Perci Health

Business Development Manager

Allermuir Capital Ltd

Commercial Manager

Lukah

CEO and Founder

Foundy

Analyst

Zwings

Advisor

Reckitt

Junior Brand Manager

James Hart

I work with C-Suite, founders and leadership teams who want to lead at a higher level — without burning out, losing people, or avoiding the conversations that really matter.

Most of my clients are scaling fast (30–500 people), navigating change, or leading in complex environments. As pace increases, cracks start to show:

• The CEO is still too close to the detail
• Senior teams avoid conflict or delay hard decisions
• Culture feels tense, misaligned or unclear
• Performance issues surface, but no one names them early enough

That’s where I come in.

I partner with businesses who need senior HR and people leadership support but don’t yet need (or want) a full-time hire.

As a Fractional CPO / HR Director, I help founders and CEOs navigate scale, restructure, integration and people risk — bringing clarity, compliance and confidence to the people agenda while building leadership capability at the same time.

I help leaders handle high-stakes conversations with calm, clarity and confidence — so they can build trust, address performance early, and lead with real impact. 

Co-creator of DISCOVER: The Conversation Code®, a research-backed, neuroscience-grounded framework transforms how leaders communicate, especially under pressure.

I’m not a traditional HR consultant.
And I’m not “just” a coach.

I’m a strategic partner working at the intersection of leadership, performance and culture, using communication as the lever that makes change actually stick.

My work combines diagnostics, neuroscience, behavioural insight and 25+ years of senior HR and leadership experience to help organisations:

• Turn avoidance into action
• Build high-trust, high-performance cultures
• Develop emotionally intelligent leaders who stay regulated under pressure
• Fix people problems before they become costly
• Embed behaviours that scale with growth

How I work with clients:
👉Leadership Team Effectiveness – diagnostic-led work to align senior teams (Discover Teams)
👉Executive & Leadership Coaching – 1:1 or team coaching for leaders under pressure
👉DISCOVER: The Conversation Code® – immersive programmes to build capability in high-stakes conversations
👉Culture & People Strategy (Fractional HR / CPO) – senior HR leadership and advisory support for growing businesses navigating scale, change or complexity

If you’re ready to transform how your leaders think, speak and lead, let’s talk.

🌐 louisedemetriou.com | culture-code.co.uk

✨ Credentials:
📣 Fellow of the CIPD
📣 Accredited NeuroCoach and EMCC-accredited coach (Practitioner Level)

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