager

United for Care 

As the leader of the Technology & Innovation department at United For Care, I play a pivotal role in integrating cutting-edge technology into our next-generation smart homes. My responsibilities span a broad spectrum, from managing a diverse team of technology professionals to innovating care delivery in our modern, strategically located apartments in Sydney.

Key Responsibilities and Achievements:

1. Team Leadership and Management:

- Lead a multidisciplinary team comprising desktop engineers, systems leads, product marketers, and Business Analysts.
- Foster a culture of innovation and continuous improvement, driving team performance and collaboration to achieve technological excellence.

2. Innovative Technology Implementation:

- Spearheaded the implementation of smart home technologies, enhancing the living experience for residents with disabilities.
- Initiated and managed the integration of IoT devices for real-time monitoring and assistance, significantly improving care quality and efficiency.

3. Process Optimisation and System Management:

- Developed and refined internal processes, leveraging technology to streamline operations and enhance service delivery.
- Managed the setup and optimisation of new systems, ensuring scalability and adaptability to evolving care needs.

3. Product Development and Innovation:

- Conceptualised and developed internal products, including bespoke care management software and resident interaction tools.
- Implemented data analytics and dashboard solutions for better decision-making and operational transparency.

Tech & Innovation

The Forge DeFi

As Product Lead at The Forge, a trailblazer in the Web3 domain, I spearhead the development of an integrated ecosystem that revolutionises decentralised finance by empowering individuals and projects. 
My role encompasses:

Strategic Vision: Architecting the product roadmap to align with The Forge's mission of decentralising financial opportunities through innovative Web3 solutions.

- Innovation in Web3: Generating and implementing groundbreaking product ideas that leverage blockchain technology to redefine user engagement and financial empowerment.

- Go-to-Market Strategies: Crafting and executing comprehensive GTM strategies that ensure successful product launches, market penetration, and user adoption.

- Product Development Oversight: Collaborating closely with design and development teams to bring Web3 product concepts to fruition, ensuring they meet our high standards for user experience, functionality, and impact.

Key Contributions:

- NFT Initiative: Pioneered an NFT collection that transcends digital art, opening doors to an exclusive community offering its members unparalleled benefits, such as early feature access, preferential DeFi rates, and participatory governance in The Forge's evolution.

- Community dApp Development: Driving the creation of a community-centric dApp that integrates gamification, rewards, and collective governance to cultivate a dynamic and engaged user base, enhancing the overall utility and value of The Forge's ecosystem.

- DeFi Platform Innovation: Leading the conceptualisation and launch of a DeFi platform that presents cutting-edge financial products backed by real-world assets. This initiative democratises access to high-yield investment opportunities, traditionally exclusive to institutional investors, with a focus on transparency, security, and user-centricity.

Wow Ventures

Wow Ventures is a digital agency that specialises in building websites, strengthening your online presence and generating online leads.

I advise on general product strategy and how that relates to a business's online presence.

I also perform Conversion Rate Optimisation for existing business websites, helping clients to improve their UI/UX and increase the amount of leads that are converted.

Product & CRO Advisor

W3N - Web3 Networking

As Host and Speaker at W3N Web3 Networking, I play a crucial role in cultivating global connections and fostering knowledge exchange within the Web3, blockchain, and cryptocurrency sectors. I am currently leading our diverse array of online networking events, webinars, LinkedIn Audio sessions, Twitter Spaces, and in-person gatherings, providing a platform for stimulating dialogues, pioneering ideas, and productive partnerships.

In my role, I not only host these engaging events but also present insightful talks on key industry trends, breakthroughs, and tactics. Leveraging a profound understanding of Web3 technologies, my goal is to enlighten, motivate, and equip our community members to spearhead growth and innovation in their own arenas.

Moreover, I facilitate valuable interactions among participants, ensuring each individual has the opportunity to network, collaborate, and establish impactful business relationships. By utilising a mix of online and offline spaces, I am dedicated to enhancing our global Web3 community's vibrancy and contributing significantly to the industry's forward progress.

In addition to my hosting and speaking responsibilities, I also wear the hat of the head of product at W3N. In this role, I'm actively involved in designing and developing the cutting-edge Web3 and blockchain software that will form the foundation of our networking platform. My mission is to devise technological solutions that not only streamline networking processes but also empower participants with trust, transparency, and control - the core tenets of Web3. By harnessing the transformative power of blockchain, I am committed to shaping the future of business networking

Head of Product, LinkedIn Audio & Twitter  Spaces Host

"Product Wizard" 🧙 I'll help you design, launch & scale your app, dApp or Web3 project! Specialising in Product Led Growth + UI/UX

78% of B2B Customers Buy From Whoever Responds First

Companies responding in under 60 seconds see 391% higher conversion rates. 

But it's not over with just one touch point!

80% of sales happen after the 5th touchpoint!

Which is why you need a complete sales system!!!

---

Most businesses take a shocking 42 hours to respond to leads. That's not a typo - 42 HOURS. By then, your prospect has already gone with one of your competitors.

Here's the truth about sales in 2025: The "golden minute" is your most critical conversion window. When prospects submit an enquiry, they're actively in buying mode but with each passing minute, distractions creep in, competitors make contact and that initial impulse cools.

Getting that first response right is crucial but it's only the beginning. The real challenge is maintaining consistent engagement across all touchpoints. This is where most companies fall apart, giving up after just 1-2 tries.

I've seen too many businesses invest heavily in generating leads, only to watch them go cold because they couldn't respond quickly enough or follow up properly.

How We're Transforming Sales Systems

At Njin AI, we implement proper end-to-end sales systems that handle both immediate response and ongoing nurture:

- Real-time workflows triggering personalised outreach in seconds
- Multi-channel engagement combining email, SMS, voice and social
- AI chatbots that qualify leads 24/7 (with 38% resolved without humans)
- Voice agents making calls when prospects are most receptive
- Autonomous scheduling eliminating the back-and-forth booking friction

The research is crystal clear: businesses using these systems see 7x higher conversion rates and 27% shorter sales cycles.

---

Our most powerful tools are our purpose-built AI agents:

- The Closer Agent - Researches, qualifies, and books meetings
- The Personalised EA - Manages ongoing communication
- Sales Coach Agent - Ensures perfect playbook execution
- Booking Agent - Creates frictionless scheduling experiences
- Workflow Agent - Orchestrates your entire sales process

These aren't just fancy chatbots...they're complete workflow replacements that maintain the critical 7 hours of engagement prospects need before making buying decisions.

Learn How to 5X Your Conversions with AI:
https://book.jameskillick.co/lite/njin-sales-automations-call

AND

Join AI Community Builders for free access to my free AI tools:
https://www.skool.com/ai-community-builders/

Don't let competitors make contact first. Turn your response system into a conversion engine that operates at machine speed.

James Killick

73% of Australian SMEs say they're "exploring AI"

BUT only 11% have actually implemented it....

That gap?

It's costing businesses real opportunities.

I'm sitting on an AI Innovation Panel this Thursday.

November 6th at the The Business Show Australia for SMEs.
In Sydney.
 
We're tackling the questions that actually matter:
 
1️⃣ What happens if you wait too long to start?
•The businesses moving now aren't spending millions.
•They're using tools in the $200-800/month range.
•They're seeing real results.

One Sydney business improved customer engagement by 35%.

With basic AI chatbots.
 
2️⃣ What mistakes kill AI projects before they start?
•Most SMEs either overcomplicate it.
•Or pick the wrong problem to solve first.
•We'll break down how to avoid both traps.

3️⃣ Where should you actually begin?
•Not with the flashiest tool.
•With the problem costing you the most time.
•Or money.
  
If you're a Sydney business owner wondering whether AI is hype or help?
 
This panel is for you!
 
Can't make it?
 
Drop a comment with your biggest AI question 👇

Deploying AI systems that convert more clients & deliver value faster | Teaching business owners to become AI Orchestrators

Lassie & Edward Zia's Business Community ❤️

Lassie & Edward Zia work together to create an International Community of Influencers to help everyone win big on LinkedIn and CONNECT with each other in style!

They help people grow on LinkedIn, become well known leaders and attract legendary opportunites.

Edward also loves Microsoft & LinkedIn and has worked directly with them for many years 🔥

To learn more, please reach out to Edward direct and also visit his website at www.edwardzia.com

LOVE YOUR WORK ❤️❤️❤️

Linkedin Certified International Master Coach & Community Leader

Meetup

Edward Zia is a Meetup City Orgraniser for Australia and honoured to work directly with the Meetup HQ New York Team.

In these times, it involves supporting the Mental Health of entrepreneurs and professionals on many levels. This is through helping people run online events and safe face to face events (where possible in these times).

It's an honour and please reach out to Ed if you'd love to talk.

Meetup Community Leader (Australia)

Teachable

Edward Zia is totally honoured to be a Creator & Leader with Teachable. He loves Teachable himself and also helps other people use Teachable to grow their global businesses and online communities. He loves their work so much!

Teachable Creator & Leader

Australian Marketing Institute

The Australian Marketing Institute ("AMI") is Australia's leading professional marketing association and it's been a core part of my Edward's life since he finished with the Australian Military.

He is a Facilitator, Educator and Fellow with the AMI. This includes educating Professionals, Students and the Community into Marketing Best Practice. 

Edward's Details are FAMI CPM 32302

Facilitator, Mentor, Fellow & Certified Practising Marketer (FAMI CPM 32302)

NSW Business Chamber

NSW Business Chamber is Australia's Leader in the space offering powerhouse events, services and opportunities to help businesses maximize their potential.

Edward Zia is Host & MC for the Chamber. This includes:

* Helping run key events with passion, energy and in accordance with the values of the Chamber.

* Promote the Chamber's many services, events and high end programs.

* On board and educate new members.

* Work with key government stakeholders and industry influences to support the Chamber and it's members.

* Support the NSW Business Awards to help it become as successful as it can be.

In this role, Edward has invited hundreds of people to visit the Chamber, delivered high energy experiences and helped many win big.

Host, Master of Ceremonies & Facilitator

4Networking.biz

In early 2006 Business Link filmed 4Networking as an example of a start-up using the internet at the heart of its operation. 4Networking was chosen from 24,000 businesses as one using modern values and technology to grow its network

4Networking Australia was established later down the track, as a relationship based Networking Organisation, which Edward Zia had the privilege to be part of the first 10 Members and was instrumental in the establishment of all of the original Networking groups.

50% Social / 50% Business / 100% Fun - it's was a great culture, Edward proudly promoted 4Networking and invited people to get involved with the Group. It's an inclusive, friendly "Can-Do" culture with people are their biggest edge.  

As part of Edward's involvement with the Organisation, he had the opportunity to visit the Original UK Chapter in 2014, and learnt from the Original Founder of 4networking in London, Brad Burton.

4Networking Australia Regional Leader

Wrest Point

Wrest Point Casino Hotel is the first Casino opened in Australia.

Within the Hobart landscape, it is a tourist icon and offers up to 4.5 Star Accommodation with a variety of Restaurants, Bars, Gaming and Entertainment facilities.

In this Executive role, I was responsible for the Casino’s marketing function.  The key was to maximise the value and output of the company’s marketing teams and provide specialist advice to directors and senior executives.

I built a very strong Marketing Team that delivered key outcomes including highly profitable Gaming Promotions, Driving Accommodation & Bookings, Improving Customer Satisfaction and Creation of a Customer Service Culture.  I also delivered a successful 10% cost-down in the Marketing Budget while achieving revenue targets.

Marketing Director

Banjo's Bakery Cafes

Banjo's Bakery is a National Bakery Cafe franchise with 35+ stores across Australia.

This was a "Retail Marketing Manager" role which had a Strategic & Operational element to it.  The focus was to ensure that the activities of the business were aligned to deliver maximum value and that marketing objectives were consistent with corporate objectives.

National Marketing Manager

Henkel

Henkel Australia and New Zealand (A/NZ) have approx. 1000 staff, 8 sites with a mix of manufacturing and office facilities and own brands such as Schwarzkopf, Loctite and Sellotape.

I worked in the industrial "Surface Technologies" division.  During my time there I increased the company’s sales within my territory by 10% which included achieving aggressive targets, expanding the company’s revenue base from existing accounts, securing new accounts, optimising prices to maintain margins and managing high profile accounts including Qantas, the RAAF, Boeing, Amcor and Visypak.

It was a great place to work post my Military & Policing experience and a big thank you to a great international company!

I learned about Sales and also started my journey into Marketing as while working full time, I started studying my Post Graduate in Marketing & Management. Makes lots of sense when I look back on it!

Key Account Manager

Australian Army

I joined the Australian Army when I was 19 years old and honoured to serve as a Sapper / Combat Engineer.

This involved lots of work with construction, explosives and also search. 

I worked in various deployments and was honoured to be offered a secondment to the Australian Federal Police (working in Drug Enforcement).

It was the time of my life and my career ended early due to an injury.

I totally loved it and highly recommend the Australian Army and the Australian Federal Police to anyone who wants to serve their country and have an exciting life.

Combat Engineer (Sapper/Private)

I LOVE LinkedIn & Microsoft ❤️ LinkedIn Certified 🌏🌍🌎 Meetup Community & Business Networking Leader 🥂 Speaker 🎤 Master Influencer & Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Veteran ✝️ Christian 💍Lassie Zia

Edward Zia loves helping people become legendary LinkedIn Influencers and connecting everyone to likeminded winners. He's honoured to be married to the legendary Lassie Zia 💍

Ed also LOVES LinkedIn & Microsoft ❤️ so much!

He's Marketing Mentor Certified Practising Marketer (CPM) & International Master Coach and has mentored thousands of winners globally to help them get more clients, win top positions and become leading personal brands. As Master Grade Coach, Edward has exceeded the threshold of 10,000+ Personal Coaching Hours making him a leader in his field. He's helped individuals generate millions and millions of dollars and loves it so much ❤️

He's also proud Veteran who started in the Australian Army as a Combat Engineer and was honoured to be invited to work in the Federal Government on Drug Enforcement & Organised Crime taskforces.

Edward has lived many lives with incredible ups and downs from being at the bottom of society and doing it tough; walking the mean streets finding out information to protect the public, right through to managing teams of elite professionals and helping thousands build bigger businesses. 

Today Edward works with his clients and works directly with key organisations such as Microsoft, Teachable, Meetup, LinkedIn, Business Australia, the Australian Government and more to get the latest knowledge and support great people. Edward is also a proud Christian & Templar, working behind the scenes in various charities and political change to do his small part in fighting for justice and helping the world become a better place. 

He also has become an Australian Top Google Guide and has a side passion for discovering 5 star businesses and locations.

Reach out to Edward via LinkedIn and he loves connecting with like-minded winners.

Edward Zia

The President 🇺🇲 was working at McDonald's a year ago. Amazing how things can quickly change 🤪

I ❤️ Linkedin & Microsoft 💻 LinkedIn Certified Consultant ✈️ Meetup Business Network Community Leader 🎤 Master Influencer, Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Army & Police Veteran ✝️ Christian

Was he the funniest man in Police Academy? 👮‍♀️👮‍♂️😅

taplio

The Battle

James Killick

Edward Zia

Followers

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Performance ScoreJames Killick's LinkedIn Performance

Performance ScoreEdward Zia's LinkedIn Performance

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taplio

The Battle

James Killick

Edward Zia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Killick's LinkedIn Performance

Performance ScoreEdward Zia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Killick's LinkedIn Performance