James Farnfield

Founder

LinkedIn is not the channel to be sleeping on in 2025 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Founder & CEO

In Q4 last year, we partnered with shipshape.vc to support their CEO, Daniel, with his LinkedIn strategy. Our collaboration headlined a 30% increase in signups for the platform.

The summarised results over the first four months:
• 60% increase in impressions
• 44% increase in engagements
• 13% follower growth
• 30% uplift in platform signups vs the 62-day period prior

Who is shipshape.vc? Well I will tell you because they are really cool. I like really cool clients. Who doesn't !!!

shipshape.vc isn’t another investor database. Over 4,000 companies have raised £1bn+ using the platform. They aggregate 25,000+ global funds and layer in private growth signals directly from management teams, which means founders can see where capital is actually moving rather than where it moved 18 months ago.

So what did we do with Dan to get these results:

Dan already had a strong LinkedIn presence. He wasn’t starting from zero. He had an audience, credibility, and a genuinely differentiated product. What he didn’t have was the time or headspace to consistently translate complex data into clear, compelling content that founders and institutions could instantly understand.

That’s where we came in  🎉

Instead of doubling down on feature releases, we stripped everything back to founder-led storytelling. We focused on why private growth signals matter in fundraising, how attribution and precision targeting translate into ROI, and how to make something technically powerful feel obvious and usable.

The content had to do two jobs at once. It needed to educate founders at the top of the funnel while also acting as a sales asset mid-cycle, giving Dan something concrete to anchor conversations with public sector bodies, banks and ecosystem partners.

Some great big number metrics, purely vanity though (not always a bad thing), however, the metric that matters: 30% uplift in platform signups vs the 62-day period prior to working with Shake.

A 30% increase in users is not a vanity metric. It’s behaviour change. It’s adoption. It’s proof that content, when done properly, drives commercial outcomes rather than just blah noise.

As Dan put it:
“We’ve seen a 30% uplift in users, and increased inbound from working with Shake. We’ve got relevant insights to share, but finding the time was always challenging. Working with Shake Content has made content easy and we’re now producing studio-grade video and tapping into new channels like YouTube.”

When shipshape.vc came to us, they didn’t need louder marketing. They needed sharper storytelling. They needed clarity, consistency and a narrative that did justice to the product they’d built.

I am proud of what we’ve built with Dan and excited about where shipshape.vc heads next.

If you’re a founder sitting on genuinely differentiated insight but struggling to articulate it consistently, we are a message, DM or email away.

CEO @ Shake Content | I turn CEOs, leaders, and elite performers into consistent, credible voices — with more high-quality content than anyone else globally.

Do you want to join the #1 LinkedIn Marketing agency?

At Shake Content, we are hiring for a couple roles across our London and Cairo hubs. In the UK and more specifically London area, we are searching for our founding account manager to sit within Harry's industry leading team. 

This person will not only have great exposure to both commercial and operational aspects of a growing agency, they will also have the opportunity to truly be a driving force in owning their space in the accounts team from day 1. 

I am especially proud of the 8 incredible team members we have that have led to the tremendous growth of our business over the past years. We will soon be 10 and on-track to another 2x year and further progress into seven-figure revenues. 

If you or someone you know would be a perfect fit for our LinkedIn marketing agency, then click apply and lets see what we can build together. 

Come shake it up with us. 🚀

What Just Happened Podcast Bloopers.

Out Now....

Who will be shouted out on the What Just Happened podcast in Episode 2?

Find out in under 2 weeks.

But first… check out this clip from Episode 1.

In it, we talked about why entertainment content is quietly becoming one of the most powerful plays on LinkedIn right now, and why the founders who understand “long tail” content are building unfair distribution advantages without even realising it.

And no, despite Dani’s love for memes, this is not about low-effort viral bait.
We’re talking about entertainment with depth. With structure. With follow up. With a commercial brain behind it.

If you’ve been on LinkedIn recently, you’ll have seen, and if you haven’t you really need to, the Batman/Joker scene. Unreal.

Huge credit to Henry and Ian for committing to it properly. The makeup. The production. The timing. And yes, Henry is absolutely killing it right now, even if he is a massive Joker.

But the person who really caught Harry’s and our attention?

Jack Welham.

The videographer behind it all.

While the front-facing content racked up the impressions, Jack started posting something else entirely:
- Behind the scenes.
- How they filmed it.
- The colour grading decisions.
- The edit structure.
- The thinking.

This creates long tail authority with entertainment at the top of funnel, education in the middle and commercial credibility underneath it all.

At Shake Content, we are seeing this every single week with B2B founders. LinkedIn does not have to be the most serious place on earth. It does need a professional anchor, yes. But if you can be funny inside your industry, if you can poke it a little, if you can show you understand the nuances well enough to play with them, that signals mastery.It is not easy to be funny.

But if you can do it and still teach, you win twice.

We unpacked all of this in Episode 1 of What Just Happened.
And in Episode 2, we’re shouting out more creators who are getting it right.

If you’re a B2B founder, leader, marketeer or anyone trying to work out whether you should lean into personality, production, or pure education on LinkedIn… this series is for you.

Who do you think we should shout out next?

How do you show up on LinkedIn in a world full of AI slop?

Honestly, I think this is where a lot of founders are stuck right now.

You scroll for five minutes and everything sounds the same. Same structures. Same hooks. Same “5 lessons I learned building a 7-figure business” written by someone who didn’t. It’s all polished. All optimised. All empty af.

And you’re sat there thinking…

I don’t want to add to that.

But at the same time, you know if you don’t post, you’re slowly disappearing from the narrative around your own company.

A while ago I published a post called “How to avoid LinkedIn-xiety.” It’s a real thing. I’ve had the fortune of being around some of the most impressive, successful founders in Europe and the US, and they feel it too.

That internal tension of:

“I don’t want to look cringe.”
“I don’t want to look try-hard.”
“I don’t want to add to the AI slop noise.”

But let’s zoom out for a second. Businesses need to be honest about what modern day marketing actually is:

1. Modern day PR is done on LinkedIn.
2. Modern day marketing is done on LinkedIn.
3. No one is reading your annual strategy report.
4. No one is waiting for your perfectly crafted press release.

What are they doing?

They’re forming opinions about you, your business and your leadership based on what shows up in their feed while they’re in an Uber, waiting for a coffee or between meetings.

Can we stop pretending we’re not all scrolling? (Probably more than we should).

So how do you cure LinkedIn-xiety, own the narrative in your industry and actually show up properly?

1. You need to post more than once per month.
2. You do not need to post 5 times per week.
3. Quality over quantity has never been truer.

Try twice per week. 
One thoughtful written post. One video.

AI can mimic tone and it can structure ideas, but it can’t feel the pressure, it can’t replicate lived experience.

I would prioritise video as video accelerates trust faster than any other format, it shows who you are, it makes you recognisable offline.

We work across 10+ verticals in 4 regions globally, and I can tell you with confidence, videos are what get mentioned offline (e.g. at events). Not the perfectly formatted text post with clear AI input.

Now I do believe that if you can then scale your content, you will hit your targets faster, appear in LLMs more often and have more opportunity to solve your audiences pain points. 

So, once the quality is locked in, once the narrative feels clear and you’re starting to create real noise in your category, scale up, fast!

The biggest mistake I see right now is CEOs and senior leaders thinking the answer to AI slop is silence.

It’s not.

Silence just allows someone else to speak to your audience.

Instead of opting out, raise the bar. In a feed full of generic insight, the edge goes to the founder who sounds like a human being thinking out loud.

The Canning Collective 

Founder - The Canning Collective - www.thecanningcollective.com
Interview and sales coaching with a no-fluff approach. I help people land jobs and close deals by cutting the noise, sharpening strategy, and getting straight to what works. Blunt feedback, clear action steps, and actual results — that’s what we do.

Jumpstart

Mentor + Interview/Sales Coach

Various Companies

Closed multiple 5-figure deals for coaching, consulting, and SaaS businesses.

Consistently achieve 45%+ close rates on high-ticket offers.

Helped businesses increase conversion rates & boost revenue through optimized sales frameworks.

🚀 Sales Expertise Includes:

✅ One-call closes & multi-step sales cycles
✅ Overcoming objections & reframing value
✅ Tuning sales scripts for higher conversions
✅ Building & managing high-performing sales teams
✅ Sales process optimization & CRM strategy

High Ticket Closer

Pin Drop

Pin Drop gives businesses a faster, simpler way to map, organize, and manage everything happening on the ground.

Brought into: 

- Own user acquisition, retention, and revenue growth

- Build simple, scalable systems that actually drive results

- Turn customer insights into fast action and higher conversions

- Optimize the full journey from sign-up to lifelong customer

- Help teams and individuals organize, move faster, and win

Head of Growth

JUBEL

Focused on securing high-value, high-ticket deals in one of the most competitive markets.

Successfully closed flagship accounts, driving millions of pounds in revenue.

Targeted previously untapped prospects and implemented a tailored approach, converting them into long-term clients.

Developed and executed a strategy that broke through market barriers, positioning Jubel as a leader in its space.

New Business Manager - London

Built a multimillion pound market out of nothing. 

Spearheaded market expansion and growth in Scotland, successfully navigating complex sales cycles to close high-ticket deals.

Exceeding sales targets and securing high-value clients within a competitive landscape.

New Market Manager - Scotland

Joined Jubel as the 6th member of the team!

Buiilt a portfolio of high-value key accounts, focusing on building strong, long-term relationships and providing solutions that drove consistent revenue growth. Delivered £750K of revenue 

Leveraged consultative selling techniques to close high-value contracts and exceed revenue targets.

Worked cross-functionally to ensure that client needs were met with tailored solutions that added real value to their business.

Key Account Manager - England

The HEINEKEN Company

Grew my sales area previously in decline by 30%  by 10% by bringing on new customers and upselling high ticket items to current such as Smart Dispense.

Managed key regional accounts, driving profitability and market share growth in a highly competitive environment.

Led trade activations and worked closely with marketing teams to enhance brand visibility and boost sales volume.

Regional Sales Manager

Anheuser-Busch InBev

•	Responsible for growing distribution, volume, profitability and brand experience within a portfolio of High End Urban accounts 
•	Represents total AB InBev UK premium portfolio
•	Annual individual customer planning, promotional evaluation and customer sell-back, 
•	Territory spend and budget management 
•	Building strong business relationships with key customers and consumer groups 
•	Work with the Brand and Trade Marketing teams to deliver trade activations (parties, live music, etc)
•	Routine management
•	Building and evolving a comprehensive network with other sales professionals in the wider AB InBev business

Business Development Manager

YouShould

YouShould is a French startup which helps individuals and groups ensure that they find the best bar for their occasion, whether it be a birthday party or a work night out.

My Responsibilities:

I was responsible for solely managing a customer portfolio of 22,000 Users.
I redesigned and optimised processes leading to an increase of 246% in user enquiries through our platform.
I handled communication with users and received a 93.5% customer satisfaction rating.

Commercial Relationship Manager

Rehoused

I was responsible for the founding of Rehoused.

Rehoused was a student startup based in Manchester which provided monthly Deep House and Tech nights. It received press spotlight and played at the Parklife Festival. 

I expanded the brand by organising two vintage clothes fair where I secured sponsorship from the online clothes retailer - Boohoo. Both produced a profit.

Co Founder

Bassface

I was an Event Manager for Bassface a Club Night on Wednesdays In Manchester at Sound Control.

My role included:

Ensuring that the night ran smoothly on a weekly basis.
Recruiting a promotional team and managing them.
Dealing with cash and ticket sales
Coming up with marketing techniques to differentiate ourselves from the saturated market.

Event Manager

As a seasoned sales leader with over 8 years of experience, I specialize in closing high-value deals, driving substantial revenue growth, and managing complex client relationships. My career has been defined by my ability to turn challenges into profitable opportunities, especially in competitive and high-pressure markets.

Throughout my journey, I’ve had the privilege of working with globally recognized brands like Budweiser, Heineken, and Jubel. I consistently exceeded ambitious sales targets, playing a pivotal role in launching and scaling products across new regions. For example, at Jubel, I generated millions of pounds in revenue by securing flagship accounts, breaking into previously untapped markets, and effectively managing client expectations and objections to secure long-term partnerships.

What sets me apart as a closer is my approach to consultative selling, which includes framing, qualifying, and addressing client objections. I don’t just sell products; I build tailored solutions by thoroughly understanding my clients’ needs and positioning the right value propositions to align with their business goals. My deep expertise in CRM management ensures I stay organized and focused on nurturing long-term client relationships that drive measurable results and maximize customer lifetime value.

I’ve built a reputation as a top performer, constantly being recognized for my ability to close deals and deliver results. Now, I’m seeking new opportunities where I can leverage my skills in high-ticket sales, account management, business development, and objection handling to deliver exceptional outcomes for a forward-thinking team.

taplio

The Battle

James Farnfield

Tom Canning

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taplio

The Battle

James Farnfield

Tom Canning

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Farnfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Farnfield's LinkedIn Performance