James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Sarah Worthington

Visual Domain

Senior Client Success Manager

PreviewMe

This go-to-market role for a SaaS video platform in the UK, I was responsible for establishing a sales function, team, and processes from the ground up to drive business growth.

*Go-to market strategy & delivery 
*Setting up a sales function & business process 
*Team hiring, training and managing performance

Head of Global Growth

WeWork

WeWork is an office co-working company that provides shared office space, community and connectivity to over 779 locations in 39 countries. 

My role responsibilities: Sales, operations, account management & community engagement

*Personally accountable for 2 floors of a 2,700 member co-working building.
*Building strong relationships in person with members to support growth & retention 
*Managing sales following a structured process which lead to success
*Achieving 100% contract commitment for accounts I was responsible for
*Recognised as a consistently “Highly Valued" employee and team member.
*Managing effective relationships across all third party teams to deliver operational efficiency & improvement projects to ensure the smooth operating of the building.

Community Lead 

The Vital Bowl

At 20 years old, I set myself the goal of getting my product into NZ supermarkets before I turned 21. My love for the benefits of healthy living combined with a market gap for sugar & gluten free, ready-made breakfasts led to The Vital Bowl. Within 16 months, The Vital Bowl grew from a weekend market stall and pop-up backed by 1,000NZD to a product range stocked in over 26 supermarkets and boutique grocers nationwide. I taught myself every business function and eventually sold the business to embark on my next adventure in London. 

•	Product development from beginning to end.
•	Market and consumer research.
•	Brand creation and promotion. 
•	Activated collaborations with companies such as Nike and Lululemon. 
•	Established key partnerships with major gyms and food retailers. 
•	Grew a social media following of 3,500 from scratch. 
•	Featured in 15 well-known NZ and international publications including MindFood, Healthy Food Guide, Kia Ora (inflight magazine of Air New Zealand), Remix, Good Health and more.

Founder & Director

Volcano Coffee Works

Following a company restructure, I adapted into a new role building skills and networks in Volcano’s Business Development team. In recognition of my work ethic, commitment and positive attitude, I was awarded two company value awards for ‘Drive’ and ‘Hustle’ in 2018. Throughout my duration at Volcano Works Coffee I exceeded new business targets, established a tailored offering for a new non-traditional customer segment and developed my sales pitching and problem solving skills.

-Signed 60+ new wholesale accounts. Clients include Britain’s top luxury Department store, major global hotel group, rapidly expanding co-working space, start-up, large-scale London corporates and universities.
-Initiated, developed and executed Volcano Coffee Works first corporate offering after identifying a gap in the market and business opportunity.
-Organised events and activations to generate new business leads.
-Strategically established and expanded key industry partnerships and professional networks.

Business Development Manager

I was hired to take the UK’s first compostable coffee pod to market at London Coffee Festival 2017, within three months of being hired. Being the Project Lead for a new product channel required consumer market research, cross-departmental co-ordination (Product, Roasting, Operations, Sales, Marketing) and relationship management of external stakeholders including PR, design and web developer agencies. After the initial launch I remained the “business owner” implementing sales and marketing strategies to target the home consumer and big retailer markets both online and offline.

-Winner of the Consumer Award for Most Innovative Product at London Coffee Festival 2017.
-Seamlessly organised the Press Launch Event, exhibition stand at London Coffee Festival (attended by 35,000 people over 4 days) and marketing activations. 
-Co-ordinated internal and external stakeholders to bring the product to market.
-Managed ongoing day-to-day operations across stock control, orders, customer service, and logistics.
-Strategically established and expanded key industry partnerships and professional networks.

Lead Project Manager

New Zealand Defence Force

This structured military training taught me leadership, team building and management training which I now apply to my life.
-	Eight week Private Soldier Basic Training course
-	Intensive Combat Medical Technician training, becoming a qualified medic
-	Advanced first aid certificate

Combat Medic Technincan

The Street Food Collective

This was a self-managed role I took on alongside growing my own business which required my diligence, organisation and time management. 
-	
•	Self-managed role on top of running The Vital Bowl.
•	Co-ordinated over 15 Vendors.
•	Organised numerous themed events each attended by over 100 people.
•	Ran the social media and substantially grew its online presence.

Vendor Manager

Matakana SuperFoods Ltd

Gained experience in all operations of a medium sized food wholesaling business.
-	Marketing and promotional campaigns using social media channels
-	Customer relations and assistance
-	Ordering systems & invoicing
-	Domestic and international dispatch

Marketing Officer

I successfully completed a challenging 7 week basic training coarse over a 3 month period. This unique and structured military training taught me a great deal of leadership, team building and management training which would take a lot of time and money in the civilian world. I am now a private for the medical core in Dunedin 3HSC Battalion part time. This experience has taught me the true meaning of hard work, the importance of reliability, self-discipline and motivation, and commitment to get the job done to a high standard.

Private solider basic training

I am a self-starter with 10 years experience in driving commercial growth in various business settings, from startups to large corporations. 

I am a strong relationship builder, customer-centric and passionate. My ability to build motivated and effective teams is crucial for contributing to a positive work environment.

Skilled in relationship building, team management, and go-to-market strategies. 

Successfully led outside sales in multiple markets, including EMEA for specialty coffee and US/UK for a SaaS technology company. 

Strong in project management, sales, and strategic account management. 

Action-oriented, resourceful, and resilient.

At PreviewMe we believe in a people first strategy. We are changing the way people present themselves for job opportunities by bringing the person to the forefront of the hiring process. We are leading the way with video led introductions, empowering candidates with data control and transparency and helping companies build teams for success by hiring the right people for their business.

Make your next introduction with a Preview.

taplio

The Battle

James Farnfield

Sarah Worthington

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