James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

VIAVI Solutions

- Drive Optical and Transport BU Products

Product Line Manager

- Heading Development of cutting edge technology
- Managing Engineering teams
- Keep Key stakeholders in the loop

- I was part of the early AI/ML initiative for our Cable BU
- I worked with Neural Networks

AI/ML Engineer

VIAVI Engineers work to solve problems and build innovative software and hardware solutions that help our customers design, deploy and optimize all types of networks that enable their customer's cell phone data and voice services for 5G, 4G, and all types of wireless networks, enable cable systems and services, enable high-speed data centers to operate, enable aircraft to fly safely, and enable your local government, police, fire departments, and military to operate radio communication. In addition, VIAVI Engineers build modern software systems to assure that all forms of information communication provide high-level service to customers.

6G PoC Development Engineer

Freelance

From 2020 January, I am working as a remote IT Manager for different institutions and companies. Normally heading projects like updating their Website and SEO, Mobile Development (along with a team of developers or IT professionals). I am managing the IT solutions with the focus on updating, testing, and maintaining their online platform and website and ensuring quality.

IT Manager

WordPress

From the age of 14, I found Computers fascinating tools which can help change
Human Life. When I turned 16, came across WordPress, and since then I am a fan of
this open platform. I have been developing web pages and themes. I learned javascript,
HTML5 and CSS/Bootstrap. From the last 3 years, I started doing SEO management for the websites.

Freelance Web Developer

Vistula University

- I was elected as the Secretary-General twice during student council elections.
- Student Representative at the university board of directors.
- Main Advisor for the Student Body

Secretary General

South Asia Pacific Assosiation Poland

I together with the student body created an association for better representation of South Asian students in Poland. We organized different cultural events from all countries around the year and worked with various embassies to provide a better experience for students and form diplomatic ties with the university.

Indian Reprsentative 

Sangam School of Excellence- A World School

Main purposes of the job
-To support the Headteacher and Senior Leadership Team in promoting and representing the school
 
Main responsibilities and tasks
-Represent the school at certain events
-Make speeches promoting the school
-Show visitors round
-Meet with school council /prefects

Experience
-Experience of being an excellent role model for others
-Experience of talking to others confidently /or giving speeches
 
 
Knowledge, Skills and Abilities
-Can say the school rules
-Understands right from wrong
-Ability to communicate to large groups confidently
-Ability to recognise and respond to others’ achievements

Head Boy and Student IBDP-Year-1

IIMUN Bhilwara

IIMUN Bhilwara was the first Model UN organized in my city and the majority of the students in my and other schools had no previous experience of participating in one. So, prior to the main event, I organized workshops to motivate and train student participants of various schools in the city. We had the largest MUN in terms of participation in the State. 

During the MUN my responsibility was to conduct a healthy conversation between delegates/countries in my committee. Approving the final resolution and also choose who the best delegate in committee and other awards.

Vice Chair CCPCJ

In today's rapidly evolving world, I embrace a philosophy of perpetual learning. With an innate curiosity and an explorative mindset, I navigate the ever-changing landscape of technology and innovation. My journey commenced with a seed of passion for physics planted during my formative years, blossoming into a multifaceted pursuit spanning science, technology, and leadership.

My academic voyage has been diverse, from pursuing the International Baccalaureate Diploma Programme and A-Levels with a focus on Physics, Economics and Mathematics to acquiring foundational knowledge in Computer Science through esteemed institutions like the University of Hertfordshire and Vistula University. Alongside academic pursuits, I've actively engaged in extracurricular activities, from participating in global platforms such as the Google Science Fair to assuming leadership roles as Head Boy of my High School and Secretary General in University.

Professional endeavors have further shaped my trajectory, with roles spanning IT management, WordPress Web Development, and now Product Line Management at an esteemed organization like VIAVI Solutions. As a Product Line Manager, I've spearheaded the development of cutting-edge technologies, leading cross-functional engineering teams while ensuring alignment with key stakeholders.

My passion for innovation extends beyond professional domains, as evidenced by my involvement in initiatives like TEDx Bhilwara and WordCamp Udaipur as Speaker, where I've been enthralled by helping with advancements in local community. Right now with a vision to contribute to transformative projects in energy solutions, LaaS and AI research, I aspire to leverage my diverse skill set and global experiences to make meaningful contributions to society.

In pursuit of excellence, I remain committed to continuous growth and exploration, driven by a steadfast belief in the power of knowledge and innovation to shape a better tomorrow.

taplio

The Battle

James Farnfield

Prajyot Sharma

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