James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Tom Winter

SEOwind

I’m the founder of AI Writing Tool SEOwind. It creates AI Content so good it ranks and drives organic traffic, helping you scale your content production process.

I connect my growth mindset with AI, SEO, programming, and content marketing experience to create the tool that drives results and writes top-notch content.

SEOwind AI articles are unique because they are based on:
- content and keyword research,
- SEO data,
- analysis of top-performing content,
- comprehensive content outlines,
- your tone of voice,
- information about your company and products,
- your target audience.

Chief Growth Officer (CGO) & Co-founder

DevSkiller

Co-Founder

At Devskiller.com, we've been able to help a lot of big (Tata Consultancy Services, General Motors, Cognizant) & medium/small (Allegro, Medology, Global Blue) businesses assess programmers skills during recruiting process in a fast and effective way, to streamline their recruitment of tech talents. Let's talk and discuss how we can improve your IT recruitment process.

Chief Revenue Officer

Eye One

Advisor

Reffine

Chief Growth Officer - Consultant

GetFound.pl

GetFound.pl is an Inbound and Content Marketing Agency that helps companies to improve visibility online and generate more inbound sales-ready leads. We support companies in building successful marketing strategies and implementing marketing campaigns.

Managing Partner

Zaprojektujmnie.pl

Zaprojektujmnie.pl is a crowdsourcing platform specializing in logo design. We connect passionate freelancers from all over Poland with customers seeking design services in good quality and affordable price.

Mercer

Responsible for acquiring, auditing and analyzing compensation and benefits data

Junior Analyst

Ministry of Labour and Social Policy

European Year of Equal Opportunities for All - Responsible for coordination in PR activities

PR Assistant

United Fashions of Texas

Individual project on building Excel tool for matching register transactions with banking account - automatic data pooling, matching and converting

Accounting Clerk

AI Content Writing at Scale | Founder of AI Writer @ SEOwind | AI Consultant | Serial SaaS Entrepreneur | Speaker | 🚀 Built tool from 0 to customers in 100+ countries

I help B2B companies, SaaS teams, and agencies drive growth with AI, content, and SEO.

Built a SaaS from scratch. 
Scaled it to 100+ countries. 
Now I help others move faster. With real systems, not guesswork.

Through SEOwind, we go beyond tools. 
We plug in as your execution partner. That means:
→ AI strategy that makes sense
→ Content that ranks and converts
→ Updates, iteration, and speed - built in
→ Workflow automation that saves hours
→ Tech SEO + EEAT that’s not an afterthought

Not another AI tool. 
Not another agency. 
Just execution that works.

If you’re tired of marketing bloat and want to scale what works, we should talk.
Tom
Developer brain. Marketer heart.

🎯 20,000 followers. No shortcuts.
No viral threads. No growth gimmicks. Just showing up.

✅ Sharing what works.
✅ Cutting through the noise.
✅ Playing the long game.

Nobody warned me how hard this would be.
But damn… I’m glad I jumped in.

In the past months:
→ Met sharp minds in my niche
→ Shared stages with great speakers
→ Had real convos on how AI actually fits into the work
→ Partnered with clients who keep me thinking sharper, building smarter

This isn’t about reach.
It’s about earning trust.

🙌 If you’re reading this: THANK YOU.
You made it worth it.

The next chapter?
→ More depth.
→ Smarter systems.
→ Real results.

I’m just getting started. 🚀

—

🔔 Follow for AI, SEO, and real operator playbooks.

✈️ 3 flights. 24 hours. 1 goal.
I'm officially in Chiang Mai. 
→ Jetlagged, 
→ Caffeinated, and 
→ Very ready for the Chiang Mai SEO Conference. 

Snapped this at the airport while putting final touches on my presentation.

Conference kicks off Nov 10… 
but if you’re already here
DM me and let’s meet.

#CMSEO

🔥 The best AI, SEO and Content insights - Week 45 | 2025

💪 This is what you’ll learn:
→ Why intent volume beats search volume in SEO
→ How to build a marketing strategy that actually works (and adapts)
→ What AI SEO really means in 2025
→ How to measure AI quality with “LLM-as-a-Judge”
→ Why trust still beats visibility in the AI era

Enjoy!

Swipe through the carousel to get insights from:

→ Mark Williams-Cook
https://lnkd.in/gX5YE6N2

→ Anje de Jager
https://lnkd.in/g2QN4rJG

→ Matt Village
https://lnkd.in/gHk7-EBM

→ Brianna Bentler
https://lnkd.in/gKiHRHy3

→ Chelsea Castle
https://lnkd.in/gwVE26zd

✅ Your turn: Got a post worth sharing this weekend?
Drop the link below 👇
Let’s make the day scroll-worthy.

—

Liked this post?
♻️ Repost to share insights with your network.
🔔 Follow me for more AI tips and insights

Your content ops are killing your margins

🔥 The best AI, SEO and Content insights - Week 46 | 2025

💪 This is what you’ll learn:
→ How to format content so LLMs actually quote it
→ Why GTM teams are shifting to AI-powered Journey workflows
→ The top copywriting tactics from 12 B2B SaaS writers
→ How to win Google + AI Search with the LLM Overlap Zone
→ Why 'it’s just SEO' is the wrong mindset for AI Search

Enjoy!

Swipe through the carousel to get insights from:

→ David Baum
https://lnkd.in/d6GXSUKV

→ Liza Adams
https://lnkd.in/dYsnYpxN

→ Sean Begg Flint
https://lnkd.in/dAAankCD

→ Domien Van Damme
https://lnkd.in/d_Bz_xhc

→ Michael King
https://lnkd.in/dGjHKXMa

✅ Your turn: Got a post worth sharing this weekend?
Drop the link below 👇
Let’s make the day scroll-worthy.

—

Liked this post?
♻️ Repost to share insights with your network.
🔔 Follow me for more AI tips and insights

taplio

The Battle

James Farnfield

Tom Winter

Followers

Posts

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Performance ScoreTom Winter's LinkedIn Performance

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taplio

The Battle

James Farnfield

Tom Winter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Winter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Winter's LinkedIn Performance